You Searched For "brand awareness" and got 13 results
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4 mins read
Why founders of some small luxury brands are eyeing exits
Independent luxury brands, pressured by market downturns, are eyeing consolidation or outside inves…
Maria Noyen
3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
5 mins read
I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.
Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…
Polly Thompson
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
5 mins read
451 million voters! First four phases of Lok Sabha elections witness 66.95% voter turnout so far
Lok Sabha elections 2024 have seen a voter turnout at polling stations of about 66.95 per cent so f…
ANI
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals
Target is having less success so far emulating Walmart than Walmart has had emulating Target.
Dominick Reuter
4 mins read
I won a housing lottery with over 5,000 applicants. Now I pay $1,260 a month for a brand-new home.
After a 33-year-old single mom won an affordable housing lottery, she and her son were able to leav…
Alcynna Lloyd
2 mins read
Right-wing boycotters take aim at another brand: Doritos
Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…
Grace Eliza Goodwin
9 mins read
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…
Amanda Krause
5 mins read
Small-business owners already have the most effective tool to increase brand awareness and drive sales at the their fingertips: their employees
A communications manager, a CEO, and a social strategist discuss ways for small businesses to motiv…
Erica Sweeney
4 mins read
My partner and I started a non-alcoholic drink brand together, and it made our relationship stronger. Being sober doesn't hurt, either.
My partner and I started a non-alcoholic drink brand together, and our relationship got even strong…
Tawny Lara
4 mins read
Case Study: Here's how SBI was able to grow positive sentiment for itself on Twitter by 92% with its campaign #KindnessIsCool
The campaign made a total of 15 million impressions across timelines, attracting 232K engagements