<ul><li>After India lost to Pakistan in their T20 <keyword id="8984629" type="General" weightage="20" keywordseo="world-cup-2021" source="Orion">World Cup 2021</keyword> opener on October 24, 2021, the internet flooded with heartbreak tweets and disappointment memes.</li><li>On Sunday, India suffered their consecutive defeat as they were hammered by New Zealand.</li><li>It is almost Diwali and yet nobody, at least on the internet, is in the mood to celebrate. The internet is still trying not to revisit their memories of Sunday.</li><li>India’s loss against New Zealand has pushed them towards the brink of a league stage exit. Most of us are now hoping that Afghanistan will beat New Zealand and India will win their remaining three fixtures against Scotland, Namibia and Afghanistan.</li><li>As the consumer sentiment plummeted, brands and advertisers also suffered. We speak to media experts to find out how India’s loss at the T20 World Cup will impact brands that have invested in the game this time and what it means for its airing partners.</li></ul>Cricket, undoubtedly, is still the most popular sport in India and it is the best way for brands to connect with their audiences. And when it is T20 World Cup, consumers in India are extra excited to cheer for the men in blue. They order merchandise, invite friends over or go to a sports bar to catch the tournament. It is more like a festival of sorts, where a whole family or group of friends get together and enjoy the game. Brands also go overboard, investing on the sport, to be where their fans are. However, what happens when the team you are cheering for fails? Consumers are heartbroken and if you are an advertising agency, all your post-victory campaigns, which you worked on for weeks, will now rot in your archives. It only takes one bad game to spoil the party and this time, our country lost twice. The India-Pakistan match dampened consumer sentiment and on Sunday, India suffered their successive defeat as they were hammered by New Zealand and consumers lost their will to work on Monday. FoodTech platform Zomato mirrored India’s sentiment in this push-notification yesterday and all I want to do is say, “Same, bro. Wait, who is chopping onions?” <div type="image" title="Screenshot_20211101-111427_One UI Home" msid="87468689" hostid="261"></div> India’s loss against New Zealand has pushed them towards the brink of a league stage exit. Now the only hope is if Afghanistan beats New Zealand and India wins the remaining three fixtures against Scotland, Namibia and Afghanistan. Vikram Sakhuja, Partner &amp; Group CEO, Madison Media &amp; OOH said, “With cricket being a national passion, the fallout is that fans swing in extremes. India's wins leads to high ratings, and losses to poor ratings. In the 2016 T20 WC the super 12s (with 5 India games) had rated 4.4 amongst males audiences. This time round I won't be surprised if India's poor performance in the crunch games leads to a tournament average of sub 3 ratings. For Advertisers who pay top dollar to advertise on this platform it will be a reasonable setback. However if India does manage a top 2 position, the interest and ratings will spike. So fans and advertisers need to pray for New Zealand getting upset by the lesser ranked teams, and India dominating over these same teams.” Sharing how this low consumer sentiment is likely to impact brand performance and viewership for the rest of the World Cup tournament this year, <keyword id="512646" type="General" weightage="20" keywordseo="ambika-sharma" source="Orion">Ambika Sharma</keyword>, Founder and MD, Pulp Strategy said, “Match viewership will decline and by some estimates, it may go down by 50% or more as a fall out of India’s exit from the World Cup. ICC having anticipated the disappointment of fans has already decided to allow full refunds, fans are relieved I’m sure. Advertisers, on the other hand, will see a drop in viewership for the next set of matches. However, towards the flag end of the World Cup, most advertisers would have received their visibility via the spots in the matches up to the point of India’s exit. The media team may have some difficulty in selling the last-minute inventory which goes at a premium.” On the other hand, Mohit Joshi, CEO, Havas Media Group India is confident that the interest levels won't dip. He said, “India is a cricket-loving nation with a huge fan following for the sport and the legends of the cricketing world. While there are sentiments with team India involved and the loss is a huge disappointment, there are bigger sentiments associated with the game, and as a nation, we've always appreciated good cricket and good talent. As we move towards the semis and the finals, we expect to see great cricket, therefore I don’t see the interest levels going down and the love for the game should keep the viewership ticking.” Sujay Kar, EVP- Commerce, CRM, and Media, VMLY&amp;R India said that some advertisers might be in for a shock. "These defeats can lead to an early exit for India, which would have an adverse impact for brands that have invested their Advertising Dollars and the Advertising Mediums. Without India in the Knockout rounds, the viewership might go down significantly, which means lesser impressions served and lower business impact. Given that it’s peak festive season and there are no big showpiece events involving India in near future, some of the advertisers have invested heavily hoping