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<ul class="summary-list"><li>David Beckham is partnering with <a target="_blank" href="https://www.businessinsider.com/china-work-culture-love-hate-relationship-tech-worker-relocation-2023-12">AliExpress</a> this summer.</li><li>Beckham will be the face of the "Score More" campaign running alongside the UEFA Euro 2024.</li></ul><a target="_blank" href="https://www.businessinsider.com/jack-ma-alibaba-struggling-turnaround-plan-china-2024-1">AliExpress</a>, the international e-commerce site owned by Alibaba, is bringing on soccer star <a target="_blank" href="https://www.businessinsider.com/victoria-david-beckham-relationship-timeline-2018-10">David Beckham</a> as a brand ambassador.The Chinese giant is upping its efforts to appeal to a global audience as rivals like Temu and Shein continue to gain popularity abroad. In February, Temu garnered attention for <a target="_blank" href="https://www.businessinsider.com/temu-spends-millions-super-bowl-ads-effort-win-us-users-2024-2">multiple ads during Super Bowl LVIII</a> that the company reportedly paid millions for.Enter Beckham, who will be a global ambassador for AliExpress as the face of its "Score More with AliExpress" campaign, the company <a target="_blank" href="https://www.alizila.com/david-beckham-aliexpress-global-ambassador-uefa-euro-2024/">announced </a>Monday. The campaign will run through July 14 in line with the final game of the tournament set for the same day in Berlin.In conjunction with the partnership with Beckham, AliExpress said it's investing millions of euros to sponsor the UEFA Euro 2024 tournament — beginning June 1 — and drive user engagement to its app. From June 14 to July 14, users can log in to the AliExpress app to access time-limited prizes offered every time a goal is scored."AliExpress is helping fans get even closer to UEFA Euro 2024 this summer, by offering them great prizes as the action takes place on the pitch," the former English national team captain said in a statement.Over the past three years, <a target="_blank" href="https://www.businessinsider.com/jack-ma-alibaba-group-28-billion-antitrust-fine-china-2021-4">Alibaba</a> has faced pressure from the Chinese government, its successful rivals in the e-commerce space, and a $2.8 billion antitrust fine.Employees received a page-long <a target="_blank" href="https://www.businessinsider.com/jack-ma-addresses-alibaba-employees-2024-4">motivational memo from cofounder Jack Ma</a> in April."This year, amid the many doubts and pressures on the company internally and externally, I saw the birth of a strong and brave Alibaba team," Ma said in the memo viewed by Reuters.And, it would seem brand partnerships are a part of the strategy for Alibaba to secure its future."Whether you're a football fan or not, I can think of no-one better to show how easy it is to win with AliExpress during UEFA Euro 2024," Gary Topp, European Commercial Director, AliExpress, said about partnering with Beckham.

AliExpress taps David Beckham for a brand ambassador deal

<ul class="summary-list"><li>Burberry's CEO Joshua Schulman says the brand is undergoing an urgent "course correct."</li><li>The strategy aim comes as the luxury brand reports revenue plummeted 22% in its interim results. </li></ul>Things have gone from bad to worse at <a target="_blank" class="" href="https://www.businessinsider.com/how-burberry-became-fashions-biggest-fail-stock-drop-ceo-ousting-2024-8">Burberry</a>, the beleaguered British <a target="_blank" class="" href="https://www.businessinsider.com/most-valuable-luxury-brands-2011-5">luxury brand</a>.On Thursday, the company's CEO said he is "acting with urgency" to stabilize the luxury brand as it reported a 22% revenue decline in the six months ending in September in interim results. CEO Joshua Schulman said the company is implementing a "course correct" strategy to address its long-standing woes and "position Burberry for a return to sustainable, profitable growth.'"Dubbing the strategic shift "Burberry Forward," the market has responded positively, with shares rising 14% in early trading on Thursday.Schulman said the company's underperformance stems from its "inconsistent brand execution" and a "lack of focus" on its outerwear category and core customers.The report also indicated the brand's attempt to modernize came at the expense of its heritage and identity and suggested that it has priced out many customers in its bid to pursue "brand elevation." "They pushed the pricing where the brand didn't feel legitimate," Jelena Sokolova, a senior equity analyst at Morningstar, previously told BI. "I've heard from some people, with a $2,500 bag, you might as well just go for Louis Vuitton, you wouldn't buy Burberry."<div type="image" title="Cara Delevingne at Burberry Flagship Store Reopening Cocktail Party - Inside on October 16, 2024 in New York." height="853" width="1280" msid="115296336" hostid="261" sizebytes="72366"></div>Part of Burberry's new strategy to right the ship includes the appointment of new leaders across its marketing and product teams and the launch of new campaigns that show the brand is going back to its roots.These include the "It's Always Burberry Weather" outerwear campaign starring British and Irish celebrities like <a target="_blank" class="" href="https://www.businessinsider.com/barry-keoghan-saltburn-shocking-scenes-freak-child-man-2024-1">Barry Keoghan</a> and longtime ambassador <a target="_blank" class="" href="https://www.businessinsider.com/cara-delevingne-most-daring-red-carpet-looks-photos">Cara Delevigne</a>.Many brands are hurting from an industry-wide slump in luxury, fueled partly by <a target="_blank" class="" href="https://www.businessinsider.com/whats-behind-china-luxury-goods-slowdown-economy-changing-consumer-tastes-2024-10">waning demand in China</a>, but Burberry has been one of the hardest hit. In July, after reports emerged that the brand planned to cut hundreds of jobs, it then reported a decline in sales and said it would suspend its dividend payments to shareholders. Shortly after, the company announced it was ousting its CEO, Jonathan Akeroyd.Earlier this month, rumors swirled that the brand was facing an acquisition from Moncler. However, this has since been denied.

