Stating that factors such as high disposable incomes, the rise of digital platforms, easy access to…

The rise of a plethora of quick commerce apps, which cater to the modern consumer's demand for inst…

Companies like Starbucks, Nike, and Estée Lauder have reported falling sales in China as weak consu…

YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …

Raja Rajamannar, CMO of Mastercard, says that embracing a passion-based approach in marketing can …

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…

Luxury brands must adapt to Gen Z's growing influence by offering affordable luxury and creative pa…

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …

Luxury brands that align with Japanese values of quality, craftsmanship, and simplicity stand to wi…

La Dolce Vita sleeper trains mark the Orient Express's return, capitalizing on the growing demand f…

While partnerships with local companies are an India-specific strategy, globally the brand b…

Tupperware's recent bankruptcy filing has shocked us, mothers, and environmentalists alike. But is …

Indian brands are turning cautious with their retail expansion. Hence, the leasing in the sector is…

Companies with wallet-friendly offerings are reporting strong sales in China.

Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.

As luxury fashion brands see their pandemic boom fade, some are looking to boost their exposure by …

A marked growth is visible in the consumer staple segment, and the trajectory in volume improvement…

76% of consumers said they planned to trade down in the next quarter, spelling trouble for the weak…

The conversation delved into the significance of generative AI in enhancing customer experienc…

Zomato has never really shied away from experimenting in the past. The food delivery giant recently…