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We all know that the need for clean and pure water is extremely high these days. Talking about places like schools, offices, hotels, hospitals, and other commercial places, the RO water purifier plays a critical role in managing clean water. The water purification process in RO uses Reverse Osmosis technology that processes water through a membrane. This membrane separates dissolved contaminants and chemicals ensuring that clean water passes through, reducing the risk of different water-borne diseases. In India, there are thousands of commercial spaces which need commercial RO <keyword id="70134" type="General" weightage="20" keywordseo="water-purifiers" source="Orion">water purifiers</keyword>. To full fill this need we rounded up the list of some best RO water purifiers which you can buy from Amazon. <bulletContentEmbed name="B082V94BML" columns="1"><bulletContentHeading name="B082V94BML_head"> <div type="image" title="3000 TDS" msid="90418659" hostid="261"></div></columnHeadThumb>B082V94BML</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B082V94BML_body"><bulletContentRow name="B082V94BML_9540682076314775"><bulletContentRowHeading><bulletContentRowHead col="1">AquaDart 50 LPH</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The AquaDart 50 LPH has a fully stainless steel body with Two 150 GPD high-performance copper winded booster pumps. In order to ensure proper water purification, it packs several filters, and water purification methods ensure bacteria and contaminants are eliminated. Also, it has a 5-stage water purification process, an inline PP filter, an active carbon block filter, RO filter, active granular carbon filter, and a carbon UV filter. AquaDart is ideal for offices, homes, cafes, restaurants, and many more.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B082V94BML_7204112288824160"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Fully Stainless Steel Body With Two 150 GPD High Performance Copper Winded Booster Pump.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><bulletContentEmbed name="B07WNWQZZG" columns="1"><bulletContentHeading name="B07WNWQZZG_head"> <div type="image" title="Auto Shut off" msid="90418625" hostid="261"></div></columnHeadThumb>B07WNWQZZG</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07WNWQZZG_body"><bulletContentRow name="B07WNWQZZG_5698995365652750"><bulletContentRowHeading><bulletContentRowHead col="1">Remino 50 LPH</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Remino 50 LPH serves the purpose of water purification in commercial spaces. Equipped with the latest TDS regulator it adjusts the taste of water to the best. It is suitable for shops, schools, hospitals, factories, and offices. Talking about purification capacity, it can purify 50 liters of water per hour. With a fully auto shut off feature Remino 50 LPH will automatically shut off when the tank is full. In addition, double purification technology, RO+CTO+GAC removes dissolved impurities like bacteria, salts, chemicals, and viruses making water safe to drink. </bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07WNWQZZG_3438683016999231"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">RO Water Purifier System Which runs upto 3000 TDS level of Input Water.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><bulletContentEmbed name="B07TVK7LMT" columns="1"><bulletContentHeading name="B07TVK7LMT_head"> <div type="image" title="Granule Active Carbon Filter" msid="90418603" hostid="261"></div></columnHeadThumb>B07TVK7LMT</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07TVK7LMT_body"><bulletContentRow name="B07TVK7LMT_4491089590729161"><bulletContentRowHeading><bulletContentRowHead col="1">Aquadpure Stainless Steel</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for an RO water purifier for commercial space then Aquadpure is worth consideration. It is packed with a number of features like AUTO SHUT OFF function, shutting off water purifier when a storage tank is full. The advanced TDS adjuster assists in adjusting the taste of water while maintaining natural minerals. The multi-step filtration system assures that you get possible pure water.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07TVK7LMT_3282375163640929"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Fully automatic RO water purifier with AUTO SHUT OFF Function.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><bulletContentEmbed name="B085626L6C" columns="1"><bulletContentHeading name="B085626L6C_head"> <div type="image" title="Carbon Filtration" msid="90418577" hostid="261"></div></columnHeadThumb>B085626L6C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B085626L6C_body"><bulletContentRow name="B085626L6C_4047918992764820"><bulletContentRowHeading><bulletContentRowHead col="1">Hydroshell 50 LPH Commercial RO water purifier</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">When it comes to commercial places Hydroshell 50 LPH is the ideal RO water purifier. It comes with a new advanced RO membrane that purifies raw water up to 3000 TDS level. The water purification capacity of Hydroshell 50 LPH is 50 Liter per hour. In addition, it has numerous features such as double purification technology, wall-mountable design, and automatic operation. Hydroshell has a stainless steel frame, keeping it corrosion-free. Also, you will get a Genuine and Durable Ro membrane, Food grade Plastic component, and Copper winded Booster Pump to ensure durability.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B085626L6C_7189474379505307"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">It comes with advanced TDS adjuster which help to adjusts the taste of water as per the source of water.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Top commercial water purifiers in India

