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9 mins read
Brands are forgetting competition and patting rival businesses on their back, here is why
Brands like Dunzo, Swiggy, Dettol and Lifebuoy have shown in the recent past how difficult times ar…
2 mins read
It’s ‘Clash of the Titans’ in LED TV market with three leading companies slashing their prices by 15%
These smaller players are selling their products at comparatively lower prices, with the difference…
6 mins read
We anticipate an increase in demand for more portable hand hygiene products as people start stepping out: Unilever’s Samir Singh
The global monthly production of Lifebuoy hand sanitizer increased by 56 times.
2 mins read
Marks and Spencer is sacrificing quality in pursuit of profits - and thats a dangerous game
Look past these figures though, and M&S's new strategy isn't working. The company is focusing o…
Will Martin
5 mins read
Does Competitive Marketing Still Work For Brands?
While taking a dig at a rival brand makes brands catch a lot of eyeballs, brand experts feel that t…
5 mins read
A Mastercard exec gives 6 signals she looks for in a killer business pitch and the questions she asks that often catch entrepreneurs off guard
Ginger Siegel was one of the judges at Mastercard and Bank of America's Grow Your Biz pitch competi…
Jennifer Ortakales
3 mins read
10-min deliveries can exist only for pre-cooked meals says a new report
Over time, the Food & Beverages industry has grown significantly, shaping the sector for the future…
4 mins read
The internet is such a mess that brands are hiring executives to make sure their ads don't end up next to objectionable content
"All advertisers would support new initiatives to support strong brand safety; whether this role is…
Tanya Dua
2 mins read
BMW should be scared of Tesla, according to a survey of 5,000 Model 3 owners
The Model 3 outsold BMW's 3 Series in the US during 2018 and the first half of 2019, according to c…
Mark Matousek
3 mins read
After a bizarre trip to Lithuania and a stint in the JBA, LaMelo Ball intends to play college basketball - here's why it may be a long shot
It certainly looks as though Ball may have trouble convincing the NCAA of his amateur status based …
Meredith Cash
2 mins read
The FDA is calling out drugmakers it says are 'gaming' the system to delay competition
Last week, President Donald Trump laid out his plan to lower prescription drug prices. After the sp…
Lydia Ramsey
2 mins read
Here Are 3 Hiring Trends That LinkedIn Says You MUST Know
"To win with these 'passive' candidates, [companies] must market their jobs the same way they marke…
Vivian Giang
2 mins read
We compared beauty bargains at Dollar General and CVS - and the dollar store came out on top
In April, Dollar General launched its first private-label cosmetics line, Believe Beauty, in an eff…
Bethany Biron
2 mins read
A new patent suggests Amazon is preparing to double down on selling its own jewelry
Amazon's private brands have been under fire lately, as it relates to the company's overall strateg…
Dennis Green
2 mins read
OnePlus Nord Buds May Do For TWS What it Did For Smartphones
Operating under the “Pretty Much Everything You Need” ethos of the Nord brand name, the OnePlu…
2 mins read
Lululemon is jumping on the cozy trend by opening a homey library space in one of its stores. Here's what it's like to visit.
The cozy trend isn't anything new - it became popular a few years ago, when the Danish concept of "…