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<ul><li><keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has launched a new tool for brands and marketers.</li><li>The tool helps brands understand real-time customer awareness on Flipkart.</li></ul>Flipkart has introduced a new insights tool called Brand Pulse to help brands understand their awareness in the minds of consumers. Brand Pulse will enable brands to understand their relevance with context to competition, which, in turn, will help them develop timely and focused marketing plans on Flipkart. The tool is easy to use and is based on real consumer behaviour of over 250 million users, providing insights on a weekly basis. As the purchase journeys of customers become increasingly non-linear, brands need timely insights and knowledge of current trends to engage meaningfully with their audiences. Brand Pulse will shed light on which brands customers are looking at in a category and how their awareness has changed over time. This understanding is based on various aspects of the consumers’ e-commerce journey including search, response to banners, page views and so on. Commenting on the launch of Brand Pulse, <keyword id="4621742" type="PERSON" weightage="20" keywordseo="Prakash-Sikaria">Prakash Sikaria</keyword>, Vice President – Growth and Monetization at Flipkart, said, “In the multimedia world that we live in, it is imperative for brands to understand the user journey in deeper ways and be strategically present on the platform where the decision to purchase is being made. With our deep consumer understanding, we believe that we can bring more purpose to the brands that are present on our platform, by leveraging real-time consumer behaviour to understand their awareness index. We believe that Brand Pulse will be the simplest way for a brand to understand how they are faring against the competition, which will enable them to measure brand health metrics on Flipkart through a new lens.” Brand Pulse is the latest insights tool by Flipkart that is aimed at making the e-commerce shopping experience more valuable for both brands and consumers. By enabling easy access to this online tool, Flipkart offers an opportunity for anyone in the marketing community to gauge how brands in a certain category rank in the minds of consumers. It will also appeal to curious consumers who are seeking to validate their brand preferences or discover new choices. The insights are based on high-level anonymised consumer interactions on Flipkart, giving a view into demographics too. Brand Pulse will be useful for brands in all product categories on Flipkart, especially those in highly competitive and evolving segments such as smartphones, consumer electronics, health foods and fashion.

Flipkart launches an insights tool to help brands understand their awareness in the minds of consumers

<ul><li>Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. </li><li>Neha Sharma Katyal, Business Head – West &amp; South, <keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword> shares some best practices followed by e-commerce brands on Twitter while highlighting the trends in the space.</li></ul>Recent shifts in consumer behaviour have driven brands across sectors to pivot and reimagine how they communicate. With these shifts, there’s been an increased need for brands to reach out to their consumers where they’re most active, making it even more important for brands to be digitally supercharged. When we speak of digitisation, the e-commerce industry shines as a silver lining in the midst of a dark pandemic past. With offline businesses facing the brunt of 2020, consumers moved to the online space to cater to their shopping needs. This shift also elevated the ushering of many new customers who were otherwise unversed in digital purchases. With increased activity came new conversations, and people logged on to the digital space to talk about their shopping needs, seek suggestions and information, and discuss their experiences. Prompted by this influx of consumer attention and needs, e-commerce brands have been amplifying their digital presence to communicate and establish a sense of reliability in their consumers’ minds. <cmsannotation type="cmsannotation" annotationid="Decoding the pulse of the online shopper" text="Decoding the pulse of the online shopper">Decoding the pulse of the online shopper</cmsannotation> While fashion and lifestyle have been the drivers of the e-commerce industry for a long time, recent years, especially 2020, saw many new purchase categories pick up pace with consumers. Right from groceries to gadgets and home appliances, the Indian shopper has been adopting digital transactions with ease. For example in a survey conducted via Twitter, 24% plan to increase purchases of home appliances through mobile. Brands need to be on their toes and preserve their customers as there is an increased tendency of seeking more feasible alternatives. With more and more small-scale businesses bringing in a range of options to choose from, staying connected with consumers is the key to retaining them. <cmsannotation type="cmsannotation" annotationid="Addressing customer sentiments through engagement driven solutions" text="Addressing customer sentiments through engagement driven solutions">Addressing customer sentiments through engagement driven solutions</cmsannotation> Initially, e-commerce brands looked at the digital space to grab eyeballs, increase their following and engage with existing or prospective customers. Their focus has now shifted to establishing reliable relationships with their audiences, driving purchase behaviour and converting shoppers to loyal customers - things that have, for long, been a challenge for most e-commerce brands. A key driver that turns intent into purchase behaviour is the prospect of rewards and discounts. Brands like <a href="https://twitter.com/amazonIN">Amazon India</a> leverage this insight to lure customers in via the prospect of exciting discounts. While customers are actively seeking to know more about brands, brands too have been starting conversations to engage their audience with what they have to offer. When <a href="https://twitter.com/Flipkart">Flipkart</a> hosted its flagship annual sale <a href="https://twitter.com/hashtag/BigBillionDays?src=hashtag_click">#BigBillionDays</a> in 2020, the brand launched a campaign to gather an audience for the massive event and convert their attention into purchase behaviour. On Twitter, positive sentiment for Flipkart grew by 14% during the campaign dates as compared to 10 days before it. The brand accomplished this by leveraging conversations - getting customers to engage with the multi-phased campaign - and rewarding them for this engagement with direct baits that led towards the point of purchase. In fact, Flipkart’s 2020 <a href="https://twitter.com/hashtag/BigBillionDays?src=hashtag_click">#BigBillionDays</a> sale was their biggest sale ever done virtually, selling goods worth $2.5 Billion. <cmsannotation type="cmsannotation" annotationid="Leading the way through technology-driven communication" text="Leading the way through technology-driven communication">Leading the way through technology-driven communication</cmsannotation> Technology, the very backbone of the e-commerce industry, has also been its saving grace in a year of unmatched challenges. Accessible internet, rising smartphone usage and increased online traffic have substantially contributed to the growth of Indian e-commerce. Through systematic use of artificial intelligence and machine learning tools via chatbots, online assistance services, virtual trial rooms etc., brands have been able to establish reliability in providing seamless experiences, instant support and grievance redressal. Moreover, the rapid incorporation of voice control and voice recognition as well as the integration of payment solutions have further eased the shopping experience, giving people all the more time and reason to make purchases online. With everything happening online, building the right digital strategy thus becomes indispensable to their business model. <cmsannotation type="cmsannotation" annotationid="Way-forward forecast" text="Way-forward forecast">Way-forward forecast</cmsannotation> The Indian e-commerce industry is expected to be the second-largest market in the world by 2034. It is also expected to boost the employment scenario of the country by creating nearly 1.45 million jobs by 2021. With a strong presence and a promising future, e-commerce brands stand in front of a massive opportunity to tap into the Indian market. Amplified digital outreach via strategically chosen channels and communication designed to engage audiences will pave the way forward for these brands.

