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3 mins read

Gen Z is reimagining the iconic 70s brand L'eggs

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Lauren Edmonds   


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4 mins read

Why Ralph Lauren, the all-American luxury brand, is a hit in China

As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…

Maria Noyen   


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3 mins read

Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report

In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…

ANI   


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2 mins read

Xiaomi emerges as the world’s second-biggest smartphone brand in August

Xiaomi has emerged as the second biggest smartphone brand in the world in August 2024, after a peri…

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13 mins read

Victoria's Secret could be the next brand Gen Z brings back from the dead

Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…

Amanda Krause   


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4 mins read

Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation

Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.

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2 mins read

You can't buy a new Jaguar in its home country of the UK until 2026. The brand is going dormant to retool as EV-only.

It's a British heritage brand driven by royals, including the late Queen Elizabeth. Now new Jaguars…

Grace Eliza Goodwin   


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4 mins read

Baadshah of Bollywood Shah Rukh Khan debuts on India's richest list with Rs 7,300 cr — here's how the King made his wealth

Shah Rukh Khan joins India's wealthiest with Rs 7,300 crores, driven by ventures in films, producti…

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4 mins read

These mid-tier brands are winning in fashion while luxury struggles

Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…

Madeline Berg   


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2 mins read

Brat summer is ending. Now brands are jumping on 'demure' fall.

"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…

Jordan Hart   


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7 mins read

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…

Lara O'Reilly   


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2 mins read

Swiggy Instamart launches in 11 new cities, says expansion in smaller markets has yielded positive results

Swiggy Instamart is expanding its quick commerce services to 43 cities across India, including new …

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3 mins read

Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.

Over the course of over 30 years, he worked his way up to top management. Management experts say t…

Aditi Bharade   


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6 mins read

Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat

As companies like UPS and Starbucks phase out the CMO job, Chime's Vineet Mehra remains optimistic …

Julia Hood   


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2 mins read

Nvidia's chips are very popular. Its brand, less so.

Nvidia recently became a multi-trillion-dollar company amid the AI boom. However, according to a co…

Lloyd Lee   


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2 mins read

The Fed has opened the door for 'a brand new bull market' in stocks, Wall Street strategist Jim Paulsen says

"I think it's hard for a recession to find something to bite on, a vulnerability to bring us down,"…

Matthew Fox   


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2 mins read

Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad

Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …

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24 mins read

The long, strange decline of one of America's most influential brands

Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.

Amanda Chicago Lewis   


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2 mins read

US brands like McDonald's and Starbucks are facing mounting backlash in the Middle East as tensions rise

McDonald's, Starbucks, KFC, and Pizza Hut are among the fast-food brands still feeling Middle East …

Alex Bitter   


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3 mins read

Bethenny Frankel wasn't allowed to enter a Chanel store. Now, she's using the incident to boost her TikTok brand.

Bethenny Frankel was denied entry to a Chanel boutique in May. She's now using the shopping inciden…

Amanda Krause