If you are tired of kneading the dough with your hands and looking for a <keyword id="9225482" type="General" weightage="20" keywordseo="dough-kneader" source="Orion">dough kneader</keyword> that reduces fatigue and saves time, then you have landed in the right place! Whether used in a home kitchen, restaurant or any cooking place, a <keyword id="9225482" type="General" weightage="20" keywordseo="dough-kneader" source="Orion">dough kneader</keyword> mixes flour without any hassle. There are two types of dough kneader available- manual and electric. While buying a dough kneader, one must look for its build and durability. To help you choose an effective and efficient dough kneader, we have curated a list from Amazon. <bulletContentEmbed name="B06WP5DRBX" columns="1"><bulletContentHeading name="B06WP5DRBX_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Dual Lid Design" msid="88739866" hostid="261"></div></columnHeadThumb><columnHeadTitle>B06WP5DRBX</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06WP5DRBX_body"><bulletContentRow name="B06WP5DRBX_8701990241068704"><bulletContentRowHeading><bulletContentRowHead col="1">Clearline Automatic Electric Dough Kneader with Non-Stick Bowl</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With effortless kneading and non-messy operation, this dough kneader from Clearline has a user-friendly design. It comes with detachable components, which makes it easy to clean and store. It comes with a 650-watt powerful motor for quick kneading. To ensure a comfortable pouring of ingredients, it features a double lid design. Suitable to knead all types of flour, it also comes with a 15-minute automatic timer.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B06WP5DRBX_2582280509606542"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has an easy to use and clean design.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01C706PMC" columns="1"><bulletContentHeading name="B01C706PMC_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Dishwasher Safe" msid="87986914" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01C706PMC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01C706PMC_body"><bulletContentRow name="B01C706PMC_3580208735146955"><bulletContentRowHeading><bulletContentRowHead col="1">Preethi Master Chef 2.1-litre Atta Kneader</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This dough kneader from Preethi claims to have a capacity of 2.1-litre. It is said to knead the flour in just 1 minute without any hassle. To ensure easy and convenient cleaning, it is dishwasher safe. Also, it comes with a warranty of 1 year.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01C706PMC_2713993138595193"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It helps you to quickly knead the dough.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07SGX1ZMV" columns="1"><bulletContentHeading name="B07SGX1ZMV_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Multifunctional Design" msid="87986928" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07SGX1ZMV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07SGX1ZMV_body"><bulletContentRow name="B07SGX1ZMV_0670782542934287"><bulletContentRowHeading><bulletContentRowHead col="1">Home Plus Magic 400-Watt Atta Kneader</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This 4-in-1 atta kneader machine from Home Plus features multi-speed operation for convenient use. To provide multi-functionality, it comes with a kneading blade, chopping blade, juice extractor and a whipping blade. With anti-skid feet, it ensures stability. Operational on a 400-watt power motor, it kneads dough quickly.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07SGX1ZMV_6532796458907978"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It is suitable for chopping, kneading, whisking and more.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07Q3FFDQ4" columns="1"><bulletContentHeading name="B07Q3FFDQ4_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Rotating Bowl" msid="87986978" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07Q3FFDQ4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07Q3FFDQ4_body"><bulletContentRow name="B07Q3FFDQ4_5030377773898597"><bulletContentRowHeading><bulletContentRowHead col="1">Wonderchef Stand Mixer, 300-watt, Beater And Dough Kneader</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This stand mixer from Wonderchef works as a dough kneader and a mixer for effortless operation. With a moving head and a rotatory bowl, you can easily mix flour for a consistent dough. Its multi-speed feature makes it comfortable to adjust speed according to your requirement. Also, it comes with beaters, dough hooks and a spatula.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07Q3FFDQ4_7973434879967865"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">With its fast operation, it should help you save time.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08N6P3X2M" columns="1"><bulletContentHeading name="B08N6P3X2M_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Domestic Use" msid="87987015" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08N6P3X2M</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08N6P3X2M_body"><bulletContentRow name="B08N6P3X2M_4579320528303181"><bulletContentRowHeading><bulletContentRowHead col="1">Primelife Multicolor Plastic Manual Automatic Atta Roti Dough Maker</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Ideal for domestic use, this dough kneader from Primelife features a user-friendly design to ensure mess-free operation, easy kneading and cleaning. The ABS plastic transparent lid and heavy-duty plastic bowl makes it durable and safe to use. It comes with multiple handy accessories for hassle-free use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08N6P3X2M_2800301882403598"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has a user friendly design for easy cleaning and use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08LG2GF44" columns="1"><bulletContentHeading name="B08LG2GF44_head"><columnHead col="1"><columnHeadThumb> <div type="image" title="Hands-free Operation" msid="87987046" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08LG2GF44</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08LG2GF44_body"><bulletContentRow name="B08LG2GF44_0372106571545379"><bulletContentRowHeading><bulletContentRowHead col="1">Clearline 650-watt Electric Dough Kneader with Stainless Steel Bowl</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This dough kneader from Clearline works on a 650-watt powerful motor for effortless kneading. With the hands-free operation, it maintains the hygiene level. Made from stainless steel material, it should provide durability.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08LG2GF44_3197907173895053"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It comes with a kneader bowl, motor and blade.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best dough kneader machine for home use

