Stating that factors such as high disposable incomes, the rise of digital platforms, easy access to…

The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…

Companies like Starbucks, Nike, and Estée Lauder have reported falling sales in China as weak consu…

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can …

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

While partnerships with local companies are an India-specific strategy, globally the brand b…

Indian brands are turning cautious with their retail expansion. Hence, the leasing in the sector is…

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…

La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…

Companies with wallet-friendly offerings are reporting strong sales in China.

The conversation delved into the significance of generative AI in enhancing customer experienc…

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …

76% of consumers said they planned to trade down in the next quarter, spelling trouble for the weak…

Homegrown consumer electronics brand boAt has announced that Bollywood actor Ranveer Singh invested…