You Searched For "brand marketing strategy" and got 20 results
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2 mins read
I ATE MY BOSS
Brands are getting notorious. Rhetoric is, when have they not? There's a reason why brands don't h…
3 mins read
For every startup founder: How startups of today can become successful brands of tomorrow
In an already crowded marketplace, setting your startup apart is therefore crucial to survival and …
3 mins read
US marketing technology has transformed how brands communicate
It has led to Apple, Facebook, Microsoft, Google, Oracle and Cisco having combined market caps of $…
2 mins read
How an ad campaign with ‘disruptive content for specific audience’ led to one of KOOVS’ biggest success so far!
The aspirational advertising campaign called ‘STEP INTO KOOVS’ which was launched between Nov 23 an…
4 mins read
Finding the sweet spot for your brand
Sherry Orel, CEO of Brand Connections, an independent media and marketing agency that specializes i…
1 min read
INSTANT MBA: Your Brand Needs To Be Constantly Evolving
"I would argue that in this day and age, with the speed that brands rise and fall, playing it safe …
Alexandra Mondalek
4 mins read
Marketing in the times of Covid-19: Metro Brands
Here's how brands are reworking their marketing strategies during the Covid-19 lockdown
3 mins read
How to choose the right brand strategy for your early-stage startup, according to an expert
Entrepreneur Zaheer Dodhia says pinpointing your target audience, company values, and brand story i…
Zaheer Dodhia
4 mins read
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
Amit Tiwari, VP, Marketing, Havells India tells us about the brand's marketing strategies and its a…
3 mins read
Rolex is making plenty of watches, but good luck getting your hands on one
New watches are hard to come by for the average buyer and the pre-owned market is on fire. That's a…
Dominick Reuter
1 min read
12 racist brands, mascots, and logos that were considered just another part of American life
"We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, vice presid…
Marguerite Ward
8 mins read
The smart watches and bands segment has grown significantly in the last 3-4 years and will be the pillars of future growth for us: Suparna Mitra, Titan Company
How Titan Company is aiming at bringing back growth by Q1FY22
2 mins read
Indians are so fond of gold that they don’t mind shelling extra money for FMCG products with ‘gold’ in their names
There is a new, shiny marketing trend in Indian FMCG industry. Be it a liquid soap or candies, face…
5 mins read
Right brand architecture: A sure recipe for successful brand mergers
Most successful brand mergers were possible because an equal priority was given to combining balanc…
5 mins read
Inside Coke's 3-part master plan to save soda
"The One Brand strategy takes us from ineffective way of talking about four different brands and if…
2 mins read
There's No Such Thing As A 'Digital Marketing Strategy' Anymore
The next horizon for marketers is mobile. As digital once was, mobile is sometimes treated as separ…
Sponsor Post
3 mins read
Omni-channel personalization is the future of marketing: The onset of a new era
Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…
3 mins read
Dentsu India consolidates eight agencies under dentsu Creative, brings digital and PR capabilities together; Amit Wadhwa to lead the new structure as CEO
A lot has changed at Dentsu India in the last few months
3 mins read
PRESENTING: How to market your startup on social media to grow your business and gain boatloads of customers
At Mastercard's first Small Business Summit, one panel of women with a variety of experience in con…
Business Insider
9 mins read
Inside Netflix's marketing strategy for 'Stranger Things,' the show that supercharged its work with brands like Lyft and Coca-Cola
Netflix teamed up with Coca-Cola on the commercial - playing in cinemas and online - for the return…