Best hand blenders in India 2023

A <keyword id="3978582" type="General" weightage="20" keywordseo="hand-mixer" source="Orion">hand mixer</keyword> reduces the extra effort of stirring or mixing manually. It conveniently mixes all the batter or ingredients in the bowl efficiently and effectively. Unlike hand blenders or food processors, the <keyword id="8683610" type="General" weightage="20" keywordseo="hand-mixers" source="Orion">hand mixers</keyword> are easy to operate and are more on the economical side. When choosing a hand mixer, one must look for its build, size, wattage and weight. Also, the lightweight and handy design make it a suitable option to use on a daily basis. To ease down your research, we have curated a list of the <keyword id="10148080" type="General" weightage="20" keywordseo="best-hand-mixers" source="Orion">best hand mixers</keyword> from Amazon. <bulletContentEmbed name="B075K76YW1" columns="1"><bulletContentHeading name="B075K76YW1_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Durable Design" msid="89211744" hostid="261"></div></columnHeadThumb><columnHeadTitle>B075K76YW1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B075K76YW1_body"><bulletContentRow name="B075K76YW1_4481018032761788"><bulletContentRowHeading><bulletContentRowHead col="1">Inalsa Hand Mixer, 250-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Equipped with a 250-watt powerful copper motor, this hand mixer from Inalsa is durable and efficient. It features seven speed control options to ensure easy adjustability according to your requirement. Suitable for beating, mixing, whisking, mashing and blending, it comes with stainless steel attachments. The compact and handy design gives you a slim grip for convenient usage. Also, the overheat protection feature provides safety.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B075K76YW1_2703074683195802"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The low running sound makes it convenient to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07GDR7VZ3" columns="1"><bulletContentHeading name="B07GDR7VZ3_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Adjustable Speed" msid="89211750" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07GDR7VZ3</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07GDR7VZ3_body"><bulletContentRow name="B07GDR7VZ3_5373611542029204"><bulletContentRowHeading><bulletContentRowHead col="1">Philips Hand Mixer, 300-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This hand mixer from Philips comes with two pairs of strip beaters and dough hooks to mix the ingredients effectively. It works on 300-watt power and comes with 5-speed selection options to select according to your requirement. Its ergonomic and lightweight design should provide convenience to hold and use. Also, to keep your kitchen mess free, it comes with a cord clip for tidy storage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07GDR7VZ3_4135904917456974"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">To provide easy cleaning, the stainless steel accessories are suitable to be washed in the dishwasher.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0187F2IOK" columns="1"><bulletContentHeading name="B0187F2IOK_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Easy Operation" msid="89211762" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0187F2IOK</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0187F2IOK_body"><bulletContentRow name="B0187F2IOK_0388781189362797"><bulletContentRowHeading><bulletContentRowHead col="1">Bajaj Hand Mixer, 250-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for a mixer that gives you a hassle-free cooking experience, then this hand mixer from Bajaj is a good option to consider. It comes with a three-speed adjustable mode that allows you to adjust according to your requirement. The 250-watt power motor consumes less electricity and effectively blends faster. Also, it comes with a dough hook and a beater attachment.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0187F2IOK_7240721335411393"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It has a lightweight design and is easy to operate.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B0846LDNSH" columns="1"><bulletContentHeading name="B0846LDNSH_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Ergonomic Design" msid="89211772" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0846LDNSH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0846LDNSH_body"><bulletContentRow name="B0846LDNSH_9639203636353062"><bulletContentRowHeading><bulletContentRowHead col="1">Shree Mart Hand Mixer, 260-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Equipped with 7-speed functionality, this hand mixer from Shree Mart lets you whip, mix, mash and blend easily and quickly. The 260-watt power motor makes it energy efficient. Its ergonomic design provides the comfort of holding while using. Also, the mixer comes with a stainless steel beater and dough hooks for better performance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B0846LDNSH_3357622623457577"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Its modern design makes it easy to carry and hang.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07K59SH59" columns="1"><bulletContentHeading name="B07K59SH59_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Multifunctional Design" msid="89211810" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07K59SH59</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07K59SH59_body"><bulletContentRow name="B07K59SH59_4822486763902305"><bulletContentRowHeading><bulletContentRowHead col="1">Prestige Hand Mixer, 300-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This easy to clean hand mixer from Prestige comes with a 300-watt power motor which makes it energy efficient. It comes with two stainless steel attachments for easy and convenient usage. The variable speed option lets you adjust speed according to your requirement. Suitable for whipping, blending or mashing, it has a multifunctional design.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07K59SH59_2048542464758291"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It comes with a variable speed control feature.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07BJH2MN2" columns="1"><bulletContentHeading name="B07BJH2MN2_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Portable Design" msid="89211828" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07BJH2MN2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07BJH2MN2_body"><bulletContentRow name="B07BJH2MN2_8117746584973510"><bulletContentRowHeading><bulletContentRowHead col="1">Borosil Smartmix Hand Mixer, 300-Watt</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Portable and easy to use, this hand mixer from Borosil offers five variable speed options so that you can conveniently adjust the speed according to your requirement. It is suitable to perform various functions like blending, kneading or whisking easily. This hand mixer is a good option to consider as it comes with a chrome finish dough hook and beating attachments. Aesthetically designed, it has a strong plastic body that should provide durability.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07BJH2MN2_1753447345667964"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It performs various functions and lets you adjust the speed according to your requirement.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best hand mixers in India

Best wet grinders in India

Best hand blender under ₹1000

South Indian dishes are relished by all alike. And if you are someone who likes to make your favourite dishes at home, you cannot do without wet grinders. Wet grinders help make batters out of tough grains like rice, cereals, lentils and spices. It makes grinding effortless and comes with a stainless steel drum and grinding stones. To help you buy the table-top wet grinder, here are the best options available on Amazon. <bulletContentEmbed name="B00P4GQYDM" columns="1"><bulletContentHeading name="B00P4GQYDM_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor’s Choice" msid="84785503" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00P4GQYDM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00P4GQYDM_body"><bulletContentRow name="B00P4GQYDM_4348541808763922"><bulletContentRowHeading><bulletContentRowHead col="1">Elgi Ultra Grind+ Gold</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Elgi Ultra Grind+ features a powerful motor that makes grinding grains and lentils easy. It is made of ABS material that is lightweight and durable. The grinder is equipped with stainless steel drums that are rust-resistant. It is spacious and suitable for grinding and storing the batter for a long period of time. It is easy to use as it comes with a batter remover and multi-utility drum.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00P4GQYDM_1958757908001663"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Elgi Ultra Grind+ provides a noiseless and vibration-free grinder and is suitable to grind rice and dal to make South Indian dishes.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00OUHNLPA" columns="1"><bulletContentHeading name="B00OUHNLPA_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Recommended" msid="84785529" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00OUHNLPA</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00OUHNLPA_body"><bulletContentRow name="B00OUHNLPA_9826282121758649"><bulletContentRowHeading><bulletContentRowHead col="1">Elgi Ultra Bigg +</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Elgi Ultra Bigg+ has a spacious drum that can grind hard grains with ease. You can also store the batter in the drum as it is made with stainless steel material that is rust-resistant. It has a heavy-duty motor for swift grinding. The grinder comes with conical stones that generate less heat while grinding and results in higher fermentation rise.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00OUHNLPA_8855111884569085"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Elgi Ultra Bigg+ comes with a batter remover and multi-utility drum to make grinding easier.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01BUW03K8" columns="1"><bulletContentHeading name="B01BUW03K8_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Aesthetically Pleasing" msid="84785552" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01BUW03K8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01BUW03K8_body"><bulletContentRow name="B01BUW03K8_8334414890255986"><bulletContentRowHeading><bulletContentRowHead col="1">Panasonic MK-GW200</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Panasonic MK-GW200 is a lightweight grinder that is made with premium quality material. It features a stainless steel drum that is easy to use and clean. The transparent lid is strong and covers the drum securely. It comes with high quality grinding stones that make grinding effective and easy.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01BUW03K8_4317926601249808"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Panasonic wet grinder has great aesthetics that can be a suitable addition to any kitchen.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01ARH0KIM" columns="1"><bulletContentHeading name="B01ARH0KIM_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Pocket Friendly" msid="84785588" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01ARH0KIM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01ARH0KIM_body"><bulletContentRow name="B01ARH0KIM_2902951476774281"><bulletContentRowHeading><bulletContentRowHead col="1">Sowrna Lakshmi Wet Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Sowrna Lakshmi grinder comes with a high-quality stone that grinds tough grains like rice and dal easily. It has a plastic body and features a powerful motor that makes grinding highly efficient. The grinder delivers noiseless and hassle-free operation. It comes with a motor overload protector.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01ARH0KIM_8356466785322043"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Sowrna Lakshmi grinder comes at an affordable price and grinds cereals and spices with ease.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B012J7LSS4" columns="1"><bulletContentHeading name="B012J7LSS4_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Highly Durable Option" msid="84785617" hostid="261"></div></columnHeadThumb><columnHeadTitle>B012J7LSS4</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B012J7LSS4_body"><bulletContentRow name="B012J7LSS4_7703448293571292"><bulletContentRowHeading><bulletContentRowHead col="1">Prestige Wet Grinder PWG 05</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Prestige wet grinder is a suitable option to grind batter for making dosas, idlis, vadas and other South Indian dishes. It has a compact table top body and features a stainless steel drum that makes grinding effortless. The drum is easy to clean and comes with a lid that keeps it secure. The package includes an atta kneader and a coconut scraper attachment.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B012J7LSS4_2392485211823651"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Prestige wet grinder comes with high-quality grinding stones are effective grinds the batter and ensures the durability of the product.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01BQJMVS2" columns="1"><bulletContentHeading name="B01BQJMVS2_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Value for money" msid="84785643" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01BQJMVS2</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01BQJMVS2_body"><bulletContentRow name="B01BQJMVS2_3156631553748914"><bulletContentRowHeading><bulletContentRowHead col="1">BEC Grinder</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The BEC grinder makes grinding effortless with its stainless steel drum and high quality grinding stones. You can easily grind dal and rice and store the batter in the drum for long periods of time. The grinding stones are long-lasting and improve the durability of the appliance. The package includes an atta kneader and coconut scraper to add to its functionality.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01BQJMVS2_6777586270909351"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The BEC grinder is ergonomically designed and has a strong body.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best table top wet grinders in India

