You Searched For "brand strategies" and got 20 results
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2 mins read
McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…
Grace Dean
1 min read
AliExpress taps David Beckham for a brand ambassador deal
Soccer legend David Beckham inked a deal to be a global ambassador for AliExpress just in time for …
Jordan Hart
2 mins read
Acer launches its consumer electronics brand Acerpure in India
While partnerships with local companies are an India-specific strategy, globally the brand b…
PTI
5 mins read
Taylor Swift's new album rollout strategy shows she's too big to fail
Taylor Swift's new album "The Tortured Poets Department" is less than one week away. Her quiet roll…
Callie Ahlgrim
1 min read
Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer
Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…
2 mins read
Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals
Target is having less success so far emulating Walmart than Walmart has had emulating Target.
Dominick Reuter
3 mins read
As stores remain at ‘heart of business’, retail leasing to hit a 4-year high in 2023: CBRE
In spite of the rapid evolution of e-commerce, brick-and-mortar stores will remain at the heart of …
5 mins read
Taylor Swift's bad fashion isn't bad taste. It's strategy.
Taylor Swift's fashion choices leave much to be desired. But these outfits aren't the result of mid…
Savannah Bradley
3 mins read
The law firm Gowling WLG created an AI-powered tool to tackle brand infringement — it could be a game changer
The law firm Gowling WLG is using a new AI tool to streamline the labor-intensive process of findin…
Chris Stokel-Walker
2 mins read
From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?
The conversation delved into the significance of generative AI in enhancing customer experienc…
5 mins read
Shein wants to sell the supply-chain tech it used to disrupt online shopping. Retail experts say brands may have concerns.
Shein is looking to monetize its supply-chain technology, a move that could boost revenue but may e…
Madeline Stone
2 mins read
Luxury brands from Gucci to Chanel are placing billion-dollar bets on in-store shopping
Kering, which owns Gucci and Saint Laurent, recently spent $1.4 billion on a building in Milan's Vi…
Katherine Tangalakis-Lippert
4 mins read
Flair Writing hopes to gain from the China +1 strategy
Mumbai-based stationery maker Flair Writing opens its initial public offer (IPO) for subscription o…
1 min read
DeSantis admits he picked the wrong media strategy to kick off his presidential campaign
The Florida governor now says it was wrong to almost exclusively grant interviews to conservative m…
Brent D. Griffiths
3 mins read
Sunny Leone-backed wellness brand Rize fails to secure Shark Tank deal
The campus special episode of 'Shark Tank India 3' witnessed the 21-year-old studentpreneurs and th…
4 mins read
Target's collection with Diane von Furstenberg is another step in the right direction for the brand as it leans into luxury for less
Target's new collection with Diane von Furstenberg is a boon for the company as it expands its clot…
Samantha Grindell
2 mins read
Why is a South American beer brand going viral? The answer's simple: Star Wars
Ads for Cerveza Cristal were added to a Star Wars broadcast in Chile in 2003. The ads actually won …
Alex Bitter
1 min read
Fashion brand Snitch looks to open 7-8 offline stores in FY24
Men's fashion brand Snitch looks to expand its presence in small cities and towns and open at least…
PTI
3 mins read
Walmart is going after Amazon in a new way and borrowing a strategy from Target
Walmart is increasingly leaning into strategies that Target has been laser-focused on for years, as…
Dominick Reuter
2 mins read
Festive boost: Online sales may see a 20% jump as Ganapati kicks off celebrations
Indian e-tailing or e-retailing has a lot to celebrate this season — if Redseer Strategy Consultant…