According to <keyword id="19911893" type="General" weightage="20" keywordseo="Meesho" source="keywords" meta.keywordsubtype="org" meta.entityname="Meesho" meta.hostid="261" meta.entityid="Meesho">Meesho</keyword>'s recent ‘Smart shopper report’, <keyword id="19919711" type="General" weightage="20" keywordseo="Gen-Z" source="keywords">Gen Z</keyword> is rapidly embracing <keyword id="19990771" type="General" weightage="100" keywordseo="e-commerce" source="keywords">e-commerce</keyword>, with one in every three Meesho users being less than 25 years old. This makes them the fastest-growing demographic on the platform. The report also highlights that mass consumers, who typically make low-price purchases, account for around 80% of the total online shopping population in India. Reports suggest that by 2030, mass consumers, who are constantly seeking value for price, will dominate the retail market, constituting 65% of total consumers. At present, Uttar Pradesh and Bihar are leading the way, when it comes to user growth in e-commerce, underscoring the significant untapped potential these states hold. The report also delves deeper into the evolving habits and preferences of mass consumers. Meesho has observed that users from Tier IV and smaller cities are the most frequent repeat shoppers under categories like women’s fashion, footwear, and baby care. Additionally, over 80% of Indian online shoppers now hail from tier-2 cities, and beyond, which include places like Ambur, Rourkela, Sangli, and Zirakpur. <div type="Article" hostid="261" msid="112333596" title="Zomato announces new feature for cash on delivery orders and it can help solve a huge problem" mstype="2" mssubtype="0"></div> <h2>Influencer-driven <keyword id="3295571" type="General" weightage="20" keywordseo="e-commerce-boom" source="Orion">e-commerce boom</keyword> in North-East</h2>Furthermore, the report reveals that customers in northeastern states of India such as Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim are increasingly basing their e-commerce purchases choices on content generated by influencers, making up for an impressive 40% of all orders from these states. Meesho has also witnessed greater digital inclusion, with a growing number of content creators emerging from some of the most remote regions of India, like Bazpur (Uttarakhand), Kotputli (Rajasthan), and Pakyong (Sikkim). With the growing popularity of content creators, products like selfie sticks, ring lights, microphones, and tripods have also quickly risen to top the electronics category. Another notable feature Meesho identified was a significant rise in the adoption of vernacular languages and voice search, with rates increasing by 162% and 40%, respectively. This surge reflects mass consumers' strong preference for regional languages and user-friendly features. Tier 2 and other, smaller cities have significantly outpaced Tier 1 cities when it comes to ordering electronic accessories, making double the amount of purchases made by their bigger, urban counterparts. Meesho has also seen substantial demand for products like bluetooth headphones and earphones, power banks, smart speakers, screen magnifiers, and keyboards from diverse Indian cities such as Alwar (Rajasthan), Bettiah (Bihar), Pursurah (West Bengal), Rajahmundry (Andhra Pradesh), Sindkheda (Maharashtra), and Sirsa (Haryana). Among the fastest-growing categories on Meesho are books, which grew by 148% YoY (year-on-year basis) growth, office supplies and stationery (137% YoY growth), home improvement (112% YoY growth), furnishings (92% YoY growth), and pet supplies (68% YoY growth). There has also been a surge in demand for personal care and grooming essentials. <h2>A shift towards quick draping</h2> In just six months, over 10,00,000 saree shapers and more than 60,000 ready-to-wear sarees were sold, indicating that consumers far prefer a quicker, easier approach to traditional draping. There was a clear penchant for traditional and modern alike, since Banarasi was the most sought after fabric, followed by chiffon and organza. <h2>Self-care on the rise</h2>With increasingly hectic schedules, mass consumers are also prioritising self-care. As a result, there has been a rise in at-home salon treatments, with Meesho reporting sales of 6,00,000 face packs, over 4,00,000 facial kits, 3,00,000 wax strips, 4,00,000 press-on nails, and 4,00,000 nail paints this year. <div type="Article" hostid="261" msid="112364583" title="Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart" mstype="2" mssubtype="0"></div> Not just this, yoga also made it to list, when it came to self-care. Meesho reported selling about 20 lakh yoga mats in just 6 months. And not just that, skipping and hula hooping also seems to be coming back in vogue, with consumers buying around 2 lakh skipping ropes and 75,000 hula hoops this year alone. SEE ALSO: <a href="https://www.businessinsider.in/business/article/5-lessons-startup-founders-can-learn-from-tech-mogul-elon-musk/articleshow/112375922.cms" data-type="tilCustomLink" target="_blank">5 lessons startup founders can learn from tech mogul Elon Musk</a>

India’s e-commerce boom: Gen Z, small cities, and self-care trends on the rise, says Meesho

Sarees are six yards of pure elegance and grace! Traditional, chic and oh-so-glam, sarees have evolved from an ethnic wear staple and successfully made their place in the modern contemporary fashion scenes as well. A saree can be a traditional heirloom piece or perhaps a chic stylish one with bold prints and experimental blouse styles. Nevertheless, sarees are worn not just for weddings, functions and festivities, but have also gained spotlight in smart everyday dressing as well as for formal office wear in India. Available in an array of fabrics and intricate work, to the more modern ones with bold prints and patterns, the drape of the saree is equal parts sartorial and stunning. We showcase top styles of sarees that can be worn for functions, parties or any special occasion. These trending pieces are elegant and eye-catching. <bulletContentEmbed name="B082QZ8KRP" columns="1"><bulletContentHeading name="B082QZ8KRP_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Top Pick" msid="81412331" hostid="261"></div></columnHeadThumb><columnHeadTitle>B082QZ8KRP</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B082QZ8KRP_body"><bulletContentRow name="B082QZ8KRP_2679298447251752"><bulletContentRowHeading><bulletContentRowHead col="1">PERFECTBLUE Women`s Art Silk saree with Blouse Piece(Sa9na3shadeVariation)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This beautiful Silk saree from PERFECTBLUE is a great option for all occasions. The saree is made up of premium quality material and is light in weight. It is soft to touch and very comfortable to wear. An extremely budget friendly product, suitable for family gatherings, wedding functions, festivals and other traditional functions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B082QZ8KRP_9579543801065535"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in a large variety of colours.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07NCXVGCM" columns="1"><bulletContentHeading name="B07NCXVGCM_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor&amp;#39;s Pick" msid="81412347" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07NCXVGCM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NCXVGCM_body"><bulletContentRow name="B07NCXVGCM_7680670216868459"><bulletContentRowHeading><bulletContentRowHead col="1">Anand Sarees Chiffon Saree with Blouse Piece</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This saree from Anand Sarees is a beautiful yellow saree. Made up of premium quality Chiffon fabric, this saree is super light in weight and looks very elegant. You can wear it on different occasions such as traditional functions, parties, family gatherings, weddings, haldi ceremony, etc. The saree comes with a contrasting blouse piece.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07NCXVGCM_1478402350449568"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Easy to maintain and wash.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08286D6QQ" columns="1"><bulletContentHeading name="B08286D6QQ_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Popular Pick" msid="77983171" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08286D6QQ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08286D6QQ_body"><bulletContentRow name="B08286D6QQ_2819256259895522"><bulletContentRowHeading><bulletContentRowHead col="1">Womanista Women's Georgette with Blouse Piece 7510 Sarees (TKIM811_Black_Free Size)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Perfect for a cocktail function, Diwali cards party or even a fancy evening get-together, this saree combines classic and chic effortlessly. Available is a flowy georgette fabric, this piece drapes perfectly giving your silhouette a dreamy feel. The floral print and black red combo makes it your go-to evening wear. The embellished mirror work on the borders of this saree makes it pop. Pair it with statement earrings for that party look. Comes with a matching solid blouse piece. The length of the saree is 5.5 meters and 0.8 meters for the blouse. Hand wash recommended.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08286D6QQ_6142155263454957"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Flowy Georgette Saree with Embellished Mirror Work Lace</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0861HGPNZ" columns="1"><bulletContentHeading name="B0861HGPNZ_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Must Have" msid="81412389" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0861HGPNZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0861HGPNZ_body"><bulletContentRow name="B0861HGPNZ_7114688250966223"><bulletContentRowHeading><bulletContentRowHead col="1">Glory Sarees Women's Lycra Saree With Blouse Piece</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Specially designed for Indian festivities, this ruffle saree from Glory Sarees is a must have piece in your ethnic closet. The saree comes in a beautiful grape wine colour with mirror work on the shoulder lace. You also get a matching blouse piece with the saree. The saree is made up of lycra fabric with a soft finish. The saree is easy to wear and very comfortable.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0861HGPNZ_7501553254637715"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Gorgeous ruffle saree. Available in three different colour variants.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="undefined" columns="1"><bulletContentHeading name="undefined_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Also Consider" msid="81412415" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08DD5W6SB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="undefined_body"><bulletContentRow name="undefined_2766250410427282"><bulletContentRowHeading><bulletContentRowHead col="1">Anni Designer Women's Orange Color Silk Embriodery Saree</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This beautiful saree from Cloudtail India is a heavy work silk saree. It is pink in colour and comes with a contrasting blouse material of blue colour. A great option for Indian wedding functions, this saree is extremely beautiful. It is a budget friendly product with a great quality.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="undefined_5226205433376941"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Beautiful silk saree.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Stunning sarees for special occasions

