You Searched For "brand awareness" and got 20 results
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3 mins read
Gen Z is reimagining the iconic 70s brand L'eggs
L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little…
Lauren Edmonds
3 mins read
A shocking new study has found that EV buyers still have bigger carbon footprints than petrol vehicle owners — here’s why
A Finnish study has revealed that EV owners often have higher carbon footprints due to their wealth…
13 mins read
Victoria's Secret could be the next brand Gen Z brings back from the dead
Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…
Amanda Krause
4 mins read
Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation
Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.
5 mins read
I sell multi-million dollar homes to London's super-successful. The internet has meant buyers have become much younger.
Daniel Daggers sells some of the UK's most expensive properties and stars in Netflix's "Buying Lond…
Polly Thompson
2 mins read
BigMuscles fined Rs 1 Lakh for selling protein powder ‘spiked’ with high levels of sugar, unknown amino acids
A Mumbai-based fitness enthusiast, Rahul Shekhawat, discovered that his online-purchased protein po…
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
5 mins read
451 million voters! First four phases of Lok Sabha elections witness 66.95% voter turnout so far
Lok Sabha elections 2024 have seen a voter turnout at polling stations of about 66.95 per cent so f…
ANI
2 mins read
Dhoni goes electric: Former team India captain invests in affordable e-bike start-up EMotorad
Hitting a hattrick of 6’s to dazzle the crowd hasn’t been the only cool thing MS Dhoni has been up …
4 mins read
I won a housing lottery with over 5,000 applicants. Now I pay $1,260 a month for a brand-new home.
After a 33-year-old single mom won an affordable housing lottery, she and her son were able to leav…
Alcynna Lloyd
2 mins read
Target is lowering prices and boosting its budget brands as it battles Walmart for shoppers on the hunt for deals
Target is having less success so far emulating Walmart than Walmart has had emulating Target.
Dominick Reuter
2 mins read
From good to great: How SaaS shapes the customer engagement of tomorrow for consumer brands?
The conversation delved into the significance of generative AI in enhancing customer experienc…
2 mins read
Right-wing boycotters take aim at another brand: Doritos
Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…
Grace Eliza Goodwin
4 mins read
My partner and I started a non-alcoholic drink brand together, and it made our relationship stronger. Being sober doesn't hurt, either.
My partner and I started a non-alcoholic drink brand together, and our relationship got even strong…
Tawny Lara
9 mins read
Taylor Swift's gameday outfits are a touchdown for fashion brands
Taylor Swift was a staple at NFL games this season, and her gameday outfits have inspired thousands…
Amanda Krause
5 mins read
Small-business owners already have the most effective tool to increase brand awareness and drive sales at the their fingertips: their employees
A communications manager, a CEO, and a social strategist discuss ways for small businesses to motiv…
Erica Sweeney
4 mins read
Big brands, chain stores boost retail developments in tier-2 cities
Last year, H&M opened its store in Ranchi, GAP too opened its doors to Guwahati; and Rare Rabbit di…
2 mins read
Pee Safe raises $3 million from partial Series B round for expansion push
Pee Safe, a hygiene and wellness brand owned by Redcliffe Hygiene, has secured $3 million (approxim…
2 mins read
Planned US arms transfer to Israel of 2,000-pound block-busting bombs branded 'obscene' hypocrisy by Bernie Sanders as criticism builds
The Biden Administration has authorized the transfer of more than 1,800 2,000-pound bombs to Israel…
Nathan Rennolds
4 mins read
Brand activism floods 'disability awareness' holidays. But too often, it ends there as well.
During National Disability Employment Awareness Month, many companies share their support. But disa…