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You Searched For "bra shopping" and got 20 results


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4 mins read

I've been a professional bra fitter for 10 years. Here are 8 mistakes people make when buying bras.

A pro shares things you shouldn't do when buying a bra, like not switching up cup styles and assumi…

Carol Nicholson   


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3 mins read

Taylor Swift's posture-correcting bra costs $185. A posture historian shares why she's skeptical of 'one-size-fits-all' solutions.

Beth Linker, author of "Slouch: Posture Panic in Modern America," says one-step posture-fixing prod…

Ellyn Lapointe   


Business Insider Latest Story Image
2 mins read

Victoria's Secret partners with Stella McCartney to launch new mastectomy bra ahead of breast cancer awareness month

The bra comes at a time when Victoria's Secret is moving away from model-based marketing to cater t…

Emily Walsh   


Business Insider Latest Story Image
4 mins read

6 things I brought with me when I went shopping for my dream wedding dress

Hair ties, a variety of undergarments, and inspiration pictures are all important to bring with you…

Samantha Grindell   


Business Insider Latest Story Image
4 mins read

I've been a professional bra fitter for 10 years. Here are 8 mistakes people make when buying bras.

As pro shares things you should never do when buying a bra, like not switching up cup styles and as…

Carol Nicholson   


Business Insider Latest Story Image
2 mins read

The best strapless bra

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Rebecca Carhart   


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2 mins read

We shopped with a buzzy bra startup that's taking on Victoria's Secret with an experience it says is better than shopping in-store. Here's the verdict.

Clearly, others don't share my skepticism. Buzzy online bra startup ThirdLove has quickly become on…

Mary Hanbury   


Business Insider Latest Story Image
3 mins read

Connie Chen   


Business Insider Latest Story Image
2 mins read

Only one out of 5 women prioritize 'sexiness' when bra shopping - and it reveals a giant problem for Victoria's Secret

"We think that the Victoria's Secret North American footprint of 1,143 stores is unwieldy, and is c…

Hayley Peterson   


Bethany Biron   


Business Insider Latest Story Image
7 mins read

Everything you need to know before shopping for a wedding dress

Insider spoke with wedding experts about the difference between bridal sizes and street sizes, the …

Samantha Grindell   


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3 mins read

This lingerie startup founded by a Victoria Secret alum makes a $35 wireless, strapless bra that's surprisingly comfortable and supportive

For years, I had to choose between subtlety and comfort when it came to wearing a strapless bra. I …

Connie Chen   


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5 mins read

This $62 strapless bra is the only one I've worn that doesn't fall down

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Lulu Chang   


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4 mins read

A lingerie startup used feedback from 6 million people to make the perfect wireless bra — and it works for larger cup sizes, too

Hands down, this is the best and most comfortable bra I've ever bought. It's wireless, but somehow …

Mara Leighton   


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3 mins read

Legacy bra company Wacoal has acquired young lingerie startup Lively - after testing the newcomer's bras, we're not surprised

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Connie Chen,Connie Chen   


Business Insider Latest Story Image
2 mins read

This easy trick will tell you if your bra fits properly

• Most women wear bras that are too big for them because they don't get professionally fitted. • T…

Sarah Schmalbruch   


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3 mins read

Meet the startup founder challenging the way women shop for bras

The chief marketing officer of Victoria's Secret's parent company had recently made controversial c…

Mary Hanbury   


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1 min read

Former Lawyer Says Oprah Inspired Her To Leave Biglaw And Open A Bra Shop

"One of the issues that I found way back whenever, when I was just first starting to blossom we'll …

Abby Rogers