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<ul><li><keyword id="6359432" type="General" weightage="100" keywordseo="britannia" source="Orion">Britannia</keyword> <keyword id="91842" type="General" weightage="80" keywordseo="good-day" source="Orion">Good Day</keyword> has revealed its new identity today. The all-new Good Day biscuit design will sport different kinds of smiles- from the dimpled smile to the small smile, from the big smile to the double dimpled smiles.</li><li>The brand has rolled out a high decibel media plan to announce its new identity. The communication will be channelled through print, TV, social media and outdoor. </li><li>An augmented reality experience has been specially designed to make consumers feel an integral part of the campaign.</li></ul>Britannia Good Day has revealed its new identity today. Launched in 1987, Britannia Good Day created the ‘Cookie’ category in India- and made dry fruits and nuts accessible to Indian households for the first time. The brand that has always propagated happiness, today said the rich and varied smiles of India has inspired its makeover. The all-new Good Day biscuit design will sport different kinds of smiles- from the dimpled smile to the small smile, from the big smile to the double dimpled smiles. So consumers can experience <keyword id="12774283" type="General" weightage="20" keywordseo="kayi-smiles" source="Orion">Kayi Smiles</keyword>, Nayi Smiles…in every pack of Britannia Good Day! <div type="Youtube" id="i21h1iAOxh4" title="Britannia Good Day Kayi Smiles Nayi Smiles 40 sec Hindi" thumbUrl="https://i.ytimg.com/vi/i21h1iAOxh4/mqdefault.jpg"></div> A high intensity launch is underway with the new packs reaching more than 4.8 million retail outlets across the length and breadth of India. The brand has rolled out a high decibel media plan to announce its new identity. The communication will be channelled through print, TV, social media and outdoor. A first of its kind augmented reality experience has been specially designed to make consumers feel an integral part of the campaign. The all-new packaging also brings alive the concept of diverse smiles as each SKU will have pack designs with different smiles on the pack. Commenting on the launch of Britannia Good Day’s new identity, <keyword id="459296" type="General" weightage="20" keywordseo="varun-berry" source="Orion">Varun Berry</keyword>, Managing Director, <keyword id="732546" type="General" weightage="20" keywordseo="britannia-industries-limited" source="Orion">Britannia Industries Limited</keyword> said, “Isn’t it interesting that in our daily interactions, the parting wish to people is always a “Good Day”, no matter how our own day is panning out. This universal insight inspires the work we do on Good Day. The core idea of Good Day has always been about spreading happiness. Today the brand has undergone its biggest makeover to date, to reflect the diverse smiles of India. Every pack of Good Day across the country will carry multiple smiles as part of the biscuit design. This is the biggest tribute we can pay to the beautiful smiles of the large and loyal consumer base of Good Day, which has ensured the continued success of the brand in both urban and rural India”. The new pack will be launched across all four variants of Good Day - Butter, Cashew, Cashew Almond, and Pista Badam. Starting at Rs 5, the new Good Day packs are already available across markets across all the standard price points in various pack sizes.

Britannia Good Day reveals its new identity inspired by 'the rich and varied smiles of India'

<ul><li><keyword id="6359432" type="DOMAIN" weightage="20" keywordseo="britannia">Britannia</keyword>'s essentials products such as biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy whitener will be sourced by <keyword id="3275685" type="PERSON" weightage="20" keywordseo="dunzo">Dunzo</keyword> from its distribution centers.</li><li>Earlier two FMCG makers - ITC Foods and Marico - had announced such partnerships to get their products delivered at consumer's doorsteps by using the service of app-based aggregators.</li></ul>FMCG major <keyword id="146218" type="COMPANY" weightage="20" keywordseo="Britannia-Industries">Britannia Industries</keyword> on Tuesday said it has partnered with Dunzo, an on-demand e-commerce platform, to deliver its range of products during the nationwide lockdown. Customers can get Britannia products at their doorsteps through the Dunzo app in less than an hour of ordering from the 'Britannia Essentials' store. The first store in Bengaluru will be operational from Tuesday onwards and would be extended to other cities such as Mumbai, Pune, Delhi, Gurgaon, Jaipur, Hyderabad and Chennai, a joint statement said. "During this unprecedented time, it is critical for us to maintain a continuous supply of our products which are daily staples in millions of Indian households. With a significant rise in demand for at-home delivery, we are happy to leverage Dunzo's innovative and most advanced technology platform, to enable seamless delivery of products every day," Britannia Industries Managing Director <keyword id="459296" type="PERSON" weightage="20" keywordseo="Varun-Berry">Varun Berry</keyword> said. Britannia's essentials products such as biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy whitener will be sourced by Dunzo from its distribution centers. "Across the country, there is a demand for essentials and in these extraordinary times, companies need to rise to the occasion. We at Dunzo are committed to helping our cities fight the COVID-19 pandemic," Dunzo CEO and Co-Founder Kabeer Biswas said. Earlier two FMCG makers - ITC Foods and Marico - had announced such partnerships to get their products delivered at consumer's doorsteps by using the service of app-based aggregators. ITC Foods has announced partnership with Dominio's Pizaa and launched "Domino's Essentials" to deliver groceries and packaged foods to customers during the lockdown period. Marico has partnered online food ordering platform Swiggy and <keyword id="830092" type="COMPANY" weightage="20" keywordseo="Zomato">Zomato</keyword> to deliver essential food items to consumers. Under this partnership, Swiggy and Zomato would deliver essential food items under the Marico portfolio which includes Saffola Oils, Saffola Plain Oats, Saffola Masala Oats and Coco Soul Virgin coconut oil, from their homes. India is presently going through an unprecedented complete lockdown of three weeks, ending on April 14, to prevent the spread of <keyword id="1754604" type="PERSON" weightage="20" keywordseo="coronavirus">coronavirus</keyword>. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/zomato-and-swiggy-both-get-raise-funds-but-swiggy-leads-with-a-higher-valuation/articleshow/75008445.cms" data-type="tilCustomLink">Zomato and Swiggy both raise funds – but Swiggy leads with a higher valuation</a>

Britannia started home delivery of biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy products

Consumer goods companies are expecting demand to get a boost in rural markets from Budget sops and therefore they are working on their strategies for the rural markets. 
 
The prime focus will be affordability for the companies as they target the rural folks. 
 
"With its pro-rural, bottom-of pyramid focus and (the Budget) being non-inflationary, we expect growth will return to rural markets after a gap. This is a pro-consumption Budget for the rural economy and, after the setback of demonetisation, it helps especially for companies like ours with a strong rural focus,” Dabur chief executive Sunil Duggal, told ET. 
 In the Budget 2017, <keyword id="25455" type="ORGANIZATION" weightage="20" keywordseo="finance">Finance</keyword> minister <keyword id="42575" type="PERSON" weightage="20" keywordseo="Arun-Jaitley">Arun Jaitley</keyword> proposed to spend more on the rural side with an aim to double the farmer's income in five years. According to the industry experts, this along with the cut in income tax rate targeting mainly the small tax payers, focus on affordable housing and infrastructure development will provide multiple growth drivers for the hinterland. 
 
Rural demand has been slow to rebound after demonetisation compared with the rest of the country. With the Budget balm, experts expect the situation to change fast. 
 <keyword id="6359432" type="PERSON" weightage="20" keywordseo="Britannia">Britannia</keyword> managing director <keyword id="459296" type="UNKNOWN" weightage="20" keywordseo="Varun-Berry">Varun Berry</keyword> said the biscuits maker will renovate its entry level Tiger's brand. 
 
"There will be an overall thrust on all Rs 5 and Rs 10 packs in small towns and villages. Distribution inroads in rural will remain our biggest initiative," Berry told ET.

Rural India is where all marketers are heading now

<ul><li>Parle is considering laying off 10,000 employees, thanks to the significant slump in sales, according to an ET report. </li><li>The auto industry has already laid off nearly 350,000 employees in the last four months. </li><li>Rural wages hit the lowest level in the last three years in May 2018. </li></ul>Every economic slowdown hurts the poorer people the most. It’s no different this time. The cash crunch rising out of a slowing economy and rising unemployment is biting budget households in India so bad that they are cutting back on biscuits and that is leading to more job losses at manufacturing plants. India’s largest biscuit maker, Parle is considering laying off 10,000 employees, thanks to the significant slump in sales, <a href="https://economictimes.indiatimes.com/jobs/drop-in-demand-may-force-parle-to-lay-off-up-to-10000-employees/articleshow/70763132.cms?from=mdr">according to</a> an ET report. Parle’s products are mostly consumed by people in the lower rungs of India’s economic pyramid, people in smaller towns and villages. Parle, which makes Parle-G, Monaco and Marie biscuits records an average sale of over ₹10,000 crore annually with over 100,000 employees. “The number of shops stocking these products is the same, but the number of products being sold from these shops is going down due to weakening consumer demand,” Mayank Shah, category heads at <keyword id="235733" type="COMPANY" weightage="20" keywordseo="Parle-Products">Parle Products</keyword> <a href="https://www.nationalheraldindia.com/india/after-britannia-now-parle-hit-by-slowdown-says-gst-responsible-for-it">told </a>National Herald. Higher tax and lower incomes It doesn’t help that biscuits are taxed at 12-18% in the goods and services tax regime. ““These biscuits were taxed at only 12-14 per cent under the previous excise and value added tax regime. Under GST, they are priced at 18%. This forces companies to increase prices, impacting sales,” Shah had added. The slowdown is getting increasingly visible in consumption. It started with trucks followed <a href="https://www.business-standard.com/article/companies/hul-volume-growth-slowest-in-7-quarters-q1-profit-in-line-with-estimates-119072400067_1.html">by car sales</a> and then two wheelers and now it has hit even products <a href="https://www.business-standard.com/article/companies/hul-volume-growth-slowest-in-7-quarters-q1-profit-in-line-with-estimates-119072400067_1.html">of daily consumption</a>. The auto industry has already <a href="https://www.businessinsider.in/indian-auto-manufacturers-have-laid-off-350000-jobs-in-four-months/articleshow/70563890.cms">laid off nearly 350,000 employees </a>in the last four months. Job cuts in companies like Parle will only make the situation worse. People are increasingly worried about the prospects in the coming as signalled by the Reserve Bank of India’s co<a href="https://www.livemint.com/news/india/consumer-confidence-for-the-month-of-june-drops-thomson-reuters-ipsos-survey-1563012458113.html">nsumer confidence index </a>that fell sharply in June 2019 and has stayed near that level since then. The falling biscuit sales only confirm that the country’s rural distress is far from abating. Rural wages hit the lowest level in the last three years in May 2018. “The turmoil is in rural, the turmoil is related to agriculture, so because of that the issues are happening in the value segment, right. So obviously it's affecting every segment but the biggest issue is happening in the value segment because that's what sells in those markets,” Varun Berry, the MD of Brittania said adding that people are shying away from buying <a href="https://www.businessinsider.in/Forget-cars-Indian-consumers-are-wary-of-buying-a-5-biscuit-packet/articleshow/70638256.cms">biscuits packs that are worth a mere ₹5</a>. Richer the better However, the richer Indians may be shelving plans for a new car but they aren’t cutting down on biscuits yet. So, the more expensive packs of biscuits are still selling well and that’s where <keyword id="6359432" type="DOMAIN" weightage="20" keywordseo="britannia">Britannia</keyword> has not had to resort to job cuts yet but Parle has. “With around 65-70% of the portfolio in the premium space, the company plans to introduce variants with protein, gluten free, whole wheat, seed, nuts, etc., and also a niche offering catering to modern trade and e-commerce channels,” said report on consumer sentiment by SBI Caps. See also: <a href="https://www.businessinsider.in/britannia-md-says-consumers-think-twice-before-buying-a-5-biscuit-raises-concerns-about-indian-economy/articleshow/70638256.cms">Forget cars, Indian consumers are wary of buying a ₹5 biscuit packet</a> <a href="https://www.businessinsider.in/kishore-biyanis-big-bazaar-wants-to-take-hindustan-unilever-and-procter-gamble-to-the-cleaners-with-its-own-laundry-brands/articleshow/70173836.cms">Kishore Biyani’s Big Bazaar wants to take Hindustan Unilever and Procter &amp; Gamble to the cleaners, with its own laundry brands</a>

India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse

On the flip side of debate on promoters taking more salaries than professional CEOs, few progressive family-owned businesses have started rewarding <a href="http://www.businessinsider.in/searchresult.cms?query=CEO">CEOs</a> with salaries higher than promoters. 
 