The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally

Domestic mobile manufacturer Lava on Thursday launched a new feature phone Pulse with a heart rate and <keyword id="9793593" type="UNKNOWN" weightage="20" keywordseo="blood-pressure-sensor">blood pressure sensor</keyword> for Rs 1,599. The handset is available online on Amazon, Flipkart and retail stores in rose gold colour. "As an Indian brand, it is our constant endeavour to provide meaningful solutions to our customers, especially in the current anxious environment,'' Tejinder Singh, Head Product, Lava International, said in a statement. <keyword id="9792558" type="PERSON" weightage="20" keywordseo="lava-pulse">Lava Pulse</keyword> comes with a 2.4-inch display and supports stereo sound. It features a sturdy polycarbonate body and has an expandable memory of up to 32GB and features wireless FM with recording and dual SIM support. The handset houses an 1800mAh battery supported with super battery mode, which aims to last up to six days on a single charge. "The phone is Military Grade certified which means that the users don't have to worry about the minor wear and tear, if the phone gets dropped," the company said. The phone provides a provision of auto call recording and enables users to type in seven languages, including English, Hindi, Tamil, Kannada, Telugu, Gujarati and Punjabi. SEE ALSO: <a href="https://www.businessinsider.in/india/news/lava-resumes-operations-at-noida-factory-with-600-employees/articleshow/75640532.cms">Lava resumes operations at Noida factory with 600 employees</a>

Lava Pulse feature phone with heart rate and blood pressure sensor launched at ₹1,599

<keyword id="874458" type="General" weightage="100" keywordseo="xiaomi" source="Orion">Xiaomi</keyword> on Monday announced a new visual identity for its premium range of products. With an aim to unify its global brand presence, its premium "Mi" series products will now be replaced with the new "Xiaomi" logo. With the new brand identity introduction, there will be two distinct product series under the parent corporate brand. The corporate brand will continue to be represented by the "Mi" logo. "Being a leading technology brand with a strong presence across the globe, our aim is to have a unified presence. With this new logo shift, we envision bridging the perception gap between our brand and products. "The new Xiaomi logo will be used for our premium products that represent the pinnacle of technology and offer a premium experience. Ushering in the festive season, Xiaomi's premium product series Mi will be renamed to Xiaomi'," <keyword id="10815895" type="General" weightage="20" keywordseo="jaskaran-singh-kapany" source="Orion">Jaskaran Singh Kapany</keyword>, Head of Marketing, Xiaomi India, said in a statement. The first Mi-branded smartphone, the Xiaomi Mi 1, was launched in August 2011, which makes the brand almost 10 years old. Over the years, the company launched tablets, TVs, smart devices, audio accessories, and more under the Mi brand. Xiaomi for the first time had surpassed Samsung and Apple to become the number one smartphone brand in the world in June, a Counterpoint Research report showed recently. Xiaomi's sales grew 26 per cent (month-on-month) in June, making it the fastest-growing brand for the month. Xiaomi was also the number two brand globally for Q2 2021 in terms of sales, and cumulatively, has sold close to 800 million smartphones since its inception in 2011, according to Counterpoint Research's 'Monthly Market Pulse Service'. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/google-reportedly-planning-to-release-android-12-stable-version-update-for-pixel-smartphones-on-october-4/articleshow/86165533.cms">Google reportedly planning to release Android 12 stable version update for Pixel smartphones on October 4</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/apple-iphone-12-series-smartphones-available-on-flipkart-with-big-discount/articleshow/86165082.cms">iPhone 12 gets a massive price cut on Flipkart ahead of the iPhone 13 launch</a>

You will no longer see 'Mi' on Xiaomi products as company officially drops decade old branding

Domestic smartphone brand <keyword id="6355189" type="UNKNOWN" weightage="20" keywordseo="Lava">Lava</keyword> on Monday launched a feature phone '<keyword id="10246203" type="PERSON" weightage="20" keywordseo="lava-flip">Lava Flip</keyword>' with an <keyword id="10246202" type="UNKNOWN" weightage="20" keywordseo="iconic-flip-design">iconic flip design</keyword> for just Rs 1,640. The feature phone is available in two colours -- red and blue -- across outlets and will soon be available on Flipkart and Amazon. "This modern-day feature phone not only looks spectacular but also offers an array of interesting features which makes it a perfect blend of style and functionality. We are confident that Lava Flip will appeal to both young and old generations alike," Tejinder Singh, Head- Product, <keyword id="250883" type="COMPANY" weightage="20" keywordseo="Lava-International">Lava International</keyword> Limited, said in a statement. Lava Flip comes with a 2.4-inch display along with a polycarbonate body and an expandable memory of up to 32GB. The phone is military-grade certified and comes with a premium 360 degree transparent packaging. Lava Flip supports dual SIM and is embedded with a 1200mAh Li-ion battery supported with the super-battery mode which lasts up to three days on a single charge. The phone features a VGA camera, blink call notification LED on the top and also provides a provision of auto call recording. The device is equipped to support incoming texts in 22 languages and also enables users to type in seven languages, including English, Hindi, Tamil, Kannada, Telugu, Gujarati and Punjabi. The other features of the phone include an Instant Torch, Wireless FM with recording, number talker and contact icons. Additionally, Lava offers a special 1-year replacement promise on the phone which the users can avail at any service centre. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/lava-pulse-feature-phone-with-heart-rate-and-blood-pressure-sensor-launched-at-1599/articleshow/77655438.cms">Lava Pulse feature phone with heart rate and blood pressure sensor launched at ₹1,599</a> <a href="https://www.businessinsider.in/tech/mobile/news/micromax-announces-in-note-1-and-in-1b-smartphones-starting-at-6999/articleshow/79019384.cms">Micromax announces IN Note 1 and IN 1B smartphones starting at ₹6,999</a>

