Lessons brands can learn from Swiggy’s latest controversy

The streaming platform created a furore on social media for its cringe-worthy posts

Ahead of our Independence Day, we speak to experts about all that Brand India stands for today

While Cola wars and burger rivalries are quite common, a recent example that caught our attention w…

Here is a listicle compiling the best ads of this year

Karthik Srinivasan writes why this is a very sad state of affairs and other such ads that were trol…

We speak to experts to understand how Fair & Lovely can go about rebranding themselves to undo the …

We reached out to experts to understand the lessons one can learn from this incident.

We spoke to industry experts and the brand to find out the answer.

Dunzo’s endearing mascots Harri and Dunya testify that mascots still work and help you stand out in…

IPL 2020 sponsorship crossed the ₹500 crore mark last season

Here is what makes Ayushmann Khurrana influential in the brandverse.

A group of veteran business leaders, academics and bureaucrats came together to build a model busin…

Shilpa Shetty Kundra, the 43-year-old Bollywood actress, has bagged yet another brand in her kitty.

Should brands put their advertising on hold to give consumers space during the second wave of COVID…

While taking a dig at a rival brand makes brands catch a lot of eyeballs, brand experts feel that t…

We speak to experts in an effort to find out how this negative sentiment might impact ad spends.

The re-discovery led to a slew of tweets and Whatsapp forwards

"Rekha has made impressive contributions to our people and our communities," said Gianfranco Casati…

GICs are technology units set-up by large multi-national companies across the world. MNCs move back…