You Searched For "branding campaigns" and got 20 results
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4 mins read
The closing note of the 2024 campaign: How dare you?
From an offensive joke about Puerto Rico, to a Biden gaffe, to Mark Cuban, both sides have tried to…
Bryan Metzger
3 mins read
Campaign staffers are stressed — and it shows in their diets
Campaign staffers rarely have time to sit for a meal, relying instead on cigarettes and drive-thrus…
Alice Tecotzky
4 mins read
UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues
UBS's "House of Craft" campaign, which highlights artisanship, is the bank's first experiential bra…
Julia Hood
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
4 mins read
Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation
Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.
3 mins read
Skims wants to be the new Nike. Brand experts say that's a pipe dream.
Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts…
Maria Noyen
3 mins read
Kamala Harris wants voters to know she owns a Glock. Talking about guns on the campaign trail is no accident, experts say.
Political and communications experts told BI that leaning into messaging that she's a responsible g…
Aditi Bharade
US Bank has used AI for fraud detection as well as brand campaigns, but CMO Michael Lacorazza says the potential of the technology is yet to be fully understood
US Bank has used AI for fraud detection and brand campaigns, but CMO Michael Lacorazza says the tec…
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
2 mins read
Brat summer is ending. Now brands are jumping on 'demure' fall.
"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…
Jordan Hart
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
Kamala Harris' Vogue-ready campaign merchandise may be another big marketing win
Kamala Harris got some of the country's top designers to design her new merchandise collection, and…
Aditi Bharade
2 mins read
Nvidia's chips are very popular. Its brand, less so.
Nvidia recently became a multi-trillion-dollar company amid the AI boom. However, according to a co…
Lloyd Lee
4 mins read
2024 LS polls pegged as costliest ever, expenditure may touch ₹1.35 lakh crore: Expert
Rao stated that this comprehensive expenditure encompasses all spending, direct or indirect, rel…
PTI
2 mins read
Kari Lake keeps making money off of her MAGA celebrity brand
The Arizona GOP Senate candidate continues to make tens of thousands in book sales, and she got pai…
Bryan Metzger
1 min read
AliExpress taps David Beckham for a brand ambassador deal
Soccer legend David Beckham inked a deal to be a global ambassador for AliExpress just in time for …
Jordan Hart
9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
2 mins read
McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…
Grace Dean
5 mins read
Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break
Back to the office means the return of the age-old question: What's for lunch? And the fight to be …
Dan DeFrancesco
3 mins read
Emotion could be a better way to measure brand value
Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…