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5 mins read

Trends that will shape the broadcast industry in 2022

New opportunities that 2022 will bring forth for the broadcast industry.

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3 mins read

Why experts feel 2022 could be a big year for Radio in India

A few predications for where the Radio industry is headed in 2022

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2 mins read

YouTube has revealed its NFL Sunday Ticket pricing and it won't come cheap

Last year, YouTube secured the rights to NFL's Sunday Ticket for a reported $2 billion a year. Here…

Will Gendron   


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6 mins read

How sports betting is changing the media industry in the US

The ties between US sports media and gambling are deepening, thanks to brands like DraftKings and B…

Ashley Rodriguez   


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2 mins read

ABC bumped the NCAA Women's Gymnastics Championship for hockey, then got burned when the gymnasts drew more eyes

Even without a primetime slot, the NCAA Women's Gymnastics Championship earned 922,000 viewers — 13…

Meredith Cash   


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3 mins read

Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report

The report aims to contextualise the value of sports partnerships, help brands & sports properties …

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2 mins read

Anyone who attends the 2022 World Cup in Qatar can expect to be watched by 15,000 cameras with facial-recognition technology

"As long as there is no property damage and no one injured, we will just be watching," Hamad Al-Moh…

Amanda Goh   


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Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl

Top advertisers including NFL Enterprises, McDonald's, and YouTube, spent $48.4 million on X ads in…

Katherine Tangalakis-Lippert   


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3 mins read

How Elon Musk posted his way to extreme fame in 2023

Few corporate leaders can boast this kind of crossover influence.

Hasan Chowdhury   


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3 mins read

A leading investor in Peloton and Equinox reveals how his firm predicts the big trends in home fitness - and what he thinks will be next

Business Insider recently spoke to Michael Farello, a managing partner at L Catterton whose fund le…

Mary Hanbury   


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9 mins read

Where the Indian OTT industry is headed in 2022

Industry leaders share their expectations from the year ahead

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2 mins read

China is pulling every lever to kill Apple's iPhone 15

China is hugely important to Apple. It's doing everything it can to undermine the new iPhone 15.

Hasan Chowdhury   


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7 mins read

What 2022 has in store for the Indian Out-of-Home and Experiential industry

We bring you prominent voices from the OOH and Experiential industry who tell us about their expect…

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9 mins read

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report

Content creation as a vocation will move towards Decentralized Autonomous Organizations

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4 mins read

SIMPLY PUT: A weak rupee will be a bonanza for India’s exporters

Overall, Indian merchants will earn more for the same orders as the rupee falls because they g…

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2 mins read

Apple's WWDC 2023: Expect updates for iOS, MacOS, and WatchOS with possible surprise hardware reveal

Apple has announced the upcoming Worldwide Developers Conference (WWDC) will commence on June 5th a…