You Searched For "brand value" and got 20 results
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4 mins read
Indian smartphone shipments up 3% in Q3 – Vivo leads the market but Samsung wins the value game
Indian smartphone shipments have received a boost in Q3, recording a 3% year-on-year growth, which …
1 min read
KKR beats MI in terms of brand value, CSK and RCB continue to lead
Chennai Super Kings continues to be the Indian Premier League (IPL) team with the highest brand val…
1 min read
Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value
Virat Kohli to Neeraj Chopra — 6 Indian sportspersons with the maximum brand value
4 mins read
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
3 mins read
Fast food chains are locked in a 'value war' for US customers
McDonald's, Starbucks, and others this week have highlighted a "value war" as customers push back o…
Dominick Reuter
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
2 mins read
E-commerce sales expected to reach ₹1.2 lakh crore this festive season
The festive season is here and e-commerce giants Amazon, Flipkart and other companies have started …
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
2 mins read
India's apparel retail will continue to grow with rising incomes, increased demand for affordable fashions: Centrum
As per a research report by the financial advisory firm Centrum, looking ahead, the apparel market …
ANI
3 mins read
Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.
Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…
Maria Noyen
4 mins read
Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
Two years after OpenAI's ChatGPT and other chatbots launched, advertisers' excitement over generati…
Lucia Moses,Lara O'Reilly
3 mins read
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
3 mins read
Emotion could be a better way to measure brand value
Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…
Billee Howard
3 mins read
Budget brands are winning in China as people turn to cheap food and fashion
Companies with wallet-friendly offerings are reporting strong sales in China.
Huileng Tan
5 mins read
Move over regular gifts! Gift your sister stocks, MF units this Rakhi
Once you initiate the transfer, your broker will send an email and SMS to the recipient, who will h…
4 mins read
Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation
Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.
3 mins read
The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports
As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …
Maria Noyen
3 mins read
Skims wants to be the new Nike. Brand experts say that's a pipe dream.
Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts…