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3 mins read
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…
2 mins read
Fanatics will make NHL jerseys after Adidas contract expires, marking the e-commerce company's first branded uniforms for a major sports league
Fanatics has been making MLB uniforms since 2017, but this is the first time their logo will appear…
Cork Gaines
2 mins read
Arena Football League relaunches with first Black commissioner of a professional sports league in the US
The Arena Football League (AFL) is relaunching under new leadership and plans to resume play in 202…
John Lynch
2 mins read
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
The matches will be streamed on OTT giant Disney+ Hotstar
1 min read
Mumbai Indians brings on board logistics giant DHL Express as its principal sponsor
Indian Premier League (IPL) champions Mumbai Indians (MI) on Monday announced its partnership with …
1 min read
FTX partners with MLB to become the first crypto exchange sponsor in professional sports
Starting on July 13, cryptocurrency exchange FTX will also be the first company to sponsor a patch …
Isabelle Lee
2 mins read
Women's Tennis Association partners with CVC to advance commercial growth of women's tennis
The Women's Tennis Association has partnered with CVC Capital Partners in an effort to advance the …
John Lynch
4 mins read
IPL brand value falls for first time in 6 yrs, says report
The brand value of the Indian Premier League (IPL) went down for the first time in six years - by 3…
2 mins read
NHL fans are not happy about the league's new choice for its jerseys. Photos of Fanatics gear show why
The NHL announced this week that Fanatics would take over as its official on-ice jersey partner. Bu…
Aidan Pollard
3 mins read
Puma channeled Michael Jordan to announce Rihanna's return to the sportswear brand: 'She's back'
It has been almost five years since the singer-turned-entrepreneur Rihanna released a collection wi…
Mary Hanbury
1 min read
Disney Star acquires broadcast rights of season 2 of Legends League Cricket in India
The legends of cricket representing ten cricketing nations will regale fans with not only comp…
3 mins read
IPL franchise owners purchase all six teams in South Africa's upcoming new T20 League
IPL franchise owners of teams like Mumbai Indians, Chennai Super Kings, Lucknow Super Giants, Sunri…
3 mins read
Kevin Durant's business partner Rich Kleiman explains why so many athletes are investing in pickleball
Why are so many athletes getting into pickleball? Rich Kleiman says the sport's exploding popularit…
Scott Davis
5 mins read
How Myntra is using IPL to build deeper connections and drive brand salience before its Big Fashion Festival
Myntra is leaving no stone unturned to build buzz around its upcoming Big Fashion Festival.
4 mins read
IPL 2020: Vi will go all out during the new season to build awareness about its new brand proposition
Kavita Nair, Chief Digital Transformation & Brand Officer, Vodafone Idea Limited tells us about Vi'…
5 mins read
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
Is there a chance of their sponsorship backfiring and coming across as insensitive and tone deaf?
4 mins read
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
The ads have been created by Leo Burnett India