<ul class="summary-list"><li>Execs at a healthcare conference debated whether employers should pay for workers' weight-loss drugs.</li><li>A Blackstone exec warned that the costly GLP-1 drugs could put some employers out of business.</li></ul>As more people seek out expensive drugs that help with weight loss, their <a href="https://www.businessinsider.com/will-company-health-insurance-pay-weight-loss-drugs-ozempic-wegovy-2023-6">companies are facing difficult decisions about whether to pay for them</a>.For some companies, it just doesn't make financial sense, an executive at private equity giant Blackstone said Tuesday during a panel discussion at the HLTH conference in Las Vegas.Andreas Mang, the CEO of <a href="https://www.equityhealthcare.com/" target="_blank" rel="noopener">Equity Healthcare</a>, a division of Blackstone, said spending on these diabetes and weight-loss drugs, known as GLP-1 agonists, spiked 600% across Blackstone's portfolio in the last four years. Shouldering those huge costs aren't practical for companies in industries like hospitality where employees don't stick around for long."The cost side of the equation, it's real. It's going to put pressure on companies. And if this were to continue, companies are going to get put out of business, because they literally won't be able to do anything but pay for GLP-1s," he said.GLP-1s, such as <a href="https://www.insider.com/ozempic-explained-how-a-diabetes-drug-became-a-weight-loss-craze-2023-">Ozempic</a>, Wegovy, and Mounjaro, have soared in popularity. The drugs are effective—they can help people lose 15% to 20% of their weight, which is more than previous generations of prescription drugs.But they're also expensive. A month's worth of these injections can run about a $1,000 or more. And because more than 40% of Americans are considered to have obesity, the costs to those who typically pay for healthcare, such as employers and state governments, could be overwhelming. The benefits firm Aon <a href="https://aon.mediaroom.com/2023-08-22-Aon-U-S-Employer-Health-Care-Costs-Projected-to-Increase-8-5-Percent-Next-Year">recently projected</a> that employers' health-insurance costs will climb 8.5% next year, fueled in part by weight-loss drugs. These dynamics have led to a <a href="https://www.businessinsider.com/ozempic-wegovy-weight-loss-drugs-doctors-patients-broken-healthcare-system-2023-4">fiery debate over who should use these medications and who should pick up the tab</a>.<div type="image" title="Ro Body Program ad mockup in Grand Central Station, New York City" height="4800" width="7200" msid="104405384" hostid="261" sizebytes="3651458"></div>Dr. Melynda Barnes, the chief medical officer at <a href="https://www.businessinsider.com/venture-backed-startups-fueling-the-glp-1-craze-2023-3">digital-health startup Ro, which prescribes weight-loss drugs</a>, argued during the panel that the conversation around these drugs should focus less on employers and health plans' bottom lines. Whether or not someone gets a GLP-1 drug should be a conversation between the patient and their doctor, she said."What's really scary is that we are using cost — which for the medication will not be this expensive for the duration of our lives — as a reason to affect what kind of medications people have access to," she said.She continued, "There is a negative stigma attached to obesity and now they feel like they actually have a shot at life, whether that's having children, playing with their kids, going on vacation, taking a flight to Europe without having to buy a second seat."Panelists generally agreed, though, that if employers do decide to cover the drugs, they should do so as part of a broader program that helps those workers form better nutrition and activity habits or provides support for side effects."When brought to bear in a system that is providing ongoing support for an employee, they make great sense, but just unleashing them, releasing them without any kind of support, I think is a recipe for disaster. And I also believe it's a waste of money," said Lucia Guillory, chief people officer of Virta Health, which helps people reverse Type 2 diabetes through nutrition and coaching.<div type="image" title="man injecting ozempic" height="1181" width="2100" msid="104405386" hostid="261" sizebytes="120630"></div>Wei-Li Shao, president of Omada Health, said employers should cover the drugs alongside a support program that ensures patients on them get the best outcomes.Omada, a diabetes management company, rolled out a program earlier this year to help companies manage their employees' use of weight-loss drugs and provide that extra lifestyle support both when they're on the drugs and when they come off. Shao said some companies working with Omada have chosen to <a href="https://www.businessinsider.com/how-long-do-you-have-to-take-ozempic-probably-forever-2023-6">cover the drugs for a limited period, such as one or two years</a>."We've got to construct solutions that can be companions to GLP-1s," Shao said. "They're not going away. Pharmaceutical companies will spend billions, tens of billions of dollars making these commercially successful. So how do we create companion programs and support programs that not only amplify the effectiveness of these products, but then also make them affordable in the long run?"

