You Searched For "brand strategy" and got 20 results
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3 mins read
This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.
Marc-Kwesi Farrell spent three years as a Starbucks VP. He left to launch his own rum brand, applyi…
Maria Noyen
3 mins read
This new Goldman Sachs partner is leading the bank's strategy with young heirs and founders
New Goldman Sachs partner Brittany Boals Moeller leads the bank's strategy with millennial, Gen Z, …
Hayley Cuccinello
2 mins read
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to addres…
Maria Noyen
6 mins read
Taylor Swift's fans-first business strategy all goes back to a childhood interaction with LeAnn Rimes
A new book about Taylor Swift recounts a formative experience in her life and career: when LeAnn Ri…
Callie Ahlgrim
4 mins read
I was Twitter's head of content strategy. Bluesky has the edge over Threads to be the new Twitter as people leave X.
Gordon MacMillan thinks Bluesky is well-placed to be the new Twitter, but it's still hard to leave …
Jyoti Mann
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
3 mins read
Japanese shoppers are entering their spending era. Not all luxury brands stand to benefit.
Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…
Maria Noyen
3 mins read
The Orient Express is plotting a comeback as the ultra-rich ditch luxury brands for travel
La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…
Maria Noyen
3 mins read
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
4 mins read
A top TikTok shopping exec explains its US growth strategy, from partnering with agencies to building up livestreaming
Nicolas Le Bourgeois, head of US operations at TikTok Shop, talked through live shopping, influence…
Dan Whateley
3 mins read
Budget brands are winning in China as people turn to cheap food and fashion
Companies with wallet-friendly offerings are reporting strong sales in China.
Huileng Tan
2 mins read
Xiaomi emerges as the world’s second-biggest smartphone brand in August
Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a peri…
4 mins read
Hollywood's new hot business strategy: Celebrity BFFs
From Taylor Swift helping Blake Lively to Ryan Reynolds teaming up with Rob McElhenney, Hollywood f…
Jason Guerrasio
2 mins read
Gwyneth Paltrow's Goop is cutting 18% of staff as it scrambles to change strategy
Gwyneth Paltrow's Goop is refocusing yet again, and laying off nearly a fifth of its staff in the p…
Madeline Berg
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
2 mins read
5 ways in which quick commerce apps are changing us as shoppers—and humans!
The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…
3 mins read
The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports
As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …