You Searched For "brand resurrection" and got 20 results
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5 mins read
Inside the astonishing, improbable resurrection of Abercrombie & Fitch
Abercrombie & Fitch has turned itself around to become the darling of millennial women and Wall Str…
Emily Stewart
5 mins read
Why do brands die?
After the pandemic, businesses of all kinds and sizes have suffered. Some perished and some thrived…
6 mins read
How can brands achieve moksha?
Shashwat Das, Founder, Almond Branding shares how preachings of the Bhagavad Gita are applicable to…
2 mins read
Victoria's Secret is resurrecting its famous fashion show in 2023 after a 4-year hiatus and a total brand revamp
Victoria's Secret hasn't aired a fashion show since 2019 following scandals and criticisms of the l…
Avery Hartmans
3 mins read
A retired artist spent $70,000 resurrecting the 'holy grail' of vintage trailers and turning it into a retro tiny home on wheels
The trailer, a 1960 Spartan Carousel, is the "holy grail" of mobile homes, Dan Reiser said. The ret…
Maria Noyen
2 mins read
American Apparel's disgraced founder seems to be resurrecting his 'dead' brand under a new name
"The company is dead," Charney told The Atlantic of the deal. "They're just tossing around a brand.…
Kate Taylor
3 mins read
YouTube is trying to resurrect six second ads but data suggests that advertisers have moved on
To counter consumers' slipping attention spans, YouTube, Snap, and TV networks started pushing six-…
Lauren Johnson
2 mins read
Tide just resurrected Bud Knight after HBO killed him in Bud Light's 2019 Super Bowl commercial, and people are thoroughly confused
The Bud Knight was killed last year in a popular crossover ad at the Super Bowl that brought togeth…
Tanya Dua
4 mins read
Von Miller resurrected his career by focusing on energy and visualizing the future
Off the field, meanwhile, Miller seems to have swiftly taken over for former teammate Peyton Mannin…
Emmett Knowlton
2 mins read
Target is resurrecting its collaborations with Lilly Pulitzer, Zac Posen, Hunter, and other designers, and it's taking precautions to avoid the massive frenzies that plagued past events
A total of 20 past partnerships will be featured, including those with Michael Graves, Thakoon, Ann…
Áine Cain
1 min read
10 TV shows you used to be obsessed with that are being resurrected
Recently, Fox added "Prison Break" to the growing list of shows content creators are looking to bri…
Jethro Nededog
1 min read
10 TV shows you used to be obsessed with that are being resurrected
Recently, Fox added "Prison Break" to the growing list of shows content creators are looking to bri…
Jethro Nededog
3 mins read
Bud Light is resurrecting a controversial mascot who was once accused of promoting underage drinking
Spuds was everywhere - on t-shirts, posters, lamps, and more. Sir Mix-A-Lot even drew inspiration f…
Kate Taylor
2 mins read
Barclays is resurrecting a risky mortgage product that was killed off after the credit crisis
However Barclays said in a statement to the media, including The Sun and The Guardian, it is now th…
Lianna Brinded
3 mins read
Coca-Cola is killing off a regional favorite ginger ale but die-hard fans aren't giving up the fight to save their favorite 'zombie' brand
Fans of Northern Neck Ginger Ale, a regional soda, have organized a Facebook group and even reach o…
Mary Meisenzahl
1 min read
HTC's Billion-Dollar Campaign To Resurrect The Company Looks Like A Dud
In an interview earlier this year, Microsoft's marketing boss Tami Reller told Business Insider tha…
1 min read
A skin-care brand is under fire for an ad promoting the phrase 'white is purity'
In 2011, the company released an ad showing a nicely dressed black man holding the head of a man wi…
Hayley Peterson
10 mins read
Starbucks' new CEO tells us he'll never be Howard Schultz - and that's great news for the brand
Roasteries are over-the-top, tourist destinations that roast Starbucks' small-lot Reserve brands an…
Kate Taylor
2 mins read
Even retail's biggest comeback story isn't safe from economic worries
Abercrombie & Fitch's stock fell despite positive earnings after its CEO warned of economic uncerta…
Grace Eliza Goodwin
4 mins read
Designer bags are expensive. So some people are buying luxe hand soap instead.
Bottles of generic hand soap typically cost less than $2 a bottle. But many are splurging on luxury…