The cost of hot new weight-loss drugs could put some companies out of business, Blackstone exec warns

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">ReutersMichael Pearson, Valeant CEO</div></div></div>Valeant is getting crushed under <a href="http://www.businessinsider.com/a-short-selling-firm-is-accusing-valeant-of-being-enron-and-it-says-it-has-proof-2015-10">allegations of fraudulent accounting</a>. At the center of the claims is the Canadian drugmaker's relationship with a mysterious company called <a href="http://www.philidorrxservices.com/">Philidor RX</a> services.Philidor is a "specialty pharmacy," which sells Valeant's drugs directly to patients while handling insurance claims on the customers behalf.But its salesforce has a history of aggressive and seemingly dishonest marketing, according to complaints filed with the Better Business Bureau and outlined on messages boards where people can track 1-800 numbers.The practices, which were also explained to Business Insider by a former Philidor employee, include calling potential customers with plans to fill prescriptions that they never requested, and promising customers one co-payment amount before ultimately billing them at a higher rate. Valeant isn't the only drugmaker to use specialty pharmacies, but, as BMO Capital analysts wrote in a note this week, its relationship with Philidor "seems different."Philidor's existence only came to light on Monday, when Valeant disclosed during its third quarter earnings call that it had a special relationship with Philidor. Valeant rolls Philidor's earnings into its own, has the option to buy the pharmacy, and is Philidor's only customer.Specialty pharmacies account for about 10% of Valeant's sales, according to BMO, but there's no mention of Philidor in the company's annual report.Investors have wiped $20 billion off Valeant's market value this week, after concerns about the relationship with Philidor were raised by short seller Andrew Left.Philidor and Valeant have both said that Philidor is part of a "network" of other pharmacies connected to it, though we don't know much about them since <a href="http://www.businessinsider.com/valeant-accusations-highlight-special-pharmacies-2015-10">specialty pharmacies like Philidor</a> have been considered an industry advantage and secret.<h2>The basics</h2>Business Insider spoke with a former Philidor employee who explained how the company works. This person asked to remain anonymous because of past and current relationships with Philidor employees.Here's how Philidor helps Valeant sell its drugs:When Valeant's drug-sales representatives visit a doctor's office they leave literature that promises that, through Philidor, a customer can get drugs for only the cost of a co-pay, whether or not it is covered by their insurance plan. Sometimes they promise completely free trials of drugs as well. A lot of these drugs aren't life or death - they're anti-aging drugs like Retin-A or acne drugs like Ziana. But they can be expensive.All the customer has to do get the drugs is call Philidor and the pharmacy will mail them to the customer's home. Philidor also says it will not charge a customer's insurance company. However, they do ask customers for their insurance information to verify that their insurance company is private and commercial. Philidor does not accept government insurance - Medicaid, Medicare or Tricare (which is for people in the military), according to the person.<h2>Customer complaints</h2>But customers have complained the Philidor does actually charge their insurance company for drugs after patients sign on.Here's what one unhappy customer told the <a href="http://www.bbb.org/washington-dc-eastern-pa/business-reviews/pharmacies/philidor-rx-services-llc-in-hatboro-pa-236002214/Complaints#breakdown">Better Business Bureau (emphasis ours):</a>Hello. My child had an appointment with a local dermatologist. While we were there we were referred to Philidor RX Services for filling two acne prescriptions. The dermatologist assured me that I would be charged only $25 and nothing more from our health insurance company. She also gave us a coupon to use for one of the prescriptions that would make it free. I called Philidor and gave them all of the information that was provided to me by the dermatologist. Philidor charged me $220 from my FSA account ($110 for each prescription). I contacted Philidor and spoke with a man who said his name was Mickey. Mickey told me that I needed to submit a statement from my insurance company showing that $220 was withdrawn from my FSA account. I did as requested and have sent the information via email to Philidor, Attn: Mickey, twice. I have received no response and no refund.Another complaint is from a customer who was promised a certain rate and then told they owe more. The following has been edited for clarity, but you can find the full posting on the BBB's website (<a href="http://www.bbb.org/washington-dc-eastern-pa/business-reviews/pharmacies/philidor-rx-services-llc-in-hatboro-pa-236002214/customer-reviews#breakdown">here</a>):I received a free trial prescription from my doctor and called Philidor Rx to have it filled. I provided all of the information requested, including shipping, insurance, and the free trial data. The shipment was to arrive in 2-3 days... On the third day, Philidor called and said I owed them $35 for the prescription (my copay amount) and that they would need my credit card information. When I informed them of the free offer, they claimed to not have the data in their system. I waited to go on a trip for them to send me the medicine and not have to leave without it. Once I obtain my free trial, I will transfer the prescription to a reliable pharmacy. I did not, and now will not, provide them my credit card information as they seem less than reliable and provide zero assurance of protecting my data.The BBB rates Philidor an F, mostly because it doesn't respond to customer complaints.