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6 mins read
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Mondelez India and Ogilvy India gave reimagined one of their popular ads from the 90s
4 mins read
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwana…
1 min read
CRED's ad featuring Rahul Dravid was the most viral ad in IPL 2021: Report
Vi and Dream11 were the most popular and talked-about brands in this edition of IPL in the first an…
6 mins read
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
3 mins read
Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
1 min read
When I moved to the US from the UK, I found Cadbury's chocolate didn't taste the same. Turns out, I wasn't just imagining it.
Mikhaila Friel tried both the original UK and US version of Cadbury's Dairy Milk chocolate.Mikhaila…
Mikhaila Friel
6 mins read
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…
3 mins read
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
2 mins read
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Cadbury Dairy Milk Partners with Mumbai Indians to make every run count.
3 mins read
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
9 mins read
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
11 mins read
Dunzo pays an ode to some classic ads to connect with the 90's kids
Dunzo made us take a walk down memory lane with its #90sRedun series
3 mins read
Cadbury Dairy Milk Silk's latest ad tells you how to convert everyday moment into something grand and special
It is conceptualised by Mondelez India & Ogilvy India.
7 mins read
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
Wavemaker India has won new businesses worth over Rs 700 crore in 2020
5 mins read
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
3 mins read
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
1 min read
One of India's iconic chocolate brands turns calorie conscious – comes with 30% less sugar
It is keeping up with the trends of the time and catering to its health conscious customers, wit…
1 min read
Cadbury is testing a new plant-based version of its massively popular Dairy Milk chocolate bar as veganism sweeps the globe
The spokesperson also said that it has "no immediate plans" to bring this product to market. "We ar…
Mary Hanbury
11 mins read
Storyline: Decoding the art of storytelling in today's highly dynamic world
Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …
4 mins read
On World Chocolate Day, we find out how it is like to work at Mondelez India
We'd give up our jobs to work at Mondelez India