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Brandless, the company that raised hundreds of millions from SoftBank to make brand-free products for millennials, is back. Its CEO reveals the company's new strategy, and what it's doing different this time around.
Brandless is back with new owners and new leadership. But, the new version is sticking with quality…
Madeline Stone
13 Brandless products worth buying, according to Brandless employee
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Lulu Chang
Brandless executives reveal the e-commerce company's plan to become the CBD market leader
The CEO says the idea would be to certify "other people's CBD products, all the way through the lab…
Áine Cain
We asked female founders and CEOs of popular retail startups like Parachute, Brandless, and Cuyana for their top Mother's Day gift ideas
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Connie Chen,Connie Chen
I tried the 'brandless' startup that sells everyday items for $3 - and there's a huge catch
The idea behind Brandless is that it can add value for the consumer by selling quality merchandise …
Dennis Green
SoftBank hasn't paid e-commerce startup Brandless $100 million of its investment, and there are conflicting stories about what's going on, according to a report
Now, SoftBank investors have said they may not pay the remaining balance of $100 million if Brandle…
Zoe Schiffer
Brandless, the 'Procter & Gamble for millennials' startup that sells everything for $3, is launching a pop-up - but you can't buy anything
The online shopping site, which sells food and consumable essentials all for $3 and pitched itself …
Dennis Green
These 2024 status symbols show that it's not all about quiet luxury anymore
Quiet luxury is making way for other looks. Trends like classic Americana and corporate vibes are e…
Madeline Berg
The SoftBank-backed company that sold everything for $3 is abruptly shutting down, refusing orders, and laying off employees
"I'm proud of what we created at Brandless and the hard work and dedication of everyone on the team…
Hayley Peterson
The CEO of one of Boeing's biggest customers slammed the planemaker over missed deliveries
Ryanair CEO Michael O'Leary told investors in an earnings call that he thinks Boeing management is …
Taylor Rains
A new wave of online retailers is finding a niche by being what Amazon can't be
Instead of offering multiple choices, Brandless offers one own-brand choice. One kind of spatula, o…
Dennis Green
The SoftBank partner who invested in dog-walking app Wag decided to become an investor after watching 'Wall Street,' the 1987 film celebrating corporate greed
At a portfolio meeting in October, Housenbold reportedly argued that his misplaced bets stemmed fro…
Bani Sapra
The future of retail in the US: industry trends and market trends
The growing online trend impacts both e-tailers and brick-and-mortar sellers. Because merchants mus…
eMarketer
We tried a new e-commerce startup that sells organic and natural products with an annual membership that's the same price as Costco's - here's what it's like to use
Public Goods took an atypical road to get to where it is today. Instead of a splashy, VC-backed rou…
Dennis Green
A new startup that sells everything from chef's knives to maple syrup for just $3 raised $50 million to be the 'Procter & Gamble for millennials'
Brandless is also offering a subscription service called "B.More." The membership, which runs $36 a…
Dennis Green
10 things in tech you need to know today
Have an Amazon Alexa device? Now you can hear 10 Things in Tech each morning. Just search for "Busi…
Isobel Asher Hamilton,Isobel …
Retailers are making big bets that brands as we know them are dying
Instead of having a big logo emblazoned on a product, the actual attributes are listed on the packa…
Dennis Green
'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar
It's not clear how Hims is targeting its Facebook ads, though a handful of them were recently remov…