<h2>Call center complaints</h2>People who aren't even Philidor customers also complain about the company because of its telemarketing servicesThe complaints below are all connected to <a href="http://800notes.com/Phone.aspx/1-480-405-2923">Philidor's phone number</a> (some of these have been edited for clarity):This guy said that he was from Philidor and must get more information from me before he could send me my prescription drugs. I told him No! He told me that President Obama was going to make sure that I couldn't get my prescription if I didn't give him my information! I hung up.Got a voicemail from "Elise" from the same pharmacy hoax. Said they needed more info before they could fill my prescription. I haven't even been to the doctor. I could hear in the background that it was a call center, not a pharmacy! Ugh. I will report this number.Got a call from Alec at Philidor pharmacy last night at 5:09pm for my husband. They said they have his prescription ready and need more info before they can ship it and to call an 855 phone number back. The background sounded like a call center. Our insurance plan doesn't work this way, I wasn't home to get the call, and I won't call back. Obvious scam... be careful.Philidor isn't licensed to operate in California because its application to register there was denied because the company made "false statements of fact." But according to <a href="http://www.propublica.org/article/documents-raise-questions-about-valeant-pharmacy-relationships-california">a report by ProPublica</a>, it bought a stake in a Los Angeles pharmacy called Wilshire Pharmacy in order to do business there.People in California have complained of getting calls from Philidor's telemarketing number too. In a response to a posting to identify unknown callers, <a href="http://800notes.com/Phone.aspx/1-480-405-2923">one person left this note.</a>This is a robocall from Philidor RX pharmacy of Arizona. It has been denied a license to operate in California and is violating the law by calling persons in California.This isn't to say that no one is happy with Philidor. Some customers said they were pleased that Philidor was able to get them the drugs they need fast and at a lower rate than insurance companies would. <h2>Phillidor's response</h2>Business Insider reached out to Philidor to seek comment on the customer complaints and the former employee's description of the company's strategy.In an emailed statement, Gretchen Wisehart, general counsel for Phillidor, said: "Customer service is a core tenet of Philidor Rx Services. Our company exists to serve customers by providing the medication they need for their health and quality of life. Our ability to do that well is the key to our success."We take seriously any expression of dissatisfaction. However, the percentage of dissatisfied customers is minuscule when compared to the number of customers who are pleased to receive their medication efficiently and conveniently."Valeant did not respond to Business Insider's requests for commentin time for publication. Valeant has denied any accounting wrongdoing.<h2>Who are these people?</h2>Philidor's existence was a secret until Monday and little is known about the company. Its website only offers a phone number to call for its services, and a link to job listings at the company - mostly call center and customer service jobs in Pennsylvania and Arizona. The company's CEO, Andrew Davenport spent most of his career designing graphics for pharmaceutical companies, according to the former Philidor employee. All new company employees are told his story.Through his industry connections, he came to form Philidor with a small staff sometime before 2013. That's when Philidor applied for its license in California. California's department of consumer affairs, in <a href=".pharmacy.ca.gov/enforcement/accusations/si145246.pdf">explaining its denial</a> of the license, cited a number of cases of Davenport's dishonesty, including about Philidor's shareholders. Only on Wednesday did Valeant admit that Philidor has a call center in Pennsylvania that services Philidor and its "network pharmacies." But we don't really know exactly what's in that network. Only one other company has been identified as being in that network. It's called R&amp;O Pharmacy, and it was highlighted by Citron Research.As proof of its allegation that Valeant is engaging in accounting fraud, Citron provided a court document filed by R&amp;O. R&amp;O claimed that Valeant sent it an invoice for $69 million, but that it had never received product or sold product for Valeant.Complicating matters, Philidor itself has an option to purchase R&amp;O, <a href="http://www.businessinsider.com/philidor-says-it-has-option-to-buy-ro-2015-10">a fact</a> also disclosed only on Wednesday night.Valeant has said the allegations against it are untrue, and it plans to hold a conference call on Monday to rebut them. But for now, investors aren't taking their chances. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/how-many-people-die-from-terrorism-compared-to-gun-violence-2015-10">Here's how many people die from terrorism compared to gun violence</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="NlbXF4dzrECz5sw23ZFk6Ro3OzPWkthP" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