Lava Flip phone with flip design launched for ₹1,640

<ul><li>Garmin Venu SQ 2 is priced at ₹27,990.</li><li>It is a more affordable option in the Garmin wearable range.</li><li>The Garmin Venu SQ 2 is available only in a 40mm size. </li></ul>Garmin recently launched the successor to their Venu SQ smartwatch, the Venu SQ 2. A more affordable option in a rather expensive range of products. When it comes to fitness wearables, Garmin can be considered a pioneer, with products specifically developed around a fit lifestyle. As I mentioned in my <a href="https://www.businessinsider.in/tech/mobile/news/garmin-venu-2-plus-review-great-for-fitness-enthusiasts-not-for-casual-buyers/articleshow/92975530.cms">Garmin Venu 2 Plus</a> review, Garmin is to fitness what Dyson is to home appliances and Apple is to phones. The products are expensive but are usually at the top of the food chain. But now is when Garmin needs to adapt the most when it comes to pricing. Especially since India became the biggest market for smart wearables this year. And, in a market where pricing is king, more affordable products are the way forward. So is Venu SQ 2 the product that invites new users to the Garmin ecosystem? I can now answer that since I haven’t taken the smartwatch off for the last ten days. Price &amp; Availability The Garmin Venu SQ 2 is available in a single 40mm dial size, which is priced at ₹27,990. The smartwatch is available online at Flipkart and Garmin D2C websites. You can also buy it from Vijay Sales’ offline stores. Design &amp; Display <div type="image" title="The display on Venu SQ2 is optimally bright and responsive." msid="98129515" hostid="261" caption="&amp;lt;p&amp;gt;The display on Venu SQ2 is optimally bright and responsive.&amp;lt;/p&amp;gt;"></div> My experience with unboxing the Venu 2 Plus had set up certain expectations with the SQ 2. And not to my surprise, Garmin has lived up to them. The packaging here is minimal, with the smartwatch being delivered in a gray rather generic-looking box. Something we see at a budget price segment. I am used to this since I am a reviewer, but a first-time buyer might get discouraged. At this respectable price point, there is a certain standard of premiumness that a buyer can expect from the get-go. I hope Garmin works on this because the product is solid, literally. <div type="image" title="It&amp;#39;s lightweight with an impressive build quality." msid="98129556" hostid="261" caption="&amp;lt;p&amp;gt;It&amp;#39;s lightweight with an impressive build quality. &amp;lt;/p&amp;gt;"></div> My first introduction to Venu SQ 2 had me experiencing mixed emotions. Starting with the positives, I was impressed right away with the build quality of the smartwatch. Expecting nothing less from Garmin; it feels solid to hold, irrespective of size. The dial is made up of good quality polymer and is surrounded by an aluminum bezel. It is also 5 ATM water resistant, which is a general standard when it comes to Garmins. The brand claims you can take it swimming, and we also get a dedicated swimming pre-set in the watch. I didn't take it for any laps but my gym sessions are very sweaty, and the watch survived them without any issues. I also wore it throughout the day with multiple sessions of washing dishes and washing up in general, without any struggle. Since the case is a polymer it registers considerably less scratches than we see on glass backs. The design is also quite practical, with the straps being fairly easy to replace with just one twist. It’s still not as convenient as that an Apple watch, but you can do it yourself, which is a win. Talking about straps, the bundled pair is of great quality. I have sensitive skin that develops a rash when I strap a watch throughout the day. And so far in my reviewing career, Garmin is the only brand that doesn’t make me go through it. The straps are light, and breathable, and sit comfortably on the wrist. <div type="image" title="The dial size fits well for both skinny or chunky wrists." msid="98129566" hostid="261" caption="&amp;lt;p&amp;gt;The dial size fits well for both skinny or chunky wrists. &amp;lt;/p&amp;gt;"></div> Moving to the dial itself, this is a 40mm case which is smaller than what I am used to wearing. My go-to choices are generally 42-44mm sizes. But after a couple of hours, I have settled with this case as well, thanks to my skinny wrists. Interaction with it though is a separate situation that I will cover in the display section. I also noticed that the smartwatch doesn't necessarily feel lighter because of its size. It’s at par with my Apple watch SE 44mm. With all that said, if you have big chunky wrists, the smartwatch might look odd sitting there. For accessibility on the smartwatch, we get two action buttons mounted on the right. The buttons are of good quality, and do require conscious effort to activate them. This is favorable for you since accidental taps won’t ruin a perfect setting during your workout. Also, I am not particularly a big fan of buttons on a smartwatch, but if they have a practical use case to them, I am all in. Like on the Venu SQ 2, both buttons are customizable as per your preference and come in handy while working out. You can start, pause and stop your readings with a single click. It also gives a sense of accomplishment when you press a button after a successful set. I kept the buttons on default settings. Where a single tap on the top button would access your favorite workouts and a longer press will open the power menu. While a longer press on the bottom button will open the generic settings like watch faces. By now, we all know the design and build quality of the smartwatch is solid while being utilitarian. But, where it just lags is aesthetics. Bringing me back to the mixed feelings situation. A general consumer looks at the build quality later and the aesthetics first. This is where the term first impression is the last impression comes into play. The Venu SQ 2 doesn’t look premium, or simply put doesn’t look the way it should for the price. The lack of any branding also adds to the problem here. The previous Venu SQ at least carried a Garmin logo upfront that differentiated it from the rest of the clutter. I am not exaggerating the situation, but I had people come up to me and confuse the smartwatch with much cheaper options out there. This is not ideal if you are planning to get new consumers to enter an ecosystem. The Garmin formula of sticking to utility over aesthetics has worked so far. But in a price sensitive and admittingly flamboyant market like India, looks do matter. Now, the display on the Venu SQ 2 is 1.4-inches AMOLED screen, with considerably chunky bezels. I won’t complain about the bezels here, since we have established that looks aren't a strong suite of this smartwatch. That being said, the display here is top notch. It’s well lit producing crisp texts which are comfortable to read outdoors as well. The colors here are also easy on the eyes, and the animations are amplified thanks to the screen quality. The display also supports the always on feature, which in my experience has a miniscule effect on the battery. I however preferred the raise to wake feature more, where the watch would light up when I turned my wrist. While the display is indeed gorgeous to look at, the touch response is a let down. Compared to the screen on the Venu 2 Plus, this one feels lagging at times. I feel this is not a display issue, but rather an OS issue. This lag became even more apparent when I was doing quick swipes across the screen. Example scrolling the menu. I feel it can be fixed with an OTA update, considering we have solid hardware here. Now this might be subjective but, the real estate of the display was a problem for me. I have big sausage-like fingers, hence tapping on the display required some precision on my end. I did come around this issue, since I relied heavily on the buttons present on the watch. OS and User Interface <div type="image" title="The UI on the watch has a learning curve to it." msid="98129572" hostid="261" caption="&amp;lt;p&amp;gt;The UI on the watch has a learning curve to it. &amp;lt;/p&amp;gt;"></div> The experience of using the Venu SQ 2 is that of a standard Garmin smartwatch. Starting with the pairing of the wearable. You have to download the Garmin connect application available on both App Store and Google Play Store. Once downloaded you have to scan the code on the watch and set up the preference in the application. I wouldn’t suggest skipping on any of the prompts on the application while you are setting up the watch. It is crucial to feed in correct information from the get go, so the smartwatch can be efficient in helping you achieve your fitness goals. Once set-up, the application will provide you a hub to control the smartwatch. The Garmin ecosystem is air tight, with the application providing you detailed metrics of your progress for all your activities. You can also track and check the prompts made by the sensors on the watch. That means, from your heart rate to sleep tracking the smartwatch maintains detailed logs for your reference. We will talk about the accuracy of these details in the performance section. For now, I can vouch for the easy accessibility of the application. <div type="image" title="Garmin app provides you access to all the features on the watch." msid="98129681" hostid="261" caption="&amp;lt;p&amp;gt;Garmin app provides you access to all the features on the watch.&amp;lt;/p&amp;gt;"></div> Garmin Connect App also helps you to customize the watch by providing you options for new watch faces. Some of them can be very interesting like an analog watch face, however I like the default watch face more. Now, let’s talk about the experience of interacting with the watch. The Venu SQ 2 features the similar Garmin OS that we got on the Venu 2 Plus. However the experience on the Venu SQ 2 was underwhelming. As I mentioned in the display section, there is a noticeable lag on the OS when we are interacting with it. It’s a mild stutter effect that happens, with the icons moving forward after a split second of your movement. You eventually adapt to it, but again at this price point a consumer is right to expect a smooth experience, which is quick to respond. Another area where Garmins OS needs to work is the notification management. As I had mentioned in my Venu 2 Plus review, the Garmin OS is terrible with notifications. They keep on piling up if you don’t clear them in real time. Moreover, you need to clear them separately on the smartwatch. So, if you have cleared notifications on your smartphone, but skipped on the SQ 2, it will remain stacked there. I had to disable the notifications for most applications to handle this situation better. Also, the watch lacks access to a voice assistant, since there is no microphone on board. I am someone whos heavily relied on Siri on my Apple Watch SE, and it is quick to respond as well. So, not having the option here was disappointing, especially considering the price point. Lack of microphone also plagues replying to notifications. Since you don’t get speech to text here. Something crucial and available in competition. But all is not bad. The OS does have its high moments. Like the animations. Big bold logos which are easily readable and have interesting animations to them. All the activities have a dedicated logo to them and certain goals have an animation. My favorite is the animation that loads up when you achieve a goal for working out for a certain amount of time. A clock pops up that flashes through the screen, giving you a sense of achievement. It’s a small touch but definitely worth appreciating. Overall, the Garmin OS on the Venu SQ 2 is interactive, but is held down by hardware limitations like the absence of a microphone. That being said, if you are a minimalist and have a clear goal for your fitness then it’s perfect as is. Performance This is the section where the Venu SQ 2 redeems itself and how. I want to start it with the battery life. As I write this review, it’s the 10th day since I strapped the watch on my wrist. In the last 10 days I have worked out for 8 days, walked everyday and slept with the watch on. And, yet it is at 35% right now. And if I see the pattern this can last another 2 days to say the least. These are phenomenal numbers attributed to the well balanced hardware here. With this the Venu SQ 2 becomes a powerhouse solving the battery crisis that most smartwatches face. The smartwatch takes about 2 hours to charge completely with the bundled charging dock in the box. Unlike the Apple Watch the Venu SQ 2 is not compatible with 3rd party charging docks. I feel, the convenience Moving on to the performance of the watch when it comes to fitness. Starting with something as basic as step count. I walk on the same route to my gym everyday which is about 600 meters, which manually counts to about 900 steps. On the Venu SQ 2, it turned out to be 902, which is very close to accurate. For reference my Apple Watch SE counts them as 905. The Venu SQ 2 also features a new and improved 4th generation heart rate sensor, which is quicker to show the results than what I observed on the Venu 2 Plus. It especially comes in handy while training, since I could see where my body is stressing more, and checking the bpm. Also, special mention to the integration of the sensor seamlessly into the activities across the smartwatch. It adapts and delivers the results accurately across different sports. Blood Oxygen saturation sensor on the smartwatch is also fairly accurate and delivers results closer to a pulse oximeter. That being said, I won’t suggest relying on any smartwatch for medical purposes, considering they are not always accurate. There is also a sleep tracker on the watch, which like I expected shows detailed metrics of your sleep cycle. I am aware a lot of people don’t use sleep tracking mostly because they are not comfortable wearing a smartwatch in bed, or that they charge it overnight. Both these problems are eliminated with the Venu SQ 2. Its compact size and long battery life can help you track your sleeping pattern. The benefits of tracking your sleep is manifold considering you can create a sleeping schedule accordingly and plan your day as well. Another area where the Venu SQ 2 shines is unique to Garmin. The body battery- an indication of your tiredness. I have relied on the metrics provided by the body battery section to plan my afternoon naps or rest. Leading to a better lifestyle and productivity. Verdict Garmin Venu SQ 2 is a smartwatch for the purists. People who have clear goals in mind when it comes to their fitness. Looking for a wearable that can help them elevate their game to the next level. These are the people who are not necessarily into smart features like calling or voice assistants. They want great performance in terms of precise tracking and great battery life. But, this is a niche set of audience. For the masses, who want a wholesome product, the Venu SQ 2 is not an ideal choice. They want the bells and whistles attached to the smartwatch. From Bluetooth calling to more interactive OS, they want it all. For them there are plenty of options out there. Both in the Android side of things, and now in the Apple ecosystem as well.

Garmin Venu SQ 2 Review: Only the essentials

<ul><li>The basis of the allotment of the <keyword id="6354763" type="UNKNOWN" weightage="20" keywordseo="ipo">IPO</keyword> will be announced tomorrow (February 23).</li><li>The ₹100 crore <keyword id="35216" type="ENTERTAINMENT" weightage="20" keywordseo="initial-public-offering">initial public offering</keyword> (IPO) of healthcare and wellness products distributor <keyword id="10777082" type="UNKNOWN" weightage="20" keywordseo="Nureca">Nureca</keyword> Limited received a tremendous response from investors.</li><li>The IPO was subscribed 40 times and generated bids for 5.59 crore <keyword id="6455672" type="UNKNOWN" weightage="20" keywordseo="equity-shares">equity shares</keyword> against an offer size of 14.01 lakh shares. </li><li>However, after this stellar response that Nureca IPO has garnered, one thing is certain — not all investors will get the same amount of shares that they had subscribed for. </li><li>Here’s how to check Nureca IPO allotment status on the stock-exchange and <keyword id="61912" type="COMPANY" weightage="20" keywordseo="Registrar">registrar</keyword> website.</li><li>Check out the latest news and updates on <a href="https://www.businessinsider.in/">Business Insider</a>. </li></ul>The ₹100 crore initial public offering (IPO) of healthcare and wellness products distributor Nureca Limited received a tremendous response from investors. And, now all the investors are waiting for the allotment date. The basis of the allotment of the IPO will be announced tomorrow (February 23). The company, incorporated in 2016, engages in the business of home healthcare and wellness products. It sells blood pressure monitors, pulse oximeters, thermometers, nebulisers, and self-monitoring glucose devices under the brand name Dr Trust. The IPO was subscribed 40 times and generated bids for 5.59 crore equity shares against an offer size of 14.01 lakh shares. The retail investors' portion received an overwhelming response and was subscribed 166 times. The portion for qualified institutional buyers was subscribed 3.1 times. However, after this stellar response that Nureca IPO has garnered, one thing is certain — not all investors will get the same amount of shares that they had subscribed for. Nureca’s asset-light business model was successful in attracting investment experts. It would be worth watching if this high demand will reflect as listing gains on February 26, when the stock will hit the bourses. The model allows Nureca to enter into agreements with vendors who manufacture the products as per the specifications. This allows the company to quickly scale its operations at a predetermined cost without incurring any capital expenditure on manufacturing facilities. The shares were also trading at a premium of <a href="https://www.ipowatch.in/2021/02/nureca-ipo-gmp-ipo-grey-market-premium.html">₹150-160</a> a piece in the grey market, ahead of the listing. The grey market is not an official measure of the market premium, but it is a fair indicator of demand for the shares in the market. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nureca IPO </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Qualified Institutional Buyer </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Non-institutional Investor </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Retail Individual Investor </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Employee </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Total </td></tr><tr><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Offer size </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.10x </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">31.59x </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">166.65x </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.82x </td><td style="border-left:solid #000000 0.9907650000000001pt;border-right:solid #000000 0.9907650000000001pt;border-bottom:solid #000000 0.9907650000000001pt;border-top:solid #000000 0.9907650000000001pt;vertical-align:bottom;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">39.93x </td></tr></tbody></table>Here’s how to check Nureca IPO allotment status: If you have subscribed for the Nureca IPO, you could check your allotment status by following these simple steps: To check on the stock-exchange website: <ul><li>To check Nureca IPO allotment status, go to the<a href="https://www.bseindia.com/investors/appli_check.aspx"> BSE website</a> or <a href="https://www1.nseindia.com/products/dynaContent/equities/ipos/ipo_login.jsp">NSE website</a> here.</li><li>On <keyword id="35140" type="COMPANY" weightage="20" keywordseo="BSE">BSE</keyword>, Select ‘Equity’ and then from the dropdown, select ‘Nureca’. </li><li>Now, enter your application number and PAN.</li><li>Click on ‘Search’.</li></ul>Please note the details will only be available once the shares are allotted. You can also visit the Registrar website (Link Intime) to check your application status. <ul><li>Visit the registrar’s website <a href="https://kfintech.com/">here</a>.</li><li>Click on ‘Select company’ and click on ‘Nureca’. It will only appear post allotment on February 23.</li><li>Once the company is selected, you will have to enter either your PAN detail, the application number, or client ID.</li><li>Enter the captcha and click ‘submit’. </li></ul>Once you hit ‘submit’ the status of your application will appear on the screen. Please ensure the details that you provide are correct. It will show the number of shares that you subscribed to and the number of shares that have been allotted to you. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/pewdiepies-lyrics-targeting-cocomelon-and-jk-rowling-that-may-have-gotten-youtube-angry-enough-to-pull-the-video-down/articleshow/81102941.cms">PewDiePie's lyrics targeting CocoMelon and JK Rowling may have gotten YouTube angry enough to pull the video down</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-gets-leaner-with-a-300-million-jabong-write-off-as-ceo-kalyan-krishnamurthy-lists-out-the-priorities-for-2021/articleshow/81105083.cms">Flipkart gets leaner with a $300 million Jabong write-off as CEO Kalyan Krishnamurthy lists out the priorities for 2021</a> <a href="https://www.businessinsider.in/stock-market/news/happiest-minds-is-leveraging-its-partnerships-with-big-players-like-google-microsoft-aws-salesforce/articleshow/81105035.cms">Happiest Minds is a smaller company that does the same thing as MindTree and L&amp;T Infotech — but clearly it is doing it a lot better</a> <a href="https://www.businessinsider.in/tech/news/india-may-require-twitter-facebook-and-others-to-remove-unlawful-content-within-36-hours/articleshow/81104740.cms">India may require Twitter, Facebook and others to remove unlawful content within 36 hours</a>

