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<ul><li>On the basis of strong advance bookings, Elara Capital expects a strong opening with earnings of ₹20-22 crore over the weekend.</li><li>The science-fiction movie has been made at a massive budget of ₹410 crore.</li><li>Over the last few months, multiplexes like PVR and Inox have lost 30-35% of their advertisement business after the dismal performance of the latest Bollywood movies.</li></ul>With two days to go for its release, the mega budget movie <keyword id="7397576" type="General" weightage="20" keywordseo="Brahmstra" source="Orion">Brahmāstra</keyword> is off to a flying start, say business analysts. PVR has said that over one lakh tickets have been pre-booked for the coming weekend. “Finally, some relief for the industry. received #Brahmāstra *day-wise data* (advance booking) of a leading multiplex chain. Observations say that tickets sold are at 11,558 which is a very positive start, since advance opened at select locations only,” <a href="https://twitter.com/taran_adarsh/status/1565973786368675841?t=OJ1okV-x7JlFgPVi5qq65g&amp;s=19">tweeted business analyst </a>Taran Adarsh. On the basis of strong advance bookings, Elara Capital expects a strong opening with earnings of ₹20-22 crore over the weekend. “The lifetime box office (collection) for the film is estimated to be in a wide range of ₹130-200 crore, basis the strong advances,” says a media note by the brokerage firm. However, the science fiction movie as it’s being called, has been made over a massive budget of ₹410 crore and even if the upper end is breached it will earn only half of what was spent on its making. The movie is bankrolled by Karan Johar owned Dharma Productions along with Starlight Pictures, Prime Focus and Star Studios. The movie stars Ranbir Kapoor and Alia Bhatt and is the first of the franchise of three movies. “Brahmastra is the first sci-fi based Hindi franchise, and augurs well, as audiences want to watch large scale content in cinemas with visual effects. The film has seen strong acceptance/advances in the premium format screens (Imax, 3D etc), given the nature of content,” said Karan Taurani of Elara Capital. Word-of-mouth publicity But even for the movie to earn ₹200 crore, it would need a lot of good reviews that would bring the audience to the theatres. “We believe a positive word of mouth and audience acceptance can help the film breach the upper end. It will be tough to provide any concrete estimates unless we get to know reviews, as most recent estimates have been revised downwards post reviews. Hope it’s the other way round (positive side) for Brahmāstra as it’s a very large franchise movie and Hindi Box Office desperately needs a hit movie,” says Taurani. However, if the movie turns out to be a hit, it could rake in the moolah for theatre owners who have been hurt by the dismal performance of the much-hyped recent film releases – <keyword id="4632769" type="General" weightage="20" keywordseo="Liger" source="Orion">Liger</keyword> and <keyword id="14924108" type="General" weightage="20" keywordseo="Lal-Singh-Chaddha-" source="Orion">Lal Singh Chaddha.</keyword> “A film like Brahmāstra can provide support (to) ticket prices and spend-per-head growth too, as the film is available in multiple premium formats – average ticket price and spend per head have been 15-25% higher than pre-Covid levels until last quarter for multiplex chains,” said Taurani. The movie will be released in 3D, IMAX 3D and 4DX 3D formats across theatres, this Friday. Moreover, since it’s dubbed in multiple languages, it can bring in 15-20% of the business from regional markets too. Over the last few months, multiplexes like PVR and Inox have lost 30-35% of their advertisement business after the dismal performance of the latest movies. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/retailtech-startup-daalchini-raises-4-million/articleshow/94045971.cms">Retail-tech startup Daalchini raises $4 million in a round led by Unicorn India Ventures</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/axis-bank-paynearby-partner-to-take-banking-to-rural-and-remote-areas/articleshow/94050937.cms">Axis Bank, PayNearby partner to take banking to rural and remote areas</a>

Brahmāstra hits the advance booking bulls eye but needs word of mouth publicity

Multiplex chain INOX Leisure has come with an innovative solution to woo its audience

<ul><li><keyword id="10244637" type="UNKNOWN" weightage="20" keywordseo="multiplex-chain-inox-leisure">Multiplex chain INOX Leisure</keyword> now allows you to book an entire theatre for private screenings and all kinds of parties. </li><li>INOX Cinemas' <keyword id="749098" type="PERSON" weightage="20" keywordseo="Saurabh-Varma">Saurabh Varma</keyword> speaks to us about the logistics, marketing plan and the future of Cinema. </li></ul>After being shut for over six months and bearing the brunt of coronavirus, cinema halls across the country opened up on October 15. As different markets slowly opened up, the <keyword id="1938159" type="PERSON" weightage="20" keywordseo="cinema-industry">cinema industry</keyword> facilitated a safe environment for their consumers as per government mandates. However, the audience is still wary about going to cinema halls and multiplexes in India are going out of their way to woo consumers back. They are tweaking their marketing strategies to reach to their consumers at different touch points in their ticketing journey and coming up with new ideas to use their premises. Multiplex chain <keyword id="105311" type="DOMAIN" weightage="20" keywordseo="INOX-Leisure">INOX Leisure</keyword> has come with an innovative solution to this problem. It has opened up its cinema halls for private screenings. It allows guests to reserve an entire INOX auditorium for a private show, entirely for their family members and friends. The guests get to choose the content of their choice, either from the current playlist, or an old blockbuster. The movies are available in Hindi, English, Tamil, Telugu, Marathi, Bengali, Kannada and Gujarati. “We are planning to organise a lot of live events, invest in alternative content. You can have your birthday parties, anniversary celebrations, organise a planned marriage proposal, they can use the auditorium for any memorable occasion. You can do an office workshop and even organise a wedding. In fact, we also wanted to do an opera in one of our cinemas. So, sky is the limit,” said Saurabh Varma, Chief Marketing Officer, INOX. Sharing the idea behind these private screenings, Varma added, “With this, we want to make INOX a venue for entertainment that allows you to do a large amount of things that build memories and you cherish it forever. The pricing of these auditoriums are extremely affordable -- as less as Rs 2,999.” INOX has also tied-up with brand partners like Olympix, sporting channels to screen events in the auditorium. Apart from that, the multiplex is also going to organise video gaming competitions and planning to organise stand-up comedy shows within its premises. INOX is currently spread across 68 cities in India and is opening rapidly. Word of mouth has already started working its magic and INOX has seen a good response coming in from the audience. Verma said, “Thanks to Durga Puja, a lot of families approached us in Bengal. Thanks to various supporters of INOX who have spread the word. We have also tied up with local event organisers to reach out to more consumers.” Moreover, INOX has also tied up with social media influencers and is using social media actively to reach out to a wider audience and win their trust. For the first three months of the current financial year, INOX reported a loss of ₹73.64 crore, while revenues fell by almost 100%. However, Varma is confident that the audience will come back for private screenings and cinema will be back to normal by March-April. Voicing his optimism, Varma said, “Cinemas have been providing a mental escape to millions since decades, and would continue to do so in the post-pandemic world. We believe that a large segment of our audiences would feel more comfortable enjoying a movie, with just their family members and friends, or even by themselves. Cinema in India is here to stay. We can see that because of the kind of content that is made available in our country. Every movie is at least made in 5 languages. People are also more accepting of change now. They watch a Tamil movie in Bengal. By March or April, you will see amazing people coming to cinema to catch these movies. So I think the business is only going to grow and that’s our hope and vision we are working towards. We are confident that it will happen. Cinema will also complement OTT in a big way. Films which work in cinema and are watched again and again on other platforms.” “Corona may come and go, cinema is here to stay,” Varma signs off. To know more about INOX’s marketing plan and private screenings, watch the interview here: <div type="Video" msid="79123956" hostid="261" title="Multiplex chain INOX Leisure has come with an innovative solution to woo its audience" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=79123956"></div>