Burberry launches urgent turnaround plan to save the brand

Mumbai (Maharashtra) [India], October 6 (ANI): Reliance Retail's JioMart, one of the country's leading e-marketplaces, has roped in Indian cricket icon, Mahendra Singh Dhoni as <keyword id="5955" type="General" weightage="20" keywordseo="Brand-Ambassador" source="Orion">brand ambassador</keyword>. "In addition, JioMart has re-branded its festive campaign to <keyword id="19037206" type="General" weightage="20" keywordseo="jioutsav" source="Orion">JioUtsav</keyword>, Celebrations Of India, which will go live on October 8, 2023. The JioUtsav campaign emphasizes the inference that Dhoni has given the nation several occasions to celebrate but has missed being a part of them. So, with renewed vigor, he is determined to celebrate all moments of happiness, festivities and special occasions with his loved ones," a Reliance Retail release issued on Friday said. Dhoni will be seen in a 45-second promotional film. "We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, 'shopping' is an integral part of this revelry. Non-metro regions currently account for around 60 per cent of our overall sales, a sign of gradual growth and a true testament to the fruition of our efforts to democratize digital retail," Sandeep Varaganti, CEO, JioMart said in a release issued on Friday. "JioMart has always focused on promoting regional artisans. The platform currently works with 1000+ artisans, selling 1.5 lakh unique products. In fact, as part of the campaign shoot, Varaganti presented a Madhubpainting made by Ambika Devi, an award-winning artisan from Bihar to Dhoni. This signifies the focus JioMart has on not only offering products and the best experience to customers but also enabling millions of artisans and SMBs to conduct business with ease," the release added. Mahendra Singh Dhoni, said, "I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart's JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on-board with JioMart and be a part of the shopping journey of millions of Indians." The films are conceptualised to highlight the cross-category expertise of JioMart, the celebration of the festive spirit and the great shopping deals and discounts available on the platform. Last year, JioMart adopted a horizontal, cross-category approach offering products across segments. From electronics to fashion and beauty to home decor, JioMart has onboarded Reliance-owned brands including Urban Ladder, Reliance Trends, Reliance Jewels, Hamleys among others further augment the selection on the platform. This rapid expansion is in line with JioMart's aim of becoming India's largest home-grown e-marketplace. (ANI)

