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#BTSwithInsiders: When KV Sridhar spoke to us about the ads closest to his heart
When we took a walk down advertising memory lane with KV Sridhar
#BTSwithInsiders: Arun Iyer on how Surf Excel’s ‘Daag Acche Hain’ came into being
Surf Excel still has 'Daag Acche Hain' as its core proposition
#BTSwithInsiders: Amer Jaleel on Tata Tea’s Jaago Re, Lifebuoy’s Gonduppa and ICICI Prudential’s Bande Acche Hain
When we took a walk down advertising memory lane with Amer Jaleel
How starring in an ad helped Vicks’ mom Gauri Sawant gain overnight stardom
Normalising trans motherhood in India, Vicks initiated a conversation everyone else was afraid to h…
From then to now: How Tata Tea's communication has evolved from brand-led activism to hyperlocalisation
Here is how Jaago re has evolved over the years