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4 mins read
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…
3 mins read
Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
3 mins read
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
3 mins read
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…
3 mins read
This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India
Chatpat recreates the classic cricket stadium celebration ad
4 mins read
From CRED’s Indiranagar ka Gunda to Cadbury’s reimagined Kuch Khaas Hai, here are a few campaigns that stood out in 2021
A trip down memory lane: Campaigns that stood out in 2021
6 mins read
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s
5 mins read
Top Independence Day ads from the last five years
Here’s to the past that made us and the future in the making
3 mins read
How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads
Creating a viral campaign with no budget: How FCB India and Kinnect launched a 10-year-old influenc…
1 min read
CRED's ad featuring Rahul Dravid was the most viral ad in IPL 2021: Report
Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…
6 mins read
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
4 mins read
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwana…
2 mins read
Cadbury Perk's ad with brand ambassador Alia Bhattencourages consumers to face life’s twist and turns with a light attitude
Perk brings back Alia Bhatt as the brand ambassador
3 mins read
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
It is conceptualised by Mondelez India & Ogilvy India.
6 mins read
Experts share their favourite Diwali campaigns from 2020
Here is a listicle compiling the best ads of this year
6 mins read
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
3 mins read
Cadbury Bournvita's latest campaign aims at raising awareness around children's mental health and emotional well-being
The campaign has been conceptualized by Ogilvy India
10 mins read
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…
3 mins read
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
6 mins read
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…