Mahendra Singh Dhoni roped in as JioMart's brand ambassador

<ul class="summary-list"><li>Victoria's Secret seemingly has a plan to attract Gen Z shoppers and revive its relevance.</li><li>Its efforts focus on blending nostalgia and legacy with modern trends and stars.</li></ul>During a recent visit to <a target="_blank" class="" href="https://www.businessinsider.com/victorias-secret-rise-and-fall-history-2019-5">Victoria's Secret</a>, Julia Quang bought three things: Bombshell perfume, flavored lip gloss, and whale-tail thongs."It brought me so much nostalgia," she said about perusing the store. "I was like, 'Oh my God, these products are actually really cute, and I remember how fun they used to be.'"The 23-year-old content creator told Business Insider that she grew up shopping the store's semi-annual sales with her mom and viewed Victoria's Secret as the epitome of sexiness, femininity, and status.That reputation faded around the same time the brand canceled its <a target="_blank" class="" href="https://www.businessinsider.com/history-of-the-victorias-secret-fashion-show-2016-11">annual runway show</a> in 2019 — an infamously rough year for the lingerie company. It then faced the aftermath of widespread criticism for its lack of diverse models, limited clothing sizes, and transphobic comments by its <a target="_blank" class="" href="https://www.businessinsider.com/victorias-secret-transgender-models-comment-apology-ed-razek-2018-11">former CMO, Ed Razek, in 2018</a>.Victoria's Secret began damage control, which mostly created more confusion. It replaced its famous Angels with a <a target="_blank" class="" href="https://www.businessinsider.com/meet-the-women-replacing-victorias-secret-angels-2021-6">collective of spokespeople</a>, swapped its runway show with <a target="_blank" class="" href="https://www.businessinsider.com/victorias-secret-runway-fashion-show-returns-in-movie-format-2023-5">a fashion-focused documentary</a>, and started selling its products <a target="_blank" class="" href="https://www.businessinsider.com/victorias-secret-push-up-bras-underwear-available-shop-on-amazon-2023-6">on Amazon</a>.Some branded these efforts as <a target="_blank" href="https://www.businessinsider.com/lizzo-speaks-out-after-victorias-secret-announces-fashion-show-return-2023-3">performative</a>, while others completely lost interest. (The brand's yearly net sales <a target="_blank" class="" href="https://www.victoriassecretandco.com/news-releases/news-release-details/victorias-secret-co-reports-fourth-quarter-2023-results/">decreased by 3%</a> between 2022 and 2023.)Victoria's Secret has been slowly turning things around this year, <a target="_blank" rel="noopener noreferrer" class="c-link" href="https://finance.yahoo.com/news/victorias-secret-beats-q2-earnings-143400757.html?">surpassing quarterly revenue estimates</a> in Q2.Ironically, the brand's nods to the past are convincing customers like Quang to reintroduce Victoria's Secret to their regular shopping rotations. <h2 id="15aa60b2-faef-4a03-abdb-f40e24f22ecd">Embracing the positives of a rocky past</h2>Gen Z loves old-school fashion that they never experienced in its heyday. Just look at the <a target="_blank" href="https://www.businessinsider.com/gen-z-convinced-me-to-buy-shoes-ive-never-worn-2024-7">ballet flats</a> and <a target="_blank" href="https://www.businessinsider.com/brat-summer-over-gen-z-fall-office-fashion-wish-list-2024-9">maxi skirts</a> they've advocated for and the brands like <a target="_blank" class="" href="https://www.businessinsider.com/how-coach-purses-became-popular-again-2024-6">Coach</a> and <a target="_blank" class="" href="https://www.businessinsider.com/abercrombie-and-fitch-stock-turnaround-millennials-weddings-wall-street-sales-2024-6">Abercrombie &amp; Fitch</a> they've revived.Returning to Victoria's Secret would be a natural next step for young shoppers — so long as the brand gives them something to yearn for.That's likely why Pink, the younger, secondary brand to Victoria's Secret, has been reintroducing its <a target="_blank" class="" href="https://www.tiktok.com/@jojokx373/video/7398360393741012254?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7394903114639590955">logo sweats</a> and <a target="_blank" class="" href="https://www.tiktok.com/@iluvchelsey/video/7422697792260410667?is_from_webapp=1&amp;web_id=7394903114639590955">bedazzled foldover leggings</a> — which were popular throughout the early aughts — in recent months.Similarly, the brand's nostalgic beauty products have reached the top of teen wishlists thanks to popular <a target="_blank" class="" href="https://www.tiktok.com/@victoriassecret/video/7408623571809029422?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7394903114639590955">social media posts</a>. <a target="_blank" class="" href="https://www.pipersandler.com/teens">Piper Sandler</a> even named Victoria's Secret as the third most popular fragrance brand with young people in its 2024 Gen Z survey.Victoria's Secret lingerie is also slowly returning to form."They're bringing back these very colorful, lacy pieces, and I really appreciate it because that is Victoria's Secret," shopper Elizabeth Lyons, 21, told BI. "You want to feel sexy and very feminine when you wear it."The fact that these garments are reminiscent of old-school Victoria's Secret styles but still modern enough to work with fashion trends —think balletcore, coquette, and old money — is key to success, <a target="_blank" href="https://hurraykimmay.com/">Kimmay Caldwell</a>, an undergarment educator, told BI."Intimates are part of fashion," she said. "Just as clothing trends change, so do undergarment trends — mostly to serve the style of popular clothes." Victoria's Secret is also blending nostalgia and modernity in its marketing efforts.The brand has embraced popular memes like <a target="_blank" class="" href="https://www.instagram.com/reel/DAi3-YLOPH0/?utm_source=ig_web_copy_link">Brat Summer</a> to sell its designs on Instagram and has crafted aesthetically pleasing visuals to boost brand awareness on <a target="_blank" class="" href="https://www.tiktok.com/@victoriassecret/video/7422302478923861291?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7394903114639590955">TikTok</a>. It's also going back in time with the reintroduction of its annual runway show on Tuesday night.Considering that <a target="_blank" href="https://pro.morningconsult.com/analyst-reports/fastest-growing-brands-2023?utm_source=mc_comms_outreach&amp;utm_medium=mc_comms_referral&amp;utm_campaign=fastest_growing_brands">Morning Consult</a> named Victoria's Secret the 20th fastest-growing brand among Gen Z in December 2023, these recent efforts seem directly targeted at the burgeoning fan base.<h2 id="b21ca97d-125d-4c14-8256-a4b270bc015f">The power of pop stars and angels</h2>Victoria's Secret once boasted a clique of thin models who sported massive wings on their backs to serve as brand ambassadors.While it <a target="_blank" class="" href="https://www.businessinsider.com/meet-the-women-replacing-victorias-secret-angels-2021-6">disbanded its group</a> of Victoria's Secret Angels in 2021, the brand isn't done with its most famous stars.Tyra Banks, Behati Prinsloo, Candice Swanepoel, and Jasmine Tookes are among the former Angels returning to the Victoria's Secret stage, this time as <a target="_blank" href="https://affiliate.insider.com?h=79b82d9a5d8098c6c5f182243ee5532a8a515aa04869323e246fb66480af3041&amp;postID=670937e7434c477c232a7de2&amp;postSlug=victorias-secret-using-gen-z-nostalgia-to-become-relevant-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.victoriassecret.com%2Fus%2Fvs%2Fvsinsider%2Ffashion-show%2Fcandice-swanepoel-joins-cast">"iconic models,"</a> according to the brand's website.They'll join Paloma Elsesser, Devyn Garcia, Ashley Graham, and other fan favorites to create a more diverse and inclusive cast than any to walk for Victoria's Secret before.Off the runway, Victoria's Secret has tapped influential stars like Sabrina Carpenter to promote its products.The "Espresso" singer has been wearing the brand's lingerie during each stop of her current tour. Caldwell described her as a "perfect fit" for the intimates brand."She has that '90s vibe about her with her hair and makeup, and she oozes sexy, cute, and fun — which is what Victoria's Secret really wants to get back to," she said.<div type="image" title="Sabrina Carpenter wears Victoria's Secret on tour in New York City." height="1980" width="2640" msid="114258508" hostid="261" sizebytes="902670"></div>Olympic gymnast <a target="_blank" href="https://affiliate.insider.com?h=3006072c4278292d5a3559025982ed6b9390af4ae4b39de52ab30186a734245c&amp;postID=670937e7434c477c232a7de2&amp;postSlug=victorias-secret-using-gen-z-nostalgia-to-become-relevant-2024-10&amp;site=bi&amp;u=https%3A%2F%2Fwww.victoriassecret.com%2Fus%2Fvs%2Fvsinsider%2Ffashion-trends%2Ffavorite-influencers-in-vsx">Suni Lee</a> has also regularly sported the brand's athleisure, and influencer <a target="_blank" class="" href="https://www.instagram.com/p/CsllhPHuiPC/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==">Alix Earle</a> previously starred in one of the brand's social media campaigns.These stars still fit a classic mold. Like Victoria's Secret's usual models, they're successful, beautiful, and live mostly unattainable lives. They're also undeniably influential."We had those years where, if you were aware, it wasn't actually cool to support this company," Caldwell said. "But when you see someone who you love, respect, and who's really the epitome of cool to you being like: 'I love them, and I wear them,' then you're like, 'Oh, I guess it's OK for me to wear this brand, too."<h2 id="ffcca178-de4a-432f-acdc-20ee3ae0351f">The Victoria's Secret comeback isn't official — yet</h2>Rewind a few years and Victoria's Secret seemed to be on uneven footing.According to Victoria's Secret, its net sales, which reached $7.5 billion between February 2019 and February 2020, plummeted to $5.4 billion during the same timeframe the following year. Those sales then failed to surpass $6.7 million between 2021 and 2023.But the intimates brand is now showing progress in sales and customer interest.Its <a target="_blank" class="" href="https://www.barrons.com/articles/victorias-secret-stock-new-ceo-3603ccc2">stock rose</a> in August for the first time since 2021 when former Savage X Fenty CEO <a target="_blank" class="" href="https://puck.news/can-the-new-victorias-secret-ceo-save-the-nike-of-bras/">Hillary Super</a> took that same role at Victoria's Secret. Days later, the brand also reported improved sales for the fourth consecutive quarter — the first time that number's grown year-to-year since 2021.A Victoria's Secret representative told BI its loyalty program has also been largely successful. They said it relaunched last year and now has over 32 million members who drive about 80% of weekly sales.<div type="image" title="Victoria's Secret ditches its Angels" height="1062" width="1500" msid="114258509" hostid="261" sizebytes="322988"></div>Lauren Sherman and Chantal Fernandez, the authors of <a target="_blank" class="" href="https://us.macmillan.com/books/9781250850966/sellingsexy">"Selling Sexy: Victoria's Secret and the Unraveling of an American Icon,"</a> told BI it's unclear which of the brand's marketing and sales strategies are working best to boost those numbers.Now that Super has entered the company's sphere, Victoria's Secret's game plan could change entirely. Both authors said the CEO has her work cut out for her."I think it's too soon to say what her priorities are," Fernandez said of Super. "She is probably still figuring them out herself because she's only been there a month or so, and this is a massive business that can't be changed overnight."But there are ways that Victoria's Secret can turn consumer interest into bigger, long-term success.First, the brand can't rely solely on Gen Z shoppers — no matter how interested young people are in its products at the moment."The reality is that you want everyone in this market to look at your stuff because it's so fragmented," Sherman said. "You need people who are 15 and people who are 50 buying it."The brand seems to be doing just that by introducing <a target="_blank" class="" href="https://www.vogue.com/article/victorias-secret-atelier-designer-in-residence-altuzarra">Joseph Altuzarra</a> to its workforce. The atelier designer will debut a ready-to-wear clothing collection at the brand's fashion show, targeting a new group of customers with a wide interest in clothes and an appreciation for luxury goods.Nostalgic customers also shout about their wants and needs from Victoria's Secret online. The brand simply needs to pay close attention.Fernandez and Sherman pointed to the brand's popular loungewear as an example. While Victoria's Secret now offers its foldover leggings in neutral colorways with slight bedazzling, they're not exactly like those from the brand's past with massive logos, neon colors, and bold animal prints.Customers, as they've been saying on social media, want to buy the latter. Victoria's Secret would be remiss not to seize this opportunity and others like it.A Victoria's Secret representative says the brand — which boasts a board of directors of 89% women — is working on that."Victoria's Secret celebrates and supports all women," the representative said. "We strive to make sure women feel represented in everything we do — from our products to our marketing to our advocacy programs.""We have evolved into a more inclusive brand from the inside out, and we continue to keep our customers — both old and new — at our core and listen to their needs so that we remain a brand they love and can see themselves in," the representative added.Victoria's Secret is still far from being the retail powerhouse it once was. Still, the brand is starting to catch people's attention, which is more than it could say two years ago.

