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2 mins read

Not a six, IPL hits a ten as it turns into a decacorn

The Indian Premier League (IPL) has become a decacorn as the overall combined brand value has cross…

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4 mins read

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…

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2 mins read

Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad

Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …

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2 mins read

Mahendra Singh Dhoni roped in as JioMart's brand ambassador

Reliance Retail's JioMart, one of the country's leading e-marketplaces, has roped in Indian cricket…

ANI   


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Neeraj Chopra's social media valuation rises to Rs 428 crore: JSW Sports

Neeraj Chopra’s sensational on field performance has translated seamlessly into a digital phenomenon

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1 min read

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure brand Xlerate

Reliance Retail signs up Indian cricketer Hardik Pandya as brand ambassador for new athleisure bran…

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2 mins read

IPL media rights value can touch $50 billion: Chairman Arun Dhumal

IPL chairman Arun Dhumal believes that the media rights value of the league has the potential to to…

PTI   


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4 mins read

IPL brand value falls for first time in 6 yrs, says report

The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…

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2 mins read

OPPO on-boards MS Dhoni to encourage people to follow their passion

The association aims to inspire people to achieve more through their passion.

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3 mins read

With 30 brands each, Kohli, Dhoni & Rohit Sharma rule Indian sports endorsements

Indian cricket players dominate the celebrity endorsement market, receiving 85% of the total endors…

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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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2 mins read

Mumbai Indians, Chennai Super Kings and Delhi Capitals pick up brand value as KKR and Royal Challengers fall

Last year however it rose even more at 18.87% growth to ₹418 billion (₹41,800 crore). A dip in s…

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2 mins read

Smriti Mandhana makes it to Sportico's Top 10 global female athletes by sponsorship value on social media

Smriti Mandhana, the ace Indian women's cricket team opener, has been ranked among the top 10 athle…

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3 mins read

ESPNcricinfo's campaign reinforces core value proposition of delivering wholesome cricket news and information

With the announcement of IPL 2020 in UAE, cricket fans finally have a reason to rejoice.

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With IPL around the corner, Virat Kohli bags another brand in his kitty -- Great Learning

Great Learning has announced the appointment of Virat Kohli as its brand ambassador.