How INOX is using its cinema halls cleverly to bounce back to normalcy

<ul><li>US analysts expect <keyword id="52473" type="General" weightage="20" keywordseo="barbie" source="Orion">Barbie</keyword> to gross at least $100 million in the opening weekend in the United States alone, while Warner Bros’s estimate is more conservative at $75 million. </li><li><keyword id="320440" type="General" weightage="20" keywordseo="oppenheimer" source="Orion">Oppenheimer</keyword> has already seen bookings of more than 90,000 tickets across four major chains, namely PVR, IMAX, INOX, and Cinepolis. </li><li>Meanwhile leading multiplex chain PVR Inox hopes to cash in on the craze and has recently launched food combos priced from ₹99. </li></ul>The year 2023 might see Hollywood wake up finally from the prolonged lull it has found itself in since the COVID-19 pandemic. Big movie directors are cuing up with mega budget releases finally for the big screen and <keyword id="127480" type="General" weightage="20" keywordseo="christopher-nolan" source="Orion">Christopher Nolan</keyword> and Greta Gerwig will be the ones to set the ball rolling. Nolan's Oppenheimer and Gerwig's Barbie will clash this weekend at the box office and the hype around the weeknd is unprecedented on social media with <keyword id="18028647" type="General" weightage="20" keywordseo="barbenheimer" source="Orion">Barbenheimer</keyword> a proper trend. This is not all that Hollywood has in store. In the pipeline are releases by directors like Ridley Scott (Napoleon), Denis Villeneuve (Dune 2) and Martin Scorsese (Killers of the Flower Moon). All are multiple award winning, mega successful directors with strong fanbases. While Barbie is about the existentialist crisis of Mattel’s famous fashion doll, and her adventures in the world of humans, Oppenheimer is the dark and harrowing life of a man who made a bomb that would change the course of human history. While the movie names have been melded to coin the term <a href="https://en.wikipedia.org/wiki/Barbenheimer">Barbenheimer</a>, an organic effort by fans of both the franchisees, the question on every cinephile's mind is which one should one watch first? The other question on people’s minds is which movie will win when it comes to box office collections. <cmsannotation type="cmsannotation" annotationid="Box office estimates" comment="subhead" text="Box office estimates">Box office estimates</cmsannotation> Early estimates say that Greta Gerwig’s movie is likely to beat Oppenheimer in the opening weekend fight. US analysts expect the Ryan Gosling, <keyword id="1489723" type="General" weightage="20" keywordseo="margot-robbie" source="Orion">Margot Robbie</keyword> movie to gross at least $100 million in the opening weekend in the United States alone, while Warner Bros’s estimate is more conservative at $75 million. Globally, the Nolan film might show higher collections. Currently the record for the highest opening in the US by a female director is held by Patty Jenkins who helmed Wonder Woman which made $103 million. Oppenheimer, on the other hand, is expected to open to $50 million this weekend in the US but it's global collections might outshine the Barbie dazzle. <cmsannotation type="cmsannotation" annotationid="Strong advance bookings" comment="subhead" text="Strong advance bookings">Strong advance bookings</cmsannotation> Oppenheimer, available for advance booking since nearly two weeks, has received an impressive response from the audiences. The movie, starring Cillian Murphy on the protagonist's role, has already seen bookings of more than 90,000 tickets across four major chains, namely PVR, IMAX, INOX, and Cinepolis. With such a strong pre-booking demand, the film is expected to achieve a significant first-day box office collection in India. Also, Barbie, which has opened bookings very recently, has sold 16,000 tickets in multiplex chains on the opening day itself. A quick check for a Saturday evening show reveals that both Barbie and Oppenheimer shows are almost full at the PVR theatres in Mumbai with the latter's tickets priced above ₹2,000 for recliner seats and selective Imax screen shows. <cmsannotation type="cmsannotation" annotationid="Cheaper popcorn is good news" comment="subhead" text="Cheaper popcorn is good news">Cheaper popcorn is good news</cmsannotation> Meanwhile leading multiplex chain PVR hopes to cash in on the craze and has recently launched food combos priced from ₹99, which can be availed on weekdays (Monday to Thursday) between 9 am and 6 pm. On weekends, customers can enjoy unlimited refills of popcorn and Pepsi, enhancing their movie experience, as per the company's announcement. The drop in prices is due to a GST reduction on food and beverage across cinema halls from 18% to 5% recently. <cmsannotation type="cmsannotation" annotationid="Barbie, and not only Openhimer, may be unsuitable for kids" comment="subhead" text="Barbie, and not only Openhimer, may be unsuitable for kids">Barbie, and not only Openhimer, may be unsuitable for kids</cmsannotation> While Oppenheimer is not for kids as it tackles violence and bombs, Barbie also has a PG-13 rating which means some material may be inappropriate for the preteens. Oppenheimer is R rated in the US, since it contains harsh language, and nudity. In India, the film has been granted an 'A' certificate by the Central Board of Film Certification (CBFC), indicating that it is suitable for viewers aged 18 years and above only. Many moviegoers have purchased tickets for both the movies on the same day. While we have to wait to know which movie trumps the other when it comes to box office collections, one thing is for sure. The overall collections are going to be huge as Hollywood starts its redemption arc this weekend.

