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9 mins read

How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…

Olivia Singh   


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3 mins read

Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand

The overwhelming demand for Stanley and Target's "Wicked" cups demonstrates how Stanley can maintai…

Samantha Grindell   


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4 mins read

These mid-tier brands are winning in fashion while luxury struggles

Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…

Madeline Berg   


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2 mins read

Sesame Workshop's top marketer is leaving during a critical period of transition

Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…

Lucia Moses   


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4 mins read

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…

Dan Whateley,Sydney Bradley   


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2 mins read

India's home & household market expected to reach $237 billion by 2030, highlights Deloitte report

Stating that factors such as high disposable incomes, the rise of digital platforms, easy access to…

PTI   


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3 mins read

Indians increasingly opting for premium smartphones including 5G-enabled, shipments data reveals

Among the 27 million 5G smartphones that were shipped in the April-June quarter, the share of 5G sm…

ANI   


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2 mins read

Ola Electric continues to lose market share as Bajaj Auto and TVS Motor gain

The Indian electric two-wheeler market has reported subdued sales in September 2024, with 88,156 el…

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5 mins read

The stock market has officially enjoyed a bull rally for over two years. So now what?

Experts don't see the stock market's bull rally slowing down anytime soon.

Dan DeFrancesco   


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2 mins read

Demand for generic medicines in India growing rapidly, notes recent UBS report

​​​As these stores expand, the sales of more expensive branded medicines are likely to be impacted.…

ANI   


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2 mins read

China's luxury market has been in a slump, and we're about to find out how bad it really is

Bellwether LVMH reports third-quarter revenue on Tuesday, which could indicate how the rest of the …

Lian Kit Wee   


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2 mins read

A new Zyn competitor is marketing its nicotine pouches to the finance bros

Excel, the cleverly marketed nicotine pouch brand from Soylent cofounder John Coogan, targets "prod…

Geoff Weiss   


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1 min read

Vivo takes the top spot in India: Top smartphone brands in Q1 2024

In this post we look at the top smartphone brands in India in Q1 2024 and their market share.

Business Insider Latest Story Image
2 mins read

Brat summer is ending. Now brands are jumping on 'demure' fall.

"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…

Jordan Hart   


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2 mins read

Western Carriers IPO allotment – How to check allotment, IPO GMP, listing date and more

West Bengal-based Western Carriers, a multi-modal, rail-focused, 4PL asset-light logistics company …

Business Insider Latest Story Image
2 mins read

Rivian's CEO explains why there won't be just one winner in the EV market

Rivian CEO RJ Scaringe explained at the Atlantic Festival 2024 why a thriving EV industry needs man…

Benjamin Zhang   


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1 min read

Nike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs

Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn arou…

Alex Bitter   


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2 mins read

Luxury brands are slashing prices in China

Luxury brands like Burberry and Balenciaga have been offering big discounts in China to try to reel…

Alexandra Bacon   


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3 mins read

realme announces brand new 'P Series' curated for Indian market

India's consumer technology sector has grown quickly in recent years, now valued at over $250 billi…

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2 mins read

Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom

Google is facing new competition as AI transforms the advertising market and its cultural dominance…

Kenneth Niemeyer