Nureca IPO: Here’s how to check share allotment status

<ul><li>The year 2020 was a roller coaster ride for businesses of all kinds and sizes and negatively impacted <keyword id="47276" type="PERSON" weightage="20" keywordseo="Economic-growth">economic growth</keyword> worldwide. </li><li>However, after June 2020, one industry that continued to see stable cash flow and income was FMCG. </li><li>In today’s feature, we speak to leading FMCG brands on their outlook for 2021 as we move forward. </li></ul>The pandemic has taught the brandverse to be prepared for the unexpected. Owing to the fear of contracting the virus by going out, brands had to rethink and realign their strategies to reach out to consumers in new ways. Online shopping platforms opened up their services to deliver 24*7 and people started hoarding daily essentials, including FMCG products. So, many FMCG brands partnered with e-commerce platforms like Dunzo, Flipkart, Grofers, BigBasket, etc to deliver within the comfort of consumers’ homes. Consumer habits also evolved with COVID and ‘immunity’ became the buzzword in the FMCG industry. Marketers reverted by launching ready-to-eat meal options and immunity-based packaged goods. However, with COVID vaccine now a reality, consumer sentiment is already picking up and the economy is in revival mode. Going by the latest reports, 2021 will augur well for small retailers leading to an increased sales from local markets and <keyword id="6513856" type="COMPANY" weightage="20" keywordseo="kirana-stores">kirana stores</keyword>. According to <keyword id="346535" type="COMPANY" weightage="20" keywordseo="Nielsen-India">Nielsen India</keyword>, after an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19). In 2020, rural markets outperformed urban India and became critical for FMCG giants. Brands relied on rural markets to drive growth during the trying times. FMCG witnessed a double digit growth of 10.6% in Q3’20 in Rural India, while the bigger cities (&gt;1 Lakh population including metros and Town Class 1) played catch-up. The rural markets bounced back in Q3 handsomely on the back of support provided by the government as well as good agriculture, reverse migration and a lower unemployment rate. With immunity being the focus in the ‘new normal’, new launches have been made in the health and hygiene basket including categories like hand sanitisers, floor cleaners, toilet cleaners, antiseptic liquids. These new launches contributed to 37% (in value) of all new launches in the COVID period (Nielsen India). According to Kantar Worldpane, FMCG sector in India is expected to report a 4-5% volume growth in FY21, driven by rural areas that are expected to grow two percentage points ahead of the urban regions that are hit harder by COVID-19 pandemic. While COVID-19 has curtailed economic growth in the FMCG sector, experts are now optimistic that the industry will see an appreciable improvement this year. Here are some of the trends they expect to see in 2021: R S Sodhi, MD, GCMMF (AMUL): <cmsannotation type="cmsannotation" annotationid="The biggest impact i" comment="inlineshare" text="The biggest impact in FMCG food is the shift among the consumers from loose and unbranded to trusting packed food and affordable brands in Tier II and III. There, people have come from loose to smaller packs and brands.">The biggest impact in FMCG food is the shift among the consumers from loose and unbranded to trusting packed food and affordable brands in Tier II and III. There, people have come from loose to smaller packs and brands.</cmsannotation> I don't think the demand in high end consumer products will grow as much now. There'll be a tremendous increase in demand for branded FMCG products that are affordable, available in smaller packs and mainly cater to Tier II III cities. For the past two years, at Amul, we have been trying to ensure we reach the towns that have over 10,000 population, which helps us cover the 15 to 20 bigger villages around those towns. Currently, we are working with 10,000 distributors. We have already covered 50% of these 10,000 population towns in India and in another one year, we'll cover all the towns. We're mainly investing in Tier II and III cities, opening our own branches and depots all over India. We recently opened a centre in Leh. Anil Viswanathan, senior director, marketing (chocolates), insights and analytics, <keyword id="2200852" type="COMPANY" weightage="20" keywordseo="Mondelez-India">Mondelez India</keyword>: The pandemic has accelerated the growth of snacking. As per Mondelēz International’s recently released second annual State of Snacking report, 9 in 10 Indian adults (88%) say they are snacking more or the same (22%) during the pandemic than before it, with millennials being especially likely to say they prefer snacks over meals (85%). A majority expect this trend to continue, saying they plan to continue eating small snacks throughout the day, as opposed to fewer large meals (82%), and that snacking will be part of their “new normal” even after the pandemic ends (81%). Ultimately, 8 in 10 believe “the current pandemic will have a long-term impact on how we consume snacks as a society” (81%). This unprecedented year has also brought about a significant behavioral change especially on how consumers are purchasing snacks. A majority say they have started to buy snacks online more often than they do in-store or offline (74%), with 8 in 10 planning to continue shopping for snacks online once the pandemic is over (81%). A similar percentage also say the pandemic has opened their eyes to so many more ways to get snacks than they knew existed before (80%), including half who have discovered snacks to try on social media (50%). It was also very heartening to note that, even while at home this year, Indians are social snackers. With health and safety continuing to be a priority, consumers are trying to strike a balance between indulging and being mindful (80%), and in doing so; they (80%) are relying on trusted snacking brands like Cadbury, OREO, and Bournvita, seeking assurance of safety and superior quality. At Mondelez India, we understand the role our products play in our consumers’ life and the aim is to leverage these trends to empower them with more choice, creating greater shopping opportunities and innovating, while keeping our promise of consumer-centricity intact, throughout our growth journey. Sudhir Langer, CEO, Raymond Consumer Care: Conscious Communication Today’s young ‘woke’ consumers were already moving away from the excesses of consumerism and leaning towards sustainable conscious brands before the pandemic and lockdowns hit their lives. The all-round strain of the pandemic from volatile job markets and a possible looming global recession to health and environment concerns; along with the way lockdowns were framed as health versus economy predicaments—as if one has to be sacrificed for the other—has left many questioning the very basis of our consumer-driven economy. I feel, the months in lockdown have only strengthened that introspection and has further fueled the young consumers’ move towards purpose and value, making them think-twice before buying by taking in to consideration the long-term impact of their spends not only on their finances, but on their own beliefs, on society and on the planet. So, with conscious consumption here to stay, when consumers buy, it is going to be as much for brand values as it is for product payoff. Keeping this in mind a big communication trend I see emerging as we move into 2021 is brands engaging more purposefully with deeper more sentient conversations. These could include brands talking about their environmental and sustainability efforts, community initiatives, health impact and most importantly value addition. Fortunately for us this is not a shift to adapt to; but a way of operating. We have always believed in empowering, enabling and operating consciously. Hence, it’s not only our communication like our recent Park Avenue Germ Protect soap film about our protagonist helping his community but at every level we are constantly taking steps to enhance efficiencies for a better world like our soon to be launched sustainable and eco-friendly packaging. Sumit Mathur, Director Marketing Kellogg South Asia: The pandemic is a black swan event that brought several changes at the economic and societal levels. Consumers had to face economic stress which made them more discretionary in their consumption choices. Our virtual connects with over 450 consumers amidst the lockdown made it clear that items which they do not deem to be too essential are unlikely to find a place in their shopping carts. Come 2021, only brands solving a real consumer problem or adding value to their lives will be on top of their minds. It has become increasingly important for brands to feel the pulse of the consumer and provide authentic solutions to stay relevant. Kellogg’s has paid attention to the consumer’s shifting needs and adapted with agility to ensure it solves consumers’ nutritional demands in the most convenient manner and this will continue to be our focus in the coming year.

