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I've been a professional bra fitter for 10 years. Here are 8 mistakes people make when buying bras.
A pro shares things you shouldn't do when buying a bra, like not switching up cup styles and assumi…
Carol Nicholson
Taylor Swift's posture-correcting bra costs $185. A posture historian shares why she's skeptical of 'one-size-fits-all' solutions.
Beth Linker, author of "Slouch: Posture Panic in Modern America," says one-step posture-fixing prod…
Ellyn Lapointe
Victoria's Secret partners with Stella McCartney to launch new mastectomy bra ahead of breast cancer awareness month
The bra comes at a time when Victoria's Secret is moving away from model-based marketing to cater t…
Emily Walsh
6 things I brought with me when I went shopping for my dream wedding dress
Hair ties, a variety of undergarments, and inspiration pictures are all important to bring with you…
Samantha Grindell
I've been a professional bra fitter for 10 years. Here are 8 mistakes people make when buying bras.
As pro shares things you should never do when buying a bra, like not switching up cup styles and as…
Carol Nicholson
The best strapless bra
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Rebecca Carhart
We shopped with a buzzy bra startup that's taking on Victoria's Secret with an experience it says is better than shopping in-store. Here's the verdict.
Clearly, others don't share my skepticism. Buzzy online bra startup ThirdLove has quickly become on…
Mary Hanbury
MeUndies bralettes are incredibly comfortable thanks to their soft and stretchy material and tagless design — mine hasn't lost its shape even after years of wear
Regular bras feel way too official for a weekend of lounging. MeUndies' bralettes are perfect for c…
Connie Chen
Only one out of 5 women prioritize 'sexiness' when bra shopping - and it reveals a giant problem for Victoria's Secret
"We think that the Victoria's Secret North American footprint of 1,143 stores is unwieldy, and is c…
Hayley Peterson
We went bra shopping at the first store for ThirdLove, the startup taking on Victoria's Secret, and found cheeky displays, custom dressing rooms, and an entire wall made of bras
ThirdLove officially set up shop in New York City on Wednesday, debuting a concept store that will …
Bethany Biron
Everything you need to know before shopping for a wedding dress
Insider spoke with wedding experts about the difference between bridal sizes and street sizes, the …
Samantha Grindell
This lingerie startup founded by a Victoria Secret alum makes a $35 wireless, strapless bra that's surprisingly comfortable and supportive
For years, I had to choose between subtlety and comfort when it came to wearing a strapless bra. I …
Connie Chen
This $62 strapless bra is the only one I've worn that doesn't fall down
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Lulu Chang
A lingerie startup used feedback from 6 million people to make the perfect wireless bra — and it works for larger cup sizes, too
Hands down, this is the best and most comfortable bra I've ever bought. It's wireless, but somehow …
Mara Leighton
Legacy bra company Wacoal has acquired young lingerie startup Lively - after testing the newcomer's bras, we're not surprised
Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…
Connie Chen,Connie Chen
This easy trick will tell you if your bra fits properly
• Most women wear bras that are too big for them because they don't get professionally fitted. • T…
Sarah Schmalbruch
Meet the startup founder challenging the way women shop for bras
The chief marketing officer of Victoria's Secret's parent company had recently made controversial c…
Mary Hanbury
Former Lawyer Says Oprah Inspired Her To Leave Biglaw And Open A Bra Shop
"One of the issues that I found way back whenever, when I was just first starting to blossom we'll …