You Searched For "brand loyalty" and got 20 results
Sort By:
3 mins read
Why fast-food chains and big brands love loyalty programs
Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …
Nora Redmond
2 mins read
5 ways in which quick commerce apps are changing us as shoppers—and humans!
The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…
2 mins read
Costco is a master at building customer loyalty
Costco has built up a loyal following of shoppers over the decades it's been operating.
Grace Dean
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
4 mins read
Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…
Maria Noyen
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
2 mins read
Google Wallet launched in India – store your loyalty cards, boarding passes and more
The Google Wallet has finally been launched in India, after being spotted on the Play Store a few w…
2 mins read
Meet the typical fast-food worker: a female age 26 with no loyalty to the brand
Fast-food chains employ 3.3 million people. The majority of workers are females who earn about $13 …
Nancy Luna
6 mins read
Corporate America's loyalty problem is on display in Big Tech
In today's big story, we're looking at how there's no more loyalty in corporate America between emp…
Dan DeFrancesco
3 mins read
Fast-food diners are using loyalty apps to get deals on cheap — or free — food as prices soar
Fast-food loyalty apps are key to getting deals on cheap or free food as inflation raises prices. O…
Grace Dean
3 mins read
Emotion could be a better way to measure brand value
Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…
Billee Howard
3 mins read
6 steps to building a successful small business, from brand identity to customer loyalty
A clear, clean vision can help a small business create a marketing strategy that builds a trusted b…
Elizabeth Wood
4 mins read
A small, specialty water brand created a customer loyalty program to thank consumers, and it led to a 90% repurchase rate
Customer loyalty programs incentivize customers to engage with and support their favorite brands, a…
Erica Sweeney
2 mins read
Electric cars are shredding the brand loyalty automakers have spent decades building up — and it's great news for Kia and Hyundai
According to a new study from car-shopping site Edmunds, EVs are convincing once-loyal buyers to ch…
Nora Naughton
3 mins read
Local brands rise as Indians flirt with newbies
Local brands that concentrate only on specific states — that are making a headway into the retail s…
5 mins read
Return customers are often the most profitable. Here's how to foster loyalty in your brand, no matter the size of your business.
Here are several ways you can build lasting customer relationships and keep buyers coming back, acc…
Erica Sweeney
5 mins read
Do co-branded credit cards actually help you save money?
Like many Millennials, Reena Singh wants to pick a credit card but is spoilt for choice as there ar…
4 mins read
Is brand loyalty dead due to Covid-19?
Will brand loyalty fade or will it take a backseat for now?
4 mins read
Embracing empathy: The key to driving brand loyalty
Challenging times call for a double dose of empathy and compassion towards evolved consumer needs
2 mins read
Covid-19 has led to brand loyalty taking a beating: Kantar report
The report covers a robust sample of 10,000 urban consumers ranging between 15-55 age groups; acros…