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4 mins read

How Insider correspondent Kate Taylor exposed allegations of discrimination and sexual exploitation at teen retailer Brandy Melville

Insider correspondent Kate Taylor discusses her investigation into cult teen retailer Brandy Melvil…

Phil Rosen   


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2 mins read

Brandy Melville's CEO loves libertarianism so much he named one of his brands John Galt and used copies of 'Atlas Shrugged' as store props

Stephan Marsan put copies of "Atlas Shrugged" in stores, donated to Ron Paul, and named a brand aft…

Kate Taylor   


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2 mins read

Brandy Melville's CEO doesn't want Black people to wear the brand's clothing, according to an ex-store owner

Franco Sorgi told Insider that Stephan Marsan didn't want Black customers because he thought they w…

Kate Taylor   


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2 mins read

Brandy Melville's partnership with Pacsun is in jeopardy amid allegations of racism and sexual exploitation at the 'one-size-fits-most' brand

Pacsun, the sole Brandy Melville wholesaler in the US, is reevaluating its partnership with the tee…

Kate Taylor   


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6 mins read

Brandy Melville employees say the fast-fashion brand is built on exploitation and discrimination

Cult fast-fashion empire Brandy Melville employees describe racism and exploitation. Plus, Elizabet…

Matt Turner,Phil Rosen   


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1 min read

This gorgeous 18-year-old is driving sales at Brandy Melville, the obscure brand taking over teen retail

The brand has come under fire for only offering one size - which fits "most" (read: small) - but th…

Mallory Schlossberg   


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4 mins read

I'm Gen Z and have always loved being cozy and well-rested. I'm relieved my generation is catching up with me.

A Gen Zer dreaded going to endless club nights in college, but finally, her friends are embracing a…

Kim Schewitz   


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3 mins read

Is the Stanley water bottle over? A Gen Z trend forecaster thinks so.

The $35 Stanley water bottle was the top item for Gen Z holiday gifts, a forecaster tells us. But t…

Katie Notopoulos   


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2 mins read

Lululemon is the clothing brand gaining the most popularity among wealthy female teens in the US – by far

The company, widely known for its leggings, is the No. 1 brand "starting to be worn" by wealthy fem…

Sarah Belle Lin   


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5 mins read

A look back at 10 of Insider's best business stories of 2021, including coverage of CloudKitchens, Shopify, Robinhood, Blackstone, and more

Insider Weekly is kicking off 2022 by looking back at our top business stories from the past year, …

Matt Turner,Phil Rosen   


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9 mins read

Gen Z is the 'dupe' generation

Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to b…

Jennifer Ortakales Dawkins   


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2 mins read

Heidi Klum told her 17-year-old daughter 'you don't always have to please people' as a model

Heidi Klum told People magazine that she's been "very involved" with her 17-year-old daughter Leni'…

Maria Noyen   


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2 mins read

Scrunchies, $80 Fjallraven backpacks, and Birkenstocks: There's a new type of 'it' girl online, and of course the internet is already hating on her

The VSCO girl is part of one of the many communities carving out a niche in social media. Consider …

Hillary Hoffower   


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1 min read

From Hydro Flasks to scrunchies, these are the items every VSCO girl will want this holiday season

Seemingly overnight, VSCO girls - named after the popular photo-editing app used to enhance images …

Bethany Biron   


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4 mins read

How to tell if you're a covert narcissist

Our work-advice columnist tells a reader how to tell if they're a narcissist, plus a look inside La…

Matt Turner,Phil Rosen   


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1 min read

The VSCO girl is taking over the internet - here's the ultimate starter kit for becoming the latest 'it' girl

"Normally when you're talking about a VSCO girl, it is predominantly people who are white and very …

Hillary Hoffower   


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6 mins read

Her mom wrote a viral essay about putting her on a diet at age 7. Now, a decade later, the teen body activist is telling her side of the story.

Betty Kubovy-Weiss speaks to Insider 10 years after the controversial Vogue article her mother wrot…

Doree Lewak   


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5 mins read

American Eagle is making a huge change to win back teens

"Recognizing the consumer desire for a less branded, cleaner product the company now has a much mor…

Hayley Peterson   


Business Insider Latest Story Image
1 min read

We visited the hot retailer that affluent teen girls are obsessed with - here's what we found

The company has a massive Instagram presence - its USA account has over 3 million followers alone -…

Mallory Schlossberg   


Business Insider Latest Story Image
6 mins read

An obscure Italian brand is suddenly the hottest name in teen retail

It still has a small store presence in the country - just 18 stores total - but thanks to a robust …

Hayley Peterson