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4 mins read

Dear Santa: Please bring me a Skibidi Toilet for Christmas

A $45 "mystery toilet" could be on the top of Gen Alpha's wish list. It's part of a trend of very o…

Katie Notopoulos   


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2 mins read

E-commerce sales expected to reach ₹1.2 lakh crore this festive season

The festive season is here and e-commerce giants Amazon, Flipkart and other companies have started …

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2 mins read

Taylor Swift mixed high and low fashion brands for her latest $100,000 gameday outfit

Taylor Swift's gameday outfit included a luxury watch from Louis Vuitton and an inexpensive corset …

Amanda Krause   


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2 mins read

Kamala Harris' Vogue-ready campaign merchandise may be another big marketing win

Kamala Harris got some of the country's top designers to design her new merchandise collection, and…

Aditi Bharade   


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4 mins read

Locked-up merchandise is turning off shoppers at CVS, Walgreens, and other big drugstores

Pharmacy retailers are locking more items away, and that's turning away customers who say the measu…

Alex Bitter,Dominick Reuter   


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3 mins read

India's exports rise in 115 nations out of 238 destinations in 2023-24: Govt data

India's exports have increased to as many as 115 countries out of the total 238 destinations during…

PTI   


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7 mins read

Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for

A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…

Mykenna Maniece   


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3 mins read

Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.

Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…

Aditi Bharade   


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2 mins read

Right-wing boycotters take aim at another brand: Doritos

Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…

Grace Eliza Goodwin   


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1 min read

How 7 content creators built brands beyond fan merchandise and launched successful businesses

Three years later, she took her content creation side hustle full-time, building intimate relations…

Alexandra York   


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9 mins read

Taylor Swift's gameday outfits are a touchdown for fashion brands

Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…

Amanda Krause   


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5 mins read

The Kate Middleton-approved brand Me+Em is expanding to the US. I visited its NYC flagship and saw why the royals love it.

The luxury British brand Me+Em, a favorite of royals like Kate Middleton, recently opened three loc…

Samantha Grindell   


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5 mins read

Snow globes have become a rare, coveted piece of Taylor Swift merchandise. One Swiftie was determined to have them all.

Taylor Swift has been selling snow globes on her merchandise website since 2019. One Swiftie was de…

Amanda Krause   


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1 min read

Beer brand Bira 91 to launch House of the Dragon-inspired merchandise for fans in India

Beer brand Bira 91 to launch House of the Dragon-inspired merchandise for fans in India

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4 mins read

Target's collection with Diane von Furstenberg is another step in the right direction for the brand as it leans into luxury for less

Target's new collection with Diane von Furstenberg is a boon for the company as it expands its clot…

Samantha Grindell   


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1 min read

Reliance Brands to acquire Alia Bhatt-promoted kidswear brand Ed-a-Mamma

Reliance Brands, part of Reliance Retail Ventures Ltd (RRVL), is planning to buy Ed-a-Mamma, a kids…

PTI   


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8 mins read

From brand deals to selling merchandise, this is how much Indian social media influencers earn

It all starts with a barter. Like many of us who started with an internship wherein we were pai…

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4 mins read

I visited T.J. Maxx's outdoorsy sibling Sierra, the most interesting brand in the TJX family

With just 90 locations, Sierra is one of TJX's smaller brands, but it's a reliable spot for deals o…

Dominick Reuter   


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2 mins read

Target says Cat & Jack is the biggest kids' clothing brand in the US. Parents love the label's generous 1-year return policy.

Target says it sells 300 million units of Cat & Jack children's apparel per year, enough for every …

Dominick Reuter   


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2 mins read

T.J. Maxx is no longer just a secret dumping ground for brands

TJX stores are known for their treasure-hunt experience because of the variety of items they carry …

Jennifer Ortakales Dawkins