Victoria's Secret could be the next brand Gen Z brings back from the dead

<ul class="summary-list"><li>The US Olympic and Paralympic Committee has sued Prime for using its trademarks without permission.</li><li>Logan Paul and KSI's drinks brand unlawfully used terms like "Team USA," the USOPC said.</li></ul>The US Olympic and Paralympics Committee is suing Prime, the drinks brand of YouTubers Logan Paul and KSI, accusing the company of using its trademarks without permission.On the packaging of a drink featuring basketball player Kevin Durant, a <a target="_blank" class="" href="https://olympics.com/en/athletes/kevin-durant">three-times</a> Olympic gold medallist, Prime unlawfully used Olympic trademarks, the USOPC said in a lawsuit filed in Colorado on Friday. It also used the trademarks in social-media posts promoting the drink, the USOPC said.The trademarked phrases included "Olympic," "Olympian," "Team USA," and "going for gold."The USOPC has the rights to a range of <a target="_blank" class="" href="https://www.usopc.org/commercial-and-brand-usage-guidelines">Olympic terminology and imagery</a> within the US. It "relies significantly" on licensing its trademarks to fund the US Olympic Team, the lawsuit says.This includes an agreement with Coca-Cola that grants the company exclusive use of Olympic trademarks, including the "Olympic" and "Team USA," for beverages in the US, the lawsuit says."Much of the value of the sponsorship agreement is derived from its exclusivity," the USOPC wrote in the lawsuit. "The exclusivity of this agreement … is threatened when individuals and organizations use USOPC trademarks without authorization."The lawsuit included screenshots showing examples of these phrases being used in Prime's Instagram and LinkedIn posts. At the time of writing, Business Insider could not find the posts in question on Prime's social media channels.Seemingly the only reference to Durant on Prime's social media channels was a 17-second video clip posted on July 11 featuring him alongside Paul and streamer iShowSpeed, who is a Prime ambassador. One of the Instagram posts that was included in the lawsuit appeared to celebrate the launch of the drink at Walmart, Kroger, and Target. At the time of writing, the drink wasn't listed on <a target="_blank" class="" href="https://www.kroger.com/search?query=durant%20prime&amp;searchType=default_search">Kroger</a> and <a target="_blank" class="" href="https://affiliate.insider.com?h=026d20feb561aca3e38ed373be949c7334c67498655e1fac82b0c91f6bf77b46&amp;postID=669e1bdfc87a0f57098e074b&amp;postSlug=prime-logan-paul-ksi-us-olympic-paralympic-committee-lawsuit-branding-2024-7&amp;site=bi&amp;u=https%3A%2F%2Fwww.target.com%2Fs%3FsearchTerm%3Ddurant%2Bprime%26tref%3Dtypeahead%257Cterm%257Cdurant%2Bprime%257C%257C%257Chistory">Target</a>'s websites and was only available on Walmart's marketplace via a <a target="_blank" class="" href="https://affiliate.insider.com?h=33f47b91154d460af3cb31a8661ddd64a55fef1b955edae5e674151cc59d899f&amp;postID=669e1bdfc87a0f57098e074b&amp;postSlug=prime-logan-paul-ksi-us-olympic-paralympic-committee-lawsuit-branding-2024-7&amp;site=bi&amp;u=https%3A%2F%2Fwww.walmart.com%2Fip%2FPrime-Hydration-Drink-New-Special-Edition-KEVIN-DURANT-USA-OLYMPICS-Bottle-16-9oz-1-Bottle%2F8297962339%3Ffrom%3D%2Fsearch">third-party vendor</a>. The description described the product as a "New Special Edition KEVIN DURANT USA OLYMPICS Bottle."The USOPC described Prime's actions as "willful, deliberate, and in bad faith, with malicious intent to trade on the goodwill of the USOPC and the IOC."The USOPC said that its counsel had contacted Prime Hydration on July 10 to ask it to stop infringing its copyright but that Prime had continued to ship the product.Prime first launched in January 2022, when it <a target="_blank" class="" href="https://www.businessinsider.com/logan-paul-ksi-prime-energy-drink-marketing-stunts-2022-2">sold out</a> within hours. When it launched in the UK, it quickly became a <a target="_blank" class="" href="https://www.businessinsider.com/prime-ksi-logan-paul-drink-sparked-black-market-uk-2023-2">status symbol</a> among young people and <a target="_blank" class="" href="https://www.businessinsider.com/prime-energy-drink-aldi-runs-out-ksi-logan-paul-uk-2022-12">retailers struggled to keep it on their shelves</a>, spawning a black market. The drink comes in a wide range of flavors and has two main variants — Energy and Hydration. Prime has been accused of targeting its <a target="_blank" class="" href="https://www.businessinsider.com/logan-paul-ksi-prime-energy-drink-recalled-canada-health-concerns-2023-7">highly caffeinated</a> Energy drink at young consumers.The US Olympic Committee and Prime did not immediately respond to requests for comment from Business Insider, sent outside regular US working hours.

