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4 mins read

Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible

Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…

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3 mins read

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist

The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.

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3 mins read

Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes

The idea behind the launch is to capitalize on the fast growing snacking category

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3 mins read

Mondelez India's heartwarming Diwali ad is also a celebration of local retailers

The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, …

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1 min read

One of India's iconic chocolate brands turns calorie conscious – comes with 30% less sugar

It is keeping up with the trends of the time and catering to its health conscious customers, wit…

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6 mins read

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm

Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s

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3 mins read

Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things

The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…

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6 mins read

Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?

Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…

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10 mins read

As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution

Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…

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1 min read

​ #MakeinIndia: Cadbury is opening its R&D centre in Thane

As a part of American food giant’s grand plan of investing $65 million to develop nine global RDQ h…

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4 mins read

YouTube announces Winners of first India edition of YouTube Works Awards

The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…

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1 min read

CRED's ad featuring Rahul Dravid was the most viral ad in IPL 2021: Report

Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…

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6 mins read

Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020

Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…