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2 mins read

NYC condo owner accused Burger King of turning neighborhood into 'drug haven.' Locals say it's beyond the restaurant.

A New Yorker filed a $15 million dollar lawsuit against Burger King, claiming a NYC store allowed a…

Katie Balevic   


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3 mins read

Manhattan condo owner sues a NY Burger King for $15 mil, accusing the franchise of allowing an 'open air drug bazaar'

A lawsuit alleges that "professional drug dealers" operate in and around a Manhattan Burger King, r…

Natalie Musumeci   


Azmi Haroun   


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2 mins read

There's going to be a lot more touchscreen kiosks at Burger King – and you'll probably end up ordering more, too

The CEO of Burger King's owner said digital kiosks eliminate "stressful interaction" at counters an…

Grace Dean   


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Burger King's CMO resigns

Insider's top advertising and media stories for April 2.

Lauren Johnson   


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2 mins read

Burger King must face a lawsuit claiming it makes its Whoppers look much larger and meatier on its menus, a judge rules

Burger King, whose motion to dismiss was partly granted, said the claims made in the lawsuit were "…

Grace Dean   


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4 mins read

Burger King’s customer loyalty soars after its 'Order From McDonald’s' campaign

90% of customers agree to increased brand loyalty for Burger King after reading the letter named Or…

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2 mins read

Burger King apologizes for saying 'women belong in the kitchen' in a tweet advertising a new scholarship for female chefs

The fast-food chain apologized after Twitter and Facebook followers decried the message, sent on In…

Natasha Dailey   


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2 mins read

Burger King's viral tweet gets backlash

Insider's top advertising and media stories for March 9.

Lauren Johnson   


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2 mins read

Burger King ad prompts apology after 'Pride Whopper' campaign featuring burgers with 'top' and 'bottom' buns sparks backlash

After issues with Burger King Austria's Pride Whopper advertising gaffe, the advertising agency beh…

Bethany Biron   


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1 min read

Behold Burger King Japan's new 'ugly burger,' which actually looks pretty tasty

Burger King Japan has just launched the "Chicken de Ugly" burger with a four-cheese bun. It tastes …

Grace Dean   


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2 mins read

Millions of Facebook users' data was leaked

Insider's top advertising and media stories for April 5.

Lauren Johnson   


Zahra Tayeb   


Business Insider Latest Story Image
3 mins read

Burger King's nostalgic rebrand was a huge hit. 2 designers explain why it was a success.

Designers told Insider that Burger King's new look successfully incorporates the brand's original d…

Mary Meisenzahl   


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2 mins read

Sarah Michelle Gellar says she was sued by McDonald's aged 5 after starring in a Burger King commercial

The "Buffy" star opened up to BuzzFeed about how at age 5 she found herself caught in the middle of…

Eve Crosbie   


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2 mins read

Burger King customers are suing the chain claiming its Whoppers are smaller in real life than the ads

Lawsuits citing false advertising in food are becoming more common, and chains typically settle to …

Mary Meisenzahl   


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1 min read

Burger King is changing its logo after 20 years in a massive rebrand - see what the new packaging and employee uniforms will look like

Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to …

Mary Meisenzahl   


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2 mins read

Burger King and Ronald McDonald kiss in a new ad to celebrate Helsinki Pride

Burger King Finland launched a marketing campaign featuring its mascot kissing Ronald McDonald – th…

Grace Dean   


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4 mins read

Can brands be truly empathetic?

Can empathy play a larger role in a brand’s life?

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2 mins read

Rising costs and inflation are reshaping fast-food, forcing chains to cut portion sizes, eliminate deals, and hide the value menu

Value meals aren't so valuable anymore.To cope with pricing pressures, many chains are increasing p…

Mary Meisenzahl