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Dear reader, Another week comes to an end, and with it, a fresh roundup of stories shaping the business and finance landscapes. This week, we explored data that challenges the idea that large IPOs automatically lead to large returns—18 of India’s biggest IPOs fell short of expectations. On the investment front, experts debunked the popular advice of ‘<keyword id="23577643" type="General" weightage="20" keywordseo="buying-the-dip" source="keywords">buying the dip</keyword>’ and suggest a better approach for long-term success. And in the world of <keyword id="19963428" type="General" weightage="20" keywordseo="quick-commerce" source="keywords">quick commerce</keyword>, recent incidents like bizarre notifications and uncalled-for freebies piqued social media's interest. For stargazers and romantics, the upcoming <keyword id="22852367" type="General" weightage="20" keywordseo="Hunters-Moon" source="keywords">Hunter’s Moon</keyword> offers a beautiful setting for a moonlit night. And for career climbers, we have insights from a <keyword id="21560867" type="General" weightage="20" keywordseo="product-manager" source="keywords">product manager</keyword> who landed a $180,000 role at <keyword id="19904352" type="General" weightage="20" keywordseo="Cisco" source="keywords" meta.keywordsubtype="org" meta.entityname="Cisco" meta.hostid="261" meta.entityid="Cisco">Cisco</keyword>, sharing <keyword id="21767233" type="General" weightage="20" keywordseo="resume-tips" source="keywords">resume tips</keyword> to help you stand out. Dive in, and enjoy this week’s highlights! <h2>Top stories of the week</h2> Do large IPOs guarantee large returns? Data suggests that 18 of India's biggest 30 IPOs did not generate solid returns A study of India’s top 30 IPOs reveals that a majority—18 of them—failed to deliver substantial returns to investors. Despite the hype surrounding large public offerings, data shows that a company’s size or popularity doesn’t always correlate with strong post-IPO performance. Investors are urged to manage their expectations and conduct thorough research before jumping into large IPOs, as high-profile launches don’t guarantee hefty returns. <a href="https://www.businessinsider.in/finance/news/do-large-ipos-guarantee-large-returns-data-suggests-that-18-of-indias-biggest-30-ipos-did-not-generate-hefty-returns/articleshow/114302378.cms" data-type="tilCustomLink" target="_blank">Read more</a> Free tomatoes to i-pill notification, recent quick commerce incidents that sparked outrage Recent incidents in India’s quick commerce sector have sparked widespread outrage, ranging from offering free tomatoes as promotional giveaways to sending unsolicited I-Pill notifications to customers. These occurrences highlight issues around <keyword id="19999043" type="General" weightage="20" keywordseo="consumer-privacy" source="keywords">consumer privacy</keyword>, safety, and inappropriate marketing strategies. As rapid delivery services continue to expand, so do concerns about their ethical and operational practices. <a href="https://www.businessinsider.in/business/news/free-tomatoes-to-i-pill-notification-recent-quick-commerce-incidents-that-sparked-outrage/articleshow/114315992.cms" data-type="tilCustomLink" target="_blank">Read more</a> Why "buying the dip" is not always good advice, and the right time to start is now The age-old investment advice of ‘buying the dip’ may not always hold true, especially in unpredictable markets. Experts argue that waiting for stocks to drop before investing could result in missed opportunities, as market timings are nearly impossible to predict. Instead, the best strategy for long-term investors may be to focus on consistent investing, with the right time to start being now. <a href="https://www.businessinsider.in/stock-market/news/why-buying-the-dip-is-not-always-good-advice-the-right-time-to-start-is-now/articleshow/114253456.cms" data-type="tilCustomLink" target="_blank">Read more</a> Why this week's Hunter's Moon is the ultimate backdrop for the perfect moonlit date night The upcoming Hunter’s Moon, which will grace the skies this week, offers the perfect opportunity for a romantic, moonlit night. This full moon is not only visually stunning but also holds cultural significance, symbolizing harvest and abundance. For those seeking an atmospheric, nature-infused experience, this celestial event promises to be the ultimate backdrop for a memorable date night. <a href="https://www.businessinsider.in/science/space/article/why-this-weeks-hunters-moon-is-the-ultimate-backdrop-for-the-perfect-moonlit-date-night/articleshow/114317181.cms" data-type="tilCustomLink" target="_blank">Read more</a> A product manager shares the résumé that helped him transition from consulting and land a $180,000 role at Cisco Transitioning from consulting to a high-paying role as a product manager at Cisco, one professional shared the resume that helped him land the $180,000 job. His strategic approach included tailoring his CV to highlight relevant skills and experiences, positioning himself as the perfect candidate for the tech giant. Aspiring product managers can take notes on crafting resumes that stand out in competitive job markets. <a href="https://www.businessinsider.in/careers/news/a-product-manager-shares-the-rsum-that-helped-him-transition-from-consulting-and-land-a-180000-role-at-cisco/articleshow/114232654.cms" data-type="tilCustomLink" target="_blank">Read more</a> <h2><h2>Web Stories </h2> <a href="https://www.businessinsider.in/international/webstories/india-canada-tussle-a-timeline-of-escalating-tensions-under-trudeaus-regime/slidelist/114283096.cms" data-type="tilCustomLink" target="_blank">India-Canada Tussle: A timeline of escalating tensions under Trudeau’s regime</a><a href="https://www.businessinsider.in/international/webstories/india-canada-tussle-a-timeline-of-escalating-tensions-under-trudeaus-regime/slidelist/114283096.cms" data-type="tilCustomLink" target="_blank"></a> <a href="https://www.businessinsider.in/international/webstories/the-weirdest-guinness-world-records-ever-set/slidelist/114288059.cms" data-type="tilCustomLink" target="_blank">The weirdest Guinness World records ever set</a><a href="https://www.businessinsider.in/international/webstories/the-weirdest-guinness-world-records-ever-set/slidelist/114288059.cms" data-type="tilCustomLink" target="_blank"></a> <a href="https://www.businessinsider.in/travel/india/webstories/from-amber-to-gagron-indias-unesco-world-heritage-forts-to-explore/slidelist/114282776.cms" data-type="tilCustomLink" target="_blank">Amber to Gagron: India’s UNESCO world heritage forts to explore</a> </h2>