<ul><li>To cash in on a pandemic-led surge in online ordering, <keyword id="58553" type="General" weightage="100" keywordseo="pizza-hut" source="Orion">Pizza Hut</keyword> altered its business model last year. As a result, 60% of its revenue came from in-home delivery.</li><li>However, consumers continue to associate Pizza Hut with its dine-in experience and remember it as a legacy restaurant brand.</li><li>To change its image in the market and establish itself as a delivery-first platform that delivers ‘Dil Khol Ke,’ Pizza Hut has onboarded a new brand ambassador, <keyword id="191218" type="General" weightage="20" keywordseo="anuradha-menon" source="Orion">Anuradha Menon</keyword>, and has begun its marketing blitz with her today.</li><li>Neha, Chief Marketing Officer, <keyword id="878165" type="General" weightage="20" keywordseo="pizza-hut-india" source="Orion">Pizza Hut India</keyword> shares the brand’s thought behind pivoting from a dine-in to delivery brand and the steps being taken to achieve this transformation, idea behind bringing back Lola Kutty, what the revamp entails and larger vision for the brand.</li></ul>When India announced its first lockdown after COVID hit, a lot of consumers rushed to supermarkets to buy groceries, refill ration for at least a month and ordered food online from their favourite local restaurants. Gradually, the pandemic sparked a paradigm shift in the marketing landscape and altered the way consumers shop. People grew fond of ordering inside the safety of their four walls and in-home delivery leap-frogged. From medicine to food, consumers prefer ordering everything online from trusted brands. According to imarc, the Indian online food delivery market reached a value of US$ 4.35 Billion in 2020 and revenue in the Online Food Delivery segment is projected to reach US$11919m in 2021, predicts Statista. Multinational food platform Pizza Hut, which was otherwise known for its dine-in experience, also saw a spike in demand for in-home deliveries as 60% of its annual revenue comes from contactless delivery as of now. However, despite this shift in its modus operandi, consumers continue to perceive Pizza Hut as a legacy restaurant and dine-in brand. So, to alter its image and reposition itself as a contemporary brand that is spontaneously associated with delivery, Pizza Hut has planned an advertising blitz. The brand has onboarded Anuradha Menon aka Lola Kutty as its face and rolled out a quirky, new campaign. Titled ‘<keyword id="12291136" type="General" weightage="20" keywordseo="dil-khol-ke-delivery" source="Orion">Dil Khol Ke Delivery</keyword>,’ the campaign and revamp exercise aims to position it as a delivery-first platform that pours its heart into serving its consumers. <div type="Youtube" id="JeGzGB-Gsb4" title="Pizza Hut is now dil khol ke delivering!" thumbUrl="https://i.ytimg.com/vi/JeGzGB-Gsb4/mqdefault.jpg"></div> Telling us more about the campaign and rebranding exercise, Neha, Chief Marketing Officer, Pizza Hut India said, “Firstly, the entire platform is not just about delivery. We have done a smart play or a cheeky play on words by using the word delivery, but when we say Dil Khol Ke Delivery, we are talking about many different aspects of the brand that we are delivering to the consumer. We are talking about Dil Khol Ke satisfying taste and quality. So, whether it is our dough made freshly in stores every day, whether it is all our wonderful topping combinations, our flavorful sauce, our 100%, mozzarella cheese and safety and hygienic practices that we use to deliver a quality product at your doorstep, or in our stores. The second piece is around Dil Khol Ke delivering deals or value -- being able to give something for everyone and that’s how we define our Dil Khol Ke delivering deals of value to the consumer. The other aspect is how do we ensure that we are making things easy for the consumer. Today's consumer doesn't want complex options. So how do we make the brand easy and accessible is the fourth bucket. We felt that just associating the brand with delivery for such a strong brand as ours, such a loved brand as ours, was not enough and therefore, the articulation we had come up with is Dil Khol Ke Delivery.” This new avatar will be visible across all consumer touchpoints from opening the website to dining in any of its food chains. To convey this message, Pizza Hut was looking for a ‘magnetic’ brand ambassador that could create high recall value and stand out. “When we started this journey and we started looking for who would be the right personality to fit this storytelling, we kept our mind open and didn't keep filters. The only filters we kept I would say was who would marry with the brand personality. We wanted somebody authentic, we wanted somebody who would be friendly, approachable, but at the same time, was a little cheeky, was modern, was able to not take themselves too seriously and therefore had a good sense of humor and was able to deliver this entire new conversation we are trying to have with the consumer in a very confident manner because we believe that this person had to for consumers literally be the brand. When people saw the person, it should be literally like yes, I can believe this is a Pizza Hut magnetic ambassador and therefore, when we started interacting with Anuradha and we saw her and heard her. She has a lot of freshness and naturalness about her. She is definitely a great actor and therefore, a lot of versatility to be able to carry off some of the more crazy things that some of this advertising will demand because as we go forward. We want to make it fun for the consumer. It has to be something they enjoy watching while they also get the brand's message and we believe that Anuradha Menon does a fabulous job at that,” shared Neha. Pizza Hut recently completed 25 years in India and launched its 500th store in Moga, Punjab and has aggressive growth plans to expand its presence across the country, including tier-2 and tier-3 markets.Its expansion focus will be on the Fast-Casual Delco (FCD) format, which is a delivery-first store, but also offers dine-in and takeaway under the same roof. Pizza Hut also aims to achieve growth in delivery through both owned and aggregator platforms which are growing at a healthy pace. Sharing Pizza Hut’s larger vision, Neha said, “At the end of two years of this campaign, where I would love to be at is for people to recognize that Pizza Hut is also a delivery brand, but is not just a delivery brand. So the strong equities that we have built with the consumer in dine-in, which differentiates us from a lot of other dine-in brands, I hope that we will be able to achieve the same with the consumer and delivery. And our quarter 4 is looking very exciting. We have an innovation lined up, which will be revealed shortly, but that innovation is something that nobody's seen before in this category and therefore, we believe it's also our way of introducing the Dil Khol Ke platform to the country because it's doing things in a large-hearted manner, doing things in a different manner and that's how I hope that the brand will continue to remain relevant, easy and distinctive with the consumer.”

