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4 mins read

YouTube is turning pink: Times when logo redesigns failed to impress

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

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2 mins read

Burberry launches urgent turnaround plan to save the brand

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to addres…

Maria Noyen   


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4 mins read

Luxury brands forgot about Gen Z. They can't afford to make that mistake again.

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Maria Noyen   


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3 mins read

After my divorce, I took back my old last name. I feel like I took back my identity.

When my partner divorced me, I wanted to take back my identity. I dropped their last name and retur…

Sassafras Patterdale   


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1 min read

Nike's new CEO acknowledges the brand's rough run in his first message to staff

In his first message to employees, Nike's new CEO, Elliot Hill, acknowledged that the company faces…

Tom Carter   


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3 mins read

My identical twin and I only started dressing alike as adults. It's the way it should be.

Business Insider's reporter said she and her twin sister refused to wear the same clothes when they…

Mikhaila Friel   


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3 mins read

Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.

Over the course of over 30 years, he worked his way up to top management. Management experts say t…

Aditi Bharade   


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2 mins read

Air India’s new global brand identity rollout to begin from Delhi and Mumbai airports

Tata-owned airline Air India has started the rollout of its recently unveiled global brand identity…

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9 mins read

How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…

Olivia Singh   


Business Insider Latest Story Image
3 mins read

6 steps to building a successful small business, from brand identity to customer loyalty

A clear, clean vision can help a small business create a marketing strategy that builds a trusted b…

Elizabeth Wood   


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2 mins read

Right-wing boycotters take aim at another brand: Doritos

Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…

Grace Eliza Goodwin   


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2 mins read

Britannia Good Day reveals its new identity inspired by 'the rich and varied smiles of India'

The brand has rolled out a high decibel media plan to announce its new identity

Business Insider Latest Story Image
2 mins read

Mistaken identity with Musk’s Tesla is not the only problem for this penny stock

Shares of Urja Global gained 20% after news of a battery supply order from Tesla circulated; howeve…

Business Insider Latest Story Image
5 mins read

I tried some top YouTuber coffee brands — and found a clear winner

Business Insider's reporter tried Dodger Coffee Co, Chamberlain Coffee, Carlin Brothers Coffee, and…

Lindsay Dodgson   


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3 mins read

How a quest for identity made China the luxury powerhouse that it is today

"Traditions provide identity. As CCP has destroyed Chinese traditions, luxury brands step in to pro…

Nidhi Pandurangi   


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2 mins read

Being an identical twin was suffocating, but living apart showed me how much I needed my sister

Being an identical twin was stifling as a kid forging an individual identity. But being separated f…

Kate Brayden   


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3 mins read

ASCI unveils a new brand identity to reflect the agenda of becoming future-facing and more inclusive

Advertising Standards Council of India (ASCI) has unveiled a new brand identity

Business Insider Latest Story Image
1 min read

Kia eyes 10% market share in PV segment as it unveils updated Seltos

Kia India has launched the updated version of the Seltos mid-sized sports utility vehicle to achiev…

PTI   


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3 mins read

Parle Products launches a series of ads for Hide & Seek to establish the brand's identity as an enabler of first-time conversations

The campaign features three ad-films that demonstrate how Hide & Seek plays a catalyst in expressin…