The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission

IT services company <keyword id="6354512" type="General" weightage="80" keywordseo="infosys" source="Orion">Infosys</keyword> on Thursday announced a three-year partnership with <keyword id="24244" type="General" weightage="50" keywordseo="rafael-nadal" source="Orion">Rafael Nadal</keyword>, onboarding the global tennis star as ambassador for the brand and Infosys' Digital Innovation. To mark Nadal's first-ever collaboration with a digital services company, Infosys and Nadal's coaching team are developing an AI-powered match analysis tool, the Bengaluru-headquartered company said in a release. This personalised tool will be available in real time to Nadal's coaching team to simultaneously track insights from his live matches, when he is back on tour, along with historical data from his earlier matches. The company release announced the partnership, saying "Infosys onboards tennis icon Rafael Nadal as ambassador for the brand and Infosys' Digital Innovation." According to Infosys, Nadal is a perfect embodiment of what it takes individuals or business leaders to evolve and continually navigate their next. Globally acknowledged as one of the legends in sports, he also has had the ability to change with the changing rigors of tennis over the years. "I'm very happy to work closely with Infosys, as they work to not only evolve the experience of tennis to the times, but also empower people in our communities to be part of a brighter future. I love the way Infosys has brought its digital expertise across industries to the global tennis ecosystem," Nadal said. <keyword id="328377" type="General" weightage="50" keywordseo="salil-parekh" source="Orion">Salil Parekh</keyword>, Chief Executive Officer and Managing Director, Infosys said it is an honour to welcome Nadal, one of the world's most respected champion athletes and humanitarians, as an ambassador for Infosys. "He is someone who personifies the spirit of always evolving, never giving up, utmost dedication and determination to give the very best in every situation," Parekh said.

Infosys ropes in tennis icon Rafael Nadal as brand ambassador

Personifying the youth's unwavering passion and unshakable spirit through its disruptive narratives, <keyword id="44672" type="General" weightage="80" keywordseo="pepsi" source="Orion">Pepsi</keyword> unveils yet another rendition of its empowering new brand positioning 'Rise Up, <keyword id="6358733" type="General" weightage="80" keywordseo="baby" source="Orion">Baby</keyword>!'. The campaign features actress, youth icon, and an inspiration for women across the country, <keyword id="689826" type="General" weightage="80" keywordseo="samantha-ruth-prabhu" source="Orion">Samantha Ruth Prabhu</keyword>. With this campaign, <keyword id="25796" type="General" weightage="100" keywordseo="samantha" source="Orion">Samantha</keyword> joins Pepsi's star-verse as one of its newest brand ambassadors. All set to redefine the cliches around gender roles in society, the stirring and inspiring campaign aims to encourage women to follow their passions and irrepressible beliefs to break the societal norms that the world has created for them. Portraying the archetypal situations an Indian woman faces daily, from being questioned for not being married by a certain age, shamed for staying out late for work or taking up a lead action-oriented role, the campaign is a commentary on the millions of passive comments and pressures that women go through in life. The gripping campaign through its powerful three words, 'Rise Up Baby', pays homage to the free-spirited women who do not let others define their worth, and march to their own rhythm. Commenting on the campaign, actress Samantha, said, "I strongly believe that women should always follow their hearts, shattering the stereotypes that society has set for us. The campaign, was, therefore, even more special for me as it exemplifies the unshakable and persistent spirit of the women of this generation while inspiring them to wear their quirks on their sleeves. I am truly excited to be associated with Pepsi and cannot wait for fans to get inspired by the campaign and 'Rise Up, Baby!" Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, "Pepsi has always strived to reflect the synergy of the younger generation. Through our last two campaigns, we aimed to portray the irrepressible spirit of the youth as they rise above societal norms. For this campaign, our focus was to offer an empowering campaign for the woman of India and pay tribute to their unwavering self-belief and self-confidence. Samantha Ruth Prabhu is the epitome of the independent, bold, and free-spirited modern Indian women, and therefore resonates perfectly with our positioning of 'Rise UP, Baby!'. We welcome Samantha to the Pepsi family and are extremely thrilled to work with her for many more disruptive campaigns going forward." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/lt-technology-services-shares-rally-nearly-7-post-q4-earnings/articleshow/99807496.cms">L&amp;T Technology Services shares rally nearly 7% post Q4 earnings</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/boxer-kaur-singh-who-once-fought-with-legend-muhammad-ali-passes-away-at-74/articleshow/99807154.cms">Boxer Kaur Singh, who once fought with legend Muhammad Ali, passes away at 74</a>

