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4 mins read
YouTube is turning pink: Times when logo redesigns failed to impress
YouTube is sparking speculation about a potential logo redesign after users noticed the platform's …
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
4 mins read
Why Ralph Lauren, the all-American luxury brand, is a hit in China
As luxury brands struggle to resonate with Chinese consumers, Ralph Lauren is thriving by leaning i…
Maria Noyen
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
3 mins read
Target shoppers' excitement over the 'Wicked' Stanley cups shows buzzy partnerships are the way forward for the water bottle brand
The overwhelming demand for Stanley and Target's "Wicked" cups demonstrates how Stanley can maintai…
Samantha Grindell
4 mins read
I bought a Skims onesie because it was on sale. I love it so much I bought it in 2 more colors.
I saw a cotton onesie on SKIMS website on sale. I decided to buy one to try and loved it so much, I…
Conz Preti
2 mins read
iPhone 15's 'boring' colors branded '50 shades of grey' by Apple fans
As well as being unimpressed with its "innovations," Apple enthusiasts are sounding off about the c…
Tom Carter
9 mins read
How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again
Netflix's hit show "Bridgerton" has sparked renewed interest in the Regency era, creating the perfe…
Olivia Singh
3 mins read
My family didn't have money for name-brand clothes and I was teased growing up. Here's how I buy them for my daughter with a limited budget.
Growing up my family didn't have money for expensive clothes and I was teased at school. I use apps…
Isobella Jade
9 mins read
How this Gen Z founder got the coolest girls in the world to wear her jeans, from Taylor Swift to Hailey Bieber — and built a multi-million dollar denim brand
Emily Bonvicini, 25, started EB Denim while in high school. It's now been worn by Kylie Jenner and …
Kelsey Vlamis
7 mins read
A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.
Youthforia is a beauty brand that became popular after appearing on "Shark Tank." Now, it's facing …
Amanda Krause
5 mins read
The Kate Middleton-approved brand Me+Em is expanding to the US. I visited its NYC flagship and saw why the royals love it.
The luxury British brand Me+Em, a favorite of royals like Kate Middleton, recently opened three loc…
Samantha Grindell
2 mins read
Nail brand OPI suggests white nail polish is dead as fans deride 'Vanderpump Rules' star Tom Sandoval over the color
Sandoval blasted a Glamour article titled "Tom Sandoval Has Ruined White Nail Polish For Everyone" …
Lauren Edmonds
5 mins read
I visited Chanel's watches and fine jewelry boutique in NYC and saw why the brand is betting on in-person shopping
Chanel opened its watches and fine jewelry boutique on Fifth Avenue in New York City. The luxury st…
Samantha Grindell
4 mins read
Target's collection with Diane von Furstenberg is another step in the right direction for the brand as it leans into luxury for less
Target's new collection with Diane von Furstenberg is a boon for the company as it expands its clot…
Samantha Grindell
6 mins read
Find your brand's 'love language' to secure diverse talent, says a chief people officer
Sharawn Tipton, the chief people and culture officer at LiveRamp, says achieving a diverse workforc…
Tim Paradis
2 mins read
The Black TikToker who coined a viral phrase has called out brands and creators who used the sound without crediting her
Mikhaela Jennings, known as @KhaeNotBae on TikTok, invented the "girls that get it, get it" sound, …
Charissa Cheong
3 mins read
Former Lululemon employees call the company's response to founder Chip Wilson's comments on DEI 'a slap in the face' to people of color
Lululemon has long been plagued with diversity issues. Current and former employees are calling for…
Yoonji Han
3 mins read
Henkel doubles down on India as hair care market at an inflection point – to evaluate laundry segment later
German consumer major Henkel is focusing on the hair colour and hair care market in India. The comp…