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Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
Xiaomi emerges as the world’s second-biggest smartphone brand in August
Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a peri…
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation
Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.
You can't buy a new Jaguar in its home country of the UK until 2026. The brand is going dormant to retool as EV-only.
It's a British heritage brand driven by royals, including the late Queen Elizabeth. Now new Jaguars…
Grace Eliza Goodwin
Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth
Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…
These mid-tier brands are winning in fashion while luxury struggles
Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…
Madeline Berg
Brat summer is ending. Now brands are jumping on 'demure' fall.
"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…
Jordan Hart
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
Swiggy Instamart launches in 11 new cities, says expansion in smaller markets has yielded positive results
Swiggy Instamart is expanding its quick commerce services to 43 cities across India, including new …
Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.
Over the course of over 30 years, he worked his way up to top management. Management experts say t…
Aditi Bharade
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …
Julia Hood
Nvidia's chips are very popular. Its brand, less so.
Nvidia recently became a multi-trillion-dollar company amid the AI boom. However, according to a co…
Lloyd Lee
The Fed has opened the door for 'a brand new bull market' in stocks, Wall Street strategist Jim Paulsen says
"I think it's hard for a recession to find something to bite on, a vulnerability to bring us down,"…
Matthew Fox
Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad
Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …
The long, strange decline of one of America's most influential brands
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
Amanda Chicago Lewis
US brands like McDonald's and Starbucks are facing mounting backlash in the Middle East as tensions rise
McDonald's, Starbucks, KFC, and Pizza Hut are among the fast-food brands still feeling Middle East …
Alex Bitter
Bethenny Frankel wasn't allowed to enter a Chanel store. Now, she's using the incident to boost her TikTok brand.
Bethenny Frankel was denied entry to a Chanel boutique in May. She's now using the shopping inciden…