Pepsi onboards Samantha Ruth Prabhu as its brand ambassador

<ul class="summary-list"><li>Miu Miu's revenue increased by 93% for the first half of 2024, compared to the same period in 2023.</li><li>The brand is popular with Gen Z shoppers and young celebrities like Sydney Sweeney.</li></ul>While the rest of the luxury fashion industry seems to be slowing down, Miu Miu was one brand that has not gone out of style.The Prada-owned brand recorded sales of 530 million euros, around $573 million, in the first half of 2024 — a 93% jump from the same period last year.Miu Miu made up 23% of Prada Group's total revenue. Overall, the company's net revenue increased 18%, to 2.26 billion euros, during the first half of the year.Founded in 1992, Miu Miu has captured a younger demographic, unlike many luxury brands that target older aspirational or high-net-worth customers.The brand is known for its ability to "intercept young consumers online, through more effective use of influencers and social media," Luca Solca, an analyst at Bernstein, told <a target="_blank" href="https://www.voguebusiness.com/story/fashion/lessons-from-miu-mius-hot-streak">Vogue Business</a> in April.In 2023, it was named the top fashion brand of the year by <a target="_blank" href="https://www.businessinsider.com/miu-miu-named-top-fashion-brand-lyst-2023-11">Lyst</a>, an index that tracks social media searches for brands and products. The brand popularized fashion trends such as underwear-styled pants. Celebrities like pop-rock princess <a target="_blank" href="https://www.instagram.com/p/CoU603xsvsn/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA%3D%3D">Olivia Rodrigo</a> sported Miu Miu at the 2023 Grammy Awards.<div type="image" title="Olivia Rodrigo attends the 2023 Grammy Awards." height="3000" width="2000" msid="112162616" hostid="261" sizebytes="180724"></div>Actress Sydney Sweeney wore a custom Miu Miu gown at this year's Met Gala in May, while Bridgerton star Florence Hunt donned the brand for the show's third season London premier in June.<div type="image" title="Sydney Sweeney and Florence Hunt wearing Miu Miu" height="3000" width="3000" msid="112162899" hostid="261" sizebytes="385100"></div>While Miu Miu is a hit with young American and British celebrities, "the star of the show is the APAC region," Tariro Makoni, a fashion commentator, told Vogue Business. Young K-Pop stars such as Jang Won-young serve as brand ambassadors.<div type="image" title="Jang Young-won Miu Miu" height="4717" width="3145" msid="112162895" hostid="261" sizebytes="2068782"></div>The region has been a significant driver for the brand's growth this year. Although Prada Group does not break down regional sales for Miu Miu specifically, the company overall had a substantial boost in sales from Asia Pacific and Japan, rising by 12% and 55%, respectively, during the first half of the year, compared to the same period in 2023.Aside from <a target="_blank" href="https://www.businessinsider.com/hermes-outperforms-peers-asia-amid-chinas-luxury-market-slump-birkin-2024-7">Hèrmes</a>, many luxury fashion brands had suffered a major slump in <a target="_blank" href="https://www.businessinsider.com/luxury-sales-plummet-china-consumers-cut-back-spending-earnings-kering-2024-7">Chinese</a> markets. Giants in the industry, including bellwether LVMH, reported double-digit revenue declines for recent months. Prada Group did not break out revenue for China specifically but said that "China has become a little bit more complicated," said chief executive officer Andrea Guerra on the company's Tuesday earnings webcast.

One of Prada's red-hot brands for Gen Z luxury shoppers just posted crazy growth numbers

<ul><li>EdTech platform has appointed <keyword id="6357912" type="General" weightage="20" keywordseo="amitabh-bachchan" source="Orion">Amitabh Bachchan</keyword> as its brand ambassador. </li><li>The actor will promote the importance of life-long learning.</li></ul>upGrad signs legendary actor, Amitabh Bachchan who certainly dons many hats and needs no formal introduction, as the official brand ambassador. As a part of the partnership, Bachchan will be seen supporting upGrad’s brand value through endorsements and promotions of services offered by the higher Edtech leader, while emphasizing the importance of LifeLongLearning for progressive career growth. “Education is certainly a very critical space where we are not just offering learning opportunities but are also committing towards nurturing lives and building a future. Therefore, we take responsible marketing very seriously, and in that respect, what better than having a personality like Amit ji’s that carries so much faith and respect,” said Arjun Mohan, CEO - India, upGrad. “Our marketing strategies are at the core of evolving industry dynamics and therefore, keeping in mind the market sentiments and audience appeal, we have taken a conscious call, which is also aligned with upGrad’s brand value of having a celebrity that resonates credibility and shall have a lasting impact on our viewers. We are elated to have Amit ji on-board and drive future developments which in turn shall further solidify our ambition of positioning upGrad as a household name, wherever they say higher education.” In line with upGrad’s overall marketing goals, the latest development will be followed by other events with each having a strong message addressing the higher-ed challenges that persist across the country, at large. Riding high on the appraisal note, upGrad has recently unveiled its marketing campaign #AssNahinAssetBano that captures the essence of what goes around the annual appraisal period in a corporate world to create urgency amid professionals who have parked upskilling for an indefinite period.