The secret firm at the heart of Valeant's crisis has an alleged history of shady behavior with customers

<div class="KonaFilter image-container display-table float_right click-to-enlarge"><div><div class="image"><a title_source="Fidelity" title_caption="" class="zoomin" href="https://static-ssl.businessinsider.com/image/54b58605eab8ea205555d9a6-960/nr1-12.png"></a><a href="https://www.fidelity.com/about-fidelity/individual-investing/help-people-invest-in-world-around-them">Fidelity</a></div></div></div>Fidelity's mobile app has a new feature called Stocks Nearby that lets users find public companies they can trade that have locations near them. 
Josh Barro has the full rundown <a href="http://www.nytimes.com/2015/01/13/upshot/fidelity-introduces-location-based-stock-picking-app-for-some-reason.html?_r=0&amp;abt=0002&amp;abg=1">over at the New York Times</a>.
But here's the bottom line: this makes a bad idea worse.
Fidelity is home to the Magellan Fund, once managed by <a href="http://en.wikipedia.org/wiki/Peter_Lynch">Peter Lynch</a> who is perhaps the best mutual fund manager of all time. Lynch managed the fund from 1977 to 1990 and averaged returns of 29%, just an outstanding performance run. 
And Lynch's major investing maxim was: "Buy what you know."
<h2>Buy What You Know</h2>
The "buy what you know" strategy, while certainly an easy way for a brilliant investor like Lynch to distill his ideas for a broader audience, has some problems.
Last February, Business Insider's Sam Ro <a href="http://www.businessinsider.com/blackrock-peter-lynch-buy-what-you-know-flawed-investment-strategy-2014-2">highlighted comments</a> from BlackRock's Russ Koesterich, who pointed out two major flaws in the "buy what you know" line of thinking for novice investors. 
Koesterich wrote:
<ul>
<li>"Investors often exaggerate the benefit of physical proximity. The fact that a company is headquartered in my hometown probably doesn't make me any better qualified to judge its investment prospects. If it did, everyone who lived in Seattle could simply day trade Microsoft and Nike for a living."</li>
<li>"Focusing too much on local companies leaves investors with an overly concentrated portfolio. One investor I knew had a disproportionate share of his portfolio in companies domiciled in his mid-sized southern town."</li>
</ul>
And of course the irony for Fidelity here is that the new "Stocks Nearby" feature is specifically designed to capitalize on an investors physical proximity to an investing idea. 
<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div>Koesterich also added this critique of Lynch's idea, which in the wake of Fidelity's location-based feature seems particularly prescient.
"While [Lynch's strategy] provided some psychological comfort, it was a seriously flawed strategy, as the relatively small size of the business community led him to over invest in a very narrow list of companies," wrote Koesterich. 
"In fact, investors who disproportionately favor local investments will struggle to assemble a well-diversified portfolio, taking on unnecessary risk in the process." 
<h2>The Lynch Legacy</h2>
Here is Fidelity's <a href="https://www.fidelity.com/about-fidelity/individual-investing/help-people-invest-in-world-around-them">release</a> announcing the feature:
Fidelity Investments® has introduced Stocks Nearby, a new visual way for users of its iPhone® brokerage app to generate investing ideas. Created by Fidelity Labs, the company's center for innovation, the feature enables investors to discover public companies as they view their present location, then pull up a quote and conduct additional research directly in the Fidelity Mobile® app.