FMCG: The trends to watch out for in 2021

Shopping is a lively experience. While many do it as a stress-busting exercise, some do it because they just feel the need to buy. With the Festival of Lights just around the corner, most people are out on a shopping spree. But this Diwali could be a bit different for the majority of <keyword id="44446" type="PERSON" weightage="100" keywordseo="retailers">retailers</keyword> and <keyword id="1073727" type="UNKNOWN" weightage="100" keywordseo="e-tailers">e-tailers</keyword> across the country as they engage with a tech-savvy and digitally informed crowd. 
 Interestingly, not all shoppers are geeky millennials (born after 1980) looking for the coveted Gold iPhone or the Samsung Galaxy Gear smartwatch at mega-retailers. Instead, ‘digitally driven’ customers (who might have already done their research online) are invading every nook and cranny – right from top notch electronics outlets to sparkling jewellery stores and <keyword id="1915266" type="UNKNOWN" weightage="100" keywordseo="neighbourhood-shops">neighbourhood shops</keyword> who have stocked up on traditional Diwali ware including dry sweets, clay diyas, crackers and rangoli materials. 
 The domestic retail market in India is worth an annual $500 billion and about 45 million small merchants are now operating here. Yet, catering to a connected and high-spending consumer community is a big challenge, especially with so many big-box retailers, hypermarkets and e-commerce mammoths around. If you own a shop, a brick-and-mortar one, here are 9 quick-fix <keyword id="514572" type="ORGANIZATION" weightage="100" keywordseo="Tech-Solutions">tech solutions</keyword> that may help you drive in more customers this shopping season – without spending a fortune on branding, marketing or revamping your current outlet/s. 
 
Push your store online – the more eyeballs you get, the better 
Unless they know you are there, people can’t find their way to your business. Setting up a digital store only takes a few minutes, thanks to numerous e-commerce enablers like the SmartStore from Bigfoot Retail, Infibeam-run Build a Bazaar and more, all of whom offer DIY solutions. Then there are online marketplaces like Amazon India and Flipkart where SMEs can register as third party sellers/franchises and business is bound to boom. 
 