Weekend wrap: IPO myths, quick commerce gone wrong and more

<ul class="summary-list"><li>Cathie Wood is making a bet on the embattled cybersecurity firm CrowdStrike.</li><li>CrowdStrike's faulty update for Windows computers caused a massive global tech outage on Friday.</li></ul>CrowdStrike came under fire after an update triggered last week's <a target="_blank" class="" href="https://www.businessinsider.com/things-you-need-know-crowdstrike-it-outage-airlines-disruption-2024-7">massive global tech outage</a>, but Ark Invest's <a target="_blank" class="" href="https://www.businessinsider.com/cathie-wood-would-have-held-nvidia-if-knew-going-up-2024-7">Cathie Wood</a> seems to have identified an investment opportunity amidst the mayhem.According to a <a target="_blank" class="" href="https://www.barrons.com/articles/cathie-wood-crowdstrike-stock-buy-8d18f41d">Barron's</a> story published Monday, two of Wood's exchange-traded funds purchased nearly $12 million of CrowdStrike stock on Friday, the day the tech debacle occurred.The ensuing outage, caused by a faulty Windows update from CrowdStrike, disrupted operations at major banks, airlines, retailers, and other industries.The cybersecurity firm's CEO, George Kurtz, said in an X post on Friday that the problem was caused "<a target="_blank" class="" href="https://x.com/George_Kurtz/status/1814235001745027317">by a defect found in a single content update for Windows hosts.</a>""Today was not a security or cyber incident," Kurtz wrote in a <a target="_blank" class="" href="https://x.com/George_Kurtz/status/1814316045185822981">follow-up X post</a> on the same day. "We understand the gravity of the situation and are deeply sorry for the inconvenience and disruption."The incident has caused a dent in the company's stock price, with CrowdStrike shares falling by 23% since Friday, per <a target="_blank" class="" href="https://www.bloomberg.com/news/articles/2024-07-22/crowdstrike-crwd-outage-nets-short-sellers-461-million-windfall">Bloomberg</a>.Ark Invest declined to comment on the trade when it was approached by Barron's.This wouldn't be the first time Wood has made a contrarian bet.Wood is known to have made some unorthodox investment choices, like her decision to <a target="_blank" class="" href="https://www.businessinsider.com/cathie-wood-says-nvidia-has-become-check-the-box-stock-2024-2">sell off her Nvidia stock earlier this year</a> because she thought it was overvalued.Wood has since expressed some regret for that ill-timed sale."Before selling NVDA in ARKK, had we known that the market was going to reward it and the other Mag 6 stocks to the exclusion of stocks that will be the prime beneficiaries of AI, like TSLA - the largest AI project earth - and multiomics names like RXRX, we would have held it," Wood wrote in a now-deleted X post on July 14.Representatives for CrowdStrike and Wood did not immediately respond to requests for comment from Business Insider sent outside regular business hours.

Cathie Wood is buying the dip with CrowdStrike

<ul class="summary-list"><li>Nvidia's stock fell 5% despite strong Q2 earnings, which Wall Street views as a buying opportunity.</li><li>Q3 revenue guidance of $32.5 billion beat average estimates but missed higher forecasts of nearly $38 billion.</li></ul><a target="_blank" class="" href="https://markets.businessinsider.com/stocks/nvda-stock">Nvidia's</a> stock price decline on Thursday represents a buy-the-dip opportunity for investors, according to a chorus of Wall Street analysts and portfolio managers.Nvidia shares declined as much as 5% after it reported strong second-quarter earnings results, <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/nvidia-stock-price-q2-earnings-results-nvda-outlook-jensen-huang-2024-8">signaling that investor expectations were too high.</a>Third-quarter <a target="_blank" class="" href="https://www.businessinsider.com/nvidia-earnings-call-live-updates-nvda-stock-2024-8">revenue guidance was $32.5 billion,</a> which was ahead of average analyst estimates of $31.9 billion but well below some sky-high estimates of nearly $38 billion.Still, analysts say Nvidia's results reinforced the idea that the company still has a long runway to ship hundreds of billions of dollars worth of AI-enabled GPUs over the next few years.Here's what Wall Street is saying about Nvidia's earnings results.<h2 id="dcefd261-0aa3-4bba-8bf5-af77856448eb">Bank of America: 'Ignore quarterly noise'</h2>Bank of America analyst Vivek Arya reiterated his "Buy" rating on Nvidia, called it a "top sector pick," and raised his price target to $165 from $150, representing potential upside of 36% from current levels.While Arya admitted that Nvidia's next-generation Blackwell chip delay of a couple months could lead to a "good not great" third-quarter, its prospects are too strong to ignore."We continue to believe in NVDA's unique growth opportunity, execution and dominant 80%+ share as generative AI deployments are still in their first 1 - 1.5yr of what is at least a 3 - 4 year upfront investment cycle," Arya said.He added: "Importantly, next-gen AI models will require 10x-20x more compute power to train (Blackwell only 3x - 4x more compute over Hopper)."And that should mean thatdemand for Nvidia's chips probably won't decline when it introduces its next-next-generation GPU chip, Rubin, which is expected to be released in 2026.Finally, Arya said Nvidia offers investors a "compelling valuation" at a 30x to 35x price-to-earnings ratio based on 2025 estimates, with earnings per share expected to grow 40%.<h2 id="54c14148-db7c-4f8d-be71-4bd921d1f83a">JPMorgan: Blackwell chip delay won't impact 2025 revenue</h2>JPMorgan said the expected two-month delay in Nvidia's Blackwell chip rollout won't negatively impact the company's expected revenue profile in 2024 and 2025."Demand for Blackwell is very strong and will outstrip supply at least through the middle of CY25, in our view," JPMorgan analyst Harlan Sur said.The surprisingly strong demand for Nvidia's previous-generation Hopper chip is helping fill the revenue gap left by Blackwell and has upside potential "given the strong AI demand environment," Sur said."Bottom line, the team continues to maintain a 1- 2 step lead ahead of competitors with its silicon/hardware/software platforms, and a strong ecosystem and the team is further distancing itself with its aggressive cadence of new product launches and more product segmentation over time," Sur said.JPMorgan reiterated its "Overweight" rating and increased its price target to $155 from $115, representing potential upside of 27% from current levels.<h2 id="9acdb434-c7c6-43fa-89ac-e309e28885f3">Goldman Sachs: Nvidia offers balanced risk-reward profile</h2>Goldman Sachs analyst Toshiya Hari was encouraged by Nvidia's expected Blackwell product ramp in the fourth quarter, the continued strength of Hopper, and a doubling of revenue in Nvidia's Networking business.The analyst said in the most bullish scenario, Nvidia shares could soar 89% to $230 per share if the company can deliver a year-over-year growth rate of 100% for its Data Center business next year.Hari's most bearish scenario includes a 60% stock price to $47 based on a 25% year-over-year decline in Nvidia's Data Center revenue from major cloud players.And ultimately a 90% upside scenario versus a 60% downside scenario represents an attractive risk/reward profile for investors.<h2 id="9ef3a8c2-a937-482b-8197-71ad2e86d016">Wall Street Portfolio Managers</h2>Wall Street professionals who manage money for clients are viewing Nvidia's stock price decline as an opportunity to buy more shares.In e-mails to Business Insider, here's what they had to say.Nancy Tengler, CEO and CIO of Laffer Tengler Investments"We think the sell-off is an opportunity to accumulate the stock. This is not the internet bubble. Old economy companies are embracing AI to improve margins and the hyperscalers are still scaling to the tune of about $50MM each + around 79% yoy," Tengler said.John Belton, portfolio manager at Gabelli Funds"This was a solid 'thesis validation' quarter. Everything for the most part is on track. Earnings expectations are moving higher. As long-term investors, we are not going to be bothered by the idea that beating expectations is somehow boring. That said, the thought of Nvidia becoming boring would probably be a healthy thing for the stock and for the stock market more broadly," Belton said.James Demmert, CIO of Main Street Research"The pullback in Nvidia's stock is an invitation for investors to buy the stock," Demmert said. "Especially for investors who missed the even bigger buying opportunity with Nvidia that came about in early August."He added: "The strength in Nvidia's quarter showed that its valuation is justified and that the stock has more room to run."

