You Searched For "brand league partners" and got 20 results
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3 mins read
Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations
The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…
3 mins read
Bigg Boss 14 on Voot witnesses a 40% increase in viewership over last year, garners 1.5 billion minutes of watch time in the launch week
The reality show was able to achieve this viewership through its 'immersive interactivity and conte…
3 mins read
Google will bring WNBA games to national TV as the latest corporate giant to tap into women's sports surge
As one of four official "WNBA Changemakers," Google joins an exclusive group of brands that "lead t…
Meredith Cash
2 mins read
NBA threatens to fine JR Smith if he doesn't cover up new 'Supreme' tattoo
Typically, the NBA has not allowed the use of logos that are not representing corporate partners (e…
Tyler Lauletta
1 min read
FTX partners with MLB to become the first crypto exchange sponsor in professional sports
Starting on July 13, cryptocurrency exchange FTX will also be the first company to sponsor a patch …
Isabelle Lee
3 mins read
Athletes Unlimited set to operate first carbon-neutral pro sports leagues in the US via massive new deal
Athletes Unlimited CEO Jon Patricof told Insider about the 7-figure deal that made sustainability b…
Meredith Cash
1 min read
NBA Commissioner: Ads On Jerseys Are 'Inevitable'
"It just creates that much more of an opportunity for our marketing partners to get that much close…
Aaron Taube
2 mins read
Budweiser 0.0 celebrates Lionel Messi’s journey with a brand film and limited-edition bottles
Lionel Messi is the newest partner for the brand.
2 mins read
Arena Football League relaunches with first Black commissioner of a professional sports league in the US
The Arena Football League (AFL) is relaunching under new leadership and plans to resume play in 202…
John Lynch
2 mins read
Under Armour is edging in on Nike's territory
"Under the new deal, the Baltimore-based company will be the presenting partner of the league's you…
Mallory Schlossberg
1 min read
BCCI onboards brokerage firm Upstox as an official partner for IPL
VIVO India is the title sponsor for IPL 2021
1 min read
Mumbai Indians brings on board logistics giant DHL Express as its principal sponsor
Indian Premier League (IPL) champions Mumbai Indians (MI) on Monday announced its partnership with …
2 mins read
Why Nike is caught in the middle of the NBA's dispute with China
The Chinese government reacted by suspending broadcasts of NBA games, and Chinese retailers owned b…
Yusuf Khan
7 mins read
Women's sports merchandise is an estimated $4 billion industry but fans still can't find the items they're looking for
A new report found that women's sports merchandise has the potential to be a $4 billion industry. B…
Mykenna Maniece
1 min read
The NBA Forced Knicks Player Iman Shumpert To Shave An Adidas Logo Out Of His Hair
Prior to having the logo removed, Darren Rovell of ESPN.com wondered if the NBA would be ok with th…
Cork Gaines
2 mins read
NHL fans are not happy about the league's new choice for its jerseys. Photos of Fanatics gear show why
The NHL announced this week that Fanatics would take over as its official on-ice jersey partner. Bu…
Aidan Pollard
3 mins read
BharatPe’s strategy to ride on the back of IPL and Bollywood’s popularity
The idea of having 11 cricketers as ambassadors is to communicate that BharatPe is much more than j…
2 mins read
Lonzo Ball forced to cover up tattoo due to NBA rules
News of the rule first made the rounds ahead of this season due to J.R. Smith, whose new tattoo of …
Tyler Lauletta
3 mins read
IPL 2020: Here are Tata Motors’ marketing plans for the upcoming season
Tata Motors is looking at multiple engagement opportunities with the audience and players across me…