<ul><li><keyword id="6357762" type="General" weightage="20" keywordseo="online-shopping" source="Orion">Online shopping</keyword> is India’s new pastime during the <keyword id="1138708" type="General" weightage="20" keywordseo="prime-time" source="Orion">prime time</keyword> slot of 8 pm on weekdays. </li><li>Indians are taking their fitness very seriously with sales of fitness equipment surging 3X in 2022 on online commerce platform <keyword id="3480589" type="General" weightage="100" keywordseo="meesho" source="Orion">Meesho</keyword>. </li><li>Customers from Andaman &amp; Nicobar Islands, Ladakh and the north-eastern states are addicted to shopping as ordering from these states outpaces others. </li></ul>There’s a new prime time slot, when Indians drop everything to do what they like doing most – shopping. It is not Saas Bahu drama that Indians are spending their time on these days after 8 pm. Shopping is the new competition that even <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> needs to watch out for. Meesho, the homegrown digital commerce platform, in its year-end report says that Indians shop the most on Sundays and after 8 pm on weekdays. The pandemic may be on its way out, but the after-effects are lingering as habits have been formed in these three years. Indians are continuing to spend as much time or even more on shopping apps, if the scale of order volumes is anything to go by. And even though the pandemic may be on its last legs, Indians continue to remain health conscious, with 10,000 steps becoming the new normal. Meesho says in its year-end report that the fitness frenzy is real. From dumbbells to treadmills, sales of fitness equipment surged 3X in 2022 as orders poured in from Srinagar and Mathura to Guntur and Siliguri. For metro dwellers, it is yoga over everything else, with Bengaluru, Delhi, Chennai, Hyderabad and Mumbai buying the most yoga mats. Meesho, which sought to democratise internet commerce for everyone, has done much to bridge the gap between Bharat and India. While its primary proposition is value for money, customers from across the length and breadth of India flocked to the portal in 2022 to search not just for low prices but also a variety of products. Meesho’s order volumes equalled the country’s total electorate: From Mumbai to Mirzapur, a record 91 crore orders were placed in 2022 (up 135% YoY), equalling India’s registered voter base in the 2019 Lok Sabha polls. At roughly 140 million, Meesho’s annual transacting users exceeded the combined population of the top three nations in FIFA World Cup 2022: France, Argentina and Croatia. The most prolific shoppers are not from the metros. Customers from Andaman &amp; Nicobar Islands are the most prolific with the highest number of orders per shopper. Ladakh comes close on the heels of the Andamans and the north-eastern states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim come after. Utkrishta Kumar, CXO, Business at Meesho, said, “2022 has been a breakout year for Meesho with the business growing exponentially. Our orders grew 135% YoY with growing demand not just from Tier 2+ regions but even value-seeking consumers from metros and Tier 1 who are increasingly shopping with us. This is a validation of our efforts to cater to customer needs for quality products at the lowest prices that were traditionally underserved by e-commerces.” <cmsannotation type="cmsannotation" annotationid="What did India buy online in 2022?" comment="subhead2" text="What did India buy online in 2022?">What did India buy online in 2022?</cmsannotation> For years, grooming products found no takers as Indians were stuck at home during lockdowns. But men are now taking their grooming very seriously along with their fitness goals. ‘Smartwatch’ was the second-most searched product in 2022, showing how Indians are moving the needle on physical activity. And grooming products are not far behind as men from Tier 2 towns took better care of themselves, with more than 60% of orders coming from Tier 4 markets. Surprisingly enough, the biggest orders did not come from metro cities but from a small town in <keyword id="6357713" type="General" weightage="50" keywordseo="uttar-pradesh" source="Orion">Uttar Pradesh</keyword>. The platform says that a customer from Uttar Pradesh placed an order every waking hour, totaling up to 6,384 orders in 2022. The most cricket-crazy state is Uttar Pradesh, according to Meesho. Consumers from the state bought the maximum cricket gear. The country’s largest state was followed by Maharashtra, Bihar, Andhra Pradesh and Karnataka. Thanks to Akshay Kumar’s Padman, feminine hygiene has seen an uptick in Bharat. Orders for sanitary napkins grew 9X in Tier 2+ cities, demonstrating how e-commerce is creating accessibility for millions of women in Bharat. <a href="https://www.businessinsider.in/business/ecommerce/news/one-in-every-five-online-orders-had-a-kurti-or-saree-in-their-cart-redseer/articleshow/95598263.cms">Sarees </a>continue to be a particular favourite fashion item for women. With 148 sarees sold per minute and demand coming in from all corners of the country, India’s love for the attire has only grown. Close on the heels of sarees, 93,000 t-shirts, 51,725 bluetooth earphones and 21,662 lipsticks were sold every day. Haryana stocked up on bed sheets, Jharkhand snapped up extension boards, Rajasthan took a special liking to bluetooth earphones while Assam bought body lotions like nobody’s business. And even though reading may be fast going out of fashion, 8 in 10 orders for books came from Tier 2+ markets, with shoppers showing a clear inclination for self-help bestsellers like Ikigai, Atomic Habits, The Psychology of Money and Rich Dad Poor Dad. Meesho has not just democratised online commerce by taking it to nooks and crannies of India, but has also enriched sellers in the process as it does not charge commissions. Sellers saved ₹3,700 crore in commissions in 2022, thanks to its zero-commission model. Meesho also onboarded 500,000 suppliers in 2022, with 61% of them new to e-commerce and selling online for the first time.

Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho

With brand new styles and fusion statements, ethnic dressing has taken centre stage in the fashion circuits. With this new wave, ethnic jewellery styles have also come into the spotlight. We often see our favourite celebrities experimenting with fabulous ethnic jewellery on the runway and red carpets. One statement piece that always stands out is the perfect pair of ethnic earrings. From jhumkas, to chandbalis to danglers to traditional motifs inspired designs, each piece is gram-worthy! Ethnic earrings spell elegance and grace whether it be on festive occasions or your daily style. Pair these with gowns, sarees, lehengas, suits or even western fusion, each style amps up your ethnic glam quotient. We’ve listed for you some statement making designs in an array of colours and shapes, each fabulous and fiery. <bulletContentEmbed name="B07PHKD63B" columns="1"><bulletContentHeading name="B07PHKD63B_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Top Pick" msid="79429379" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07PHKD63B</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07PHKD63B_body"><bulletContentRow name="B07PHKD63B_3848930383762964"><bulletContentRowHeading><bulletContentRowHead col="1">Yellow Chimes Handmade Tibetan Traditional COMBO of 3 Pairs Gold Plated Dangler Earrings for Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">These rich and appealing Tibetan style hook earrings from Yellow Chimes are handcrafted with red, green, blue &amp; gold laac work. It is your one stop for all fashionable looks, be it casual or ethnic. These highly detailed earrings are made up of safe material and are of the best quality one can offer.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07PHKD63B_8791966838909463"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Anti-allergic and safe for skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07NJHP3GC" columns="1"><bulletContentHeading name="B07NJHP3GC_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor&amp;#39;s Pick" msid="81528810" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07NJHP3GC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NJHP3GC_body"><bulletContentRow name="B07NJHP3GC_0813825253407106"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls Ethnic Dangler Earrings for Women (Golden) (ZPFK7383)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">These earrings from Zaveri Pearls are drop-dead gorgeous. with an elegant design and rich look, these golden &amp; green earrings will steel the show everytime you wear them. A great option to pair with multiple ethnic outfits, this is a pair of pure classy earrings. Made up of high quality zinc material, these earrings are plated with 22k yeelow gold.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07NJHP3GC_1115325083641341"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Immensely elegant and beautiful.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00QYQ38J4" columns="1"><bulletContentHeading name="B00QYQ38J4_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Popular Pick" msid="81528827" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00QYQ38J4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00QYQ38J4_body"><bulletContentRow name="B00QYQ38J4_7631511772145899"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls Pearl Ruby Dangle &amp; Drop Earrings For Women - ZPFK1194</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">These earrings from Zaveri Pearls are pink and white in colour and have a golden base. Made up of high quality material, these earrings are also very durable. You can pair them with unlimited outfits by matching the colours or contrasting them.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00QYQ38J4_4454499510865078"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Beautiful pair of earrings, with simple yet elegant style.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07S3H1BPS" columns="1"><bulletContentHeading name="B07S3H1BPS_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Must Have" msid="78388397" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07S3H1BPS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07S3H1BPS_body"><bulletContentRow name="B07S3H1BPS_8024061708192857"><bulletContentRowHeading><bulletContentRowHead col="1">JewelMaze Traditional Jhumki Earrings Combo For Women and Girls - Set of 4</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Inspired by beautiful traditional patterns, this set of 4 jhumkis is perfect for every occasion. Available in a stunning combination of nature inspired motifs, each set pairs well with traditional as well as fusion wear. Crafted from alloy, the designs are eye-catching and intricate. The special plating adds to the charm and grace of this beautiful set. Perfect for festive as well as casual wear.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07S3H1BPS_8262292156927553"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Lightweight Jhumkis in a Set of 4</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B06Y5B7DPJ" columns="1"><bulletContentHeading name="B06Y5B7DPJ_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Also Consider" msid="78388443" hostid="261"></div></columnHeadThumb><columnHeadTitle>B06Y5B7DPJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06Y5B7DPJ_body"><bulletContentRow name="B06Y5B7DPJ_4828024162193411"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls Combo of 4 Ethnic Earrings - ZPFK6029</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Each design in this set of 4 ethnic earrings combo is intricate and bold. Plated with 22k yellow gold, these earrings are made of zinc. With intricate detailing and stunning designs, each pair is perfect for special occasions. Style them with ethnic or fusion wear, these earring sets will effortlessly add glam to your festive outfits. Comprising bali, jhumka and dangler designs, this earrings combo set is colourful and refined.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B06Y5B7DPJ_9675681642337930"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Statement Making Designs with 22k Yellow Gold Plating</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best earring sets for women in India

They’re fun, fab and flaunt-worthy! We’re talking about fashion earrings that can glam up your office as well as casual wear in a jiffy! From sparkling ear studs, to the classic hoops, to dangler or drop designs, the right pair of earrings not just accentuate the shape of your face but can also make it appear more contoured. Designs, shapes and colours - you think of it and it’s available. Fashion earrings look great with any type of outfit - from denims, to power suits, to trousers, to skirts, to even fusion or Indian wear. Bold and statement making or chic yet minimal - fashion earrings match every style statement and are surely an everlasting accessory. We’ve rounded up some gram-worthy styles of fashion earrings that need a place in your jewellery collection. Read on and choose the ones that fit your personal style. <bulletContentEmbed name="B08H15R6T5" columns="1"><bulletContentHeading name="B08H15R6T5_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Top Pick" msid="81431308" hostid="261"></div></columnHeadThumb><columnHeadTitle>B084HHN8LD</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08H15R6T5_body"><bulletContentRow name="B08H15R6T5_9176796220477632"><bulletContentRowHeading><bulletContentRowHead col="1">Shining Diva Fashion Non-Precious Metal Base Metal Cubic Zirconia Earrings For Women (Pack of 36)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Classy, chic, casual - this set of 36 ear studs in both gold and silver finish is your one-stop for everyday glam. Made from brass alloy, each pair in this combo looks great with western as well as Indian wear. Comprising ear studs with top quality pearls and cubic zirconia, each pair is crafted with intricate details. Available in small and big sizes, so you can match them as per your mood, this set makes everyday office dressing glamorous.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08H15R6T5_3814069959608659"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Set of 36 ear studs in gold and silver finish.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0755B3D48" columns="1"><bulletContentHeading name="B0755B3D48_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor&amp;#39;s Pick" msid="81431374" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0755B3D48</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0755B3D48_body"><bulletContentRow name="B0755B3D48_7514340174154369"><bulletContentRowHeading><bulletContentRowHead col="1">Yellow Chimes Crystals from Swarovski Classic Designer Gold Plated Stylish Hoop Earrings for Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">These little hoop earrings from Yellow Chimes are a great add-on to any outfit. These earrings have a golden metal base with a little stone embelishment on the front half, making it elegant and cute at the same time. The earrings come in a small box packaging which is also great for storage as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0755B3D48_3312998028756828"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Goes well with all outfits.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07PHKD63B" columns="1"><bulletContentHeading name="B07PHKD63B_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Popular Pick" msid="81431455" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07PHKD63B</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07PHKD63B_body"><bulletContentRow name="B07PHKD63B_8721316744365762"><bulletContentRowHeading><bulletContentRowHead col="1">Yellow Chimes Handmade Tibetan Traditional COMBO of 3 Pairs Gold Plated Dangler Earrings for Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">These rich and appealing Tibetan style hook earrings from Yellow Chimes are handcrafted with red, green, blue &amp; gold laac work. It is your one stop for all fashionable looks, be it casual or ethnic. These highly detailed earrings are made up of safe material and are of the best quality one can offer.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07PHKD63B_0805622077411742"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Anti-allergic and safe for skin.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07S3H1BPS" columns="1"><bulletContentHeading name="B07S3H1BPS_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Must Have" msid="81431492" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07S3H1BPS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07S3H1BPS_body"><bulletContentRow name="B07S3H1BPS_3065599971972443"><bulletContentRowHeading><bulletContentRowHead col="1">JewelMaze Traditional Jhumki Earrings Combo For Women and Girls - Set of 4</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Make an ethereal addition to your ensemble with these earrings combo that will be a wonderful addition to your accessory collection. Perfect for the any occasion, the eye-catching beauties have been crafted from alloy. The plating adds to the charm of these splendid earrings. The jewellery is available to you for the best and most reasonable price in the market as compared to others.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07S3H1BPS_5005182516097486"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Suitable for every occasion.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07NJ535SL" columns="1"><bulletContentHeading name="B07NJ535SL_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Also Consider" msid="78388744" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07NJ535SL</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07NJ535SL_body"><bulletContentRow name="B07NJ535SL_9154810202345996"><bulletContentRowHeading><bulletContentRowHead col="1">Yellow Chimes Designer Collection A5 Grade Crystal White Pearl Stylish Danglers Tassels Earrings for Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This contemporary style dangler earrings set is perfect for cocktails and parties. Crafted from sparkling A5 grade crystals, each pair is radiant and glowing. One pair is designed in the shape of a flower with tassels while the other is shaped like a butterfly and has multicolor crystals with drop pearls. Wear these with an off-shoulder top or dress and make a stunning statement. This elegant set comes with high gloss polish which brings a glam and luxurious look to this set. Free of nickel and lead, this duo is skin-friendly and safe.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07NJ535SL_7805401255961386"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dangler &amp; Tassels Duo in Crystals &amp; Pearls</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01N7P3RRN" columns="1"><bulletContentHeading name="B01N7P3RRN_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Best Alternative" msid="78388735" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01N7P3RRN</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N7P3RRN_body"><bulletContentRow name="B01N7P3RRN_0850605313175769"><bulletContentRowHeading><bulletContentRowHead col="1">Waama Jewels Multicolor Silver-Plated Combo Of 6 Jhumki Earrings For Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Dainty and delicate, this silver plated set of 6 jhumki earrings are available in several colours. An ideal choice to pair with kurtas and denims or a fusion dress, a salwar suit, or maybe a casual cotton saree, each pair in this set is embellished with colourful beads. Crafted from silver metal, the beautiful stones are placed with precision around the Jhumki and also on the tip of the earrings. Available in pink, orange, red, turquoise, a combination of red and green as well as white and blue - this jhumki set of 6 brings elegance to your casual style.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N7P3RRN_1084008460247011"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Traditional Jhumki Earrings in a Set of 6</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Fashionable earring sets for office & daily wear

