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4 mins read
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
4 mins read
OPINION: How green motivators are shaping consumer choices — a fresh look at Herzberg’s Two-Factor Theory
Originally developed to explain workplace motivation, Herzberg’s theory can also shed light on how …
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
3 mins read
The US dockworkers strike is here, and it's impacting more than just packages
The US port strike could have far-reaching impacts on the economy. Here's what a prolonged standoff…
Alex Bitter
9 mins read
Samsung Galaxy Z Fold 6 review – the complete package
Samsung recently launched the Galaxy Z Fold 6, the company’s latest foldable smartphone in India. S…
1 min read
Nike's new CEO acknowledges the brand's rough run in his first message to staff
In his first message to employees, Nike's new CEO, Elliot Hill, acknowledged that the company faces…
Tom Carter
2 mins read
This UK company is selling chips in a fully biodegradable “paper” bag; is this the future of single-use packaging?
The plastic alternative can be recycled, re-pulped, composted, and even breaks down in anaerobic en…
2 mins read
The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission
Logan Paul and KSI's drinks brand unlawfully used terms like "Team USA" and "going for gold," the U…
Grace Dean
1 min read
Gujarat-based packaging equipment firm Mamata Machinery files IPO papers with Sebi
Those selling shares under the OFS are Mahendra Patel, Nayana Patel, Bhagvati Patel, Mamata Grou…
PTI
2 mins read
All Indian salt and sugar brands have microplastics, notes a recent study
The highest levels of microplastics were found in iodised salt, in the form of multi-coloured thin …
PTI
3 mins read
How Daily Harvest used AI to optimize product packaging and improve customer service
Daily Harvest, a plant-based-food brand, uses AI-driven cartonization software to optimize packagin…
Erica Sweeney
3 mins read
A consumer-packaged goods giant is harnessing AI to produce more toothpaste and dog food in less time
Colgate-Palmolive is optimizing its factories so human workers can focus on product innovation.
John Kell
3 mins read
Trader Joe's is accused of ripping off smaller food brands
Smaller food companies say after a private-labeling deal fell through, Trader Joe's made a dupe, a …
Katie Notopoulos
1 min read
Lidl is recalling a PAW Patrol-branded snack because a website listed on the packaging hosts explicit content
Lidl told British customers not to access the URL on its PAW Patrol-branded snacks because it now l…
Jyoti Mann
4 mins read
More beauty brands are ditching plastic packaging — and consumers are buying in
From annual sustainability reports to going "zero-waste," smaller beauty brands see the value in su…
Korie Wilkins
2 mins read
Wipro acquires packaged food and spices brand Nirapara
Wipro Consumer Care on Monday announced its entry into the packaged food and spice segment by acqui…
PTI
7 mins read
A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.
Youthforia is a beauty brand that became popular after appearing on "Shark Tank." Now, it's facing …
Amanda Krause
3 mins read
ITC seizes the market; its sales surpass their pre-pandemic levels
In spite of significant disruptions during the year, ITC posted robust growth in revenues and profi…
2 mins read
Move over K-beauty, Japanese brands are here to take over India’s clean B-trend
K-pop and K-dramas have ushered in a new trend of K-beauty regimens, which have picked up across In…
3 mins read
Local brands rise as Indians flirt with newbies
Local brands that concentrate only on specific states — that are making a headway into the retail s…