Barbenheimer rakes in the advance booking moolah as Hollywood suits up for the clash of big directors in 2023

<ul><li>INOX recently launched Megaplex, an 11-screen threatre in Mumbai to elevate the movie-going experience.</li><li>The multiplex plans to launch Megaplexes in more cities, starting with Lucknow in an attempt to bring people out of their homes to watch movies in theatres instead of at home.</li><li> Alok Tandon, CEO, <keyword id="105311" type="COMPANY" weightage="20" keywordseo="INOX-Leisure">INOX Leisure</keyword> walks us through INOX’s performance and why it is strengthening its experiential offerings.</li></ul>Multiplex chain INOX Leisure recently launched Megaplex, an 11-screen theatre in Mumbai’s Inorbit Mall, Malad, with an aim of transforming movie-watching into a more experiential experience and to further increase its engagement with its audiences. With 1,600 seats, INOX is said to have invested between Rs 50-60 crore. It will offer 6 different movie viewing formats, IMAX, ScreenX, MX4D, Onyx LED, Kiddles and INSIGNIA. In a recent conversation with Alok Tandon, CEO, INOX Leisure, we tried to understand the reasons behind the organization’s increased focus on experiential, and also what the future of INOX would look like, and what role marketing will play in it. Edited excerpts: Q) Why was this a good time to launch Megaplex? While the criticality of the role of ‘content’ in the cinema exhibition industry is massive, we were determined to play our part and offer an even more engaging experience to our guests. We were therefore, determined to up our experience game by creating massive experience-led entertainment destinations. Grand and chic INOX multiplexes took shape in Bangalore, Kolkata, Jaipur, Hyderabad and many other cities, but what really set the tone for the new decade was the recent launch of INOX Megaplex at Mumbai. Apart from being an architectural masterpiece in the cinema space, Megaplex also comes with innovative F&amp;B concepts and an elaborate gourmet selection. Q) Why did you choose to launch Megaplex in Mumbai? What other cities are you planning to expand to? The entire country looks up to Mumbai as the heart of Indian cinema, and putting up a destination like this in Mumbai was a matter of huge pride for us. Our next Megaplex is coming soon in Lucknow in the Phoenix Market City. We have strategically decided to make massive experience-driven entertainment destinations as a part of our growth strategy, and you would see more Megaplexes rolling out over the years. Q) What are your expansion plans for INOX in terms of number of screen? What is your vision for INOX? We currently stand at 617 screens across 68 cities in 147 multiplexes. We have a robust pipeline of over 900 screens that are going to come up across the country. As the passion for the giant screen experience is evenly spread across the country, so are our expansion plans. You will see INOX coming up in the highly urban locales to non-metros, to Tier II and Tier III centers as well. Q) A lot of youngsters are choosing to watch content on OTT now. How are you enticing this group of audience? The preference for watching content on OTT platforms is on the rise but it has not impacted the footfalls in cinemas so far. If the footfall figures are anything to go by, I believe OTT and cinemas are going to co-exist, with the quantum of content consumption increasing with increasing availability. We will continue to entice film patrons with the various formats we offer and by driving our experience strategy rigorously through luxury, service and technology aspects. We want to ‘de-couch’ Indian cinema lovers with supreme standards of cinema viewing experience, and we have done it with a lot of success. We have also innovated a lot on our F&amp;B services. On the marketing front, we have adopted a lot of experiential marketing initiatives to develop a stronger bond with our guests. Whether we are promoting a movie, or hosting a special screening, we have added a lot of fervor to our events. We have also successfully ventured into screening of concert films like BTS, Westlife and Metallica. We have also done reasonably well with Live screening of sporting events and brand alliances with various sporting leagues including the NBA, IPL and the PBL. We were one of the three multiplex operators in the world that got the screening rights of the ICC Cricket World Cup 2019. Q) How are you making the entire experience more seamless, in terms of tickets bookings, cancellations etc? A lot of effort has gone into making the ticketing and food ordering experience seamless and digitally-enabled. The aspiration was to remain available at the guests’ fingertips the moment they make the decision of going for a movie. Our redesigned app is intuitive and simple to navigate, much like our website. You can avail food combos at offer prices while making an online booking. In case you are visiting the multiplex without a booking, you will be greeted with interactive touch screens, which allow you to book tickets, order food and make the payment, all at one go. Even our box offices are enabled with touch screens, making the transaction faster and transparent, with a personal touch. The endeavor is to ensure that the guests do not have to stand in queues while entering or while ordering the food. Q) Tell us a bit about INOX's performance in this financial year? Did the general industry slowdown lead to lesser footfall? FY20 has been great so far. H1 saw us reporting the best growth in the industry, on footfalls, at 24%, on revenue at 30%, EBITDA at 48% and on PAT at 89%, all on a year-on-year basis. Our occupancy too grew by 319 base points in the same period. We have added 46 screens and 9 properties so far. The need and urge for entertainment, and that too cinematic entertainment has stood the test of time for decades in our country, and is unparalleled. Regardless of the state of the economy, going to the cinema is a family celebration or social event, and we Indians never compromise on celebrating, and that is what inspires us to welcome them at our properties and serve them better.