upGrad ropes in Amitabh Bachchan as its Brand Ambassador

<ul><li><keyword id="4548811" type="General" weightage="100" keywordseo="mamaearth" source="Orion">Mamaearth</keyword> has a new brand ambassador. </li><li>The FMCG brand announced today that it has onboarded <keyword id="689826" type="General" weightage="80" keywordseo="samantha-ruth-prabhu" source="Orion">Samantha Ruth Prabhu</keyword> to be the face of its brand.</li></ul>Mamaearth has introduced Samantha Ruth Prabhu as the new face of the brand. She will be endorsing skincare products while advocating choosing the goodness of natural ingredients. Through this partnership Mamaearth intends to anchor its presence in the southern market, along with strengthening its position nationally. <keyword id="520475" type="General" weightage="20" keywordseo="samantha-prabhu" source="Orion">Samantha Prabhu</keyword> is known for her strong, independent persona and has touched millions of hearts with her positivity and fervor towards life. Her grace and goodness are infectious and is known to speak her mind. Hence, she is the true embodiment of ‘Goodness Inside’. Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, "Being a brand for millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside’. Samanath represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India, especially the south Indian markets. " Commenting on the partnership, Samantha Ruth Prabhu says "Anyone who follows me on social media knows that I am a big fan of natural ingredients and traditional home remedies for my skin. But home remedies are cumbersome to make and time-consuming too. Mamaearth is a brand that truly embodies my personal preferences for skincare. With natural ingredients and no-toxin formulations, the brand was an instant hit with me. In fact, when they approached me to endorse the brand, I knew this was a brand that I had to partner with, not only because of their products but their purpose of 'Goodness Inside'. As I embark upon this journey with Mamaearth, I hope my fellow goodness enthusiasts will choose the goodness of Mamaearth along with me.”

Mamaearth onboards Samantha Ruth Prabhu as its new brand ambassador to anchor its presence in the Southern market

Real11 has announced the appointment of Indian Cricketer, <keyword id="489637" type="General" weightage="80" keywordseo="kuldeep-yadav" source="Orion">Kuldeep Yadav</keyword> as its brand ambassador. The company said the association with the cricketer will help it reach a wider audience in the nation. This partnership will play a pivotal role for the brand as the game of skill industry is growing at a brisk pace and the brand strives to set a benchmark in the space in near future, the company said in a statement. <keyword id="176758" type="General" weightage="100" keywordseo="kuldeep" source="Orion">Kuldeep</keyword> said, "I am excited and looking forward to working with one of <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>'s leading fantasy sports companies. Being an athlete, consistency is important. Over the years, the fastest-growing fantasy sports platform has managed to maintain steadiness. I'm happy to be linked with a brand that has a global appeal." The champion cricketer first came into the spotlight during 2014 Under 19 World Cup where he acquired the distinction of becoming the only Indian bowler to take a hat trick in the history of the tournament. He also became the leading wicket-taker for India in that edition. His heroics finally paid off in 2017 when he earned his maiden test call. Later that year, he made his first ODI appearance against the Windies. Ever since, the chinaman has not looked back. He then went on two hat-tricks against Australia and <keyword id="41288" type="General" weightage="50" keywordseo="west-indies" source="Orion">West Indies</keyword> respectively; making him the only bowler to register two hat-tricks in the limited-overs. In the past, the company has worked with Aakash Chopra. It also has Gautam Gambhir, Ravinder Pahal and <keyword id="2903754" type="General" weightage="50" keywordseo="taniya-bhatia" source="Orion">Taniya Bhatia</keyword> as its other brand ambassadors. Amit Yadav, founder and CEO of the company said, "We are elated about the addition of Kuldeep Yadav to our group of inspiring ambassadors, he is a natural fit for the brand. His passion for the sport of cricket and his continual fame fuses well with our vision to carve a niche for ourselves in the booming space. Kuldeep is one of the most respected cricketers and he remains to be an icon for aspiring cricketers across the globe." Founded in 2019, Real11 is a fantasy sports platform known for its innovations and creative solutions within the skill game realm. With over 5 million users, it is also the fastest-growing fantasy sports operator in India. Apart from proficiency in the field of fantasy cricket, Real11 lets users enjoy fantasy kabaddi and football. Unlike others in this hyper-competitive space, Real11 is unique in its own way. Loaded with features, it is amongst the first few that introduced the Live Fantasy and Second Innings Contest variants into the fantasy cricket realm. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/cityfurnish-raises-usd-2-5-million-in-debt-funding-round/articleshow/95582533.cms">Cityfurnish Raises USD 2.5 Million in Debt Funding Round</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/alstom-bags-rs-2643-crore-order-to-design-manufacture-312-metro-cars-for-delhi-metro-phase-iv/articleshow/95582764.cms">Alstom bags Rs 2,643 crore order to design, manufacture 312 metro cars for Delhi Metro Phase IV</a>