Women have an everlasting affair with jewellery. The sparkle of the jewels lights up any attire and makes them look like royalty. Indian women in particular love adorning jewellery as necklaces and earrings sets that complement their luxurious ethnic dressing. Each beautiful and graceful in its own way, the choices are too many - from temple jewellery, to coin designs, to American diamonds to tribal picks! Statement making and sparkling, necklace sets are a popular choice as they bring a subtle shine and appeal with them. Available in many sizes, designs, shapes, gems and metals - necklace sets are perfect for parties, weddings as well as for festive occasions. Here’s a selection of some of the most preferred necklaces sets that when worn with traditional attire will make heads turn. <bulletContentEmbed name="B01F9980XK" columns="1"><bulletContentHeading name="B01F9980XK_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Recommended" msid="78248280" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01F9980XK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01F9980XK_body"><bulletContentRow name="B01F9980XK_3383909439245981"><bulletContentRowHeading><bulletContentRowHead col="1">YouBella Jewellery Gold Plated Jewellery Long Traditional Maharani Coin Necklace Set and Red Green Coin Jewellery Set with Earrings for Girls and Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking to add that opulence to your traditional wear, this Maharani coin necklace set is for you! Perfect to be worn with sarees, lehengas or even suits, this gold plated set consists of 1 long necklace, 1 red and green short length necklace and a pair of matching red and green earrings. Skin-friendly and crafted with intricate details, this gold set will make you stand out in weddings, functions and festive occasions. Inspired by the ethnic coin design, this necklace set is perfect for gifting as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01F9980XK_7372767856709471"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Royal Maharani Coin Necklace Set</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07SV2DSHH" columns="1"><bulletContentHeading name="B07SV2DSHH_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Top Pick" msid="78248297" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07SV2DSHH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SV2DSHH_body"><bulletContentRow name="B07SV2DSHH_2776334711167130"><bulletContentRowHeading><bulletContentRowHead col="1">Shining Diva Fashion Latest Designs 18k Gold Plated Wedding Party Wear Stylish Traditional Choker Necklace Jewellery Set for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Divine and sparkling best describe this temple jewellery necklace set. Featuring a choker with matching dangler earrings, this goddess themed set is detailed with handpicked pearls. 18k gold plated with pink and green non-precious stones, this temple jewellery necklace set goes perfectly with sarees, lehengas as well as suits. Ideal for weddings and festive occasions, this set is skin-friendly and can be comfortably worn for long durations as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07SV2DSHH_6523081021197611"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">18k Gold Plated Set, Inspired by Temple Design</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01N0EM94F" columns="1"><bulletContentHeading name="B01N0EM94F_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Editor&amp;#39;s Choice" msid="78248321" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01N0EM94F</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N0EM94F_body"><bulletContentRow name="B01N0EM94F_1659013987785303"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls Sparkling CZ Diamond with Leafy Design Necklace Set for Women - ZPFK5425</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This necklace set is glam and brings that lustre to any occasion. Contemporary in design, this floral and leaf inspired necklace set is 24k gold plated with studded American diamonds. Floral design drop earrings are secured with a post-and-back closure and come with rubber stoppers. The necklace sits beautifully above the collar bones and is designed in a leaf-shaped detail followed with a floral centrepiece. The necklace comes with a secured adjustable lobster closure. Perfect for day or evening wear, this necklace set pairs well with suits, sarees or even light lehengas.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N0EM94F_1612799087845041"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Elegant Leaf Design with Studded American Diamonds</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07F8T9465" columns="1"><bulletContentHeading name="B07F8T9465_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Popular Choice" msid="78248361" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07F8T9465</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07F8T9465_body"><bulletContentRow name="B07F8T9465_2608770705704533"><bulletContentRowHeading><bulletContentRowHead col="1">Youbella Antique German Silver Oxidised Plated Tribal Cotton Thread Necklace Earring Set For Women &amp; Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Love experimenting with fusion and tribal designs? This tribal necklace set will bring that raw rustic look to your attire. Inspired by the ethnic goddess design, this set has a necklace with a bright pink cotton thread and matching dangling earrings. Ideal for formal occasions or everyday wear, this set is plated with high quality finish and has an antique appeal to it. Skin-friendly, non-allergic and free from nickel or lead as per international standards, this piece is safe and long-lasting. Pair it with a ghagra skirt or a fusion saree for that tribal look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07F8T9465_9973215650391142"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Statement Making Tribal Design</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Elegant and classy traditional necklace sets

They’re royal, regal and absolutely ravishing! Pearls are a must-have in every woman’s jewellery collection simply because they are simple yet stunning. Adorned by royalty, pearl jewellery personifies extravagance in an understated way. Ruling the Western as well as Indian jewellery scenes, pearl jewellery pairs well with skirts, pants, jeans and even with the most ethnic lehengas, sarees and suits. Pure and pristine, pearl jewellery is set in gold, silver and even gold plated metals. Available in a variety of choices - from single strand strings, to multi-layered, to choker style, to designs crafted with kundan, polki, and other gems for that luxe look - pearl jewellery is all about elegance and sophistication. We’ve rounded up our personal favourites that can be styled with western as well as ethnic attire and are perfect for every occasion. Pick the ones that fit your taste and style. <bulletContentEmbed name="B01B60EIK0" columns="1"><bulletContentHeading name="B01B60EIK0_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Top Pick" msid="78238758" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01B60EIK0</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01B60EIK0_body"><bulletContentRow name="B01B60EIK0_6235049998002993"><bulletContentRowHeading><bulletContentRowHead col="1">MY DT Lifestyle Double Line Pearl White Necklace For Women (PRL2)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This piece is the most iconic design in pearl jewellery. Available in the classic double strands of pearls with matching round ear studs, this jewellery set is your go-to for any occasion. The necklace beautifully sets against the neckline and lends a delicate look. Perfect for western as well as traditional wear, this set is best worn for parties and formal gatherings. Uniform natural pearls give a graceful look.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01B60EIK0_4290171905851216"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Classic Double Strand Necklace with Ear Studs</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07P73DF79" columns="1"><bulletContentHeading name="B07P73DF79_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Editor&amp;#39;s Pick" msid="78238824" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07P73DF79</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07P73DF79_body"><bulletContentRow name="B07P73DF79_0414950230219232"><bulletContentRowHeading><bulletContentRowHead col="1">Sukkhi Trendy Kundan Gold Plated Wedding Jewellery Pearl Choker Necklace Set for Women (N73544)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Featuring a choker style necklace, a pair of Chandbali earrings and a matching maang tikka - this intricate heavy set is perfect for bridal wear. Whether it be your wedding, engagement or the wedding of your loved one - this pearl set is befitting for the occasion. Gold plated and set in Kundan, this pearl set comes in a unique one-of-a-kind traditional embellish with antique finish. Wear it with a lehenga or a heavy saree, this set will stand-out for sure. Light-weight and perfect for wearing for long hours, it is made from toxic free materials and is anti-allergic as well.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07P73DF79_1364387792127734"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Heavy Pearl Jewellery Set with Kundan</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07RS24D54" columns="1"><bulletContentHeading name="B07RS24D54_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Popular Pick" msid="81446484" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07RS24D54</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RS24D54_body"><bulletContentRow name="B07RS24D54_2606305300922778"><bulletContentRowHeading><bulletContentRowHead col="1">Taruna Biyani Non-precious Metal Silver Plated and Pearl Necklace Mala Set for Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This pearl necklace set by Taruna Biyani is literally the definition of elegance. Beautifully designed neckpiece with a matching pair of earrings, this necklace set is made up of premium quality faux pearls. The set can be worn on a number of occasions. You can use it as a dailywear necklace set, pair it with your formal outfits and also wear it with Indian wear at functions and parties.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07RS24D54_4211523794959087"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in different colours to choose from.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01N4AJIPW" columns="1"><bulletContentHeading name="B01N4AJIPW_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Must Have" msid="78238779" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07V5HJLG7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01N4AJIPW_body"><bulletContentRow name="B01N4AJIPW_4364723042856407"><bulletContentRowHeading><bulletContentRowHead col="1">YouBella Jewellery Sets for Women Gold Plated Pearl Studded Necklace Jewellery Set with Earrings for Girls/Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">A perfect choice for fusion wear, this gold plated pearl set is studded with faux pearls and cubic zirconia diamonds. With matching earrings, this pearl set is a statement piece that looks great with gowns, dresses and even pants or denims when paired with a cool solid tee or a blazer. The soft sparkle of the pearls and diamonds make it ideal for parties and the festive season. This pearl set is skin-friendly and is free from nickel and lead as set by international standards. Flaunt it without the fear of allergies.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01N4AJIPW_7810592370456577"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Gold plated fusion style pearl set.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0187E742W" columns="1"><bulletContentHeading name="B0187E742W_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Also Consider" msid="80744019" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0187E742W</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0187E742W_body"><bulletContentRow name="B0187E742W_1303550734540963"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls garden Flower Necklace Set-ZPFK4300</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This garden flower necklace from Zaveri Pearls is extremely beautiful and gives a traditional look. It comes with a pair of matching earrings. It goes amazingly with ethnic wear for any special occasion like a festival or indian weddings.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0187E742W_0209972246202172"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Premium quality necklace set at a budget friendly price.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best pearl sets in India

If you wish to play around with your appearance and are looking for ways to jazz up your look of the day, then <keyword id="968098" type="General" weightage="20" keywordseo="nose-ring" source="Orion">nose ring</keyword>s will surely back you up. Starting from simple silver rings to traditional naths, nose ring options are various these days. Especially with online platforms exhibiting a variety of nose rings at pocket-friendly rates, we're always tempted to add to our collection. Be it a saree for a festive event or a pair of jeans and a top for a casual outing, donning a nose ring can up your style quotient within seconds. So check out these 6 trendy nose ring options that are surely going to push you towards the checkout button. <bulletContentEmbed name="B07V534941" columns="1"><bulletContentHeading name="B07V534941_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Traditional Design" msid="87273696" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07V534941</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07V534941_body"><bulletContentRow name="B07V534941_4729237201551790"><bulletContentRowHeading><bulletContentRowHead col="1">Vail Creations Small Size Traditional Maharashtrian Nose ring</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This two-piece set of clip-on Maharashtrian naths is perfect for those who want to style their ethnic attire with a touch of razzle-dazzle. Fashioned out of high-quality alloy, plated with gold polish and embellished with simulated pearls, this combo of traditional nose rings is worth every penny. Also known as 'nathani' and 'motyanchi nath', this particular kind of nose ring has cultural significance attached to it and any quintessential Marathi look is incomplete without it. Ideal for all, with or without a piercing, this set of unique naths is usually worn during festivities or cultural celebrations.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07V534941_9161804316727921"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This unique two-piece set Maharashtrian naths is worn during cultural celebrations and festivities.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07VQ227F5" columns="1"><bulletContentHeading name="B07VQ227F5_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Stone Studded" msid="87273748" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07VQ227F5</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07VQ227F5_body"><bulletContentRow name="B07VQ227F5_6437546458482922"><bulletContentRowHeading><bulletContentRowHead col="1">Vama Fashions <keyword id="10292764" type="General" weightage="20" keywordseo="nose-ring-for-women" source="Orion">Nose Ring for Women</keyword></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Plated with white gold and embedded with cubic zirconia gemstones, this press-on nose ring can be paired with all outfits. This charming accessory is crafted with 316L stainless steel and is suitable for daily use too. Available in 3 variants, faux silver, gold and platinum, this nose ring is a popular choice among brides. Ideal as a gifting option as well, this clip-on ring is bound to make the recipient fall in love with it.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07VQ227F5_1795364774384832"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This stone-studded press-on nose ring is coated with white gold and is suitable for occasions.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0837V3SQH" columns="1"><bulletContentHeading name="B0837V3SQH_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Elegant Design" msid="87273799" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0837V3SQH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0837V3SQH_body"><bulletContentRow name="B0837V3SQH_1886350636774144"><bulletContentRowHeading><bulletContentRowHead col="1">Priyaasi Traditional Nose Ring For Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">No matter what the outfit is, a nose ring can pull it up a few notches with its sparkle and elegance. If you too believe so, then invest in this gold-plated and stone-studded nose ring to let the light shine on you. A perfect match for your ethnic wear, this classic nose accessory can be worn on all special occasions. To make it even better, this beautiful and affordable nose ring is delivered in a brand-exclusive paper gift box, which also makes it the best-suited gift choice.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0837V3SQH_0058818332862175"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This gold-plated and stone-studded nose ring is delivered in a brand-exclusive paper gift box.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0848R2CZF" columns="1"><bulletContentHeading name="B0848R2CZF_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Daily Use" msid="87273831" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0848R2CZF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0848R2CZF_body"><bulletContentRow name="B0848R2CZF_7707592958283190"><bulletContentRowHeading><bulletContentRowHead col="1">Via Mazzini Stainless Steel Nose Ring</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This set of 3 press-on nose rings is what you need to add to your collection right away! A boon for those who do not have a piercing, this set offers gold, black and silver rings. Further, this stainless set has been polished for a smooth finish and is resistant to corrosion, rust and water stains. These simple nose rings are also easy to clip onto your nose and can be worn for everyday use. They can even be used as earrings and tongue rings, if you feel like switching up your appearance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0848R2CZF_4930363107915341"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This craftily polished set of 3 press-on nose rings can be worn for everyday use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07HVHV7CK" columns="1"><bulletContentHeading name="B07HVHV7CK_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Gold Plated" msid="87273891" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07HVHV7CK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07HVHV7CK_body"><bulletContentRow name="B07HVHV7CK_2650551978131861"><bulletContentRowHeading><bulletContentRowHead col="1">Chandrika Pearls Gems &amp; Jewellers Silver Metal Crystal Gold-Plated Brass Septum Nose Ring for Women and Girls</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Septum rings speak of a bold style statement yet getting this kind of a nose piercing is nothing less than painful and daunting. So if you want to flaunt a septum ring without the hassles of actually getting pricked, add this gold-plated brass piece to your cart. Embellished with American diamonds, this quirky nose ring is absolutely pocket-friendly and its elegant appeal is difficult to ignore. Gift yourself this must-have accessory or pack it as a present for your loved one.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07HVHV7CK_7131605496009761"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This gold-plated septum ring is embellished with American diamonds and is a must-have accessory.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08F3F6RLX" columns="1"><bulletContentHeading name="B08F3F6RLX_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Durable Design" msid="87273951" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08F3F6RLX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08F3F6RLX_body"><bulletContentRow name="B08F3F6RLX_1864034459676376"><bulletContentRowHeading><bulletContentRowHead col="1">Zaveri Pearls Combo of 2 Enamelling &amp; kundan With Chain Link Bridal Hoop Nose Ring For Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This appealing 2-piece combo of kundan bridal nose rings is plated with 22K gold and comes with a chain link for an authentic traditional look. Glamourous and versatile, these nose rings can be worn to all kinds of cultural celebrations, like marriages, festivals and so on. Additionally, these nose rings are manufactured by Zaveri Pearls, which is a preferred brand of numerous B-town celebrities. This speaks highly of the quality and durability offered by this set. Ideal as a gift, order it for a dose of self-love or hand it out as a token of appreciation, to your dear one.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08F3F6RLX_8723910324418502"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This appealing 2-piece combo of kundan nose rings is plated with 22K gold.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best nose rings for women in India

