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4 mins read

Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Maria Noyen   


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2 mins read

Walt Disney forms new AI and mixed reality division, will also oversee potential risks

Disney has created a new Office of Technology Enablement to spearhead the integration of AI and mix…

Business Insider Latest Story Image
3 mins read

Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report

In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…

ANI   


Business Insider Latest Story Image
3 mins read

Your go-to sanitary product likely has harmful heavy metals in it, even if the label doesn’t say so!

We know what you're thinking: a relatively tiny chunk of Indians use tampons. But while this study …

Business Insider Latest Story Image
2 mins read

Luxury brands are slashing prices in China

Luxury brands like Burberry and Balenciaga have been offering big discounts in China to try to reel…

Alexandra Bacon   


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3 mins read

The death of an F-16 pilot running missile defense shows how dangerous even the lower-risk missions are in Ukraine

Ukraine used its new F-16s in combat for the first time last week to shoot down Russian missiles du…

Jake Epstein   


Business Insider Latest Story Image
7 mins read

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…

Lara O'Reilly   


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3 mins read

Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.

Over the course of over 30 years, he worked his way up to top management. Management experts say t…

Aditi Bharade   


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2 mins read

All Indian salt and sugar brands have microplastics, notes a recent study

The highest levels of microplastics were found in iodised salt, in the form of multi-coloured thin …

PTI   


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3 mins read

Lamborghini's new hybrid supercar has 900 horsepower — and marks the brand's complete move to hybrid

Lamborghini's new Temerario hybrid supercar has 907 horsepower from its biturbo V8 and three electr…

Benjamin Zhang   


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5 mins read

Hedge funds are dusting off an old strategy to help reverse a fundraising slump, but it comes with a risk

When investing, how would you like to have your cake and eat it too? That's the idea of an old-turn…

Dan DeFrancesco   


Business Insider Latest Story Image
1 min read

Diet soda fans, look out for this ingredient — it may increase your risk of blood clots and heart problems, scientists say

A small study found that one artificial sweetener ingredient can increase the risk of blood clots, …

Julia Pugachevsky   


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2 mins read

Cancer-causing ‘forever chemicals’ may have been detected in many popular band-aids available in India

Testing 40 bandages, including popular brands sold in India such as Johnson & Johnson, the study fo…

Business Insider Latest Story Image
3 mins read

Chappell Roan says H&M doesn't belong in her world. That's a bad sign for fast fashion brands that need Gen Z's buy-in.

Roan told Rolling Stone that for her, brand deals have to be "a hundred percent right" — but compan…

Aditi Bharade   


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2 mins read

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…

Grace Dean   


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3 mins read

Emotion could be a better way to measure brand value

Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…

Billee Howard   


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3 mins read

A Tesla driver says he crashed his brand new Cybertruck after the brakes stopped working

A Tesla owner crashed his brand new Cybertruck in his first few hours of driving it. He says the br…

Ana Altchek   


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2 mins read

Eve Crosbie   


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2 mins read

He quit OpenAI, branding it reckless. He hopes outside pressure can now force change.

William Saunders told Business Insider about his concerns over safety and other issues at OpenAI, a…

Jyoti Mann   


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24 mins read

The long, strange decline of one of America's most influential brands

Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.

Amanda Chicago Lewis