Wall Street says Nvidia's post-earnings dip is an 'invitation to buy'

<ul class="summary-list"><li>Fundstrat's Tom Lee advises buying the ongoing dip in stocks despite troubling economic data.</li><li>Tech stocks have stumbled recently due to disappointing earnings and chip sector volatility.</li></ul>It's a prime time for investors to <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/technology-stocks-sell-off-outlook-buy-the-dip-opportunity-ubs-2024-7">buy the dip in stocks</a>, with the market flashing a handful of signs that there's more upside on the way, according to Fundstrat's head of research Tom Lee.The ultra-bullish analyst, who's previously predicted the <a target="_blank" href="https://www.youtube.com/watch?v=oQkLr3TTrJY">S&amp;P 500 could nearly triple</a> by the end of the decade, says the ongoing tech-driven <a target="_blank" class="" href="https://www.businessinsider.com/stock-market-outlook-prediction-selloff-small-cap-rally-investing-strategy-2024-7">stock sell-off</a> is actually a buying opportunity. It's a bold short-term call given recent wreckage in the market. The tech-heavy Nasdaq 100 has lost nearly 5% in just two days amid <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/stock-market-today-tesla-alphabet-q2-earnings-miss-tech-selloff-2024-7">disappointing earnings</a> reports and volatility in the <a target="_blank" class="" href="https://www.businessinsider.com/chip-stocks-slump-nvidia-china-trade-tsmc-amd-asml-2024-7">chip sector</a>.Lee says the sell-off has likely been fueled by a culmination of factors, such as uncertainty surrounding the presidential election, lingering geopolitical tensions, and ongoing concerns over a <a target="_blank" class="" href="https://www.businessinsider.com/recession-outlook-hard-landing-economy-inflation-fed-rates-steve-hanke-2024-7">recession</a>.But there are signs that the sell-off will ultimately be limited, according to Mark Newton, the firm's head of strategy."Overall it's still tough for me to put too much credit into Thursday's price action as to having 'changed the trend' or 'broken any trend' and uptrends remain intact," Newton said, noting a technical support level of 5,390 for the S&amp;P 500. "I'm willing to bet that Technology is also bottoming, and I cannot get too negative following this pullback."Lee also outlined four reasons why markets were likely experiencing a "normal pullback," as opposed to investors panicking over the risk of a potential recession.<h2 id="1c5fa27f-eea0-4e18-a407-33e8e113f1d9">1. Stocks have a number of catalysts ahead</h2>Central bankers are expected to deliver more guidance on rate cuts in the weeks following their last policy meeting. That could shift markets in a more positive direction, Lee said, if Fed officials hint a rate cut is coming soon.July's inflation reading, meanwhile, is set for release on August 11. Cooling inflation could also bolster confidence in rate cuts, which could boost stocks."This likely allays the 'Fed is making a mistake' fears," Lee added.Markets are feeling pretty optimistic about the path of interest rates later this year. Investors have priced in with certainty that the Fed will begin cutting rates in September, and that central bankers could cut rates 100 to 125 basis points by the end of the year, according to the <a target="_blank" class="" href="https://www.cmegroup.com/markets/interest-rates/cme-fedwatch-tool.html">CME Fedwatch</a> tool.<h2 id="cb8cd242-a797-47cb-a72e-8d48f5e0dc52">2. Technical signals suggest downside is limited</h2>There isn't much evidence that poor-performing areas of the market, like small-cap stocks, have peaked, Newton said. Meanwhile, Treasury yields have fallen in recent months as traders anticipate Fed rate cuts, which is typically bullish for stocks, he added."Thus, looking to buy dips makes sense technically," he said, adding that small-cap stocks looked "certainly appealing" after their recent slide.<h2 id="1e108c40-018a-4c7d-acad-1ccba0a26cb3">3. Fed rate cuts will mark a turning point in the market</h2>That's because rate cuts are expected to ease borrowing costs across several sectors. Certain types of debt, like adjustable rate mortgages and auto loans, are financed under short-term interest rates — meaning those sectors are "positively impacted" by rate cuts, Lee added.<h2 id="f432c696-e9bc-4e53-8f8b-789d621cc88c">4. Small-cap stocks are flashing bullish signals</h2>The Russell 2000 hit a 30-month high in July, something that's only happened nine times over the past 45 years. In every instance, the index was higher three months later, Lee noted.The index has also posted small moves, gaining or losing less than 1% in 11 of the last 12 trading days. That's only been seen 10 times over the past 45 years, and in every instance, the index was higher 6 months later, he added.Fundstrat is among the most bullish of Wall Street firms at the moment. Recently, Lee has been calling for a <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/small-caps-russell-2000-rally-outlook-sp500-selloff-fundstrat-tech-2024-7">40% surge in small-cap </a>stocks, thanks to a slew of positive signals being flashed among small-cap companies.

Why investors should buy the ongoing dip in stocks, Fundstrat says

<ul class="summary-list"><li>Nasdaq 100 and S&amp;P 500 declines in September present a buying opportunity, says Ned Davis Research.</li><li>Weak seasonality data and excessive pessimism readings suggest a strong 4th quarter rally is ahead, NDR said.</li></ul>A 6% decline in the <a target="_blank" class="" href="https://markets.businessinsider.com/index/nasdaq_100">Nasdaq 100</a> and 4% decline in the <a target="_blank" class="" href="https://markets.businessinsider.com/index/s&amp;p_500">S&amp;P 500</a> since the start of September represents an attractive buying opportunity for investors, according to Ned Davis Research.The research firm said in a note on Friday that the weakness in stocks so far this month is more than typical, <a target="_blank" class="" href="https://www.businessinsider.com/stock-market-outlook-september-season-fed-cuts-election-investing-2024-8">given weak seasonality data </a>— but it's also a big opportunity given the market is heading for its best three-month stretch of the year."With the September weakness relieving the optimism and sending sentiment indicators to excessive pessimism readings, equities would be likely to launch a persistent ascent similar to the first quarter advance, supported by fourth quarter seasonal tendencies," NDR strategist Tim Hayes said.He added: "Whereas a comparison of three-month declines shows that August - October has been the weakest, October - December has been the strongest."Hayes finds it encouraging that, based on internal NDR readings, the stock market, economy, and corporate earnings are showing no signs of being vulnerable to a sharp bear market decline akin to what happened in 2022.Analyst earnings revisions continue to trend higher, historically a leading indicator for corporate earnings.<div type="image" title="A chart showing rising earnings revisions" height="646" width="758" msid="113136246" hostid="261" sizebytes="39088"></div>"As with revisions, economic performance is a leading indicator of earnings growth, currently supporting the earnings outlook. While the recession probability has risen from its lows of May and June, it hasn't risen out of its bullish mode for equities," Hayes explained.Altogether, that means the current stock market decline is more likely to be a garden variety correction that ultimately proves to be healthy for the sustainability of the ongoing bull rally that began in October 2022."The current choppiness will prove to be just that, not the sign of a new bear market. It should lead to a buying opportunity within the continuing bull market, ahead of renewed rallying in the fourth quarter," Hayes said.