<ul><li> <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> partners with simsim. </li><li>It aims to help viewers discover and buy products from local businesses. </li></ul>As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice they trust. Every day, people come to YouTube to compare products, watch reviews and find recommendations from their favorite creators. Today, YouTube is taking another step to help viewers discover and buy products from local businesses: it has signed a definitive agreement to acquire <a href="https://simsim.in/" target="_blank">simsim</a> and expect to complete the transaction in the coming weeks. simsim is helping small businesses in India transition to e-commerce by using the power of video and creators. The simsim app serves as a platform to connect local businesses, influencers and customers. Here’s how it works: creators post video reviews about products from local businesses, and viewers can buy those products directly through the app. Videos are available in three local languages including Hindi, Tamil and Bengali, enabling retailers of all sizes to reach buyers through video in their preferred language. "For over 15 years, small businesses have used YouTube to expand their presence online -- and many of them use YouTube to reach customers outside of their local community, from <a href="https://www.youtube.com/c/KAMSDESIGNERZONE/about" target="_blank">Interior</a> <a href="https://www.youtube.com/c/InteriorMaata/about" target="_blank">Designers</a> to <a href="https://www.youtube.com/c/PrashantiHQ/featured" target="_blank">Silk Sarees sellers</a>. By bringing simsim and YouTube together, our goal is to help small businesses and retailers in India reach new customers in even more powerful ways. There will be no immediate changes to simsim, the app will continue operating independently while we work on ways to showcase simsim offers to YouTube viewers," read <keyword id="1058683" type="PERSON" weightage="20" keywordseo="Gautam-Anand">Gautam Anand</keyword>, VP, YouTube APAC's blogpost. He further wrote, "Today’s announcement builds on our ongoing investments in India, such as the <a href="https://blog.google/inside-google/company-announcements/investing-in-indias-digital-future/" target="_blank">India Digitization Fund</a>. As we work with our partners to <a href="https://india.googleblog.com/2021/06/partnering-with-jio-to-help-bring.html" target="_blank">expand access to the Internet</a>, we know online video will continue to grow as the primary way to find information, entertainment and connections in India. With over 2500 YouTube creators with over one million subscribers, and the success of <a href="https://blog.youtube/news-and-events/building-youtube-shorts/" target="_blank">YouTube Shorts</a>, which we launched in India first, we’re committed to bringing the best of YouTube to India and growing the creator community by making it even easier for the new generation of mobile-first creators to get started." In a joint statement, simsim cofounders, <keyword id="193127" type="PERSON" weightage="20" keywordseo="Amit-Bagaria">Amit Bagaria</keyword>, Kunal Suri and Saurabh Vashishtha said, “We started simsim with the mission of helping users across India shop online with ease, enabled through small sellers and brands showcasing and selling their products using the power of content by trusted influencers. Being a part of the YouTube and Google ecosystem furthers simsim in its mission. We cannot think of a better ecosystem in which to build simsim, in terms of technology, reach, creator networks and culture. We can’t wait to be part of YouTube and are excited to build simsim within the most admired tech company in the world.”

YouTube acquires simsim to build the future of online video commerce in India

Online used-car platform <keyword id="20259409" type="General" weightage="20" keywordseo="CARS24" source="keywords" meta.keywordsubtype="org" meta.entityname="CARS24" meta.hostid="261" meta.entityid="CARS24">CARS24</keyword> is gearing up for an <keyword id="19898327" type="General" weightage="20" keywordseo="IPO" source="keywords">IPO</keyword> as it prepares to tap into the next level of growth opportunities in the domestic market, Co-Founder <keyword id="20485365" type="General" weightage="20" keywordseo="Gajendra-Jangid" source="keywords">Gajendra Jangid</keyword> said on Monday. The Gurugram-headquartered firm, which has already crossed USD 1 billion in turnover, expects the domestic <keyword id="22760787" type="General" weightage="20" keywordseo="used-car-market" source="keywords">used-car market</keyword> to cross USD 100 billion mark over the next ten years. "IPO is a milestone and a stepping stone in our journey. We are gearing up for it internally. I am not laying any roadmap for...by when we will go for the IPO. But the progress is being made in that direction," Jangid told reporters here. Elaborating on the growth potential of the Indian used-car market, he stated that <keyword id="22029663" type="General" weightage="20" keywordseo="car-ownership" source="keywords">car ownership</keyword> in the country remains low as compared to various developed geographies including China and the US. Jangid noted that the used-car segment was growing faster than the new car sales in the country with strong demand emanating from Tier II and III cities and towns. He noted that the company is yet to reach break-even level and the focus remains on introducing new products and technologies and scale new business verticals like car-servicing and sales of accessories and spare parts. CARS24 said it has upgraded its app to revolutionise car ownership, seamlessly integrating a wide range of services under one roof. The app, which now comes with a new feature Orbit, covers buying, selling, financing a car to on-demand driver services, insurance, repair and maintenance RTO assistance, FasTag, service history record, and even car-scrapping, it added. "We're not just transforming car transactions; we're elevating them into experiences," Jangid said. SEE ALSO:<a href="https://www.businessinsider.in/stock-market/webstories/saraswati-saree-depot-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112457330.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/webstories/saraswati-saree-depot-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112457330.cms" target="_blank">Saraswati Saree Depot IPO – Price band to risk factors, all you need to know</a><a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank">India’s wearables market decline for the first time as smartwatch shipments fall</a><a href="https://www.businessinsider.in/business/auto/news/tata-curvv-ev-with-up-to-585-km-range-launched-starting-at-17-49-lakh/slidelist/112342769.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/tata-curvv-ev-with-up-to-585-km-range-launched-starting-at-17-49-lakh/slidelist/112342769.cms" target="_blank">Tata Curvv EV with up to 585 km range launched starting at ₹17.49 lakh</a>

Preparing to float IPO to tap growth opportunities: CARS24

At Rosemead High, generations of students were harassed or groomed for sex as they tried to get an education

