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4 mins read

Bollywood to Boardrooms: Ayushmann Khurrana scores big as Emami acquires ‘The Man Company’ at Rs 400 crores valuation

Ayushmann Khurrana secures a 400% return on his investment as Emami fully acquires The Man Company.

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2 mins read

Mr. 360° backs Supply6! RCB Icon AB De Villiers joins Bengaluru-based health food start-up as brand ambassador and investor

AB de Villiers partners with Bengaluru's health food start-up Supply6, endorsing its commitment to …

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1 min read

AliExpress taps David Beckham for a brand ambassador deal

Soccer legend David Beckham inked a deal to be a global ambassador for AliExpress just in time for …

Jordan Hart   


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13 mins read

Victoria's Secret could be the next brand Gen Z brings back from the dead

Victoria's Secret is going old school to attract young shoppers. But the brand has its work cut out…

Amanda Krause   


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2 mins read

Mahendra Singh Dhoni roped in as JioMart's brand ambassador

Reliance Retail's JioMart, one of the country's leading e-marketplaces, has roped in Indian cricket…

ANI   


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2 mins read

The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission

Logan Paul and KSI's drinks brand unlawfully used terms like "Team USA" and "going for gold," the U…

Grace Dean   


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1 min read

Infosys ropes in tennis icon Rafael Nadal as brand ambassador

IT services company Infosys on Thursday announced a three-year partnership with Rafael Nadal, onboa…

PTI   


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1 min read

upGrad ropes in Amitabh Bachchan as its Brand Ambassador

​​upGrad signs legendary actor Amitabh Bachchan

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5 mins read

Campa has to go beyond invitation price to build the brand & distribution network

The launch of Campa-Cola is right not just from the season point of view but also because the heat …

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2 mins read

EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas

Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a househol…

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2 mins read

Tara Sutaria to be the face of Savlon Glycerin Soap

The film draws a parallel using creative visuals to depict softness of skin in everyday life

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2 mins read

One of Prada's red-hot brands for Gen Z luxury shoppers just posted crazy growth numbers

Asia played a key role in parent company Prada Group's sales growth in the first half of the year.

Lian Kit Wee   


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5 mins read

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service

ASCI’s service is an attempt towards making the overall advertising ecosystem more accountable

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2 mins read

D2C brand Plum ropes in Mithila Palkar as brand ambassador

The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…

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2 mins read

Shah Rukh Khan performs stunts on top of a train for Thums Up's new advertisement

In the new campaign, Shah Rukh Khan asserts ‘Soft Drink Nahin, Toofan’ as he implores the audiences…

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2 mins read

Shah Rukh Khan to be the face of online multi-gaming platform A23

Khan will feature in A23’s ‘Chalo Saath Khele’ campaign along with a first of its kind responsible …

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2 mins read

Coca-Cola India unveils ‘Coke Tables’ campaign with Diljit Dosanjh in Punjab

Diljit Dosanjh unveils Coca-Cola India’s new ‘Coke x Meals’ campaign, says “There’s magic when we e…

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2 mins read

Disha Patani to be the face of mobile accessories brand Ambrane

Ambrane aims to strengthen its network among the millennials