"As the investing maxim goes, buy what you know," said Velia M. Carboni, senior vice president, mobile channel at Fidelity. "The Fidelity Stocks Nearby tool enables investors to immediately research businesses that show promise - on the go. Imagine an investor coming upon a store that is packed with customers - with Stocks Nearby they can easily begin to answer the question if it's a good investing opportunity."
In his piece, Barro quipped that, "I always thought the best investing maxim went 'buy low-fee index funds.'" And in 2014,<a href="http://www.businessinsider.com/passive-investing-inflows-2014-2015-1"> most investors</a> thought it was, too.
It is, of course, understandable that Fidelity would tout the investing maxim of its most famous and successful fund manager as something like the best investing maxim. 
<h2>Options At Home</h2>
Over at Bloomberg View, however, Matt Levine noted that Fidelity's announcement has some unintentionally hilarious language, too. 
Levine notes that in Fidelity's release the company boasts that its mobile app can, "support single- and multi-leg option trades and trading of specific shares."
As <a href="http://www.bloombergview.com/articles/2015-01-13/levine-on-wall-street-buy-what-you-know">Levine writes</a>:
"When I got to 'even execute options trades,' I was like, whoah, whoah, slow down there Fidelity, it's not enough that I'm walking around buying the stock of every store I see, I have to execute multi-leg option trades on them too? But of course the ideal retail brokerage customer, the guy that retail brokerage marketing officers dream about at night, is exactly the guy who wanders through the world saying "hey you know what's a good idea for an <a href="http://en.wikipedia.org/wiki/Iron_condor" data-web-url="http://en.wikipedia.org/wiki/Iron_condor">iron condor</a>? Whatever I just looked at.'"
And watch any retail brokerage commercial during a sporting event and yeah, the image of the casual day trader making tons of money executing complicated strategies on an iPad is mostly just hilarious. 
<h2>How To Make This Bad Idea Worse</h2>
As fate has it, I ended up at a dinner with Barro last night and his piece came up. Some other folks mentioned that the next logical step is sharing the trade you just made using Stocks Nearby, or logging onto the app and seeing what Stocks Nearby your friends just bought, both which seem like even less-thoughtful ways to make whimsical investment decisions.
But as Barro noted in his piece, Fidelity's announcement says that, "Many businesses are owned by lesser-known parent companies, but in many cases Fidelity's iPhone app will display the ticker symbol so investors can conduct additional research and make smarter investing decisions."
 To this Barro adds, "A good rule of thumb: If you didn't already know the name of a business's parent company, you probably don't know enough about the business to systematically beat the market by investing in it."
This is all exceedingly correct.
Good investment decisions, particularly for the retail-oriented investor at whom the Stocks Nearby feature is targeted, are based on research and care and not taking outsized risks. 
And so it seems unlikely that someone prudently saving for retirement would want to walk down the street, see a busy store, and buy some stock - and what's more, it is unlikely that this person should.

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Top commercial water purifiers in India

Rahul Verma

The cost of hot new weight-loss drugs could put some companies out of business, Blackstone exec warns

Shelby Livingston

The secret firm at the heart of Valeant's crisis has an alleged history of shady behavior with customers

Linette Lopez

The New Fidelity Stock-Trading App Makes A Bad Idea Even Worse

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