Indian smartphone shipments have received a boost in Q3, recording a 3% year-on-year growth, which …

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

McDonald's, Starbucks, and others this week have highlighted a "value war" as customers push back o…

Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside inves…

The festive season is here and e-commerce giants Amazon, Flipkart and other companies have started …

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…

In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …

Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…

Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…

Once you initiate the transfer, your broker will send an email and SMS to the recipient, who will h…

Companies with wallet-friendly offerings are reporting strong sales in China.

The Indian Premier League (IPL) has become a decacorn as the overall combined brand value has cross…