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How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
The overwhelming demand for Stanley and Target's "Wicked" cups demonstrates how Stanley can maintai…
Samantha Grindell
These mid-tier brands are winning in fashion while luxury struggles
Mid-tier brands like Zara and Pandora are winners while luxury brands are struggling as aspirationa…
Madeline Berg
Sesame Workshop's top marketer is leaving during a critical period of transition
Sesame Workshop's chief marketer, Samantha Maltin, is leaving. Her exit follows a CEO change and ar…
Lucia Moses
The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs
Influencer marketers are ditching deals with micro and nano influencers and hiring big stars as cam…
Dan Whateley,Sydney Bradley
India's home & household market expected to reach $237 billion by 2030, highlights Deloitte report
Stating that factors such as high disposable incomes, the rise of digital platforms, easy access to…
PTI
Indians increasingly opting for premium smartphones including 5G-enabled, shipments data reveals
Among the 27 million 5G smartphones that were shipped in the April-June quarter, the share of 5G sm…
ANI
Ola Electric continues to lose market share as Bajaj Auto and TVS Motor gain
The Indian electric two-wheeler market has reported subdued sales in September 2024, with 88,156 el…
The stock market has officially enjoyed a bull rally for over two years. So now what?
Experts don't see the stock market's bull rally slowing down anytime soon.
Dan DeFrancesco
Demand for generic medicines in India growing rapidly, notes recent UBS report
As these stores expand, the sales of more expensive branded medicines are likely to be impacted.…
ANI
China's luxury market has been in a slump, and we're about to find out how bad it really is
Bellwether LVMH reports third-quarter revenue on Tuesday, which could indicate how the rest of the …
Lian Kit Wee
A new Zyn competitor is marketing its nicotine pouches to the finance bros
Excel, the cleverly marketed nicotine pouch brand from Soylent cofounder John Coogan, targets "prod…
Geoff Weiss
Vivo takes the top spot in India: Top smartphone brands in Q1 2024
In this post we look at the top smartphone brands in India in Q1 2024 and their market share.
Brat summer is ending. Now brands are jumping on 'demure' fall.
"Demure" is the internet's new favorite word. Here's how one viral TikTok ushered in a new era as b…
Jordan Hart
Western Carriers IPO allotment – How to check allotment, IPO GMP, listing date and more
West Bengal-based Western Carriers, a multi-modal, rail-focused, 4PL asset-light logistics company …
Rivian's CEO explains why there won't be just one winner in the EV market
Rivian CEO RJ Scaringe explained at the Atlantic Festival 2024 why a thriving EV industry needs man…
Benjamin Zhang
Nike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs
Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn arou…
Alex Bitter
Luxury brands are slashing prices in China
Luxury brands like Burberry and Balenciaga have been offering big discounts in China to try to reel…
Alexandra Bacon
realme announces brand new 'P Series' curated for Indian market
India's consumer technology sector has grown quickly in recent years, now valued at over $250 billi…
Google's share of the search ad market could drop below 50% for the first time in a decade as AI search engines boom
Google is facing new competition as AI transforms the advertising market and its cultural dominance…