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BookMyShow's meme-based campaign helps the platform drive a traffic surge of 76% of pre-Covid levels
The 6-month long campaign #CinemaIsBack encouraged audiences to relive the magic of the big screen …
Here's how BookMyShow dressed doctors as Santas to spread some Christmas cheer
Doctors surprise their patients by dressing up as Santas
Why BookMyShow is hopeful for a healthy revival in 2022
With the kind of reception recently released movies have received, BookMyShow is hopeful 2022 will …
Meet the platform that helps brands like PharmEasy, BookMyShow and Domino’s retain its customers
In the past few years, brands have gradually recognized the importance of user retention and have b…
NiyoX collaborates with singer Benny Dayal to create a Millennial Money Anthem
The #BennyBanksOnNiyoX campaign through the music video with Benny Dayal has been facilitated in pa…
KFC aims to push the boundaries of traditional QSR space with its latest VR-led campaign
KFC has launched a Virtual Reality-led campaign to connect with its consumers and offer them more t…
451 million voters! First four phases of Lok Sabha elections witness 66.95% voter turnout so far
Lok Sabha elections 2024 have seen a voter turnout at polling stations of about 66.95 per cent so f…
ANI
ICC CWC 2023: Fans queue up for tickets to India-Pakistan clash
With only a limited number of tickets being sold offline closer to the match day, the fans are comi…
ANI
SRK's 'Jawan' gets off the mark in style; trade experts predict Rs 100 crore plus on day 1
Shah Rukh Khan's "Jawan" got off to an exuberant start on Thursday morning with audiences streaming…
Watch out for Prajakta Koli, the social media queen at the Global Trends Festival 2020
With over 5.5 million subscribers on Youtube and 2.6 million Instagram followers, this internet sen…
Join us on Twitter to find out how the influencer marketing industry is adjusting in times of COVID-19
Advertising and Media Insider is organising a live Twitter Panel Discussion on April 6 at 4:30 pm.
Bigg Boss Season 13 records its highest viewership ever, indicating Indians still haven't gotten enough of the show
The report reveals that Indians watched Bigg Boss more than Indian Idol, Kundali Bhagya, Kaun Baneg…
Avengers Endgame is set to smash Baahubali’s opening day records
This means that the Marvel Comics Universe movie is filling more seats than Baahubali - The Conc…
Robert Lewandowski, named Europe’s Footballer of the Year 2019-20, will speak at the Business Insider Global Trends Festival
Robert Lewandowski – footballer, investor and UNICEF Goodwill Ambassador has joined the speakers of…
Why WhatsApp marketing could be the next big thing for digital marketers
The launch of WhatsApp ads might soon change the game, we find out how.
From PepsiCo to PwC – companies announce a four-day weekend to help beat WFH stress
It’s been over six months since Indian professionals have stopped going to work, and work from home…
Backed by the biggies, DishCo enters market to compete with Zomato, Foodpanda
The latest entrant to this booming hospitality industry is a mobile-only food marketplace called Di…
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors