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Starbucks CEO set to announce strategy to fix the coffee chain
"When we get back to our core identity and consistently deliver a great experience, our customers w…
Dominick Reuter
Former Starbucks CEO Howard Schultz says Brian Niccol's back-to-basics plan will fix slumping sales at the coffee giant
Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz,…
Katherine Tangalakis-Lippert
Starbucks' early earnings show that new CEO Brian Niccol has his work cut out
Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he pla…
Alex Bitter
A Starbucks worker of nearly 20 years says the chain has gone from 'quirky coffee shop' to 'soulless fast food empire'
A Starbucks store worker said his experience hasn't been as good since former CEO Howard Schultz le…
Alex Bitter
6 ways Starbucks' incoming chief Brian Niccol transformed Chipotle
Analysts say Brian Niccol, who spearheaded Chipotle's turnaround, is a great pick to head up Starbu…
Grace Dean
6 leadership lessons from Brian Niccol, the new Starbucks CEO who revived Chipotle
New Starbucks CEO Brian Niccol tracks trends on TikTok and Snapchat, welcomes fresh ideas and feedb…
Theron Mohamed
Chipotle CEO Brian Niccol is betting that revamping the employee experience is the fast-casual chain's ticket to success
Niccol thinks the company's growth depends on how easy it is for workers to do their jobs and wheth…
Shana Lebowitz
Chipotle keeps raising prices. Customers don't seem to care.
Executives say they expect food costs to continue growing through the rest of the year, with planne…
Mary Meisenzahl
Chipotle's CEO says the chain isn't having a problem hiring after it raised prices to pay workers more
Like other chains, Chipotle dealt with some staffing issues in the last year, but increased wages a…
Mary Meisenzahl
Chipotle CEO Brian Niccol shares his playbook for leading the chain to $2.8 billion in digital sales in just three years
Brian Niccol left Taco Bell in 2018 to become CEO of Chipotle, a brand that was 'invisible' to its …
Nancy Luna
Starbucks to stop charging extra for non-dairy milk substitutes
On a Wednesday earnings call, Starbucks CEO Brian Niccol said the chain will stop charging extra fo…
Erin Snodgrass
Starbucks will add 'guardrails' to app in effort to streamline mobile ordering
Starbucks will soon start to crack down on excessive app customizations as the company aims to impr…
Erin Snodgrass
Starbucks' new CEO recognizes one key to its turnaround lies with baristas
Starbucks CEO Brian Niccol said Tuesday that he wants to make changes for the company's baristas by…
Alex Bitter
Don't expect as many Starbucks deals this year under its new CEO
Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-est…
Dominick Reuter
Starbucks' app is down on the first day of the chain's holiday menu
Starbucks' mobile app was not taking mobile orders for some customers on Thursday as the chain laun…
Alex Bitter
Starbucks' new CEO — who lives 1,000 miles from HQ — will not tell employees what specific days to come into the office
Starbucks' new boss told staff they should figure out where they need to be to get their work done.…
Nora Redmond
Starbucks' new CEO hints the chain may have become a little too convenient
Starbucks' new CEO Brian Niccol wants customers to hang around its stores for coffee and socializin…
Alex Bitter
China's luxury slump is trickling down to other consumer companies
Companies like Starbucks, Nike, and Estée Lauder have reported falling sales in China as weak consu…
Madeline Berg,Huileng Tan
Starbucks' new CEO can work from California, and he's set to make more than the last CEO
Brian Niccol will out-earn Starbucks' last CEO, who is leaving after less than two years on the job.
Lian Kit Wee
Starbucks' new CEO wants people to hang out in stores, but some workers say his plan has a big problem
Starbucks' mobile orders are a challenge for the coffee chain, some store employees said, as its ne…