You Searched For "brand marketing" and got 17 results
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2 mins read
I asked my young marketing team to 'make a relationship' with customers, they took me seriously: Zomato’s Deepinder Goyal on cheeky notifications
On The Great Indian Kapil Show, Zomato CEO Deepinder Goyal revealed the story behind the company's …
5 mins read
I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.
Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…
Polly Thompson
2 mins read
Burberry launches urgent turnaround plan to save the brand
Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to addres…
Maria Noyen
3 mins read
Japan is fast becoming the hottest market for luxury brands
LVMH is the latest luxury retailer to report strong sales growth in Japan, as Chinese consumers tra…
Alexandra Bacon
4 mins read
Why founders of some small luxury brands are eyeing exits
Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside inves…
Maria Noyen
4 mins read
India’s PC market reaches new high with 4.49 million shipments in Q3 2024
The Indian personal computer or PC market has recorded its second highest-ever shipments at 4.49 mi…
2 mins read
Brands from Starbucks to LVMH are really hurting in one big market
A series of recent retail earning reports show Chinese customers are just not dining and shopping a…
Shubhangi Goel
8 mins read
Tackling the 'Korean Discount': A deep dive into curious case of Hyundai Motor India's market listing
Hyundai Motor India's record-breaking IPO, possibly aimed at escaping the "Korean Discount," debute…
4 mins read
Indian wearables market declines 20.7% in Q3 2024, smartwatch and earwear categories struggle
The Indian wearables market has declined for the second consecutive quarter, recording a 20.7% year…
3 mins read
One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.
Jasper is using AI to create personalized marketing content to target companies that might be inter…
Erica Sweeney
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
4 mins read
Indian smartphone shipments up 3% in Q3 – Vivo leads the market but Samsung wins the value game
Indian smartphone shipments have received a boost in Q3, recording a 3% year-on-year growth, which …
2 mins read
AWS hires former SAP and Microsoft executive as new marketing chief
AWS hires former SAP and Microsoft executive Julia White as new CMO, marking another leadership cha…
Eugene Kim
3 mins read
Amul emerges as world's strongest food and dairy brand, topping global rankings in Brand Finance Food & Drink 2024 Report
In a post on X (formerly Twitter), Amul posted, "We are pleased to inform Amul is ranked as the str…
ANI
3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…