Buy the September dip in stocks as the market heads into the best 3-month stretch of the year, strategist says

<ul class="summary-list"><li>Market volatility will stay elevated for years to come, Bank of America says.</li><li>The firm recommends avoiding the urge to buy the ongoing dip in tech stocks.</li></ul>The market is getting more volatile, and stocks will stay choppy for years ahead, according to Bank of America.The firm says that in the near term, election-related policy uncertainty will keep the market swinging. Looking further out through the end of 2027, the yield curve is signaling more volatility ahead, as shown by the chart below:<div type="image" title="The yield curve suggests higher VIX for years" height="421" width="658" msid="113204422" hostid="261" sizebytes="29464"></div>Further, a proprietary BofA "regime indicator" has swung into downturn territory.With those elements in play, the firm is recommending defensive stocks that generally outperform in times of uncertainty or weakness."Quality, stability and income have protected investors in prior volatile markets. We recalibrate our sector calls to augment these characteristics," analysts wrote on Monday.On the flip side, investors should avoid boosting exposure to the popular tech sector, the bank warned.Even if price swings help cheapen mega-cap industry names, several qualities still make this cohort an unfavorable investment, the bank said."Don't buy the tech dip," analysts said. "We remain underweight Information Technology despite arguments that it has gotten so beaten up."The bank cited record highs in the sector's enterprise-value-to-sales ratio, a signal that these firms remain overvalued. Meanwhile, tech funds could soon face passive selling pressure as the <a target="_blank" href="https://markets.businessinsider.com/index/s&amp;p_500?utm_source=markets&amp;utm_medium=ingest%3Futm_source%3Dmarkets&amp;utm_medium=ingest&amp;utm_medium=ingest&amp;utm_source=markets&amp;utm_medium=ingest&amp;utm_source=markets">S&amp;P 500</a> prepares new index-cap rules.Specifically, the index is planning to lower the weightings of <a target="_blank" href="https://www.bloomberg.com/news/articles/2024-09-06/funds-with-350-billion-are-exposed-to-s-p-s-new-index-cap-rules">stock funds with $350 billion in assets</a>, Bloomberg reported. In this event, passive investment vehicles would have to restructure their holdings at the upcoming quarterly rebalance.As volatility picks up for the long term, quality and income should play a larger role in portfolios, analysts wrote.Although growth stocks made sense when borrowing costs were low through the 2010s, this is changing — in the next years, the bank expects single-digit returns.Quality exposure also makes sense in the more immediate term, according to Savita Subramanian, BofA's head of US equity and quant strategy."Don't be a hero," she told <a target="_blank" href="https://www.youtube.com/watch?v=RfF_CBrvjVU">CNBC on Friday</a>. "Just to park in safe total return type vehicles where you get paid to wait."In a note last week, Subramanian noted that today's quality stocks are not expensive, and those rated B+ or better are trading at a slight premium to their lower-quality peers.Meanwhile, utilities and real estate dividends should attract investor attention as Federal Reserve interest-rate cuts leave them hunting for yield opportunities. "Real Estate dividends are likely more sustainable than during prior cycles, given that since 2008, the sector has doubled its proportion of high quality ("B+ or Better") market cap to a whopping 70%," analysts wrote.

'Don't buy the tech dip:' Where to invest instead as the market gets more volatile, BofA says

<ul class="summary-list"><li>UBS sees the recent tech stock sell-off as a buy-the-dip opportunity for long-term investors.</li><li>The sell-off has been driven by an overall shift from large-cap to smaller-sized companies.</li></ul>This month's <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/stock-market-today-nasdaq-tech-selloff-tesla-alphabet-q2-earnings-2024-7">sell-off in technology stocks</a> represents a buy-the-dip opportunity for long-term investors, according to a Monday note from UBS.The sell-off was exacerbated by <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/stock-market-rally-broadens-small-caps-another-win-for-bulls-2024-7">a rotation out of large-cap stocks and into smaller-sized companies,</a> leading some to question if the years-long trend of mega-cap tech stocks outperforming the market is over.But according to UBS, the recent decline in tech stocks is only temporary, and that should be apparent when mega-cap tech stocks report their second-quarter earnings results later this week."With results still due from some big firms this week, market volatility is likely to continue. But we think the tech sector should find support in the coming weeks and resume its leadership," UBS said.The confidence from UBS stems from a trifecta of factors: compelling valuations, fundamentals, and technicals.<h3 id="c90e1d17-2a32-4edf-944b-5e3b5036e5d8">"Tech valuations have become attractive again."</h3>The technology sector has experienced a 10% sell-off nearly every year over the past decade, so the recent 9% decline in the <a target="_blank" class="" href="https://markets.businessinsider.com/index/nasdaq_100">Nasdaq 100</a> is not out of the ordinary, according to UBS.A healthy sell-off in tech stocks has led to more attractive valuations for the fast-growing sector, especially when compared to previous bubbles."While the tech sector appears to be expensive after the rally this year, price-to-earnings multiples remain much lower than in the dot-com era, when many tech stocks had much lower-quality earnings," UBS said.<h3 id="02266036-e596-43a3-9717-80d4087a3f1c">"Tech fundamentals remain solid."</h3>With <a target="_blank" class="" href="https://markets.businessinsider.com/stocks/aapl-stock">Apple</a>, <a target="_blank" class="" href="https://markets.businessinsider.com/stocks/amzn-stock">Amazon</a>, <a target="_blank" class="" href="https://markets.businessinsider.com/stocks/msft-stock">Microsoft</a>, and <a target="_blank" class="" href="https://markets.businessinsider.com/stocks/aapl-stock">Meta Platforms</a> on deck <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/stock-market-today-busy-week-ahead-earnings-economic-data-fed-2024-7">this week to report earnings,</a> UBS says the tech sector should see a net profit growth of 20% to 25% in the second-quarter."Today's tech leaders also offer high-quality margins, strong free cash flows, and solid balance sheets, a positive driver amid slowing economic activity," UBS said.And that growth should last for many years as the AI revolution requires massive investments in architecture, <a target="_blank" class="" href="https://www.businessinsider.com/nvidia-impact-q1-earnings-season-ai-nvda-stock-price-capex-2024-5">like Nvidia's GPU chips and new datacenters.</a>"As Alphabet CEO Sundar Pichai pointed out, 'the risk of underinvesting is dramatically greater than the risk of overinvesting," UBS highlighted.<h3 id="2e4f9192-473e-4dd0-a81e-c724eb6de481">"Technical factors supporting the rotation are likely to fade."</h3>Short-squeezes, call option activity, and bank hedging have fueled the rotational trade into small cap stocks, <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/small-cap-rally-rotation-stock-market-short-lived-large-caps-2024-7">but that won't last forever,</a> according to UBS."The positioning influence on the rotation trade will soon dissipate, as such technicals typically do after about a month," UBS said. "So, we think the environment remains favorable for quality tech stocks, and believe that investors should ensure they have sufficient exposure to AI beneficiaries within and outside the US."

Use the sell-off in tech stocks as a chance to buy the dip, UBS says

<ul class="summary-list"><li>Goldman Sachs said the decline in the S&amp;P 500 is historically a good buying opportunity for investors.</li><li>Factors like the yen carry trade unwind, Buffett's Apple stake cut, and recession fears caused recent volatility.</li></ul>The <a target="_blank" class="" href="https://markets.businessinsider.com/index/s&amp;p_500">S&amp;P 500's</a> 6% decline over the past three days represents a great buying opportunity for investors, according to a note from <a target="_blank" class="" href="https://markets.businessinsider.com/stocks/gs-stock">Goldman Sachs</a> strategist David Kostin.An <a target="_blank" class="" href="https://www.businessinsider.com/stock-market-crash-yen-carry-trade-unwind-fed-japan-rates-2024-8">unwind of the yen carry trade,</a> <a target="_blank" class="" href="https://www.businessinsider.com/apple-stock-price-plunge-warren-buffett-cuts-stake-berkshire-hathaway-2024-8">Warren Buffett slashing his stake in Apple,</a> <a target="_blank" class="" href="https://www.businessinsider.com/sahm-rule-recession-outlook-indicator-triggered-unemployment-rate-jobs-report-2024-8">and concerns about an imminent recession</a> all contributed to a sharp volatility event on Monday, with the S&amp;P 500 dropping 3%.However, despite the decline, the S&amp;P 500 is still up nearly 10% year-to-date and the sell-off sparked a reset in valuations, with the index's forward price-to-earnings multiple falling to 20x.That ultimately represents a good setup for stocks going forward, according to Kostin, who reiterated his year-end S&amp;P 500 price target of 5,600, representing potential upside of 8% from current levels."Historical experience shows that investors typically profit when buying the S&amp;P 500 index following a 5% sell-off," Kostin said.Since 1980, buying the S&amp;P 500 when it is 5% below its recent high generated a median return of 6% over the next three months, with a positive hit rate of 84%, according to Kostin.Forward median returns 12-months later nearly double to 11% with a positive hit rate of more than 95%, according to the note.The question for investors is whether the S&amp;P 500's recent decline extends to more than 10%, as that comes with a different set of outcomes relative to a 5% drop."Corrections of 10% have also been attractive buying opportunities more often than not, but with weaker hit rates of outperformance than following 5% drawdowns," Kostin said.The crux of whether a 10% correction in the S&amp;P 500 represents a solid buying opportunity for investors is <a target="_blank" class="" href="https://www.businessinsider.com/sahm-rule-recession-unemployment-federal-reserve-interest-rates-cut-2024-8">whether the economy is on the verge of a recession.</a>Without an imminent recession, the median 12-month forward return is 11% with a hit rate of just over 90%. But with a recession, the median 12-month forward return is just 1% with a positive hit rate of about 55%, according to Goldman.<div type="image" title="stock market corrections" height="450" width="1076" msid="112324593" hostid="261" sizebytes="36810"></div>Several indicators, such as the Sahm Rule, <a target="_blank" href="https://www.businessinsider.com/sahm-rule-recession-outlook-indicator-triggered-unemployment-rate-jobs-report-2024-8">have flashed, suggesting that a recession is looming, </a>while corporate earnings have been resilient, and recent US GDP prints show continued above-trend growth."Following the sharp recent move, the Cyclicals vs. Defensives pair now appears to reflect the roughly 2-3% real pace of GDP growth indicated by the 2Q GDP print and our economists' 3Q GDP tracker. Our economists forecast US real GDP growth will average 2.7% in 2024 and 2.3% in 2025," Kostin said.In other words, according to Goldman economists, a recession is unlikely between now and the end of 2025, and if that's the case, then this stock market sell-off represents a ripe buying opportunity for investors.

The S&P 500 falling 5% has historically been a good buy-the-dip opportunity, Goldman says

<ul class="summary-list"><li>Laurie and Rich Ramelow were scammed out of $63,000 while buying a home in Texas.</li><li>A fraudster impersonated their escrow officer near the end of the buying process.</li></ul>Earlier this year, Laurie and Rich Ramelow decided to leave California and move to Texas to be closer to their daughter. Laurie, a former real-estate agent, and Rich, a project manager for a telecommunications company, found a 1,901-square-foot, four-bedroom home in San Antonio that seemed perfect. After their offer was accepted, they were sent instructions on a Friday in April to wire the escrow money. The following Monday, they heard from the escrow officer asking them to send the money they'd already sent. "She called and said, 'Where's the money?" Laurie, 55, told Business Insider. "I said, 'What?'" The Ramelows were <a target="_blank" class="" href="https://www.businessinsider.com/millennials-lost-down-payment-to-real-estate-wire-fraud-scam-2024-7">victims of a scam</a>. <a target="_blank" class="" href="https://www.businessinsider.com/millennial-buying-home-got-scammed-by-real-estate-wire-fraud-2024-3">A fraudster had impersonated</a> the Ramelows' escrow officer and swindled about $63,000 from them. "The timing was right, and the fraudster knew the address and all the parties involved," Laurie said. The Ramelows still ended up closing on the house in San Antonio, but it cost them a chunk of their future. <h2>They felt rushed to finish the deal when they didn't have to</h2>Prior to being scammed, the Ramelows were living in a house in Simi Valley, California, a city near Los Angeles, and weren't in a serious rush to buy their new home. The California home — also four bedrooms and just over 1,900 square feet — was their primary residence for over 30 years after they purchased it from Rich's parents. That buying process was a lot different. "It wasn't escrow with all these parties and everything transpiring," Rich, 55, told BI. "It was a quick and easy process with escrow because it was among family." The San Antonio purchase was, essentially, the Ramelows' first time buying a house on their own. They received wiring instructions — <a target="_blank" class="" href="https://www.businessinsider.com/personal-finance/credit-score/wire-fraud">having never wired money before</a> — and noticed a certain urgency from the other side. But they kept going. <div type="image" title="San Antonio skyline" height="339" width="508" msid="112633835" hostid="261"></div>"There was an urgency to get escrow closed that day, which, for us, didn't really matter," Rich said. "We were buying it while we still had our house in California, so we shouldn't have fallen for being pressured into it. We should have just slowed down and taken our time." "We were just trying to go with the flow and we didn't want to be the ones holding up escrow," Rich added. Even Laurie, who was a real-estate agent until 2017, was unfamiliar with the escrow process. "I wasn't involved so much with escrow — escrow handled all that," she said. "I made sure they walked clients through and I never had that experience." Laurie had noticed a few grammatical errors in the email containing the fraudulent wiring instructions, but since she hadn't communicated much with the escrow officer beforehand, she chalked them up to harmless mistakes. <h2>The Ramelows' story follows a common pattern</h2>Lisa Plaggemier, the executive director at the National Cybersecurity Alliance, a nonprofit organization that advocates cybersecurity awareness and education, said the Ramelows' case followed <a target="_blank" class="" href="https://www.businessinsider.com/land-fraud-home-title-theft-prevention-tips-2023-9">a pattern she's seen before</a>. "The telltale signs of the language being a little bit off and that sense of urgency," Plaggemier told BI. "Those are two consistent things that we see very often." Small mistakes that can sometimes be telltale signs of a scam — like a missing letter in a word — went unnoticed. "I think that a lot of banks train their frontline staff to look for things like this," Plaggemier said. "It sounds like obviously there was a missed opportunity there," she added. <div type="image" title="A man and woman taking a selfie." height="1024" width="768" msid="112633837" hostid="261"></div><h2>The Ramelows had to liquidate retirement accounts to revive the deal</h2>The Ramelows still wanted to be closer to their daughter, so the sale continued, but they had to <a target="_blank" class="" href="https://www.businessinsider.com/real-estate-wire-fraud-scam-cost-homebuyer-life-savings-2024-3">sacrifice accumulated wealth</a>. "It was pretty devastating," Rich said. "We had to liquidate some funds from IRAs from retirement. It did have to cost penalties and that sort of thing, but we didn't want it to drastically fall through so we could still move on." Laurie and Rich weren't the only ones affected by the scam. Laurie's parents had contributed $20,000 to the $63,000 that was lost. They were able to retrieve that $20,000, save for a couple thousand dollars. The Ramelows, however, are still waiting to recover their money. They're working with <a target="_blank" class="" href="https://www.certifid.com/">wire-fraud-protection company CertifID</a> and the Secret Service to recover the funds, but their window is closing. "Usually the 90 to 120 days is when they would release funds back," Rich said. "We're still hoping, we're hopeful, but we understand, and we've learned our lesson." Correction: August 20, 2024 — An earlier version of this story included the name of a bank the wire-fraud scammer mentioned in their email to the Ramelows. It has been removed because Business Insider was unable to verify the bank’s involvement in the fraudulent wire transfer. A statement from a spokesperson for the bank was also removed.

A former real-estate agent and her husband had to dip into retirement savings to buy a house after being scammed out of $63,000

<ul class="summary-list"><li>The US personal savings rate has dropped, Société Générale notes.</li><li>Households are saving less than 3% of their disposable personal income, Commerce Department data shows.</li></ul>US consumers are flashing a key signal that has typically preceded a recession — and investors have reason to be on high alert for more signs of weakness, according to Société Générale.The bank pointed to the decline in the <a target="_blank" class="" href="https://fred.stlouisfed.org/series/PSAVERT">personal savings rate</a> in the US, with households saving less than 3% of their disposable personal income in August, according to data from the Commerce Department.The savings rate slumped below 3% prior to the 2008 financial crisis, SocGen strategist Albert Edwards said in a note to clients on Wednesday."I must apologize for falling asleep on the job. I hadn't spotted that the US personal saving ratio (SR) had laid all the way back to what I would describe as crisis levels," Edwards wrote. "July's decline below 3% should be sounding a very loud warning klaxon in the ears of investors to not forget what happened in 2008 when the SR fell this low."The low savings rate attests to <a target="_blank" class="" href="https://www.businessinsider.com/hate-spending-consumers-economic-sentiment-retail-sales-inflation-gdp-growth-2024-4">strong consumer spending</a>, which has propped up the economy so far. That sounds like it should be good news, but the issue is that the savings rate is likely to rise again after plummeting to such low levels. Forecasters have argued the <a target="_blank" class="" href="https://www.businessinsider.com/recession-outlook-hard-landing-economy-consumer-spending-slowdown-growth-gdp-2024-5#:~:text=Consumers%20are%20finally%20slowing%20their,and%20a%20weakening%20job%20market.">economy could experience a slowdown</a> once consumers pull back on their spending and begin to build their savings again. That was what happened leading up to the Great Financial Crisis, when an uptick in the savings rate preceded the recession, Edwards noted.And while households aren't nearly as indebted as they were during the financial crisis, Americans are still showing signs of financial strain. Two-thirds of middle-income households said they believed their <a target="_blank" class="" href="https://www.primerica.com/public/Fact_Sheet_Primerica_Financial_Security_Monitor_Q2_2024.pdf">income was falling behind the cost of living</a>, according to a second-quarter survey conducted by Primerica.Households, meanwhile, likely <a target="_blank" class="" href="https://www.frbsf.org/research-and-insights/blog/sf-fed-blog/2024/05/03/pandemic-savings-are-gone-whats-next-for-us-consumers/#:~:text=Households%20drew%20down%20their%20excess,pace%20for%20the%20entire%20period.">depleted their excess savings</a> from the pandemic as of March of this year, San Francisco Fed economists estimated.76% of US consumers add that they expect to "<a target="_blank" href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-state-of-the-us-consumer">trade down</a>" over the third quarter, which includes actions like delaying purchases, searching for discounts, or opting for a buy now, pay later plan at checkout, according to a <a target="_blank" class="" href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-state-of-the-us-consumer">McKinsey &amp; Company study</a>.72% of middle-income households also said they they were cutting back on non-essential spending, Primerica's survey found."Nevertheless, any rise in the SR will slow GDP growth sharply," Edwards said. "For history suggests when the SR sinks this low, it usually proves unsustainable with a subsequent rise triggering a recession," he later added.Markets still have their eye on the lingering risk of recession, despite most of Wall Street feeling optimistic about a soft landing. <a target="_blank" class="" href="https://www.newyorkfed.org/medialibrary/media/research/capital_markets/Prob_Rec.pdf">The US has a 62% chance of tipping into a downturn</a> by August of next year, according to a projection from the New York Fed, slightly higher than recession odds calculated last month.

A key US consumer indicator has dipped to 'crisis levels,' SocGen says

<ul class="summary-list"><li>Investors should buy stocks ahead of next week's May jobs report, according to Fundstrat's Tom Lee.</li><li>Lee said the April Core PCE data showed cooling inflation and prior releases have been a tailwind for stock prices.</li></ul>Investors should buy the dip in stocks ahead of next week's release of the May jobs report, according to a Friday note from Fundstrat's Tom Lee.The <a href="https://markets.businessinsider.com/index/s&amp;p_500">S&amp;P 500</a>, <a href="https://markets.businessinsider.com/index/nasdaq_100">Nasdaq 100</a>, and <a href="https://markets.businessinsider.com/index/dow_jones">Dow Jones Industrial Average</a> are down 3%, 4%, and 5% from their recent record highs, respectively.Lee said the slight decline in stocks over the past week presents investors with an attractive entry point, especially after the release of April Core PCE data, which showed a cooldown in inflation, and ahead of the jobs report.April Core PCE was in-line with economist estimates at 0.25% month-over-month, which helped relieve investor fears following a string of hot inflation reports earlier this year."This is the best core PCE MoM for all of 2024 and supportive of the notion that inflation pressures are ebbing," Lee said.And Lee thinks future PCE reports will continue to show disinflation, which should boost the chances of Fed interest rate cuts later this year and support higher stock prices."We believe these improvements are sustainable. Housing is decelerating at a steady pace and converging on the market-based measures, which are not showing +6% YoY growth rates," Lee said. "Core PCE ex-housing grew +0.22% MoM, down from +0.31% MoM in March. And the YoY has been dripping lower to 2.15% vs 2.19% YoY in March. So, outside of housing, PCE inflation is on target."Lee crunched the numbers and highlighted that since the end of 2022, stocks generally performed well following releases of the monthly Core PCE reports, especially when stocks were down 1% in the five days before the release.Of the four PCE reports since the end of 2022 that included stocks falling 1% heading into the report, stocks were higher every time a week after the release of the PCE report by an average of 2.3%."Thus, we see high probability that stocks perform well into next week's May jobs report," Lee said.The May jobs report will be released on Friday, June 7. Current economist estimates expect 175,000 jobs were added to the economy in May, with an unemployment rate stuck at 3.9%. Such a report would match the April jobs report and <a href="https://markets.businessinsider.com/news/stocks/stock-market-today-light-april-jobs-report-bond-yields-tumbling-2024-5">likely put some pressure on the Fed to cut interest rates sooner than later.</a>

Why you should buy the dip in stocks before next week's jobs report, Fundstrat says

<ul class="summary-list"><li>Nvidia stock still offers a compelling valuation even after its 170% rally this year, BofA says.</li><li>The bank highlighted Nvidia's software offerings as a catalyst that could drive the next leg of growth.</li></ul><a target="_blank" href="https://markets.businessinsider.com/stocks/nvda-stock?miRedirects=1">Nvidia</a> has soared 170% year-to-date to <a target="_blank" href="https://markets.businessinsider.com/news/stocks/nvidia-stock-price-market-cap-microsoft-most-valuable-company-ai-2024-6">become the largest company in the world this week</a>, but the stock still represents an attractive investment opportunity — and any decline in the stock should be used as an opportunity to buy more. That's according to <a target="_blank" href="https://markets.businessinsider.com/stocks/bac-stock?miRedirects=1">Bank of America</a> analyst Vivek Arya, who outlined in a note on Wednesday a handful of reasons investors should remain bullish on the chip maker that's powering the artificial intelligence boom. "Nvidia stock's steep climb, up 50% just in CQ2 (vs. SPX up 4.4%) could make it vulnerable to near-term profit taking," Arya said. "But we argue any volatility likely to be short-lived."These are the five reasons Arya is staying bullish on the stock.<ol><li>"GenAI hardware deployments are still only in Yr 2 of what could be a 3-5yr deployment cycle," Arya said, adding that the company has a $300 billion opportunity to capitalize on, which is about three times the size of Nvidia's expected revenue this year.</li><li>"Benefits of NVDA's next-gen purpose-built Blackwell AI accelerator systems will start later this year, with solid demand/visibility across cloud customers," Arya said.</li><li>"On-premise enterprise/sovereign AI demand plus software monetization in early stages," Arya said."We believe recurring software services could open the next leg of growth, while strengthening its direct relationship over enterprise users," Arya said. Nvidia's potential to build a significant recurring revenue stream from its CUDA software offering is what drove Rosenblatt to raise its <a target="_blank" href="https://markets.businessinsider.com/news/stocks/nvidia-stock-outlook-rosenblatt-price-target-increase-ai-software-profits-2024-6">Nvidia price target to a street-high $200 per share on Tuesday.</a></li><li>"Valuation compelling at 35-40x consensus and only ~30x PE on bull-case $5/sh earnings scenario," Arya said, adding that the stock is trading at a cheaper valuation today than it was last year.</li><li>"Unlike the 'dot-com boom' that was funded by risky debt-taking, genAI deployment is a mission-critical race between some of the best-funded (cloud) customers," Arya said.</li></ol>Arya reiterated his "Buy" rating on Nvidia stock and $150 price target, representing upside of 12% from current levels.

There are 5 reasons any dip in Nvidia stock will be short-lived - and investors should use a decline as a buying opportunity

<ul class="summary-list"><li>Designer hand soaps from brands like Aesop and Diptyque have become gateways into luxury shopping.</li><li>Fans praise the strong, unique scents and chic packaging of these products.</li></ul>It's been said that once you wash your hands with <a target="_blank" class="" href="https://www.businessinsider.com/quiet-status-symbols-popular-in-homes-2024-1">Aesop's Resurrection hand soap</a>, you'll never turn back.Fans describe the <a target="_blank" href="https://affiliate.insider.com?h=447298641461347ab9bc2fd7343d784347266cb9da6c5fe34fb31d4fe0205215&amp;postID=66f315268d7e7259bc9436bc&amp;postSlug=expensive-hand-soap-gateway-luxury-shopping-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.aesop.com%2Fus%2Fp%2Fbody-hand%2Fhand-washes-and-balms%2Fresurrection-aromatique-hand-wash%2F">$43</a> cleanser as a household necessity thanks to its silky texture and long-lasting scent — a mix of lavender, rosemary, and mandarin-orange rinds, among other ingredients.Its chic auburn bottle made from recycled plastic is also aesthetically pleasing and has become widely viewed as a <a target="_blank" class="" href="https://www.businessinsider.com/fall-fashion-status-symbols-trends-2024-9">status symbol of luxury</a> taste.You'll also find on shelves <a target="_blank" class="" href="https://www.perfumesloewe.com/int/en_US/home-scents/bath-line/soaps/tomato-leaves-soap-bar-duo-set-LW81436.html">$68</a> bars of Loewe's tomato-leaf-scented soap, <a target="_blank" href="https://affiliate.insider.com?h=081a240de436f5bb9fd8d95ce1b08bebb1be4cc99e14ba011db4d870f262bded&amp;postID=66f315268d7e7259bc9436bc&amp;postSlug=expensive-hand-soap-gateway-luxury-shopping-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.diptyqueparis.com%2Fen_us%2Fp%2Fsoftening-hand-wash-glass-1.html">$75</a> glass bottles filled with Diptyque cleanser, and an <a target="_blank" href="https://affiliate.insider.com?h=cbc6ae66525529c8f389aa2b7491198af43fae9dbd56c78518bed679f2bb1a27&amp;postID=66f315268d7e7259bc9436bc&amp;postSlug=expensive-hand-soap-gateway-luxury-shopping-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.neimanmarcus.com%2Fp%2Fmaison-francis-kurkdjian-baccarat-rouge-540-hand-and-body-cleansing-gel-11-8-oz-prod266080055">$85</a> liquid-soap version of Maison Francis Kurkdjian's famous Baccarat Rouge 540 fragrance.Ultimately, though, it's just soap.They remove dirt and grime from hands while leaving behind strong, signature scents. They're also priced astronomically high — especially compared to the $1.29 bottles of Softsoap that line the shelves of big box stores.That's not to say shoppers are being swindled into buying expensive soap. Instead, they're strategically using these simple products as gateways into the world of luxury goods.<div type="image" title="aesop resurrection hand wash on a dark bacground" height="1093" width="1800" msid="114773494" hostid="261" sizebytes="57054"></div><h2 id="0d70df1e-0a7d-456a-bead-61dabad491c1">The appeal of super-expensive suds</h2>Emma, a 23-year-old perfumery student and <a target="_blank" class="" href="https://www.tiktok.com/@perfumerism">content creator</a>, first dipped her hands into expensive soap while shopping for Dior products in Montreal."I remember wanting to bring something home, but I didn't want to spend so much money," she told Business Insider.On a whim, she purchased a green liquid soap called Lucky, which she felt had an "entry-level pricepoint" for a Dior item. A bottle costs <a target="_blank" href="https://affiliate.insider.com?h=3ec0a81970df181337fa151cd2b7872aba4a35eefce5d675274e604f5dfe476a&amp;postID=66f315268d7e7259bc9436bc&amp;postSlug=expensive-hand-soap-gateway-luxury-shopping-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.dior.com%2Fen_us%2Fbeauty%2Fproducts%2Flucky-Y0996433.html">$70</a>.Emma loved it instantly, especially since friends regularly complimented the soap whenever they used her bathroom.Once the bottle was emptied a few weeks later, Emma said she and her friends asked each other: "OK, what are we going to try next?"<div type="image" title="dior" height="715" width="1040" msid="114773493" hostid="261" sizebytes="45750"></div>Emma represents the larger group of soap superfans who have bought into the sudsy craze.Searching "luxury soap" on TikTok results in countless videos — many of which have <a target="_blank" class="" href="https://www.tiktok.com/@benneiley/video/7192370650214878510?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7394903114639590955">over one million views</a> — detailing the best high-end cleansers and citing soaps like those from Aesop as some of the <a target="_blank" class="" href="https://www.tiktok.com/@thekimberlyfoo/video/7404272860811758878?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7394903114639590955">best gift options</a> on the market. Expensive soaps aren't exactly a new craze. Luxe hotels, spas, and gyms have been stocking them in bathrooms for decades. Still, the industry has exploded in recent years. Consumers began buying designer soap for their homes more widely in the late 2010s, and in 2018, the global market for bath soap was valued at <a target="_blank" class="" href="https://markets.businessinsider.com/news/stocks/global-19-5-billion-bath-soap-market-2011-2018-2019-2024-p-g-is-the-largest-player-followed-by-unilever-and-colgate-palmolive-1027969276">$19.5 billion</a>.The industry just keeps growing. A <a target="_blank" class="" href="https://www.expertmarketresearch.com/pressrelease/bath-soap-market">2024 report</a> by <a target="_blank" class="" href="https://www.expertmarketresearch.com/pressrelease/bath-soap-market">Expert Market Research</a> said the global soap market could reach over $36 billion in revenue by 2032, and luxury soap products are partially to thank.The report cites the development of high-end soaps and millennial shoppers with rising disposable incomes as factors in the growing industry.<h2 id="0bfc6ee9-2746-4abc-9b4e-8831542e47bd">Washing dollars down the drain or elevating hand washing?</h2>Since buying her first luxury cleanser in 2023, Emma has tried close to a dozen expensive hand soaps and reviewed them on TikTok for her 507,000 followers. Her <a target="_blank" class="" href="https://www.tiktok.com/@perfumerism/video/7259173950092053766?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7394903114639590955">most popular video,</a> which was posted in July 2023 and highlights her favorites, has gotten more than 272,000 views as of Tuesday.Emma told BI that her ultimate goal is to find one luxury soap, preferably one with a fancy bottle and long-lasting scent, to be her home's signature."I tried one Malin + Goetz soap, but the packaging wasn't for me or my personal aesthetic. So I wrote it off a little because of that," she said of the stark white plastic bottle decorated with an expansive ingredient list. "I have to like how a soap bottle looks. It has to be a flex in my room."Veteran cosmetic chemist and <a target="_blank" class="" href="https://beautystat.com/pages/about-us?">BeautyStat</a> founder Ron Robinson said Emma's focus on scent and aesthetics is common in his experience. He told BI that he's noticed a rising interest in luxury soaps partly because they are "affordable luxury" and because of their reusable packaging, which adds a sustainability element.Whereas Loewe's most coveted bags vary by season and can cost up to $11,000 each, the brand's soap costs $80 at most and can be used all year round.<a target="_blank" class="" href="https://www.tiktok.com/@sommyyah">Sommyyah Awan</a>, 32, a content creator from Toronto, realized this while in college.<div type="image" title="A Byredo store in London, England." height="1168" width="1756" msid="114773490" hostid="261" sizebytes="285998"></div>"My budget was small because I was a student, but I felt that a luxury soap was a way for me to dip my toes into this world that I wanted to be part of," she told BI.Now, luxe soaps are a staple of her home. Byredo's <a target="_blank" class="" href="https://www.byredo.com/us_en/body-care/hand-care/hand-wash/">$70</a> bottles and Jo Malone London's <a target="_blank" href="https://affiliate.insider.com?h=a37e5fc34012efda8ae118cd2738c4f79b98a91615c2b68b0ff3138f5e65e858&amp;postID=66f315268d7e7259bc9436bc&amp;postSlug=expensive-hand-soap-gateway-luxury-shopping-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.jomalone.com%2Fproduct%2F25956%2F118182%2Fbath-body%2Fmyrrh-tonka-body-hand-wash%3Fsize%3D250ml">$65</a> soaps are <a target="_blank" class="" href="https://www.tiktok.com/@sommyyah/video/7352975396880567594">her favorites</a>."You're just washing your hands. It's a simple act," she said. "But to do it with a soap that smells wonderful, lathers beautifully, and comes in an aesthetically pleasing bottle — it's just a way to elevate an everyday experience."Expensive soap is also a luxury that can be shared, unlike designer accessories, which are often worn by one and admired by others."There's a community element to luxury soap," Emma told BI. "It feels like I'm not just doing it for me. I'm doing it to enjoy with my roommates. It becomes a point of conversation."So yes, buying luxury soap might seem to some like you're washing money down the drain. To others, the pricey products are a step toward luxury.

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