<ul><li>Amazon’s Great Indian Festival is the longest this year as the brand hasn't set an end date yet and the sale is likely to go on for a month. </li><li>This year’s sale has already broken some of the records set last year. </li><li>Manish Tiwary, Vice President, Amazon India shares with us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, marketing strategy and much more. </li></ul>Consumer sentiment seems to have picked up during Navratri after seeing a muted affair during Raksha Bandhan and Ganesh Chaturthi. E-commerce firms Amazon, Flipkart, Myntra, and Snapdeal together sold goods worth $3.1 billion in the first 4.5 days of the first festival season sale, revealed management consultancy Redseer. This growth trajectory of e-commerce platforms in India testifies how customers are increasingly recognising the importance of comfort shopping within closed doors, and after seeing their businesses take a plunge in the first three months of the lockdown, more and more sellers are coming online with the increasing adoption of e-commerce platforms. Similarly, Amazon India has also been seeing a year of firsts in its ongoing Great Indian Festival and is breaking last year’s records already. So far, the platform has recorded the highest number of first time shoppers, saw a 50% increase in new sellers and witnessed the strongest-ever start for SMBs. 91% of its first-time shoppers were from smaller cities who browsed the app in local Indian languages like Tamil, Telugu, Malayalam and Kannada. Total iPhones sold on Amazon in one day were more than the total iPhones sold in the entire festive sale period of last year. The sale has also helped Amazon accelerate growth across its portfolio. Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices. Kindle sales were around 2.5X higher than the first day of the sale last year. Manish Tiwary, Vice President, Amazon India calls this year’s Great Indian Festival ‘Bharat’s biggest celebration on Amazon ever’ as Tier II and III towns take the forefront. He further told us some of the trends that the e-commerce giant has seen so far, how the platform is working towards improving overall consumer experience, challenges of breaking the clutter in the e-commerce landscape, marketing strategy, and most demanded products on the platform. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's Great Indian Festival is relevant to consumers? These are unprecedented times and COVID-19 has impacted the sense of normalcy for everyone. This Great Indian Festival, our focus remains on providing reliability to customers, ensuring safety of employees and helping sellers as they get back on their feet. These include more than 6,50,000 sellers &amp; SMBs including artisans, women entrepreneurs, emerging Indian brands and local store owners from programs like Karigar, Saheli, Launchpad and Local Shops. At the same time, we want to help customers find everything they need – from the latest mobile phone to groceries and get them delivered safely to their homes. Our campaign with the ‘Khushiyon Ka Darwaza’ symbolizes the joy Amazon’s Great Indian Festival brings in the lives of this entire ecosystem of customers, sellers, delivery associates, brand partners and more. Q. What are some of the exclusive deals you have on the platform to woo consumers? This festive season, lakhs of Small &amp; Medium Businesses (SMBs) are offering unique selection to customers helping them rebuild and accelerate their business in tough times. Over 4 crore products from Small &amp; Medium Businesses (SMBs); products from over 20,000 local shops across 100 cities will be available during the Great Indian Festival. Customers across the country will have the opportunity to shop for unique products from thousands of Amazon sellers under various programs such as Local Shops, Amazon Launchpad, Amazon Saheli, and Amazon Karigar and enjoy deals/offers extended by lakhs of small businesses. This year witnessed the strongest ever start for SMBs with record sales; over 5,000 sellers clock sales worth INR 1MM (10 lakh) in SMB pre-festive lead up &amp; first 48 hours of the Great Indian Festival. With over 1.1 Lakh sellers receiving orders, we are humbled how sellers, brands and ecosystem partners nationwide have come together during these unprecedented times to spread joy across the country. Q. What are some of the other trends you are expecting to see this festive? At this moment in time, our focus is to ensure our customers get all that they need safely and that we are able to strongly help our small business partners with their business revival to manage through these challenging times. Customers recognize that ecommerce is the safest way for them to get what they need, and sellers know that e-commerce is the best way for them to serve their customers as their footfalls have been impacted. We are seeing a 50% increase in new seller registrations vs pre COVID19. The sellers on Amazon.in have been receiving orders for consumer electronics, study from home essentials, kitchen &amp; home appliances, smart devices, laptops, mobile phones, phone accessories, personal grooming products, apparel and more besides groceries and other essential products. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? As a customer-obsessed company, we remain focused on ways to serve the customers in the country everywhere and fulfil all their needs. Our focus remains on what is best for our sellers &amp; customers. This Great Indian Festival is all about them. Q. How are you working towards improving the overall consumer experience? Tier II &amp; III towns see a significant number of customers shop on Amazon.in, with many being first time customers. To address customer needs and enable millions of customers from India to discover the joy, convenience and benefits of online shopping, ahead of the festive season, they can shop in one of the six languages of their choice including English, Hindi, Tamil, Telugu, Malayalam and Kannada. In fact, the largest number of new customers shopped for the first time on Amazon.in; 91% of new customers came from smaller cities as customers experienced the Great Indian Festival in Hindi, Tamil, Telugu, Malayalam and Kannada. Q. Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? With over 1.1 Lakh sellers receiving orders, 66% sellers, 91% of new customers, and 66% of new Prime sign-ups from small towns; shopping in 5 Indian languages; and orders from over 98.4% of India’s pin-codes in just 48 hours, this Great Indian Festival is truly Bharat’s biggest celebration on Amazon ever. During the first 48 hours, top sold categories were Smartphones, Large Appliances and Consumer Electronics with leading brands OnePlus, Samsung, Apple and Xiaomi making record sales. New products received a rousing response; popular new products were OnePlus 8T, Samsung M31 Prime Edition, OnePlus Nord (Gray Ash), Xbox Series S, Maggi 2 minute Desi Cheesy Masala, Samsung 6.5 kg fully automatic washing machine, new collection from BIBA &amp; Max among over 1,100 new launches Customers shopped for everything big and small <ul><li>Smartphones remained popular among customers: iPhone 11, Redmi Note Series, Redmi 9A, OnePlus 8T, OnePlus Nord and Samsung M31 Prime Edition were among the popular smartphones on Amazon.in; Total iPhones sold on Amazon.in in one day were more than the total iPhones sold in entire festive sale period of last year</li><li>Popular appliances were fully automatic top &amp; front load washing machines, direct cool refrigerators, air conditioners, microwave ovens and dishwashers</li><li>Top-selling electronics were laptops, headphones, tablets, cameras and smartwatches. Customers also loved selection across security cameras and drones. Asus, Lenovo &amp; HP were leading laptop brands; Samsung &amp; Apple leading tablets, and TP Link &amp; Netgear were leading in networking products</li><li>TVs with Alexa OnePlus 43”, OnePlus 32” and Samsung 32” popular this season</li><li>Smart bulbs and bedsheets in Home, water purifiers and mixer grinders in Kitchen</li><li>Women’s kurtis, sarees, casual tops, t-shirts and athleisure popular in Apparel</li><li>Suitcases, luggage sets and gold jewellery popular this season</li><li>More customers are looking at gaming as a hobby – gaming consoles popular during GIF </li><li>In health &amp; hygiene categories, Savlon disinfectant Sprays, Whisper sanitary pads, Chyawanprash, Dettol &amp; Dove bathing soaps see a spike</li><li>Within grocery, products with dry fruits, spreads &amp; cooking supplies were popular</li><li>Vaseline &amp; Ponds Body lotions, Dove &amp; Wow shampoos, Lakme Kajal were popular beauty products</li><li>For pet parents, Pedigree Adult Dog Food and Whiskas dry cat food were among the popular products </li><li>Baby products such as diapers &amp; skincare products like Himalaya baby lotion &amp; Pampers anti rash diapers were widely sought after </li><li>The Nerf rival blasters - a new launch in India was among the most sought after newly launched toys</li><li>Treadmills in fitness essentials, grills, fertilizer and soil in Garden &amp; Outdoors, Car care in Tools &amp; Equipment also popular in the country</li></ul>Amazon Devices <ul><li>Customers loved Alexa – Prime Early Access during the Great Indian Festival was the single biggest day of sale for Echo devices on Amazon.in</li><li>Customers loved the new Fire TV Stick and Fire TV Stick Lite; streaming media player category sold nearly 2x units vs. the first day of GIF last year</li><li>Over 1 lakh customers bought Amazon devices, Echo and Fire TV devices</li><li>The Echo Dot (3rd Gen) and the All New Fire TV Stick were among the top 10 products sold on Amazon.in </li><li>Kindle sales were more than 2.5X vs. first day of the sale last year</li></ul>

Amazon's ongoing Great Indian Festival has already broken last year's records

<img class="gwt-Image" src="/photo/51009121.cms" style="width: 800px; height: 600px;" />

	India is known for its colourful culture and weddings are the best places to observe its varied traditions. Apart from being a symbol of culture, it is fast becoming a lucrative business opportunity. With each passing year, Indian weddings are getting bigger and better, and so is the business involved, from designers, caterers to planners. As it is expanding at a break neck speed, let us have an inside look at the industry and its forces.
 

	Statistics
 The <keyword id="562840" type="UNKNOWN" weightage="100" keywordseo="wedding-industry">wedding industry</keyword> in India is flourishing and statistics corroborate the fact. Currently, the industry is over Rs 100,000 crore and is growing at 25-30% annually. The estimated cost of a <keyword id="6358814" type="UNKNOWN" weightage="100" keywordseo="Wedding">wedding</keyword> with no expenses spared could be between Rs 5 lakh to Rs 5 crore, in India. A person, in India, spends one fifth of the wealth accumulated in a lifetime on a wedding ceremony. 

	Considering the demographic dividend, it would not be wrong to assume, with half of India’s population being under 29 years of age, the marriage market is set to boom like never before over the next five to ten years.
 

	There are several ancillary markets and segments benefiting from this boom, like Gold and diamond jewellery, apparels, decoration, makeup etc. The wedding planning industry is also booming. In Jan, 2015, the wedding planning industry was pegged at $ 40 billion.
 

	Unique and interesting consumer trends observed in 2015 in the industry
 

	With global trends entering the indigenous market, Indian weddings are donning a more corporate look and feel, moving away from traditional themes.
 

	1. High degree of personalization - people spend more per guest (but call fewer guests) and try to integrate their love stories and interests in the decor, food and themes. 
 “Destination weddings are getting more exotic, with many weddings happening in Turkey, Europe, Sri Lanka, and more remote destinations in India,” said Sanna Vohra, Founder &amp; CEO of <keyword id="3247751" type="UNKNOWN" weightage="100" keywordseo="indear">Indear</keyword>.in 

	2. Modernization of ancient/ retro drapes, minimalist silhouettes, bold colors.
 

	3. People became more &amp; more fashion inclined, lot of experimentation, drama. Consumer spent a lot of time cross comparing
 

	4. Mix and match, accessories, a lot of tryouts in jewelry, artisans’ products. Hand-looms category grew 3x compared to last year.
 “We can tell that consumers are starting to trust online websites for their wedding purchases and this trend has mainly started in 2015. We are seeing increase in buying of heavy lehengas and sarees online. With few websites starting to offer home trial etc. this trend will change further in coming years as it makes it very easy for the consumers to buy their outfits online without wasting lot of time,” said Anupam Tulsyan, founder of <keyword id="3140859" type="UNKNOWN" weightage="100" keywordseo="Peachmode">Peachmode</keyword>. 

