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6 mins read

As netizens trend #BoycottJio, can BSNL capitalise to reclaim past glory in new telecom war?

Reliance Jio faces backlash as tariff hikes spark nationwide outrage, leading to calls for mass boy…

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3 mins read

Hashtags 'Boycott Netflix' and 'Ban Maharaj Film' trend on social media ahead of Aamir Khan's son Junaid's debut

Hashtags like 'Boycott Netflix' and 'Ban Maharaj Film' trended on social media on Thursday with a s…

PTI   


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2 mins read

Right-wing boycotters take aim at another brand: Doritos

Doritos — facing a boycott — reportedly ended its partnership with Samantha Hudson after the transg…

Grace Eliza Goodwin   


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2 mins read

India vs Pakistan World Cup clash has a section of fans irked and threatening 'boycott'

A section of Indian fans have threatened to boycott the match on social media due to Pakistan's inv…

ANI   


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1 min read

What Boycott? Target foot traffic is up days after LGBTQ collection blowback began.

At the end of May, Target faced backlash for its Pride collection. But shoppers didn't stop coming …

Gloria Dawson   


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2 mins read

Bud Light lost its crown as America's 'King of Beers' but it was going to happen even without the conservative boycott

Modelo overtook Bud Light as the top-selling beer in the US for the second month in a row, but the …

Cork Gaines   


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1 min read

Bud Light is winning over Americans again, 4 months after its collaboration with Dylan Mulvaney sparked a conservative boycott

A recent poll showed "substantive signs of progress" for Bud Light, with just 3% of Americans plann…

George Glover   


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2 mins read

KFC, Hyundai face backlash on social media for posts related to Kashmir

Indians are calling for a boycott of KFC, the popular fast-food chain with branches across the g…

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2 mins read

Zomato is being pulled apart in a polarised India⁠ for pushing advertising money to back a partisan news outfit

Controversies keep knocking on Zomato’s door and this time around, the $3.6 billion Indian foodtech…

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3 mins read

Social media boycotts put analytics data to the test as CEOs weigh responses

Brands facing social media boycotts need to access deeper types of data analytics in order to make …

Julia Hood   


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1 min read

Eros Now deletes its posts sexualising Navratri and apologises for offending internet users

The streaming platform created a furore on social media for its cringe-worthy posts

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3 mins read

California says it won't renew $54M contract with Walgreens amid calls for boycott over abortion pill policy

California is not renewing a contract that expires next month with Walgreens as controversy has gro…

Aaron McDade   


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7 mins read

How India's loss at the T20 World Cup will affect Indian brands

India’s loss against New Zealand has pushed them towards the brink of a league stage exit

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2 mins read

Boycott Amazon echoes on Twitter for 'hurting' Hindu sentiments

Twitter has erupted with Indians clamoring to #BoycottAmazon for selling products that disrespect H…

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1 min read

Unilever dips 6% as rising commodity prices cut into margin outlook

On Thursday, a Texas official said the state's pension fund was exploring divesting from Unilever u…

Ethan Wu   


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9 mins read

Trends that will dominate the PR industry in 2022

Where the PR industry will go from here

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2 mins read

Some South Indians on Twitter want to boycott Nothing phone (1) over a fake company note from a YouTube video

Carl Pei-led Nothing has launched the phone (1), the company’s first smartphone in India. While a l…

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3 mins read

In the wake of mounting Indo-China tension, are Indian brands pivoting their money away from Chinese platforms like TikTok, VMate?

We speak to experts in an effort to find out how this negative sentiment might impact ad spends.

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1 min read

As SSR fans get upset over a Bingo! ad feat. Ranveer Singh that they felt mocked the late actor, ITC says the ad was shot in October 2019

The brand dismissed the allegation in its statement requesting people not to 'fall prey to mischiev…