You Searched For "branding agencies" and got 20 results
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4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
3 mins read
The Orient Express is plotting a comeback as the ultra-rich ditch luxury brands for travel
La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…
Maria Noyen
3 mins read
MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen
Experts suggest this could signal a trend where influencers seek more control over their brand and …
Lindsay Dodgson
4 mins read
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…
Dan Whateley
5 mins read
I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.
Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…
Polly Thompson
3 mins read
Snapchat unveils new features to recruit more creators and land them paid brand deals
Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…
Shriya Bhattacharya
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
Ukraine unveiled a brand new drone military unit with the goal of specializing soldiers in operating unmanned systems
Typhoon will focus on training soldiers to operate various unmanned systems, highlighting the conti…
Chris Panella
2 mins read
Talc, found in baby powder and cosmetics, is “probably” cancer-causing, says WHO agency
Talc is a naturally occurring mineral widely used in talcum powder, baby powder, and cosmetics. Rec…
2 mins read
Coach and Michael Kors merger sparks handbag wars as US FTC moves to block the deal
The FTC is attempting to block a merger between luxury brands Tapestry and Capri, claiming that the…
Hannah Getahun
3 mins read
How one agency uses AI to track and manage thousands of campaign assets — building its own library of 'collective knowledge'
The agency Saatchi & Saatchi struggled to find old marketing assets. So it turned to the AI search …
Erica Sweeney
24 mins read
The long, strange decline of one of America's most influential brands
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
Amanda Chicago Lewis
3 mins read
How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals
LinkedIn can help student-athletes score brand deals and other valuable connections, said college a…
Tiara White
4 mins read
Evaluating performance marketing campaigns impactfully
Disclaimer: This article is authored by Sreepriya Swaminathan, Senior Domain Principal, Infosy…
7 mins read
Gen Zers want you to know they are sick of extravagant influencer brand trips
The generation that has grown up with social media say the lavish lifestyles of the internet's rich…
Lindsay Dodgson
1 min read
Seeking nominations for the rising stars of brand marketing
We're looking for up-and-coming brand marketers who have the potential to be industry leaders.
Lauren Johnson
2 mins read
Why is a South American beer brand going viral? The answer's simple: Star Wars
Ads for Cerveza Cristal were added to a Star Wars broadcast in Chile in 2003. The ads actually won …
Alex Bitter
1 min read
WPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio
3 mins read
CEO of baby apparel brand Kyte Baby apologizes after denying employee's remote work request while newborn was in NICU
A contentious remote work issue between Kyte Baby's founder and her employee went viral — sparking …
Lakshmi Varanasi
3 mins read
Terry Richardson sexually abused a model after Trump's modeling agency dismissed her concerns about him, lawsuit says
After the model met with Terry Richardson, who was wearing only a robe, she expressed concern. Her …