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6 mins read
The demise of Red Lobster is a perfect case study in how to kill a business
Red Lobster may be headed toward bankruptcy, but its business problems go far beyond all-you-can-ea…
Emily Stewart
2 mins read
BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids
A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…
24 mins read
The long, strange decline of one of America's most influential brands
Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.
Amanda Chicago Lewis
3 mins read
The law firm Gowling WLG created an AI-powered tool to tackle brand infringement — it could be a game changer
The law firm Gowling WLG is using a new AI tool to streamline the labor-intensive process of findin…
Chris Stokel-Walker
4 mins read
Snacks, self-help groups & a ragi revolution in Jharkhand village becomes Harvard case study
Tucked away some 100 km from state capital Ranchi, his work in Gumla has been selected for the P…
PTI
6 mins read
Case Study: OnePlus uses Twitter to announce the launch of its Hyderabad store, garners 21.2 million overall impressions
Behind the Scenes with Twitter Next: How brands deliver tech-driven campaigns on Twitter
4 mins read
Case Study: Here's how SBI was able to grow positive sentiment for itself on Twitter by 92% with its campaign #KindnessIsCool
The campaign made a total of 15 million impressions across timelines, attracting 232K engagements
3 mins read
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Twitter's Neha Sharma on how e-commerce brands have been amplifying their digital presence to commu…
4 mins read
How to create an influencer media kit to pitch brands
Here's how to create an influencer media kit to pitch to brands. Influencers on YouTube, Instagram,…
Amanda Perelli,Nathan McAlone
7 mins read
Explained: Travel insurance for students and why it is a must when going to study abroad
“When it comes to choosing between international student health insurance and travel insurance, …
8 mins read
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
The Title Marketing for Kota Factory Season 2 was done by Netflix India in collaboration with The R…
3 mins read
Brand-new Russian warship hit by Ukraine is so badly damaged that it is likely out of the action for the foreseeable future, war analysts say
The strike, the latest of Ukraine's impressive hits on Russian warships, likely left the vessel ino…
Chris Panella
1 min read
'Samsung' most commonly-used passwords in 2021: Study
Samsung, or rather "samsung" with a lowercase S, is one of the most commonly used passwords in at l…
2 mins read
Case Study: How American brand Jack Daniel's revamped its packaging to resonate with Indian celebrations during Diwali
The brand wanted to become the Diwali gift of choice amongst premium whiskeys
30 mins read
Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
A new movie trumpets Nike's creation of the iconic Air Jordan sneakers in the 1980s. But the compan…
Joshua Hunt
19 mins read
'This had to be about vengeance': the mysterious case of the Lego Bandit
Playing with Star Wars Lego made them famous. Then an ominous crime drove them apart.
David Kushner
3 mins read
Rihanna considers taking her lingerie brand Savage X Fenty public at a $3 billion valuation. The mogul's billionaire success is a testament to unbridled inclusivity and a case study for CEOs.
Most of Rihanna's fortune comes from the brands she's built. They all have one thing in common &mda…
Marguerite Ward
4 mins read
How Blue Tokai took their cafe brews online
Here’s how the brand strengthened its online presence.
2 mins read
Olaplex fights back against lawsuit accusing the buzzy brand of causing hair loss
The trendy hair care brand Olaplex, which is facing a customer lawsuit, said clinical tests found "…
Sindhu Sundar
3 mins read
AI-driven customer sentiment analysis can help CMOs
AI-driven customer sentiment analysis is not only about analyzing customer reviews and feedb…