Kuldeep Yadav Begins New Innings as Brand Ambassador of Real11

<ul class="summary-list"><li>Virgin Voyages faces backlash after a free cruise winner said she has to pay $8,000 in flight costs.</li><li>The cruise line's Australia voyages were canceled due to tensions in the Red Sea.</li></ul>Virgin Voyages is dealing with a PR nightmare after <a target="_blank" href="https://www.businessinsider.com/virgin-voyages-free-cruise-thousands-flights-cost-australia-2024-5?mrfhud=true">a woman who won a free cruise said she'd have to pay $8,000 in flights</a> to claim her prize.The <a target="_blank" href="https://www.businessinsider.com/adults-only-cruise-virgin-voyages-better-than-royal-caribbean-2024-1">adults-only cruise line</a>, owned by Richard Branson's Virgin Group, is known for <a target="_blank" href="https://www.cruisecritic.co.uk/news/sir-richard-branson-gives-away-free-virgin-voyages-cruises-in-london">giving away free prizes</a> to promote its various international sailings across Australia, Europe, and the Caribbean.An Australian woman, who used the pseudonym Morgan, told the <a target="_blank" rel=" nofollow" href="https://www.abc.net.au/news/2024-05-19/virgin-voyages-free-cruise-disappointment/103865026">Australian Broadcasting Corporation</a> (ABC) that she and other passengers were gifted free twin-share cruise vouchers while on a Virgin flight from Melbourne to her home in Tasmania in November.Morgan said she used the voucher to book a cruise out of Brisbane for herself and her partner. However, in February, the company announced that all of its Australia voyages were canceled due to tensions in the Red Sea.A spokesperson for Virgin previously told Business Insider that it had offered all prize winners new complimentary vouchers for cruises on its other international sailings.But Morgan said traveling to Europe or the <a target="_blank" href="https://www.businessinsider.com/arvia-uk-largest-cruise-caribbean-review-2023-12">Caribbean</a> is unfeasible, as it could cost her and her partner up to $8,000 — more than the $7,000 value of the voucher.<h2 id="2211c2d8-2cb7-4f86-967e-7ef6b9034fde">Experts say Virgin should cover the cost of the flights or offer a different prize</h2><a target="_blank" rel=" nofollow" href="https://twitter.com/tenilleclarke1">Tenile Clarke</a>, a managing director and principal publicist at <a target="_blank" rel=" nofollow" href="https://chambersmediasolutions.com/">Chambers Media Solutions,</a> told BI that Virgin should "definitely offer" to pay the cost of the flights."Ultimately, this decision boils down to sound reputation management, and the negative publicity that can come from this for Virgin is a significant lesson in the brand's understanding that every customer is a potential ambassador for the product and experience that you offer to any community," Clarke said.She said this incident is the "antithesis" of Virgin's brand values, which comprise "generosity and lasting social impact."<div type="image" title="Richard Branson pictured in 2018." height="683" width="1024" msid="110404733" hostid="261" sizebytes="29936"></div>"While I don't think it will hurt on a macro scale, I do believe that they have to look at their reputation as one of the largest airlines operating in Australia — it's one of their largest source markets," Tenille said.Balkrushna Potdar, a marketing lecturer at the University of Tasmania, told ABC that this incident may cause customers to lose trust in Virgin's brand."The winner's negative experience may become a cautionary tale dissuading potential customers from engaging with the brand," he said, adding that the company should cover the cost of the flights.Speaking to ABC, Morgan said Virgin's PR team "stopped responding" to her messages after she pointed out how expensive the flights would be."We were genuinely shocked, we thought Virgin would provide us with an alternative prize like a flight credit… or they would allow us to rebook on a later season," Morgan said."They sort of gave up on us … like 'you're a bit of a problem now,'" she said.<a target="_blank" href="https://www.businessinsider.com/cruise-expert-shares-tips-on-saving-money-on-board-2022-1">Emma Cruises</a>, a British travel blogger and cruise expert with around 330,000 YouTube subscribers, told BI that it could be unreasonable to expect Virgin to pay for the flights for every person affected by the Australia cancelations."The winners shouldn't be expected to pay for flights to claim their cruise, but I also wouldn't expect Virgin to pay for flights for every guest as it wasn't part of the original prize," Emma said."I'm sure that the winners would be happy with an alternative like Virgin gift cards to the value of the cruise, which could be used for Virgin Holidays, flights or experience days," she added.Virgin Voyages declined to comment when contacted by BI for this story.

Virgin is facing a brand nightmare after its cruise giveaway went horribly wrong

<ul><li>EatFit has appointed <keyword id="3063728" type="General" weightage="20" keywordseo="Mithila-Palkar" source="Orion">Mithila Palkar</keyword> as its brand ambassador. </li><li>The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.</li></ul>EatFit, a healthy food platform, today announced Mithila Palkar as its brand ambassador for its range of multigrain pizzas. EatFit, the flagship brand from the house of Curefoods, has been on a mission to make eating healthy, fun, and sustainable, while curating delicious flavours that suit the Indian palette. It is now looking at launching everyday versions of entertainment food like burgers and pizzas after the phenomenal success of their Kulcha Burgers launched earlier. Now, EatFit is introducing a wide range of multigrain pizzas which will be available in more than 10 cities across India in the next couple of months. Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a household name today. She brings to life a modern yet authentic Indian persona, which is very genuine, happy, and friendly - something millennials and Gen-Z today love and relate to. This very much resonates with EatFit's brand persona which is ‘honestly Indian’ and committed to delivering wholesome goodness wrapped in authentic Desi flavours all within the fast-food category. EatFit manages to do this without adding any preservatives to their food and using all natural sauces. The brand will be launching two ad films featuring Mithila which will run through the first quarter of 2022 during popular sports events and will be further amplified via OTT platforms and social media. These films, conceptualised with EatFit’s creative agency Purple Mango, will mark the start of a 3-year collaboration between EatFit and Mithila. Sharing his thoughts on the association, Gokul Kandhi, Business Head, EatFit, said: “We are excited for Ms. Mithila to join the team. We hope that this collaboration will paint the brand in a new light that is in alignment with the brand identity we are working to create. Going into 2022, we will be focusing heavily on marketing and advertising activities that will be targeted towards our millennial audience — especially those with a strong interest in sports. Mithila is the perfect ambassador to resonate with these target groups. She portrays authenticity and is truly Indian at heart, much like the EatFit brand. We are excited to collaborate further with her on several campaigns.” Speaking about the brand association, Mithila Palkar said: “I am very excited to join EatFit as their brand ambassador and roll out these new ad films to promote their new range of delicious and healthy multigrain pizzas. I am in awe of their work and passion to bring honest and wholesome food to Indians. This is a great opportunity for me as well to talk more about healthy eating among people that follow me, and I am glad to be an agent in promoting this positive message. What they have created is truly amazing and something that needs to reach more people.” The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.

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