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2 mins read
I asked my young marketing team to 'make a relationship' with customers, they took me seriously: Zomato’s Deepinder Goyal on cheeky notifications
On The Great Indian Kapil Show, Zomato CEO Deepinder Goyal revealed the story behind the company's …
4 mins read
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
2 mins read
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to addres…
Maria Noyen
4 mins read
Why founders of some small luxury brands are eyeing exits
Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside inves…
Maria Noyen
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
1 min read
Beyond Meat to Tentree: 9 brands striving for sustainability
Beyond Meat to Tentree: 9 brands striving for sustainability
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
1 min read
I tried 5 brands of rolls from the store and ranked them from worst to best
There's nothing like a freshly baked roll — but I figured there must be a few store-bought options …
Chelsea Davis
3 mins read
A shocking new study has found that EV buyers still have bigger carbon footprints than petrol vehicle owners — here’s why
A Finnish study has revealed that EV owners often have higher carbon footprints due to their wealth…
3 mins read
Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.
Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…
Maria Noyen
3 mins read
The Orient Express is plotting a comeback as the ultra-rich ditch luxury brands for travel
La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…
Maria Noyen
2 mins read
Taylor Swift mixed high and low fashion brands for her latest $100,000 gameday outfit
Taylor Swift's gameday outfit included a luxury watch from Louis Vuitton and an inexpensive corset …
Amanda Krause
1 min read
I tried 4 brands of premade mashed potatoes from the store, and there are only 2 I'd actually serve
I'm most familiar with Bob Evans and the Kroger-brand mashed potatoes since I normally shop at Ralp…
Paige Bennett
3 mins read
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
1 min read
Court documents reveal how MrBeast pitches brands on sponsoring his YouTube empire
The documents, which appeared in a filing tied to a MrBeast Burger lawsuit, feature partnership and…
Dan Whateley,Sydney Bradley,L…
2 mins read
Xiaomi emerges as the world’s second-biggest smartphone brand in August
Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a peri…
3 mins read
Budget brands are winning in China as people turn to cheap food and fashion
Companies with wallet-friendly offerings are reporting strong sales in China.