Leverage the location advantage – mobile is the watchword If you are selling designer diyas or sterling silverware in Delhi, not too many in Kerala will be interested. But trust the NCR crowd to turn up for the sale if you have done some <keyword id="1915279" type="UNKNOWN" weightage="100" keywordseo="geospecific-advertising">geospecific advertising</keyword> and <keyword id="1915281" type="UNKNOWN" weightage="100" keywordseo="geofencing">geofencing</keyword>. With the world going mobile and India no exception either, apps are aplenty to help shoppers find the best local deals – be it shopping, sightseeing, movies or dinner. As most people love to keep track of deals, coupons, product information and freebies, it makes sense to leverage the location advantage and hook your local customers via mobile. 
 Local promotion will also turn big on <keyword id="6354632" type="COMPANY" weightage="100" keywordseo="Social-media">social media</keyword>. For instance, Twitter will soon allow companies to promote tweets to people who are near specific latitudes and longitudes. You can also take a call on Big Data analytics that will give you access to demographic details, shopping patterns and social behaviour – so that you can send most relevant marketing messages. 
 
Enhance In-store experience – build a ‘physical’ Web 
This may take some time and a little investment, but works well in the long run. The mantra is to create a ‘physical’ web that replicates one’s online experience within the brick-and-mortar outlet. An amazing example is the recently launched Android Land store in Bangalore and NCR. Set up interactive kiosks for product browsing, comparisons and access to consumer reviews; provide in-store inventory search and finally, allow customers some hands-on time to understand product functionality. Put together, it will feel like a seamless navigation between Web and physical environments, done interchangeably to meet one’s shopping needs. In case you are running a hybrid model, offer a bouquet of services that will combine both online and offline features. 
 
Speed up shopping with a smile – tech tools can help 
Unlike the previous breed of shoppers, the current lot doesn’t shop by printed specs or gut feelings. In fact, you are sure to find one or the other spending ages on the smartphone or tab, comparing features and pricing. Another could be walking around the store, trying to track you via Google Maps. And those deep into social shopping could even try and get peer reviews before making a purchase. 
 
Not all shoppers will go to that extreme, but many feel irritated if they are hurried by human assistants before their personal browsing is over. Keep a discreet distance till then or better still, provide some technology touch points to speed things up. Your sales staff can be on the floor with handheld devices through which they can accept payments and assist people with product search, specs comparison and more. Or how about self-help barcode scanners like iScan that allow customers scan their merchandise? It means they need not spend time in check-out queues as their purchased items are scanned and billed automatically. 
 
<keyword id="1468988" type="UNKNOWN" weightage="100" keywordseo="Showrooming">Showrooming</keyword> hurts – but this TV commercial has a solution 
We recently came across a TVC that shows a young couple hurrying out of a store (presumably to find better pricing elsewhere) and the sales person asking them back. He then displays a full price comparison on a handheld device and proves that the store offers the best deal. What the couple did is popularly known as showrooming – the act of checking out a product in a store and then buying it online for a lower price. According to a recent IBM study, it is a growing trend in the country and there is a higher incidence of showrooming in China (26%) and India (13%) than in the US (7%). 
 
Although it hurts most retailers, there are ways to curtail it – in the same way the TVC suggested. The trick lies in creating an exciting customer experience through hi-tech tools, hands-on product experience and personalised services. In brief, retailers must understand consumer interests and expectations in a bid to develop curated experience for all. And a well-aligned, multi-channel approach (Web, mobile, tab and physical store) is the way to win today’s consumers who love convenience over everything else. 
 
Cash and swipe are last-century relics – go for <keyword id="1915270" type="UNKNOWN" weightage="100" keywordseo="mobile-PoS">mobile POS</keyword> 
For small-format consumer retail, mobile payment can be a great option as it has greater acceptability among young shoppers, does away with checkout queues and helps one handle just about any transaction anywhere. Business owners can also accept payments via credit/debit cards without paying high transaction fees. You only need to pay the m-payment enabler, which is usually a small percentage of each transaction. Although Near-Field Communication (NFC) is the best bet for m-commerce till date, a whole lot of home-grown companies are now providing cost-effective software solutions/apps that can turn even a simple feature phone into a POS terminal for swiping credit/debit cards or even for some simple bank transactions. 
 
Showcase things upfront – it speaks of integrity 
That’s the best way to win customer loyalty in a highly competitive scenario. Don’t just say you are the best in the town – prove it with your products and services. Amazon is the role model here – even for those retailing offline. After all, business values like speed, efficiency and transparency can boost your venture no end. What’s more, there are cool tools to prove it to your customers as well, as e-tailing major Myntra.com has recently showcased. During its Diwali sale, the e-commerce site was offering special prizes for top spenders and had in place a real time leader board – so that customers can track their positions online and find out if they had won. Apple does the same when a deal is going in iTunes Store and the message is clear enough. A transparent model puts your customers in the driver’s seat and shows you have a cherish-worthy value system. 
 
To stay ahead of competition – re-invent your business 
Every business has its quirky moments and out-of-the-box thinking (even with some risk elements) can really get the market going for you. Take a hint from fashion e-tailer Yebhi.com or online jeweller CaratLane.com, both of whom offer a try-and-buy service and bring home the store experience. Lenskart.com has gone one step ahead – it not only offers home try-on, but will also get your eyes tested at your doorstep. 
 So think differently about your business. You should be ready to give something new to your customers every 6-8 months. <keyword id="3670298" type="UNKNOWN" weightage="100" keywordseo="Small-retailers">Small retailers</keyword>, too, can think along new lines which can gain them good traction. For instance, a local grocery shop we knew in Bangalore used to mail new recipes every Sunday if people ordered from the store and that worked out fabulously. 
 
Meet your customers fast – you need to build a relationship 
That’s what Yelp’s Jeremy Stoppelman did and he did it face to face to understand what kind of people were using the revamped Yelp and what they were looking for. The company still holds these get-togethers, but you can keep things simple and do it via social media. 
 
That’s one must-not-skip strategy exercise nowadays as brands are built through storytelling and connected customers want to get involved in a meaningful way. It means they want to share their stories, opinions and insights which are both relevant to your business and a pronounced assertion of their own self. So keep your finger on the social pulse and build your business around it to ensure crowd following.

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