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1 min read

Nike's new CEO acknowledges the brand's rough run in his first message to staff

In his first message to employees, Nike's new CEO, Elliot Hill, acknowledged that the company faces…

Tom Carter   


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3 mins read

Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts…

Maria Noyen   


Business Insider Latest Story Image
3 mins read

Neeraj Chopra: A legendary athlete on field, a superstar without pretension off it

It was not a great deal for him to say he fouled five of his six attempts. The long Q and A session…

PTI   


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3 mins read

WhatsApp Business messaging: Meta announces availability of verified badge, showcases new AI tools

Meta has announced new features for WhatsApp Business, including a verified badge for small busines…

PTI   


Business Insider Latest Story Image
3 mins read

Snapchat unveils new features to recruit more creators and land them paid brand deals

Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…

Shriya Bhattacharya   


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3 mins read

Trump's unity message lasted just over 26 minutes

Former President Donald Trump's RNC speech repeatedly asked Americans to unite, but it wasn't long …

Matthew Loh   


Business Insider Latest Story Image
2 mins read

Tim Cook's message is clear: Apple is doing AI on its own terms

The iPhone maker revealed its AI plans at the start of this year's WWDC, showcasing a vision of AI …

Hasan Chowdhury   


Business Insider Latest Story Image
2 mins read

Fast food chains are getting the message about soaring prices

Price hikes are keeping some customers away, so many fast food chains plan smaller increases for th…

Grace Dean   


Business Insider Latest Story Image
3 mins read

Virgin is facing a brand nightmare after its cruise giveaway went horribly wrong

A woman who won a free Virgin Voyages cruise said she has to pay $8,000 in flights. Experts say the…

Mikhaila Friel   


Business Insider Latest Story Image
24 mins read

The long, strange decline of one of America's most influential brands

Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.

Amanda Chicago Lewis   


Business Insider Latest Story Image
2 mins read

From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?

The conversation delved into the significance of generative AI in enhancing customer experienc…

Business Insider Latest Story Image
2 mins read

Someone bought a UK domain name for Meghan Markle's new brand and redirected it to an anti-poverty charity

Someone bought a UK domain for American Riviera Orchard, Meghan Markle's latest brand, and directed…

Mia Jankowicz   


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2 mins read

A brand aimed at moms is using a porn star to create uncensored videos showing how to use its products

Mother and baby brand Frida wants customers to have an uncensored view of how to use its pregnancy …

Alexandra Bacon   


Business Insider Latest Story Image
8 mins read

A clothing designer says Taylor Swift wearing her skort was the 'ultimate karma' against brands that have ripped her off

Blogilates founder Cassey Ho is an influencer, fashion designer, and Swiftie. She's ecstatic that T…

Amanda Krause   


Business Insider Latest Story Image
6 mins read

What happens when Taylor Swift wears your brand? One business reached its monthly sales goal in a day.

Taylor Swift fans often see something she's wearing and think, "you belong with me."

Juliana Kaplan   


Business Insider Latest Story Image
9 mins read

Cult-favorite fashion brand Selkie used AI to design its new clothes, and fans are disappointed

Selkie, the cult-favorite brand known for its fluffy dresses, faced backlash after using AI to desi…

Amanda Krause   


Business Insider Latest Story Image
3 mins read

Brands shouldn't underestimate the truly disruptive force of Gen Z

Every generation disrupts cultural norms, but Gen Z's power is different from those that came befor…

Jackie Cooper and Gabe Gomez   


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2 mins read

Coach is the new 'cool girl' brand for Gen Z

Coach is emerging as one of the latest "cool girl" brands, following changes the brand has made, in…

Grace Mayer   


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2 mins read

Russell Brand accused of sexual assault by 4 women, British media reports

One woman says Russel Brand raped her in his Los Angeles home. Brand has denied the allegations, ac…

Polly Thompson,Chris Johnston   


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6 mins read

How to reach out to brands and land deals as an influencer

Here's how you can reach out to brands as an influencer. We have examples of posts, email templates…

Sydney Bradley,Shriya Bhattac…