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6 mins read

Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?

Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…

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1 min read

When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it.

Mikhaila Friel tried both the original UK and US version of Cadbury's Dairy Milk chocolate.Mikhaila…

Mikhaila Friel   


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3 mins read

Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist

The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.

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6 mins read

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm

Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s

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1 min read

CRED's ad featuring Rahul Dravid was the most viral ad in IPL 2021: Report

Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…

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6 mins read

Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020

Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…

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7 mins read

I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker

Wavemaker India has won new businesses worth over Rs 700 crore in 2020

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3 mins read

Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar

You can now create and name your own Cadbury Dairy Milk Bar, here is how

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1 min read

One of India's iconic chocolate brands turns calorie conscious – comes with 30% less sugar

It is keeping up with the trends of the time and catering to its health conscious customers, wit…

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11 mins read

Dunzo pays an ode to some classic ads to connect with the 90's kids

Dunzo made us take a walk down memory lane with its #90sRedun series

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1 min read

Cadbury is testing a new plant-based version of its massively popular Dairy Milk chocolate bar as veganism sweeps the globe

The spokesperson also said that it has "no immediate plans" to bring this product to market. "We ar…

Mary Hanbury   


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3 mins read

Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes

The idea behind the launch is to capitalize on the fast growing snacking category