	Expectations from 2016 wedding season
 

	“We will continue to see a high degree of personalization, and also a willingness to experiment with traditions. Brides now prefer to wear gowns instead of a traditional saree to their receptions, depict their own love story on their mehendi and leave goody bags for guests in their hotel rooms to cure their hangovers. India has also started adopting a few western traditions, namely bachelor / bachelorette parties, the idea of bridesmaids, and grand wedding cakes!” said Sana.
 

	Technology has also taken over the wedding season &amp; so has buying habits. Lot of families &amp; planners alike are coming online to check latest trends in this wedding season.
 “For grooms we have seen a rise in Jodhpuri Sherwanis. These sherwanis are different from the traditional ones as most of them are handmade &amp; have light colors instead of the traditional red ones,” said Shailesh Jain, founder of <keyword id="3247750" type="UNKNOWN" weightage="100" keywordseo="mirraw">Mirraw</keyword>.com. 

	On the jewellery side, matte finish jewellery has seen a rise in demand. Necklaces which are heavy on gem stones are still a constant favorites amongst wedding shoppers.
 

	Employment generation 
 

	It continues to be significant with the wedding industry growing 25-30% YoY. It adds over 3 lac jobs a year (during season)
 

	Region wise trends PAN India 
	 
	North India leads in wedding spends, Kerala weddings focus more on gold.
 

	Though fashion and jewellery trends do differ from region to region (as does the ceremony itself) Bollywood is having a large effect on weddings across the nation, with lots of communities embracing ‘dhoom-dham’ sangeets, and glittery wedding outfits.
 

	General trends basis consumer behaviour, with respect to changing demands and preferences
 

	1. Heavy dupattas- Can be teamed up with all your monotone kurtas
 

	2. Statement jewellery piece - Chand ballis, Maang tikkas are in vogue. You can team them up with sarees as well as salwar kameez.
 

	3. Designer clutches - A nice clutch can add lot of glamour to your routine outfit. Pair it with simple chiffon saree or a plain kurta, it will catch everyone's attention.

The Big Fat Wedding Industry in India: Recap of 2015 and outlook for 2016

<img class="gwt-Image" src="/photo/50533059.cms" />The Indian e-commerce industry has seen growth, thanks to technological devices. Smartphones and tablets, with the availability of internet connectivity throughout India (including rural areas), have played a vital role in the growth of this sector. 
 
The stage is now set for companies both Indian and foreign, large and small, to get a piece of the market. Companies are revamping their strategy by tailoring their business models to be more versatile and attract a larger portion of consumers. 
 Take a closer look at how brick-and-mortar shops such as <keyword id="134363" type="COMPANY" weightage="20" keywordseo="ethos">Ethos</keyword> and <keyword id="3202927" type="UNKNOWN" weightage="20" keywordseo="Chhabra555">Chhabra555</keyword> have also become major players in e-commerce. 
 
A diversification effort 
 
The evolution of business has gone from brick-and-mortar to online retailing, and now to a mix of both. 
 While most retail stores are linking up with online retailers like <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> and <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, the retail store <a href="http://www.ethoswatches.com/">Ethos Watch Boutiques</a> has set up its very own e-commerce platform to expand its reach. Even the 60-year-old saree brand, <a href="http://www.chhabra555.com/">Chhabra 555</a>, has reached out to a larger consumer base through Amazon and ebay, besides having brick-and-mortar outlets. They also have their own website that acts as a direct link to consumers. 
 
In 2014, the luxury watch brand Ethos received a $1.6 million investment from Sixth Sense Ventures, India’s first consumer-centric venture fund. The luxury watch brand has surged to the top in its niche and has witnessed 37% CAGR over the past five years. The online platform has also converted over 20% of leads into sales. 
 
<img class="gwt-Image" src="/photo/50533035.cms" /> 
 
New players &amp; game changers 
 
Online retailers are quickly realising that the multisensory experience and ability to have lasting relationships with customers offered by physical stores is unmatched. 
 
Retailers that already have established physical outlets are also making their presence felt online to improve their customer base. The market is wide open and customers are up for grabs. 
 
<img class="gwt-Image" src="/photo/50533044.cms" /> 
 
E-commerce companies like Amazon, Flipkart, and Snapdeal have expert domain knowledge, experience, and a large bank account to provide stiff competition. They have established themselves online and smaller companies might find it difficult to compete with these giants. 
 
This is where vertical specific businesses, like Ethos, come into play. They offer product specialization and expertise that the larger companies can’t provide without the risk of losing part of their customer base. 
 
Lessons from the past 
 
E-commerce has become one of the <a href="https://www.pwc.in/assets/pdfs/publications/2014/evolution-of-e-commerce-in-india.pdf">fastest-growing sectors in the Indian market</a> having grown at a CAGR of 56% between 2009 and 2014. 
The industry has received billions in funding at all phases of development. The year 2014 saw over 20 private equity deals in the e-commerce sector. Flipkart raising over $1000 million from the likes of Morgan Stanley, GIC, Tiger Global, Accel India, Iconiq Capital, and DST Global and Snapdeal.com acquiring around 637 (million) USD from Temasek, PremjiInvest, and SoftBank Corp. 
 
While some e-commerce companies raked in huge amounts of money, others struggled to stay afloat. Yebhi, an online fashion retail store, looked promising initially, but <a href="http://www.thehindubusinessline.com/info-tech/yebhicom-struggles-to-stay-afloat/article6318939.ece">slowly faded after only receiving 240 crores</a> since its inception in 2009. 
 
Flipkart, Snapdeal, and Amazon have all managed to raise funds every year. The failure of Yebhi can be narrowed down to three main factors. 
 
● Lack of anticipation: Yebhi failed to take into account the arrival of Amazon and was unable to keep up with their offerings. They tried to change their business models, but weren’t being innovative enough. 
● Insufficient advertising: The company didn’t advertise as much as their rivals and have not had much of a presence in the public eye between 2013 and 2014. 
● Large debt burden: At Yebhi, the motto was to buy first and sell later. This resulted in a surplus of products that they couldn’t move, which led to debt. 
 
In relation to innovation, if Yebhi had taken a different approach to selling, like setting up a physical store and providing fashion expertise, perhaps they could have fared well against the competition. 
 
Retailers need to step up and give their customers both online and specialised in-store services. The retail industry has been witnessing a huge shift in consumers from brick-and-mortar stores to online businesses. But, companies like Ethos Watch Boutiques and Chhabra555 that have retail stores as well as an online platform are making businesses rethink their models in order to reach a broader audience. 
 
(The article is authored by <a href="https://plus.google.com/+UtkarshSahu9?rel=author">Utkarsh Sahu</a> is digital strategist with over three years of writing experience for business magazines, such as Business Insider, Huffington Post, Tech Radar, etc. He admires technology with paradigm-shifting attributes, and digital marketing, social media and content are his current beat. An analytics enthusiast, he likes to break down key performance drivers of a robust digital marketing campaign. You may connect with him on <a href="https://in.linkedin.com/in/utkarshsahu9">LinkedIn</a> and <a href="https://twitter.com/UtkSahu">Twitter</a>.) 
 
(Cover Image: Thinkstock)

You Searched For "buy sarees online" and got 14 results

India’s e-commerce boom: Gen Z, small cities, and self-care trends on the rise, says Meesho

Ayush Mehrotra

Stunning sarees for special occasions

BI India Bureau

Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho

Malini Bhupta

Best earring sets for women in India

BI India Bureau

Fashionable earring sets for office & daily wear

BI India Bureau

Elegant and classy traditional necklace sets

BI India Bureau

Best pearl sets in India

BI India Bureau

Best nose rings for women in India

BI India Bureau

YouTube acquires simsim to build the future of online video commerce in India

BI India Partner

Preparing to float IPO to tap growth opportunities: CARS24

PTI

At Rosemead High, generations of students were harassed or groomed for sex as they tried to get an education

Matt Drange

Amazon's ongoing Great Indian Festival has already broken last year's records

Karuna Sharma

The Big Fat Wedding Industry in India: Recap of 2015 and outlook for 2016

Usha Rani Das

Here's how brick and mortar stores are evolving to cater to a larger audience

Guest Author