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<ul><li>The platform uses over two decades of BookMyShow’s rich user understanding and data insights to focus on personalised content discovery with access to a finely curated selection of <keyword id="180362" type="COMPANY" weightage="20" keywordseo="world-cinema">world cinema</keyword>.</li><li>Warner Bros’ <keyword id="6631414" type="COMPANY" weightage="20" keywordseo="Wonder-Woman-1984">Wonder Woman 1984</keyword>, Tenet and Sony Pictures’ The Craft: Legacy to be available on <keyword id="10709129" type="UNKNOWN" weightage="20" keywordseo="BookMyShow-Stream">BookMyShow Stream</keyword> starting February 5th.</li></ul>BookMyShow is all set to usher in a whole new movie-watching experience. It has rolled out ‘BookMyShow Stream,’ a homegrown Transaction Video-on-Demand (TVOD) streaming platform. With over 600 movie titles and 72,000+ hours of content, BookMyShow Stream will feature a handpicked, specially curated library of some of the best, celebrated and award-winning films and content from around the world along with India that users can Rent or Buy and watch. With over 22,000 hours of content being Exclusive to the platform at launch, BookMyShow Stream will feature multiple marquee Premieres every Friday. BookMyShow Stream is a highly data-rich offering that focusses on relevant and targeted content for consumers across specific film categories such as Premieres, Exclusives, World Cinema, Missed in Theatres, Festival Favourites and dedicated Bundles and has been built on the back of over 21 years of rich consumer understanding and data insights on user behaviour and preferences garnered on the platform. Starting today, BookMyShow Stream will be home to <keyword id="127480" type="PERSON" weightage="20" keywordseo="Christopher-Nolan">Christopher Nolan</keyword>’s Tenet, Gal Gadot starrer Wonder Woman 1984 and Horror fantasy The Craft: Legacy, giving Indian cinephiles an opportunity to catch these blockbusters that they missed in theatres. Besides these, films like Alone, Yes God Yes, The Peanut Butter Falcon, The Guilty, Les Miserables, Unhinged and acclaimed Russian Sci-fi thriller Coma, from premium Independent studios will premiere exclusively on BookMyShow Stream. BookMyShow Stream will feature marquee Hollywood content through partnerships with leading Global production giants including Sony Pictures, Warner Brothers and Universal Pictures amongst others. The platform will also bring compelling films from the library of major Indian production houses such as Viacom18, Shemaroo and Rajshri Productions as also Regional content providers like Divo and Sillymonks, amongst several others. BookMyShow Stream will be one of the first Indian streaming platforms to host acquired content from Independent Film distributors like PictureWorks, Superfine Films, Impact Films, Kahwa Entertainment and VR films. Bringing the magic of world cinema to Indian audiences, the movie streaming platform aims to be the go-to destination for some of the best and most popular World Cinema spanning countries such as Spain, France, Denmark, Sweden, Norway, Germany, Slovakia and Netherlands. The content available on BookMyShow Stream is amongst the most celebrated films across key International Film Festivals including award-winning showcases at the Cannes Film Festival, Venice Film Festival, Berlin International Film Festival and Sundance Film Festival, to name a few. Commenting on the launch of BookMyShow Stream, Ashish Saksena, COO - Cinemas, BookMyShow said, “With ‘BookMyShow Stream’ – the largest Made-in-India Transaction Video-On-Demand platform yet, we are moving a step forward towards nurturing India’s movie consumption habit by providing users the best of global cinema right to their personal screens. ‘BookMyShow Stream’ is an innovation that is a result of over two decades of deep consumer understanding and robust data insights on user behaviour and preferences. It will give entertainment lovers access to highly curated cinema offerings from around the world, thanks to some long-term, marquee and exclusive partnerships with global &amp; Indian content powerhouses. ‘BookMyShow Stream’ is a natural extension of our cinemas business and respects the existing theatrical windows for content. It empowers users to pay only for the content that they watch - a prevalent trend in other global cinema markets, as yet untapped at scale in India. ‘BookMyShow Stream’ aims to inculcate global consumption trends by providing a highly curated avenue for handpicked cinema from across the world. With flexible purchase options and a seamless user interface, this new offering furthers BookMyShow’s journey from being a gateway to an evolved curator of tent pole content experiences." BookMyShow Stream will offer users the option to rent a movie for a finite duration or buy it for unlimited access with prices that suit all pockets. The streaming platform will offer an extremely personalised and seamless experience based on a user’s preferences, transaction and behaviour on BookMyShow, thus enhancing the discovery and streaming process significantly. Developed in-house and compatible with multiple devices, BookMyShow Stream enables an extremely personalized experience for content discovery including a seamless streaming flow and checkout experience across all formats of viewing. BookMyShow Stream will be available for viewing on BookMyShow’s mobile app and website as also Apple TV, Android TV, Firestick, Chromecast and desktop browsers. BookMyShow Stream will allow users to experience features such as downloads, offline viewing and casting.

You can now watch movies on BookMyShow Stream

<ul><li><keyword id="54620" type="COMPANY" weightage="20" keywordseo="shemaroo">Shemaroo</keyword>, which began India’s first video rental business in 1979, has now launched its own transactional video on demand (TVOD) platform called <keyword id="7390865" type="UNKNOWN" weightage="20" keywordseo="ShemarooMe">ShemarooMe</keyword> <keyword id="25892" type="ORGANIZATION" weightage="20" keywordseo="box-office">Box Office</keyword>. </li><li>This feature acts as a virtual box office or theatre where films can first release and the audience can watch it after buying a ticket for it. </li><li>Gada believes this is just a chance for movies to get their box office collections before eventually going on to be available through platforms like TV or <keyword id="1245953" type="ORGANIZATION" weightage="20" keywordseo="OTT">OTT</keyword>.</li></ul><keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, Amazon Prime, Disney+ Hotstar have all deemed India as the next big market for them, but most Indian masses might not be able to afford their subscription plans. These platforms then went for India-first cheap plans starting at ₹129, as well as mobile-only plans to woo the mass audience. But India’s oldest video rental platform, the 57-year old Shemaroo, has steered clear of competing with Reed Hastings or Jeff Bezos. Instead, it has taken a leaf out of the YouTube playbook. ShemarooMe Box Office, a transactional video-on-demand (TVOD) platform — simply put, an app where you can watch a newly-released movie on your mobile or TV at home and pay just for that— was launched in July 2020. This is a feature YouTube has had for a while but only for old movies, not for new releases. “What we are doing is the first transaction window for the film. Our idea is to help the monetization effort of the producers as well,” Hiren Gada, CEO, Shemaroo told Business Insider. <div type="image" title="Mr. Hiren Gada, CEO - Shemaroo Ent" msid="78509064" hostid="261" caption="&amp;lt;p&amp;gt;Mr. Hiren Gada, CEO - Shemaroo Ent&amp;lt;/p&amp;gt;"></div> “The whole idea has a platform approach. Consumers can buy tickets from BookMyShow for ₹100 and watch a newly released film,” he added. Shemaroo has already released smaller films like Sharman Joshi’s Graham Staines, Ek Ankahi Sachai: The Least of These, the horror flick X Zone, The Hidden Strike, among others. This may bring a ray of hope for movie producers as they get an additional platform. Unlike Netflix, Shemaroo’s idea was born out of necessity after theatres have remained shut for over six months. The product was developed in 10 weeks, Gada shared. As people could stay away from theatres for a long time, no more ₹300 crore blockbusters are breaking the box office, and instead, films are making their way onto OTT platforms. Not only that, it will also break the iron grip of monopolistic distributors who have decided the fate of many movies with arbitrary decisions on the number of screens they would get. Even the reported revenue from every theatre has <a href="https://www.hindustantimes.com/bollywood/are-box-office-figures-an-enticement-for-the-audiences-or-mere-propaganda/story-b3Qn2T5Wz093VRITwRURBL.html">been less than transparent for years.</a> While Gada believes that people will definitely go back to theatres as it's more of a recreational activity, he added that with an option like ShemarooMe Box Office, a lot of the much dreaded ‘scheduling challenges’ can be solved. Gada explains that their latest product will also offer regional movies to get a bigger audience. “There are so many films that die because another A-lister’s movie is releasing, these films have a very short window to rake in as many collections as they can. With the ShemarooMe Box Office, they can get a second chance. So, even once the theatrical journey is done, the film can still reach a wider audience,” he said. Gada believes that even as theatres reopen, this won’t reduce the dependence on an opening weekend collection; instead, it will help producers to extend their collections beyond show timings and limited capacities of theatres. “There is a large consumer base which looks out for the latest <keyword id="18940" type="EVENT" weightage="20" keywordseo="movie-release">movie release</keyword> and was missing the theatre experience. For producers too, theatre is the starting point of the film’s journey and box office defines the film’s success. So we put both their needs together,” said Hiren Gada, CEO, Shemaroo. Through the app, filmmakers will now also know how many people paid to watch a new release. The company is in talks with producers, and Gada hopes they will lap up the idea. SEE ALSO: <a href="https://www.businessinsider.in/business/corporates/news/tcs-infosys-wipro-and-hcl-tech-expected-to-announce-more-deals-more-money-and-more-savings-in-second-quarter/articleshow/78507656.cms">TCS, Infosys, Wipro and HCL Tech expected to announce more deals in the second quarter</a> <a href="https://www.businessinsider.in/business/startups/news/cultfit-is-finally-reopening-its-doors-after-six-months-but-online-classes-will-continue/articleshow/78493796.cms">Cultfit is finally reopening its doors after six months – but online classes will continue</a>

India’s oldest video rental company is not competing with Netflix — instead it has one-upped YouTube with new releases on demand

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You can now watch movies on BookMyShow Stream

BI India Partner

India’s oldest video rental company is not competing with Netflix — instead it has one-upped YouTube with new releases on demand

Sanchita Dash

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