Pizza Hut launches a new campaign with its first-ever brand ambassador Anuradha Menon; aims to rebrand itself as a delivery-first brand that offers value ‘Dil Khol Ke’

<img class="gwt-Image" src="/photo/26276509.cms" /> <keyword id="51897" type="PERSON" weightage="100" keywordseo="Eric-Schmidt">Eric Schmidt</keyword> has made us proud. By saying India’s entrepreneurial innovators have the potential to build the “next Google” if the country “plays its cards right” and ensures Internet access for millions of its citizens. His statement came in an essay written for the book Reimagining India: Unlocking The Potential of Asia’s Next Superpower, edited by the global consulting firm <keyword id="6372399" type="COMPANY" weightage="60" keywordseo="McKinsey">McKinsey</keyword>. 
 According to the former <keyword id="6355629" type="CITY" weightage="100" keywordseo="Google">Google</keyword> CEO and currently the executive chairman, he has witnessed the creative potential of India’s people all around him in <keyword id="6357722" type="COMPANY" weightage="100" keywordseo="silicon-valley">Silicon Valley</keyword> where India-born entrepreneurs account for 40% of the start-ups. “Just think what will happen when India’s entrepreneurial innovators are able to create great global companies without leaving their country. They will change the world. Hundreds of large firms focused on the Internet will be founded and will succeed by focusing purely on Indian consumers, Indian taste, Indian style, Indian sports. 
 
“Can anyone of those companies ultimately become the next Google? Of course.” 
 
He then goes on to elaborate all the right ‘technology’ measures India should take to make it happen. But unknown to him, a war of words has already started on the Indian shores. In a <a href="http://www.linkedin.com/today/post/article/20131114095731-28180694-can-india-produce-the-next-apple-or-google">Live Chat</a> on LinkedIn, <keyword id="6413985" type="PERSON" weightage="80" keywordseo="Kiran-Mazumdar-Shaw">Kiran Mazumdar-Shaw</keyword>, chairman and managing director of <keyword id="6358361" type="CITY" weightage="80" keywordseo="Biocon">Biocon</keyword>, a global biopharma enterprise, has pointed out the pitfalls that entrepreneurs and start-ups often face in India. While the debate rages, we bring you a tongue-in-cheek look at what’s hindering the future <keyword id="6357934" type="PERSON" weightage="80" keywordseo="Steve-Jobs">Steve Jobs</keyword>, Mark Zuckerbergs and even the Sheryl Sandbergs and Marissa Mayers of India. 
 
Student start-up… OMG! 
That’s a strict no-no, if you are in a premier institution and spent lakhs in admission fees. Don’t waste your time and let your grades fall – that’s the bottom line. Business can wait, your career can’t. If you are trying to hit back with the lessons learnt from Aamir Khan-starrer Three Idiots (a movie passionate about following the path your heart wants to go), let’s tell you dude, that’s just plain filmy. 
 
Get a job first; your family has some expectations. 
Understandable, if you are from a middle-income family with loads of burden. Your kid brother needs education, as good as you had. You need to marry off your sister (again, refer to the above movie). What about buying a home (after all, mom and pop stayed in shabby, rented places all their life)? If you are a woman, your family could be sitting in a dharna when you try to move out and start something on your own. Have a job, get married, settle down – that’s the clear career graph for you. 
 
Work, ugh! We are a clan of dreamers. Well, we are not saying that, but an ad campaign did it pretty smartly. The entire display board was smudged with a beautiful shade of blue with just a small green spot at one corner. And the text read: Blue: Dreamer; Green: Doer. Need we say more? <keyword id="107737" type="ORGANIZATION" weightage="100" keywordseo="Entrepreneurship">Entrepreneurship</keyword> is mostly hard work, tough work, fraught with risks. So it’s no wonder that the green spot appears so miniscule. 
 
Sure, come back for the money when you’re the next <keyword id="6354427" type="CITY" weightage="100" keywordseo="Apple">Apple</keyword>. If you have overcome the first three hurdles, chances are you are not a trust fund and need plenty of <keyword id="1396410" type="UNKNOWN" weightage="100" keywordseo="seed-money">seed money</keyword> to start up your idea. Well, venture <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword> in India, or any funding for that matter, has poor <keyword id="170907" type="UNKNOWN" weightage="100" keywordseo="risk-appetite">risk appetite</keyword>. They don’t mind putting in some dough when it comes to Series A, provided you show them good <keyword id="900658" type="UNKNOWN" weightage="100" keywordseo="traction">traction</keyword> and a sound <keyword id="1949341" type="UNKNOWN" weightage="100" keywordseo="Exit-route">exit route</keyword>. But if you are a greenhorn out of college and trying to walk in with an idea, you can walk out again. Incubators across the country could be the only hope for you, but the competition is very, very stiff there – as stiff as landing a decent job. 
 
Want to start up? Give us your pound of flesh. This input comes straight from an IIT passout who tried to set up his first solar power project in South Bengal. Even after a year, the venture is stranded mid-way, permissions are pending and <keyword id="85355" type="UNKNOWN" weightage="100" keywordseo="red-tape">red tape</keyword> rules supreme. It’s still not certain how much persuasion, influence or other incentives will be required to get out of the logjam but in the meantime, the bootstrapped firm is fast running out of cash. If that is the price of starting up here, it is no wonder that potential entrepreneurs give it a wide berth. 
 
What <keyword id="94495" type="ENTERTAINMENT" weightage="100" keywordseo="Innovation">innovation</keyword>? Have you applied for a patent? That’s a real problem, to be sure. Very few <keyword id="770060" type="UNKNOWN" weightage="100" keywordseo="Indian-start-ups">Indian start-ups</keyword> have the <keyword id="1949348" type="UNKNOWN" weightage="100" keywordseo="RD-fund">R&amp;D fund</keyword> or the inclination to step into uncharted territories. And a recent chat with a <keyword id="6404679" type="UNKNOWN" weightage="100" keywordseo="start-up">start-up</keyword> focused venture capitalist further validated the point. According to him, most tech start-ups try and focus on the service side of things or at the most, customise tech platforms to meet their requirements. As for creating something as huge as Apple, Google or <keyword id="6354576" type="CITY" weightage="80" keywordseo="Facebook">Facebook</keyword>, we simply lack the bandwidth. Are the start-ups in non-IT or non-Internet space (for instance, pharma) doing any better? Not really, as very few private organisations are ready to back up risky bets. 
 
If innovations are out, let’s do what we do best – copycating. Majority of the Indian start-ups do just that to survive. Most of the concepts and business models introduced in the US are closely followed here and seem to be making good money. Both <keyword id="18635" type="CITY" weightage="60" keywordseo="Amazon">Amazon</keyword> and <keyword id="384914" type="PERSON" weightage="60" keywordseo="Groupon">Groupon</keyword> have their India competitions (we prefer not to name any name as this piece is done in jest) for a long time, which shows we are quick to follow good ideas but not quick enough to churn out something ahead of others. 
 
‘No-transparency’ is in, but that does hurt business. We are not taking sides here, but most will remember the ugly showdown between Lilliput Kidswear and its PE investors – Bain Capital and TPG Capital. The PE firms took the company to court over alleged accounting fraud. The same thing seems to be happening to home-grown kids’ wear retailer Catmoss as PE investor SAIF Partners alleged that the company was selling its assets, doctoring its books and fudging meeting minutes. Then there is the painful case of Timtara.com, the controversial e-commerce portal who allegedly failed to deliver and shut shop when its promoters were arrested. If integrity is the first <keyword id="6379994" type="ENTERTAINMENT" weightage="80" keywordseo="casualty">casualty</keyword>, nothing can buy a business a fresh lease of life. 
 
Snif… Snif… I don’t want to be your co-founder. 
Nothing can cure that holier-than-thou attitude that ails most start-up founders. And the result is a painful walkout by key people – right from co-founders to senior executives. Oh yes, most of them are sweet about it, saying they need to start all over again and would love to get a kick out of their new assignments. But then, people like Bal Krishn Birla, co-founder of the online hypermarket ZopNow.com, complain openly about being wrongly ousted from their own companies. That kind of conflict might remind you of Steve Jobs but it’s hardly an ideal situation for an early-stage business to thrive upon. 
 
Can’t wait to sell, if you give us a <keyword id="1949352" type="UNKNOWN" weightage="100" keywordseo="Million-dollar-deal">million-dollar deal</keyword>. That’s the exit line for most of the start-ups and investors are only too happy to go with the flow. Well, that’s not exactly what Snapchat is doing right now (it has refused a $3 billion offer from the mighty Facebook) or what WhatsApp did a year ago. But then, ventures at home are always in a hurry to get over with it if they can and walk away with a tidy sum. Of course, that is sound business sense but it hardly helps growth at a global level. Patience pays at times and <keyword id="6354616" type="CITY" weightage="80" keywordseo="Twitter">Twitter</keyword>, once a no-revenue company, has proved it by going for a really huge IPO. If we can’t wait to attain the <keyword id="6402302" type="UNKNOWN" weightage="100" keywordseo="scale">scale</keyword> and size that will start gaining us <keyword id="1620112" type="UNKNOWN" weightage="100" keywordseo="global-visibility">global visibility</keyword>, India is not likely to produce the next Apple or Google in near-term.

10 (Tongue-in-cheek) Reasons Why India Can’t Build The Next Apple Or Google

<ul class="summary-list"><li>Chef Maneet Chauhan told BI about her <a target="_blank" href="https://www.businessinsider.com/guides/kitchen/kitchen-essentials-appliances-gadgets-tools">kitchen essentials</a> and items you won't find in her kitchen. </li><li>She recommends using a metal straw over a cherry pitter and a knife instead of an avocado slicer.</li></ul>Sometimes, you only need a few reliable tools and wholesome ingredients to elevate your cooking.Just ask Chef Maneet Chauhan, <a target="_blank" href="https://www.businessinsider.com/chopped-facts-secrets-2018-6">a "Chopped" judge</a>, award-winning chef, and cookbook author who started her career as a pastry student.Business Insider spoke with Chauhan about the gadgets, appliances, and ingredients she keeps out of her kitchen, plus what she prefers to cook with instead.<h2>Skip the cherry pitter — a metal straw is all you need</h2>A cherry pitter is a small, fairly single-purpose tool that can push out the hard, inedible pit of small foods like cherries and olives.Although pitters can be helpful, they might just take up space in your drawer. Chauhan told BI she prefers to pit cherries with a metal straw.It's the perfect size and strong enough to push out the pit without destroying the fruit.<h2>No avocado slicer is necessary if you have a reliable knife</h2>You won't find an avocado slicer in Chauhan's kitchen.For her, a sharp paring knife is much more effective. And it can do many kitchen tasks beyond just slicing an avocado.Still, she said, it's worth using an avocado slicer if it helps you feel more confident cutting the fruit. After all, avocado-cutting-related injuries are so common the term <a target="_blank" href="https://www.businessinsider.com/avocado-injuries-sent-8900-americans-to-the-er-last-year-2019-8">"avocado hand"</a> exists.<h2>You don't need a rice cooker to make great rice</h2><div type="image" title="A rice cooker on a purple checkered background" height="1500" width="2000" msid="107559574" hostid="261"></div>Chauhan doesn't have a <a target="_blank" href="https://www.businessinsider.com/cool-things-you-can-make-in-a-rice-cooker-2019-3">rice cooker</a> in her kitchen, even though her mom used one growing up (and still uses one now). Instead, she just uses a pot."I cook my rice like I cook my pasta. I soak it, I boil it in a lot of water, then I drain the water," she said.This way, she said, she's draining off a lot of the starch, making this "almost a healthier way to eat rice."<h2>You won't find a fancy nugget ice maker in her kitchen</h2><a target="_blank" href="https://www.businessinsider.com/opal-nugget-ice-maker-indiegogo-hands-on-2018-8">Countertop nugget ice makers</a> have been trending for a while now, but Chauhan would rather skip this device and enjoy having extra counterspace."I don't need an ice maker," she told BI. "That's what your freezer is for."<h2>Chauhan skips the cheapest spices on the shelf</h2>If she's not making spices from scratch, she looks to Indian spices because they have a high potency.She also recommends that home cooks look for higher-quality spices to give their dishes more robust flavors."The cheaper the ingredient, the lesser the potency of the flavors is going to be," Chauhan said.But you don't have to buy the most expensive item on the shelf. Instead, she recommends looking for options in the middle.<h2>She also skips truffle oil and creamy dressings</h2>Chauhan <a target="_blank" href="https://www.businessinsider.com/judges-share-ingredients-they-want-people-to-stop-using-on-cooking-shows">avoids truffle oil</a>, a polarizing artificially flavored ingredient. She said she'll generally try to avoid artificially flavored or highly processed ingredients, from cheese in a can to store-bought salad dressings."I don't like to keep creamy dressings because I know that chemicals have been used to emulsify it," Chauhan told BI.Plus, she said, anybody can make a dressing in two minutes.To <a target="_blank" href="https://www.businessinsider.com/chefs-favorite-homemade-salad-dressings-2019-6">make an easy creamy dressing</a>, she puts high-quality olive or avocado oil in a blender, then adds salt, pepper, and her spices of choice. She blends starting at a low speed, then slowly increases the speed while adding vinegar until the dressing reaches a creamy consistency.<h2>On the other hand, a stand mixer is a must-have in this chef's kitchen</h2><div type="image" title="A standing mixer on a purple checkered background" height="1500" width="2000" msid="107559577" hostid="261"></div>One of Chauhan's most-used kitchen gadgets is her stand mixer.She uses it to knead dough for the fresh rotis and flatbreads she makes every day. That way, she can cook from scratch while still multitasking to get meals on the table for her family."While the stand mixer is doing the work, I am making the <a target="_blank" href="https://www.businessinsider.com/what-happens-if-you-eat-vegetables-every-day-for-a-month-photos">vegetables that go along with my dish</a>," she added.<h2>This former pastry chef appreciates an apple corer</h2>Chauhan swears by using a paring knife for many kitchen tasks, but when prepping apples, she reverts to her pastry-chef shortcut of using an apple corer."I started off as a pastry student, so if I'm making some pies and stuff, I would definitely use an apple corer," she said.<h2>Don't skip out on a salad spinner, either</h2>In addition to making her own dressings, Chauhan upgrades her salads by using a salad spinner to dry her greens."When you wash your greens, you do not want that water to linger," she added. "You want that water to be completely spun out so that the vinegarette or the dressing really coats each and every leaf."<h2>Chauhan has recently become an air-fryer fan</h2>The chef recently added an <a target="_blank" href="https://www.businessinsider.com/making-cookies-different-methods-oven-air-fryer-microwave-best-one">air fryer</a> to her kitchen, and she's already enjoying it."It's actually very convenient," she told BI. "Instead of putting on the oven and preheating and stuff, you just put things in the air fryer. It's working very well for me."<h2>A pressure cooker is a staple for Indian cooking</h2>She owns an Instant Pot, and uses it to cook all her lentils."I grew up in India, so each and every recipe starts off with a pressure cooker and ends with a pressure cooker," she told BI.<h2>Above all, she said, the best tool in any kitchen is a basic spoon</h2>According to Chauhan, a spoon is one of the most useful tools in a kitchen that could replace several unitaskers."The best way to peel ginger is with a spoon," she said. "You can also smash garlic with it. That's your <a target="_blank" href="https://www.businessinsider.com/guides/kitchen/cheap-useful-kitchen-tools">secret weapon in the kitchen</a>. Don't overlook it."

Chef Maneet Chauhan shares the things you'll never find in her kitchen &mdash; and the tools she can't live without 

<ul><li>The <keyword id="6511646" type="General" weightage="20" keywordseo="Amazon-Summer-Sale" source="Orion">Amazon Summer Sale</keyword> is now live on the e-commerce platform.</li><li>Amazon has announced discounts, exchange offers and no cost EMI options.</li><li>The platform has also announced an additional discount for debit card and credit card users of ICICI, Kotak and RBL Bank.</li></ul>Amazon has announced its <keyword id="1819506" type="General" weightage="20" keywordseo="summer-sale" source="Orion">Summer Sale</keyword>, offering discounts across a wide range of products on its platform. The sale is now live and the e-commerce giant has revealed discounts on various products such as smartphones, laptops, kitchen appliances and more. If you want to revamp your house, add appliances or upgrade your wardrobe, this sale might be the right time to make a purchase. With some cheap offers and some value for money deals, we have compiled a list of the top deals for you. <cmsannotation type="cmsannotation" annotationid="HOMEST Classic Range Non-Stick Non-Electric Gas Sandwich Toaster" comment="subhead" text="HOMEST Classic Range Non-Stick Non-Electric Gas Sandwich Toaster">HOMEST Classic Range Non-Stick Non-Electric Gas Sandwich Toaster</cmsannotation> <a href="https://www.amazon.in/HOMEST-Classic-Non-Stick-Non-Electric-Sandwich/dp/B097MLSVMD/ref=sr_1_23?pf_rd_i=28127433031&amp;pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_p=84eee558-668a-40fc-82a7-9a213ab80903&amp;pf_rd_r=XFE4QV0NR4PGMZH3DXVF&amp;pf_rd_s=merchandised-search-9&amp;pf_rd_t=101&amp;qid=1651485192&amp;refinements=p_72%3A1318477031%2Cp_n_pct-off-with-tax%3A2665401031&amp;rnid=1380045031&amp;s=kitchen&amp;sr=1-23"><cmsannotation type="cmsannotation" annotationid="B097MLSVMD" comment="amazoncard" text="B097MLSVMD">B097MLSVMD</cmsannotation></a> Currently available at a discounted price of ₹284, you get to save ₹715 on this non-electric sandwich toaster. 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It features 7 preset cooking options for convenient cooking. To ensure safety, it comes with safety sensors and is built with anti-skid feet. You save ₹3,051 on this product. <cmsannotation type="cmsannotation" annotationid="Butterfly Smart Power Hob" comment="subhead" text="Butterfly Smart Power Hob">Butterfly Smart Power Hob</cmsannotation> <a href="https://www.amazon.in/Butterfly-Smart-Power-Hob/dp/B09MTSKXG6/ref=sr_1_25?pf_rd_i=28127433031&amp;pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_p=84eee558-668a-40fc-82a7-9a213ab80903&amp;pf_rd_r=J9P5T0RS7M0JFN4VVKWJ&amp;pf_rd_s=merchandised-search-9&amp;pf_rd_t=101&amp;qid=1651484164&amp;refinements=p_72%3A1318477031&amp;rnid=4951860031&amp;s=kitchen&amp;sr=1-25"><cmsannotation type="cmsannotation" annotationid="B09MTSKXG6" comment="amazoncard" text="B09MTSKXG6">B09MTSKXG6</cmsannotation></a> In search of an induction cooktop at a reasonable price? 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To help you adjust speed, it comes with 5-speed options. DISCLAIMER: The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. SEE ALSO: <a href="https://www.businessinsider.in/news/amazon-summer-sale-best-deals-and-discounts-on-apparel/articleshow/91264455.cms">Amazon Summer Sale: Best deals and discounts on apparel</a> <a href="https://www.businessinsider.in/tech/news/amazon-summer-sale-here-are-top-deals-on-smartphones-smartwatches-and-truly-wireless-earphones/articleshow/91252922.cms">Amazon Summer Sale – here are top deals on smartphones, smartwatches and truly wireless earphones</a>

Amazon Summer Sale: Best deals and offers on kitchen appliances

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/53f2099f6bb3f7f1621c5fba-705-529/dream-sleep-bed.jpg" border="0" alt="dream sleep bed"><a href="https://www.flickr.com/photos/robboudon/361626039">Flickr/robboudon</a></img></div></div></div>In lucid dreaming, every night offers up the ultimate choose-your-own-adventure-a dreamscape confined only by the limits of your imagination and entirely under your control.
The horizon-expanding results are often felt long after you've awoken. Which is why a growing number of LD practitioners aren't just having more fun in bed-they're using their dreams to get ahead.
I'm lost in the woods. It's nighttime. The light of a full moon shows me I'm surrounded by menacing-looking trees, curiously similar to the ones that pelted Dorothy with apples in The Wizard of Oz. Then I spot it, smack in the middle of the forest-a brightly lit office cubicle with a laptop inside. "That's funny," I say to myself. "You don't usually see office cubes in the woods." Suddenly it hits me: The cubicle is my dream sign, a signal to my subconscious that I'm actually asleep, that everything around me is a projection of my imagination. After weeks of practice, of studying ancient Tibetan dream techniques, of wearing a special sleep mask that flashed lights in my eyes in the middle of the night, of ingesting questionable subconsciousness-raising drugs purchased from untrustworthy sources over the Internet, I'm finally doing it. I'm having my first lucid dream.
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This clarity hits me even within my dream state. I'm so thrilled by the revelation, I plop myself down in the cubicle and start typing. Yes, I wrote this story in my sleep.
This is merely one manifestation of the state of being known as lucid dreaming. You're asleep. You're dreaming. But you're aware it's a dream-unconscious but conscious (or is it vice versa?). On the one hand, this is a common enough phenomenon-one study concluded that as many as 70 percent of people experience lucid dreaming at least once in their lifetime. On the other, the ability to have lucid dreams on demand can be a difficult skill to acquire.
A growing army of LD practitioners are training their sleeping brains to take maximum advantage of that lucid state, learning to control it in search of a mind-blowing natural trip. Imagine turning the inside of your head into the ultimate virtual-reality chamber, living out your deepest, most daring fantasies and desires, all without ever leaving your bed. Go ahead, fly to Zanzibar in your underwear. Play guitar like Jimi Hendrix-with Jimi Hendrix. Steer yourself not to a cubicle but to the corner office. Have sex with a supermodel. Or two supermodels. Literally anything you can imagine is possible in a lucid dream, because you have the keys to your subconscious.
Of course, the desire to control one's dreams is as old as dreaming itself, and unlocking the secret to lucid dreaming has long been a goal of philosophers, theologians, and scientists. Aristotle was said to have dabbled in it. Saint Augustine wrote about it. Eighth-century Buddhist monks devoted lifetimes to teaching a form of lucid dreaming known as dream yoga. Your hippie parents might have experimented with it at Esalen in the 1970s. But unlike many other New Age fads, lucid dreaming has a strong scientific foundation. And over the past 30 years, study after study has shown that lucid dreaming can have a profound impact on waking life. Researchers in Canada are using LD as a treatment for post-traumatic stress disorder.
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Sleep scientists in Germany are studying its applications for sports training-to improve both focus and performance in athletes. Closer to home, a doctor at a VA hospital in Los Angeles published a paper in January detailing the case of a patient with a 22-year history of chronic pain who cured himself overnight with a single lucid dream. "I'm no expert on lucid dreams," says Dr. Mauro Zappaterra. "But the man woke up with no pain. He said it was like his brain had shut down and rebooted. A few days later, he walks into the VA pharmacy and actually returns his medication-300 tabs of levorphanol. To me that's pretty convincing evidence."
Outside the scientific realm, lucid dreams serve as an idea lab for creative types: Actors and admen, inventors and game designers, fine artists, musicians, and filmmakers-like Michel Gondry and Guillermo del Toro-have practiced lucid dreaming. As the buzz about LD builds, it's gotten to the point where you can't stay up late drinking in the bar at the Chateau Marmont without overhearing a group of English indie musicians on their way home from Coachella going on and on about having lucid dreams in the desert or a starlet and a former professional athlete nearby gushing that LD is "better than TM."
There are now scores of lucid-dreaming websites offering online courses and dozens of LD-training apps on iTunes (one of which was downloaded more than 500,000 times in its first six weeks) promising to prepare your mind for dream flight. There are weeklong workshops in Hawaii, seminars in the Hamptons, and-the obligatory indicator of an incubating trend-TEDxTalks. And why not? Who wouldn't want to be "the producer, writer, director, and star of your dreams," as the promotional copy for one lucid-dreaming meet-up in New York City promised.
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"Yeah, it is becoming trendy," acknowledges Charlie Morley, a 30-year-old British lucid-dream teacher and the author of Dreams of Awakening: Lucid Dreams and Mindfulness of Dream &amp; Sleep (previously he was a rapper in a Buddhist hip-hop group). "But it's not just hipsters doing it. It's all sorts of people, because there's no equipment to buy, no club to join, no money you have to spend. Anybody can do it."
However, not everyone has the same aptitude for lucid dreaming. There are those who pick it up instantly-Morley taught himself at 16, with no training-zooming to the moon on their first trip, while lucidity-challenged dreamers plod along for months before achieving liftoff. The reasons elude scientists, though a recent-and perhaps unsurprising-study at MacEwan University in Canada discovered that gamers are more likely to experience lucid dreams than non-gamers ("Virtual reality is virtual reality," explains one of the researchers). Also, those who tend to remember their dreams seem to have an easier time mastering LD than those who wake with no memory of them. But another recent study, this one at Goethe University in Germany, holds out hope for even the hardest cases: Sleep researchers there found that a mild electric current delivered to the frontal lobe for 30 seconds during REM sleep triggered lucidity 77 percent of the time. Can it be long before wearable LD brain shockers start appearing alongside Google Glass and Oculus Rift?
The more people experiment with lucid dreaming, the more distinct manifestations of it we will find, yet there is a certain universality, too-almost all lucid dreamers have the impulse to do the same thing. They fly. "Oh, man, being able to fly," Morley says, smiling broadly at the memory. "Flying is amazing. The feeling of floating above the earth, free from gravity-it's so liberating. I used to go to bed early on Saturday nights just so I could fly in my dreams. I got stuck doing that for two years. All I did was fly around and go to orgies."
You'd think it would be addictive, but sooner or later boredom sets in. "After you've flown for the thousandth time, you start looking for other, less superficial applications," says Tim Post, the 30-year-old founder of the LD website Snoozon.com, who taught himself to lucid-dream after being inspired by The Matrix. "You start trying to bridge your lucid-dream experience with your waking life. You start asking, 'How can I learn from this? How can I use it to be a better person, or get ahead at work, or rehearse for a sporting event?' Eventually, you look for practical applications."
You don't have to look far. Like that case of the VA patient who cured his pain with a single lucid dream (involving beautiful musical tones and strands of giant DNA made out of cookie dough-hey, whatever works). It can be useful for coping with nightmares, overcoming shyness, or dealing with bereavement, and it can be helpful for practicing for a big presentation, pumping up one's confidence, or solving creative problems (Paul McCartney famously puzzled out the troublesome melody of "Yesterday" in a lucid dream). In many ways, LD is the perfect self-help trend for our super-busy, technology-obsessed times. Not only is it just the right mix of ancient Eastern philosophy and cutting-edge brain science, but it also lets you get twice as much done in a day by turning your sleep hours into a night shift.
Exactly how lucid dreaming works in the brain is still something of a mystery. Research shows that lucid dreaming stimulates the mind in the same ways as waking life. If you sing during a lucid dream, for example, the right hemisphere lights up, just as it would if you were awake. If you do math, the left hemisphere becomes active. And the effects reverberate through your body even after you wake up. It can, for instance, improve motor skills. Sleep researchers at Heidelberg University proved that practicing a task in a lucid dream-tossing a coin into a cup-makes the dreamer significantly better at it during waking hours. They're currently experimenting with more complex tasks, like running and jumping, to see if eventually athletes might be able to train in their sleep.
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But the real power of lucid dreaming, according to those who've mastered it, is how it alters your perception of, well, pretty much everything.
"When I'm flying in a dream, what's moving?" asks Robert Waggoner, the author of Lucid Dreaming: Gateway to the Inner Self and a popular speaker on the lucid-dream lecture circuit. "What's the nature of space in a lucid dream? It's just a mental construct. Early lucid dreamers, the Buddhists who practiced dream yoga, they wouldn't even bother to fly to the mountain in their dreams. They'd just pull the mountain to them."
"It does tend to blur the lines between reality and dream life," agrees Sean Kelly, a 27-year-old longtime lucid dreamer from California who studied perception and cognitive science at the University of California, Berkeley, and now splits his time between Thailand and India, studying yoga and consciousness. "Not to the point where you can't function. It's not like, 'Oh my God, I can't cook this egg because I don't know if it's real.' But when you start to experience a lucid dream-consciousness without being encased in a physical body-it starts to shift your idea of the world, of what reality really is. Reality in a dream and reality in the physical world-they're both constructs of your consciousness. You start to realize that we don't have any idea at all what reality really is."
If taking flight via lucid dreaming sounds like a different sort of trip, there's a reason.
 "I was climbing K2 and there were snowdrifts all around," says Dr. Stephen LaBerge, recalling the dream that would ultimately bring LD into the mainstream. "But I was dressed in shorts. And I thought, 'Wait a minute, I'm not properly prepared to go to the top of a mountain. Of course, it's a dream!' I was so reeled by it, I just flew off the mountain."
Meet the godfather of lucid dreaming, the researcher who brought LD from the fringes of alternative psychology to the razor-sharp edge of modern sleep and dream science. LaBerge, who bears a passing resemblance to Christopher Lloyd's Doc from the Back to the Future movies (though he drives a Subaru, not a DeLorean), is 67 now, living in Arizona and leading seminars. His dream about climbing K2 in shorts came when he was a graduate student in chemical physics at Stanford in the late sixties. Like so many others of his generation, he was drawn to psychedelics-only in his case, as a subject for study. He was researching their effects on consciousness. The substances, though, were illegal, making research difficult. LaBerge's eureka moment-his mountain-climbing dream-"set the seed," he says. "I couldn't study psychedelics, but here was a state-one that happens naturally in the REM cycle-that had similar potential."
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The breakthrough came in the early eighties, while LaBerge was conducting research at Stanford's prestigious Center for Sleep Sciences and Medicine. He had come up with an ingeniously simple study that proved once and for all the reality of lucid dreaming: Subjects with a history of lucid dreaming were given instructions to send specific signals-two pairs of left-to-right eye movements-once they slipped into the deepest level of REM sleep, where lucidity occurs. "That was something," LaBerge recalls proudly. "A communication from the dream world while it was happening."
He spent the following decades sharing his findings in books (Lucid Dreaming, Exploring the World of Lucid Dreaming), establishing the Lucidity Institute, and inventing devices like the NovaDreamer, a now-discontinued sleep mask designed to nudge dreamers into lucidity with light pulses powerful enough to penetrate the unconscious and alert dreamers that they're asleep, but not so disruptive as to wake them.
Whether you're delivered there by light or by luck, the moment you achieve awareness that you're in a dream is when it becomes lucid. LD practitioners train themselves to recognize dream signals-in my case, an office cubicle in the middle of a forest; in LaBerge's, inappropriate mountain-climbing attire-that tip them off to the fact that they're dreaming (think of them as unreality checks). Sean Kelly suggests giving yourself the finger: He pushes his middle finger into the flesh of his palm, and if it goes through, he knows he's dreaming.
During my first few unsuccessful weeks attempting lucidity, none of this worked. Nor did the Remee, a red-light-emitting LD mask made by a Brooklyn company, which just kept me from sleeping at all.
There is another, chemical option for those stuck on the lucidity launchpad, something that several lucid dreamers had quietly clued me in to: galantamine, a brain-boosting drug used as a treatment for Alzheimer's that's said to have powerful lucid-dream-triggering side effects. Like many other nootropics, a.k.a. smart drugs, galantamine requires a prescription in the U.S., but low-dosage capsules containing its active ingredient-derived from the flowers of the Galanthus causcasicus plant-can easily be obtained. You wake up to take it at three in the morning, then go back to sleep, perchance to lucid-dream.
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It didn't have an effect on me, at least not initially. But then, a couple of nights later, when I wasn't expecting it, I had my lucid dream. It may have been a delayed reaction to the galantamine. Or perhaps it was simply because I'd been concentrating on lucid dreaming so intensely (all the experts agree that a strong desire to lucid-dream is a key factor in achieving lucidity)-and on my looming deadline. But there I was, in a cubicle in the forest, typing these words into a laptop: This is exhilarating. Although next time, I want to try to dream bigger. I'm going to fly.

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