for a big post-pandemic boost and they might be in for a rude shock," said Kar. Grashima Sahni, Senior Director- Planning and Strategy, Carat India told us about brands that might benefit from investing this year despite the early exit. She said, “With team India seeing an unpredictable early exit from the T20 world cup 2021, the invested brands are reaping lower than what they sowed and expected to reap. Investment in live cricket is more about associating with the spirit than pure media metrics. With the early exit and defeat from Pakistan, the mood in fans is dim. The deal deliveries may match the bought media metrics eventually but the qualitative factor of 'context' the brands were hoping to ride turned flat with this exit. Brands that balanced their investments with festive entertainment buys this season will benefit over the highly skewed and only cricket investing brands.” <keyword id="12452300" type="General" weightage="20" keywordseo="sushil-anatharaman" source="Orion">Sushil Anatharaman</keyword>, Media Director, Gozoop Group said, “Brand who have taken fixed deals like title, associate and other sponsorships will definitely suffer because the reach they would have expected in the next round will go low if India doesn't qualify. However, if we miraculously do enter the next round, then again there will absolutely be no problems for these brands. Other brands who do spot buying will really not be affected by this.” Shrenik Gandhi, CEO and Co-founder, White Rivers Media reminded us that brands who spent on digital media can easily pull back their spends. He said, "Sports marketing comes at a risk-reward ratio, subject to team’s performance. There are times when teams perform really well. Those are the times when brands benefit disproportionately. And then there are times like these, when teams don't perform - those are the times when brands can pull back their expenses. Digital has the power wherein a lot of spends can be controlled on a real-time basis. That may not be the case when it comes to ATL and outdoor media. That's the benefit where there is plug and play possible. Hence, the brands that are investing heavily on digital may not suffer as much. Of course, it's a big opportunity loss because bad performance results in lesser attention and lesser attention results in lesser impressions and lesser impressions results in lesser opportunities to sell and hence lesser advertisement budgets spent." This time, the T20 World Cup has aligned with the festive season and brands are extra generous to spend on TV and OTT platforms during this time of the year. According to media reports, broadcaster Star Sports sold inventory worth more than Rs 1,000 crore this year. It has onboarded Byju’s, Dream 11, Coca Cola, Vimal, PhonePe, Havells, Netmeds, CoinDCX, JioMart, Skoda, Mondelez, Reliance Trends, Pernod, Upstox, Samsung and Cred as key sponsors. On its streaming platform Disney+ Hotstar, Dream11, Vimal Elaichi, Coinswitch, Oppo, Swiggy, Maruti, AMFI, PhonePe, Mondelez and Upstox have invested this season. During the ICC <keyword id="1268840" type="General" weightage="20" keywordseo="world-cup-t20" source="Orion">World Cup T20</keyword> held in 2015, the India-Pakistan match rated 11.9 TVR (TAM data M15+ ABC) on the STAR network and 2.9 TVR on Doordarshan and had garnered 288 million views. This year too, cricket dominated the conversation on Twitter. Between 01 July 2020 - 01 July 2021, there have been over 75 million conversations about cricket on the service in India. However, this time, the Twitterati is too disappointed. Yesterday, #BoycottIPL was trending on Twitter because fans alleged that the Board of Control of Cricket in India (BCCI) has commercialised cricket and is prioritising the Indian Premier League over an International League. <div type="twitter" handle="gauravmondal14" handlename="Gaurav" image="http://pbs.twimg.com/profile_images/916250813063823360/dcjy4Ndh_normal.jpg" favoritecount="120" retweetcount="20" status="#BanIPLothers team mixed strategy during the break ...and then there comes indian team ..&quot;chal time mila hai ad… https://t.co/eoR5aNwFSq" createdat="1635748606000" id="1455061234961633280"></div><div type="twitter" handle="Depress7S" handlename="Samreen" image="http://pbs.twimg.com/profile_images/1454307245425143811/zbszQqUY_normal.jpg" favoritecount="1881" retweetcount="279" status="Indian fans on airport: Congratulations India . #BanIPL #IndiaVsNewZealand https://t.co/QQtSetHXoy" createdat="1635704110000" id="1454874604720332804"></div> <div type="twitter" handle="SardarSajid786" handlename="M . S A J I D 🇵🇰" image="http://pbs.twimg.com/profile_images/1439137172263682048/ihbnmQha_normal.jpg" favoritecount="0" retweetcount="0" status="Please @ICC ban IPL kun k IPL se cricket tabah ho rahi hai .#BanIPL https://t.co/Hw6tKka0nf" createdat="1635767412000" id="1455140113088983041"></div> Commenting on this Twitter outburst, Anatharaman said, “The Twitterati in India is very less if we compare to the advertising universe size of products and services advertised during IPL. Also, trends on Twitter can end in an hour too and hence people will forget these trending hashtags soon. It doesn't really affect the IPL in any way. In fact, it's been a tournament that has been associated with worse controversies like spot-fixing etc. but the tournament has still continued growing year by year and has also benefitted the brands associated with them.”

How India's loss at the T20 World Cup will affect Indian brands

<ul><li>Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year. </li><li>Now that the brand is back as title sponsor for IPL 2021, we speak to brand experts to find out if there’s a chance of this association with the tournament backfiring for BCCI. </li></ul>Before the beginning of Indian Premier League season 13 last year, there was a storm of anger on social media as a reaction to the Indo-China border dispute. People were calling a ban on all Chinese products and uninstalling Chinese or China-funded apps. This anger was also projected on IPL over the tournament’s association with Vivo India. The Chinese smartphone and technology brand also bore the brunt as it was suspended from the title in 2020, despite signing a five-year deal with BCCI in 2018 for Rs 2,199 crore. It was replaced by Dream11, which bagged the rights for Rs 222 crore (approximately $29.7 million at that time). Now that the public resentment towards Chinese products has faded and after maintaining a low profile last year to cushion the blow, Vivo is back as the title sponsor for IPL 2021. In the last few months, as people have had more time to kill in India, many brands, actors and celebrities have been boycotted online. As a result, it has become increasingly tough for a brand to navigate through these volatile climes and launch even a slightly ‘controversial’ campaign or enter into a collaboration that could invite the infamous online trolls. So, after dealing with a public outcry last year, can the renewed association between IPL and Vivo India backfire at the parties involved? And can the partnership help Vivo build back its image? Harish Bijoor, Brand Guru &amp; Founder, Harish Bijoor Consults inc, said, “Things come a full circle, as even this has! Vivo is back as title sponsor! This just means that it is business as usual as far as Chinese brands of every avatar is concerned. The common man never really bothered to check nationality of the brand in use. As the brouhaha settles, this means Vivo is back in the driver's seat as far as IPL eyeballs are concerned.” Last year, Dream11 IPL had set a viewership record with an overall consumption increase of 23% versus 2019 on Star Sports. Its television viewership reached an outstanding 31.57 million. Disney+Hotstar, on the other hand, had signed around 300 advertisers and had earned ad revenues in excess of Rs 300 crore despite the tournament being put behind the paywall. IPL 2020 had clearly showcased that it is pandemic-proof with the number of brands coming on board for sponsorship. So, with consumer sentiment picking up and advertisers opening their purse strings, IPL 2021 could be the biggest tournament we have seen so far, which can act as an image booster for title sponsor Vivo. Lloyd Mathias, Angel Investor and Business Strategist, said, “Vivo moved out as the <keyword id="1458693" type="UNKNOWN" weightage="20" keywordseo="IPL-Title-Sponsor">IPL title sponsor</keyword> in 2020 given the pressure on Chinese brands due to the Indo-China border conflict. Now with the situation getting better and the pandemic flattening out, it makes sense for them to make a comeback and up their marketing to full throttle. The 2021 IPL back in India, will mean big awareness and impact – just what they need to get back their salience.” With the geopolitical issues around the conflict in Ladakh moving in a positive direction, Ronita Mitra, Founder and Chief Strategist, Brand Eagle Consulting said that the sentiments towards the Chinese brands should also improve. Mitra said, "At a functional level, the Chinese brands including Vivo are valued for money brands making smartphones affordable for a large segment of the population. While patriotic sentiments had overtaken commercial and brand preferences and rightly so, consumers may be more open towards brands that are within their reach despite their Chinese origin. The visibility offered by IPL would certainly give Vivo a big boost in pulling up brand metrics as well as sales. Given that the country-level issues between India and China are settled to a significant extent, consumers will focus once again on the game and possibly not hold onto the negative sentiments against the Chinese brands including Vivo. Vivo coming back as the title sponsor may just be a win-win for both the brand and IPL. For IPL, the commercial gains will be huge as few brands can match the outlays that Vivo is bringing in." However, the social media world today can be rather unpredictable. Karthik Srinivasan, Social Media Expert and Communications Consultant advised the brand and tournament to act smartly and stay prepared. He said, “As long as the brand produces useful products (in this case, impressive phones, at good prices), I really doubt any other factor could affect its potential in the long run. The brand's primary function is to be useful to its target buyers. What's happening around the animosity between the two countries is beyond one brand's control. Unless the Indian Government completely bans Chinese-owned products (or services, like the way it did in the case of TikTok), I doubt there would be any material impact on the image of brands like Vivo. But, as we have seen that 'toolkits' are more widespread across the spectrum, there could be online campaigns mounted against the brand before or during the next IPL. But they would not matter to the larger world beyond social media.” <cmsannotation type="cmsannotation" annotationid="Can the partnership backfire?" text="Can the partnership backfire?">Can the partnership backfire? </cmsannotation> Now that the border dispute between China-India has cooled off and the common people of India have moved on with their lives, experts think that the partnership can only backfire if the tension escalates. On whether BCCI can get into trouble again, Srinivasan answered, “I do not think so. Unless the Government finds that a well-known body like BCCI working with a Chinese-owned brand is negatively impacting their response to the border crisis and intervenes by asking BCCI not to go ahead with the sponsorship, I don't think it should matter much to Vivo. There could be some online backlash (which could be engineered, of course) against players who endorse the brand as part of the overall deal, but these should not affect the brand's actual standing.” Bijoor, on the other hand, predicts that ‘there’s a chance of this backfiring.’ He said, “It is all dependent on the strident voices on China and chinese brands. If tensions deepen, if at all, there is bound to be a reaction once again. And the sponsor shall pay, as shall IPL itself I guess.” Mathias said, “Geopolitics can have a serious impact on business. However, it is difficult to predict as for now the border tensions have cooled off. Should there be any escalation of tensions, this may become an issue but that’s the chance the BCCI is taking, knowing fully well that they will be able to pull in a last minute sponsor – as they did in 2020.” Despite the slowdown, IPL continued to attract strong consideration from advertisers in 2020. After observing silence for around a year, coming back as IPL’s title sponsor can add to Vivo’s growth and bring back consumer trust.

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?

Srinagar, Aug 2 () National Conference (NC) leader <keyword id="19464" type="PERSON" weightage="20" keywordseo="Omar-Abdullah">Omar Abdullah</keyword> on Sunday pointed out that while people were boycotting Chinese goods in the wake of incursions in Ladakh by the neighbouring country, the <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword> cricket tournament has been allowed to retain all its sponsors, including those from the neighbouring country. "Chinese cellphone makers will continue as title sponsors of the IPL while people are told to <keyword id="3758961" type="PERSON" weightage="20" keywordseo="boycott-Chinese-products">boycott Chinese products</keyword>. It's no wonder China is thumbing it's nose at us when we are so confused about how to handle Chinese money/investment/sponsorship/advertising," he wrote on Twitter. The former Jammu and Kashmir chief minister was reacting to the news about the <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL) Governing Council's decision to retain all its sponsors, including Chinese mobile company <keyword id="215177" type="COMPANY" weightage="20" keywordseo="Vivo">VIVO</keyword>, in the event to be held in the United Arab Emirates (UAE) from September 19 to November 10. "BCCI/IPL governing council has decided to retain all sponsors including the big Chinese ones. I feel bad for those idiots who threw their Chinese made TVs off their balconies only to see this happen," Abdullah wrote on the microblogging website. In another tweet, he said "we always suspected that we really can't manage" without the sponsorship and advertising of Chinese companies. "The sheer suddenness of the move, the unexpected nature of the move, the unpredictability of the move. They don't know what hit them. Now the Chinese will know.......... what we always suspected that we really can't manage without their sponsorship &amp; advertising," the NC leader said, while referring to the remarks of a news anchor of a private television channel. SSB RC

While people boycott Chinese products, IPL to retain Chinese sponsors: Omar Abdullah

<ul><li>With calls to boycott Chinese products seeing an everyday increase, we reached out to PR experts to understand how to deal with the hatred if your clients have a Chinese origin. </li><li>They shared how PR, if used tactfully, can bring back any business in the game. </li></ul>There is a storm of anger on social media as a reaction to the Indo-China border dispute. People are calling a ban on all Chinese products and uninstalling Chinese or Chinese-funded apps. Due to the on-going tension, BCCI is going to review its sponsorship deal for IPL with Chinese smartphone maker Vivo this week. Indian start-ups with Chinese-funds like Dream11, Swiggy, Paytm can also bear the brunt as BCCI reconsiders its sponsorship partnerships. The dispute has also made Indian brands put their advertising monnies away from TikTok and other Chinese platforms. So, as a Public Relations professional, how do you deal with this cloud of resentment coming in your client’s way on social media? Dilip Cherian, Consulting Partner, Perfect Relations advised to observe silence for a while. He said, “Deal with it SENSITIVELY...which just means not raising visibility or in other words hackles, for a while. Even if this means an unduly lower profile than the Marketing folks may want, it's the PR managers job to push back. Getting your brand in the line of fire is a real danger just now. Losing share of voice you can address later, I am quite sure. If your brand is the target of attack because of PR adventurism, then the Agency bears the blame, rightfully.” According to Mayank Sen, Co-founder, Moe's Art, "The best way to deal with the ongoing crisis is to have a subtle communication approach and avoid having any celebratory communication across owned and earned media platforms. This is not the first time Indian consumers have threatened to boycott Chinese products. In the past also, brands have faced similar issues whenever India and China relations have strained.” He adds, “Companies and their representatives should also use digital platforms tactfully, as direct confrontations with consumers will attract sharp and negative reactions. The current public sentiment might stretch if the issue doesn't get resolved through diplomatic process and Government relations. Sometimes lesser communication helps yield better results from a long-term perspective. These are momentary challenges and will ease over a period of time." Sonam Shah, Founder and CEO, Treize Communications says PR has immense potential to bring any business back in game, if used tactfully. “We do not have a ‘swim lane’ or a ‘silo’ that confines our professional capabilities in times of crisis. What makes PR a valuable tool during any crisis is the ability to bring any business back in the game. Ups and downs are bound to happen if a brand is in the public eye, and there is no running away from it. Rather one should go and revisit their core positioning and offering and focus on it,” explains Shah. Highlighting how the role of PR has expanded with time, Shah said,“Public Relations is all about building and maintaining a constantly evolving image within the end consumers and stakeholders. PR is no more confined to article placements. Today, Public Relations is an amalgamation of consumer psychology, news consumption patterns, strategy, and execution, which needs to be synced with the company's core proposition.” So, she recommended going back to the basics. “Regarding the <keyword id="3763841" type="PERSON" weightage="20" keywordseo="boycott-china">Boycott China</keyword> sentiment going around, one can only expect PR firms to meet such a challenge with something new and different that would bring in behavioural and perception shifts. I think any PR handling such a sensitive situation, should go back to basics and concentrate on it. Emphasis on highlighting the key features of the brand, map out key media outlets and chart a focussed PR strategy. Build a clear purpose behind doing PR. Crisis Management for PR professionals is an opportunity where the team gets to showcase its A-game. Get the team excited about it rather than making it sound heavy, that helps a lot. It is in moments like these that PR firms get an opportunity to build trust and faith for its client/brand within its audiences and they should focus on that,” said Shah.

