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You can now earn money for doing nothing; here's how Cadbury 5Star is making it possible
Are you also a fan of doing nothing? Here's how you can encash on this habit
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
The 10 Things In Advertising You Need To Know Today
6. Now advertisers can use beacons to make the shoes you were looking at inside a physical store fo…
Lara O'Reilly
Retail will witness an overhaul, but traditional outlets won’t lose their position on the network map: Anil Viswanathan, Mondelez India
How brands are navigating the new normal
This Valentine’s Day, brands encourage consumers to celebrate all kinds of love
Whether it is your love for travel or your friends, brands are making sure that they target all kin…
Why are Indian brands transporting consumers to older times with their campaigns?
As more and more brands take us down memory lane with nostalgic elements in their ads, experts tell…
Twitter's Acquisition Of ZipDial Isn't Just An Emerging Markets Play - It Will Improve Its Entire Advertising Offer
Beyond missed calls, ZipDial also specializes in allowing advertisers to offer consumers top-ups to…
Lara O'Reilly
36. A town called DISH
A small town in Texas changed its name to DISH to get free TV for a decade. But that name change wa…