Few are of the belief that in changing business environment, promoters should not expect whooping salaries and an organisation’s interest should be put forth. 
 Let’s consider <keyword id="6355744" type="CITY" weightage="100" keywordseo="Mahindra-Group">Mahindra Group</keyword>, where <keyword id="46425" type="PERSON" weightage="100" keywordseo="Anand-Mahindra">Anand Mahindra</keyword> gets less salary than Pawan Goenka, who was elevated to <a href="http://www.businessinsider.in/searchresult.cms?query=executives">executive</a> director in September 2013. 
 Likewise, CEO Varun Berry's salary, which is Rs 4.71 crore in <keyword id="6359432" type="PERSON" weightage="100" keywordseo="Britannia">Britannia</keyword>, edged past promoter Nusli Wadia's compensation of Rs 3.68 crore. 
 
Reportedly, Vivek Gambhir, MD, <a href="http://www.businessinsider.in/searchresult.cms?query=godrej">Godrej</a> Consumer (Rs 12.88 crore) earned almost as much as Chairman Adi <keyword id="6369697" type="COMPANY" weightage="100" keywordseo="Godrej">Godrej</keyword> (Rs 13.18 crore). Gambhir will most likely earn more than Godrej this financial year. 
 
"Promoters should stop expecting fancy salaries and compensation packages in today's business environment. An organisation's interests should always come first. 
 
Compensation offered to promoters should depend on the intrinsic value brought to the company," Harsh Mariwala, chairman of <a href="http://www.businessinsider.in/searchresult.cms?query=marico">Marico</a>, told Economic Times. 
 
"Earlier when growth opportunities were limited, professionals had little choice but to accept what they got. Today, owing to higher mobility, a few forward-looking promoters are treating professionals in a fairer manner. This trend will grow in coming years," JN Gupta, founder chairman of proxy advisory firm, Stakeholders Empowerment Services, told ET. 
 
It is worth mentioning, some promoters like Burmans of the <a href="http://www.businessinsider.in/searchresult.cms?query=dabur">Dabur</a> group and Rahejas of Shopper's Stop do not draw any salary. 
 
(Image: Thinkstock)

CEOs raking in more moolah than companies’ promoters. Here’s why

<ul><li>With their sales being hit, the Indian business community which has so far been an active supporter of the Indian government, has been raising its voices.</li><li><keyword id="6359432" type="UNKNOWN" weightage="20" keywordseo="britannia">Britannia</keyword>’s MD Varun Berry said there is some serious issue in the economy.</li><li>He’s not alone, leaders from the auto industry have raised their concerns as the segment is witnessing its worst sales slowdown.</li></ul>Questions are being raised by top Indian businessmen about the economic health of the country. The latest one to cry foul is fast moving consumer goods company Britannia. In the <a href="https://www.dnaindia.com/business/report-consumers-thinking-twice-before-buying-a-rs-5-pack-britannia-2781047">latest earnings call</a> of Britannia, the company’s MD Varun Berry raised some serious concerns about the <keyword id="6356076" type="DEFINITION" weightage="20" keywordseo="indian-economy">Indian economy</keyword>. "We've grown only 6% and the market is growing slower than that. And that's a little bit of a worry, because even for a ₹5 product if the consumer is thinking twice before buying it, then there is some serious issue in the economy,” he said. This comes in even though Britannia holds one-third of market share in the Indian biscuit industry. With their sales hit, the Indian business community which has so far been an active supporter of the Indian government, has been raising its voices. India’s GDP has slumped to 6.8% in FY19, whereas <a href="https://www.businesstoday.in/current/economy-politics/india-economy-9-per-cent-gdp-growth-pm-modi-5-trillion-dollar-economy-target-ey/story/370433.html">analysts </a>say that for India to reach its dream of being a $5 trillion economy, the country’s GDP needs to grow steadily at 9%. The industry that has been worst hit has the auto industry which has seen a massive slowdown in sales has seen. Auto industry leaders like Pawan Munjal of HeroCorp, RC Bhargava of Maruti, Anand Mahindra of Mahindra &amp; Mahindra, have all been rallying for reduction of GST to boost growth in sales. Rahul Bajaj, the chairman of Indian conglomerate Bajaj Group. During his company’s Annual General Meeting, he spoke of the government’s role in the weak sales of the auto industry. “There is no demand and no private investment, so where will growth come from? It doesn’t fall from the heavens. The auto industry is going through a very difficult period. Cars, commercial vehicles and two-wheelers are going through a rough patch,” Bajaj added. Earlier, Adi Godrej, chairman of the Godrej group, too <a href="https://www.firstpost.com/business/industry-leaders-reaction-on-budget-2019-adi-godrej-says-budget-is-not-growth-oriented-stock-market-comes-down-considerably-6940161.html">said</a> that the Budget presented by Finance Minister Nirmala Sitharaman is not “growth-oriented”. <a href="https://www.ndtv.com/india-news/adi-godrej-rising-intolerance-hate-crimes-can-seriously-damage-growth-2068996">Godrej also touched upon a sensitive subject </a>saying that rising intolerance in the country is also affecting growth. However, there are also some who believe this is just a phase. HDFC Chairman <a href="https://www.businesstoday.in/current/economy-politics/indias-economic-slowdown-driven-by-lower-consumption-temporary-in-nature-says-hdfcs-deepak-parekh/story/370229.html">Deepak Parekh</a> in the recent annual general meeting of the bank said, “While there has been an across-the-board slowdown in consumption, given the inherent demand and low penetration levels, I believe this is temporary in nature.”

Forget cars, Indian consumers are wary of buying a ₹5 biscuit packet

New Delhi, Apr 16 () FMCG major Britannia Industries on Thursday said it is now utilising 65 per cent of its installed capacity and is "better poised" to tackle challenges in the extended lockdown period. In a bid to scale up production quickly, the leading food company said it is focussing on stock availability rather than consumer demand with staple stock keeping units (SKUs) being preferred rather than those SKUs which demand labour intensity in order to optimise limited available manpower. "While the business dynamics has changed in the last few weeks, we are now better poised to tackle the situation. With close to 65 per cent manufacturing capacity utilisation till now, we have stepped up efforts to address the challenge of inadequate labour in our factories," Britannia Industries Managing Director Varun Berry told . He was responding to a query on the company's preparedness for the extended lockdown. Elaborating on the company's strategy, he said, "to optimise on the limited labour permissions obtained, we are focusing on staple SKUs rather than SKUs which demand labour intensity." Stating that the challenge is to quickly scale up production, Berry said, "the current model is largely based on stock availability rather than on consumer demand." He said Britannia is also working closely with several state governments such as Gujarat, Tamil Nadu and West Bengal "to smoothen our operations there". While carrying out the operations, Berry asserted that the company is ensuring that its employees are fully protected and are following all safety protocols, including social distancing. "The wellbeing of our employees is at the centre of all our actions, and every step is being taken to ensure 100 per cent compliance to safety, hygiene and social distancing protocols," he said. Britannia, which had a revenue of Rs 10,482.45 crore in FY 2018-19, operates 15 manufacturing units in India, which are widely spread in states including Gujarat, Tamil Nadu, West Bengal, Karnataka, Madhya Pradesh, Assam, Uttranchal, Bihar, Odisha and Maharashtra. The government on Wednesday issued new guidelines for the second phase of lockdown and allowed functioning of industrial units located in rural areas from April 20, although all kinds of public transport continue to be suspended and opening of public places are prohibited till May 3. India is presently going through an unprecedented complete lockdown from March 25, to prevent the spread of coronavirus pandemic. KRH RKL DRRDRR

Lockdown: 65 pc capacity utilisation, focus to optimise limited manpower: Britannia

New Delhi, Feb 7 () Biscuits and bakery products maker Britannia Industries on Friday reported a 23.26 per cent increase in consolidated net profit at Rs 369.88 crore in the third quarter ended December 2019. The company had posted a consolidated net profit of Rs 300.07 crore in the same quarter last fiscal, Britannia Industries said in a regulatory filing. Total revenue from operations during the third quarter stood at Rs 2,982.68 crore as against Rs 2,842.44 crore in the year-ago period, it added. Commenting on the company's performance, Britannia Industries Managing Director Varun Berry said,"we had a decent quarter in the face of an economic slowdown...We chose to focus on strengthening the building block of the business rather than pushing sales in the face of a low offtake scenario." The company continued to expand the width and depth of distribution but additionally focused on improving distributor health and keeping the supply chain efficient, he added. Further, Berry said,"during this phase of sluggish demand, we continued to invest in enhancing our brand equity through focused product campaigns. As a result of our efforts, we continue to strengthen our position as a dominant market leader." On the cost front, he said there was moderate inflation in the prices of key raw materials for the bakery business. "There was a significant increase in milk prices which impacted our dairy business. Our accelerated drive on cost efficiencies, reduction in wastage and leverage on fixed costs helped us improve the shape of our business and deliver highest ever operating profits in the quarter on the back of a previous best quarter," Berry said. On the outlook, he said,"we are hopeful that in this country, slowdown can only be short lived and our focused efforts on distribution and processes will help us get back on high growth trajectory and consistently enhance value for all our stakeholders." RKL RUJ

Britannia Q3 net up 23.26 pc at Rs 370 cr

New Delhi, Mar 26 () FMCG major Britannia Industries on Thursday urged the government to ensure inter-state movement of the raw material for the food processing industry during the three-week lockdown, imposed to prevent pandemic of Covid-19. The government should issue necessary permits immediately to all people who are part of the food industry supply chain, said Britannia in a statement. The supply chain includes suppliers of raw materials and packaging materials, food manufacturing factories, factory workers, transporters of materials and finished goods, depots, wholesalers, distributors and their sales persons. "Necessary permits need to be immediately issued to all of them," said Britannia Industries MD Varun Berry. Supporting the government's effort, he said intervention is required to restore supply chains with immediate effect. According to him, the food industry supply chain is disaggregated and dependent on inter-state movement of goods. Due to the nature of the materials, inventories across the chain are low . "If even one link in the supply chain is broken, the country could run out of stocks of packaged food in the next 7-10 days," he said. He further said that it would also ensure that essential food commodities throughout the country, as reiterated by Prime Minister Narendra Modi to ensure that people don't indulge in panic buying. "Thus, it is imperative that the supply chain for food products be restored in entirety and allowed to function with adequate safety measures and police protection," Berry added. Food is a declared essential commodity as per the Essential Commodities Act 1955 and the food processing industry has been exempted from the work and movements restrictions imposed at this point in time. "We need support from district authorities in allowing our factory workers to travel to the factory premises with appropriate safeguards," he said adding that this will help the company kick start production and ensure uninterrupted supply of essential packaged foods throughout the country. On Tuesday, PM Modi had announced a three-week lockdown of the nation to prevent the spread of Coronavirus (Covid-19) in the country. KRH ANSANS

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Britannia Good Day reveals its new identity inspired by 'the rich and varied smiles of India'

BI India Partner

Britannia started home delivery of biscuits, cakes, rusk, croissants, milkshakes, wafers, ghee and dairy products

PTI

Rural India is where all marketers are heading now

BI India Bureau

India’s biscuit crisis shows slowdown is hurting the poor more — and job losses are making it worse

Prerna Sindwani

CEOs raking in more moolah than companies’ promoters. Here’s why

BI India Bureau

Forget cars, Indian consumers are wary of buying a ₹5 biscuit packet

Sanchita Dash

Lockdown: 65 pc capacity utilisation, focus to optimise limited manpower: Britannia

PTI

Britannia Q3 net up 23.26 pc at Rs 370 cr

PTI

Lockdown: Britannia urges govt to issue necessary permits to people in food processing supply chain

PTI

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