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow

<ul><li>The BCCI on Thursday suspended the <keyword id="6354312" type="UNKNOWN" weightage="20" keywordseo="IPL">IPL</keyword> title sponsorship deal with Chinese mobile phone company Vivo for the event's upcoming edition amid soaring Sino-India diplomatic tensions.</li><li>The BCCI sent out a one-line statement, without giving any details, to say that Vivo will not be associated with the IPL this year.</li><li>Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore, approximately Rs 440 crore per annum. </li></ul> The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobile phone company Vivo for the event's upcoming edition amid soaring Sino-India diplomatic tensions. The BCCI sent out a one-line statement, without giving any details, to say that Vivo will not be associated with the IPL this year. "The Board of Control for <keyword id="1521" type="CITY" weightage="20" keywordseo="Cricket">Cricket</keyword> in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> in 2020," the press release stated. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore, approximately Rs 440 crore per annum. The two parties are now working out a plan in which Vivo might come back for a fresh three-year period starting 2021 on revised terms. However, a top BCCI official offered a different view. "Here we are talking about diplomatic tensions and you expect that after November, when IPL ends and before the next IPL starts in April 2021, there would be no anti-China sentiment? Are we serious?" a veteran BCCI official told on conditions of anonymity. The anti-China sentiment in the country peaked after the violent face off between the Indian and Chinese troops in eastern Ladakh. India lost 20 soldiers in the clash, while China also acknowledged unspecified casualties. The stand-off at the Line of Actual Control (LAC) caused outrage across India with several calls for boycott of Chinese companies and products. The BCCI is now likely to float a tender for new IPL title sponsors as mandated by its constitution. The glitzy T20 league starts on September 19 in the UAE, forced out of India due to the rising COVID-19 cases. The new development is in stark contrast to what came out of Sunday's IPL's Governing Council meeting, where it was decided that Vivo, along with all other sponsors, will remain on board. This was after BCCI had announced in June that all sponsorship deals pertaining to IPL will be reviewed in the aftermath of the clash at the Galwan Valley. However, after Sunday's meeting, there was a huge backlash on social media about BCCI holding on to Vivo. Both parties then began thrashing out an amicable separation plan, at least for this season. However, the end of this deal could spell losses for the franchises as they get a substantial share from the sponsorship pool. Half of the annual Vivo sponsorship money is distributed equally among eight franchises which comes to Rs 27.5 crore. "As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore both BCCI and the franchises should be prepared to lose out on some money -- BCCI more but each franchise from Vivo's exit will potentially lose 15 crore," the official said. "This year will be difficult for everyone but the show must go on," the official said. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/rbi-governor-shaktikanta-das-leaves-repo-rate-unchanged-to-check-inflation/articleshow/77387591.cms">‘Watchful’ RBI leaves repo rate unchanged to keep inflation in check</a> <a href="https://www.businessinsider.in/tech/news/the-beirut-explosion-created-a-huge-mushroom-cloud-and-visible-blast-wave-but-nuclear-weapons-experts-say-it-wasnt-an-atomic-blast-heres-why-/articleshow/77362144.cms">The Beirut explosion created a huge mushroom cloud and visible blast wave, but nuclear weapons experts say it wasn't an atomic bomb. Here's why.</a> <a href="https://www.businessinsider.in/business/startups/news/microsoft-for-startups-lathika-pai-says-entrepreneurs-pitching-for-investments-need-to-have-this-one-question-answered-in-their-pitch-decks/articleshow/77352935.cms">Microsoft for Startups’ Lathika Pai says entrepreneurs pitching for investments need to have this one question answered in their pitch decks</a> <a href="https://www.businessinsider.in/careers/news/linkedin-tcs-disney-hotstar-zee-and-other-companies-hiring-right-now-in-india/slidelist/77352775.cms">LinkedIn, TCS, Disney+ Hotstar, Zee and other companies hiring right now in India</a>

