You Searched For "brand resurrection" and got 20 results
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6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
5 mins read
Why do brands die?
After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…
2 mins read
Toys R Us is rising from the dead
The toy retailer's bankruptcy and subsequent mass store closures and layoffs sparked woes at toy ma…
Áine Cain
1 min read
The Zombie Websites Of Dead Retailers
Well, some of them really are dead, only living through a zombie domain that redirects you to the n…
Kim Bhasin
2 mins read
The sketchy reason fast food companies are bringing back mascots
Fast food companies are grappling with the perception that their products are unhealthy and dangero…
2 mins read
See inside the Toys R Us revival's first new store, where sensors track kids as they play with toys before purchase
After closing all its US locations in the summer of 2018, the toy retailer was resurrected by Tru K…
Shoshy Ciment
2 mins read
The company behind KFC, Pizza Hut, and Taco Bell just isolated the most dangerous part of its business
While the parent company to KFC, Taco Bell, and Pizza Hut has seen US and international sales rise …
1 min read
One of the most iconic teen clothing companies from the '90s is being brought back from the dead after filing for bankruptcy 4 years ago
In its heyday, Delia's was a wildly popular teen fashion brand best known for its catalog. However,…
Mary Hanbury
2 mins read
American Apparel's disgraced founder seems to be resurrecting his 'dead' brand under a new name
"The company is dead," Charney told The Atlantic of the deal. "They're just tossing around a brand.…
Kate Taylor
2 mins read
Tide just resurrected Bud Knight after HBO killed him in Bud Light's 2019 Super Bowl commercial, and people are thoroughly confused
The Bud Knight was killed last year in a popular crossover ad at the Super Bowl that brought togeth…
Tanya Dua
1 min read
4 Reasons Amazon Should Acquire Sears
1. It would gain Sears Holdings' 2,400 Sears and K-Mart retail locations. "The acquisition becomes …
Ashley Lutz
1 min read
We drove the $500,000 Rolls-Royce Phantom and saw how it's different from every other car
In 2013, Rolls-Royce introduced an updated Series II Phantom VII, but in 2016 the company announced…
Benjamin Zhang
1 min read
A few very lucky people will get this $212,000 Land Rover
The Defender Works V8 is available for sale in the United Kingdom as well as the Middle East and No…
Benjamin Zhang
1 min read
Cadillac Moving To New York To Distance Itself From GM
De Nysschen, in his previous role as head of Nissan Motor Co's 7201.T Infiniti brand, relocated the…
Matthew DeBord and Reuters
1 min read
The daughter of Blockbuster's former CEO has joined the DAO working to buy the movie-rental company
Michelle Berrard's late father, Steven, was Blockbuster's CEO between 1987 and 1996. The Block Cryp…
Carla Mozée
1 min read
GM will reportedly debut an all-electric Hummer during the Super Bowl this Sunday. Here's a look back at the vehicle's storied past.
But an increasing number of automakers are embracing EVs and entering the electric-pickup market. T…
Tim Levin
1 min read
See inside the abandoned Toys R Us store that was transformed into a spooky haunted house to bring the retail apocalypse to life
The haunted house, dubbed "Zombies Are Back," has combined two kinds of apocalypse - zombie and ret…
Shoshy Ciment
3 mins read
Watch Out For The Watch!
Every discovery/invention that had happened over the past few centuries and still happens to be use…
1 min read
The Best Quotes From Karl Lagerfeld's Amazing Interview With WWD
"Ten or 11 years after [Coco Chanel's] death, it was a sleeping beauty with one idea: respect. The …
Megan Willett
2 mins read
The fate of Victoria's Secret's iconic fashion show is uncertain after model reportedly says it's canceled
He said the company is rethinking "literally everything" about its business and is focusing on "dev…