BCCI, Vivo suspend IPL partnership for one year, may resume next year

Toons tell the top stories of 2019 ⁠— with a dash of sarcasm

India’s pathetic, slipshod batting, filled with childish mistakes, virtually handed the third Test to England on a platter at Southampton. Add to that largely ineffective bowling — especially from the exceptionally unfortunate <a href="http://www.gocricket.com/player/pankaj-singh/4001/4100">Pankaj Singh</a> — and shoddy fielding, and you have a recipe for disaster. Like it or not, England have their tail up now, and from being a series that India looked certain to win, this has become a very, very tough challenge for them indeed. 
 
The change needs to come from the top. I have never been more let down by <a href="http://www.gocricket.com/player/ms-dhoni/4001/4057">MS </a><a href="http://www.gocricket.com/player/ms-dhoni/4001/4057">Dhoni</a>’s captaincy than I was during the second innings at Southampton. As many of you probably know, I am a huge Dhoni fan, and I was truly disappointed at the way he persisted with three slips, even as England were snatching runs from all corners of the ground. It was as though he had just given up and wanted to go home. 
 
At the other end of the spectrum, his opposite number, <a href="http://www.gocricket.com/player/alastair-cook/3001/3056">Alastair Cook</a>, was regaining confidence both as batsman and as leader with every ball, every minute. I doubt whether <a href="http://www.gocricket.com/player/ravindra-jadeja/4001/32004">Ravindra Jadeja</a> will ever live down the dropped catch off Cook when the <keyword id="1411" type="POSITION" weightage="20" keywordseo="captain">captain</keyword> was on 15. 
 
Speaking of Jadeja, no matter what anyone says, he is not a wicket-taking bowler, but a defensive one. He may have landed a few victims in the IPL, but that’s more because batsmen got themselves out trying to slog him out of the park. That’s a different story from Test cricket, where his limitations are many, and severe. 
 
Thankfully, though, the mysterious affair of the omission of <a href="http://www.gocricket.com/player/ravichandran-ashwin/4001/26007">Ravichandran Ashwin</a> is about to be addressed. Why an off-break bowler has sat out three games against a team that has not one, not two, but five left-handed batsmen, I will never know. Get him out on the pitch and let him bowl into the bowlers’ footholds! 
 
So assuming Ashwin comes in, who does he replace? India certainly need a fifth bowler, particularly now that <a href="http://www.gocricket.com/player/ishant-sharma/4001/4094">Ishant Sharma</a> is out of the picture, because they seem to have mistakenly supposed that the four-bowler strategy that worked on the Lord’s green top will work everywhere else. Therefore, a regular batsman needs to go, and there are at least four options. The prime candidate for me would be <a href="http://www.gocricket.com/player/shikhar-dhawan/4001/28004">Shikhar Dhawan</a>, who has shown himself to be sadly lacking in both footwork and technique. 
 
The other letdowns, of course, are <a href="http://www.gocricket.com/player/rohit-sharma/4001/4095">Rohit Sharma</a>, <a href="http://www.gocricket.com/player/cheteshwar-pujara/4001/4106">Cheteswar Pujara</a>, and <a href="http://www.gocricket.com/player/virat-kohli/4001/25007">Virat Kohli</a>. Sharma in particular was a waste of time at Southampton, getting out to an ugly shot against the spinner, trying to hit over the top. We know how good India’s young batsmen can be, but, as has happened many times in the past, their fame seems to exceed their performance. 
 
One more area of concern for India is the entire Anderson affair. So intent were the Indians on stopping <a href="http://www.gocricket.com/player/james-anderson/3001/3040">James Anderson</a> from playing that their focus seems to have shifted from beating England, and all that they succeeded in doing was to prove how desperately they wanted him out of the way. Now that he has got away scot free, they need to contend with him all over again at Old Trafford. My advice to them would be to avoid trying to score against him, and simply see him off. 
 
England are unlikely to tamper with a winning team, unless <a href="http://www.gocricket.com/player/steven-finn/3001/3080">Steven Finn</a> comes in, and he’s a fine young bowler. They got lucky with quite a few umpiring decisions at Southampton, but a win is a win, and like it or not, as I said, England have turned a corner and look a different team now.

Boycott Exclusive: India Need To play Five Bowlers

<ul><li>Baba <keyword id="6369109" type="PERSON" weightage="20" keywordseo="ramdev">Ramdev</keyword>'s Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming <keyword id="6354831" type="UNKNOWN" weightage="20" keywordseo="indian-premier-league">Indian Premier League</keyword> (IPL), according to a company official. </li><li>The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it.</li><li>The move would help the Haridwar-based firm access a <keyword id="9731419" type="UNKNOWN" weightage="20" keywordseo="global-marketing-platform">global marketing platform</keyword>, as Patanjali is focusing on exports for its Ayurveda-based FMCG products.</li></ul>Baba Ramdev's Patanjali Ayurved is considering to bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it. The move would help the Haridwar-based firm access a global marketing platform, as Patanjali is focusing on exports for its Ayurveda-based FMCG products. Confirming the development, Patanjali spokesperson S K Tijarawala told : "We are considering this". "This is for Vocal For Local and making one Indian brand as global, this is the right platform. We are considering into that perspective," he said. However, Tijarawala also added that the company is yet to take a final call on the issue. "We have to take a final decision, whether we would take it or not," Tijarawala added. According to him, the <keyword id="81008" type="ORGANIZATION" weightage="20" keywordseo="Board-of-Control-for-Cricket-in-India">Board of Control for Cricket in India</keyword> (BCCI) is coming with the expression of interest on Monday and it has to submit its proposal by August 14. Last week, BCCI and Vivo decided to suspend their partnership for the 2020 IPL beginning on September 19, in the UAE, amid clamour to boycott Chinese products in the wake of the Sino-India border stand-off. The title sponsorship is a significant part of the IPL's commercial revenue, half of which is shared equally by the franchises. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum. The Haridwar-based Patanjali group has an estimated turnover of around Rs 10,500 crores. It had acquired debt-ridden Ruchi Soya in a corporate insolvency resolution process for around Rs 4,350 crore after competing with <keyword id="6367820" type="COMPANY" weightage="20" keywordseo="adani-group">Adani Group</keyword>. Patanjali Ayurved had reported a revenue of Rs 8,329 crore in FY 2018-19. However overall the group's turnover was much higher as Patanjali Ayurved consists of mainly its FMCG business and its Ayurvedic medicines. SEE ALSO: <a href="https://www.businessinsider.in/india/news/these-are-the-tabletop-airports-in-india-two-of-them-have-seen-major-plane-crashes-in-last-10-years/articleshow/77427972.cms">These are the tabletop airports in India – two of them have seen major plane crashes in last 10 years</a> <a href="https://www.businessinsider.in/business/startups/news/how-karan-bajaj-sold-his-less-than-18-month-old-startup-white-hat-jr-to-byjus/articleshow/77415329.cms">A WhatsApp message, six weeks of talks and a $300 million deal – how Karan Bajaj sold his less than 18-month old startup White Hat Jr to Byju’s</a> <a href="https://www.businessinsider.in/business/news/mukesh-ambani-is-now-the-worlds-fourth-richest-person-after-he-beat-louis-vuitton-owner-bernard-arnault/articleshow/77431776.cms">Mukesh Ambani is now the world’s fourth-richest person after he beat Louis Vuitton owner Bernard Arnault</a>

You Searched For "boycott ipl" and got 8 results

How India's loss at the T20 World Cup will affect Indian brands

Karuna Sharma

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?

Karuna Sharma

While people boycott Chinese products, IPL to retain Chinese sponsors: Omar Abdullah

PTI

PR Professionals advise their Chinese clients to maintain a low profile to cushion the blow

Karuna Sharma

BCCI, Vivo suspend IPL partnership for one year, may resume next year

PTI

Toons tell the top stories of 2019 ⁠— with a dash of sarcasm

Sriram Iyer

Boycott Exclusive: India Need To play Five Bowlers

Geoffrey Boycott

Patanjali says it is considering to bid for the title sponsorship of the upcoming Indian Premier League

PTI