How INOX is de-couching Indian cinephiles by making the cinema-going experience grander

Just 4 months into launch, <keyword id="6357120" type="UNKNOWN" weightage="20" keywordseo="PayTM">Paytm</keyword> is already booking 1 lakh movie tickets a day. The mobile payments and commerce company aims to book 10 million tickets per month by the end of the current financial year. 
 As things stand, you can book a show at any of the 2250 screens across PVR, Cinepolis, <keyword id="6407732" type="ORGANIZATION" weightage="20" keywordseo="INOX">Inox</keyword>, <keyword id="6381862" type="PERSON" weightage="20" keywordseo="wave">Wave</keyword>, <keyword id="166279" type="CITY" weightage="20" keywordseo="Miraj">Miraj</keyword>, MovieTime and Gold Cinemas, apart from other chains and single-screen theatres using Paytm. This number will shoot up to 3000 screens in the coming months. 
 
“Paytm will also bring offline single screens on its platform over a period of time. This will take the reach of Paytm deeper and further in this space, and also aid the theater owners in filling up seats”, Renu Satti, Vice President – Paytm said in an official statement. 
 The company’s chief rival <keyword id="600792" type="UNKNOWN" weightage="20" keywordseo="BookMyShow">Bookmyshow</keyword> has so far dominated the online movie ticketing space. The BigTree Entertainment-owned firm is looking to sell 150 million tickets this year, a straight 50% hike from last year’s figure. 
 
At the end, the battle would come down to who owns the most comprehensive portfolio of theatres from the 550 multiplexes and 2,500 single screen properties across India. 
 
Till then… 
 
 
(The movie’s not over yet!)

Paytm Movies a blockbuster hit, booking solid 1 lakh movie tickets a day

With crackers and confetti, dancing and drumbeats, and whistles galore, Shah Rukh Khan's "<keyword id="6363925" type="General" weightage="100" keywordseo="jawan" source="Orion">Jawan</keyword>" got off to an exuberant start on Thursday morning with audiences streaming into theatres across the country - all the way from Srinagar to Chennai. The pan-India thriller in Hindi, Tamil and Telugu is directed by South filmmaker Atlee and if scenes inside and outside theatres in cities such as Jaipur, Jammu, Mumbai and Kolkata are any indication, Shah Rukh's second film after "Pathaan" may have hit an early winning streak. Ahead of the film's release, #BoycottJawan trended on social media for a while with some users calling for the film's boycott because it is distributed by Red Giant Movies in Tamil Nadu. The company is owned by Tamil Nadu minister Udhayanidhi Stalin, who has courted massive controversy for his comments against Sanatan Dharma. <keyword id="6359862" type="General" weightage="80" keywordseo="srk" source="Orion">SRK</keyword>'s fans on X hit out at the actor's detractors, saying the film will beat their negative campaign to become a blockbuster. The controversy, however, didn't appear to gather much momentum. Theatres in several cities went ahead with their plans for early morning shows to maximise on the excitement and Janmashtami, a holiday in many parts of the country. In Kolkata, for instance, the first show was at 5 am. And in Jaipur at 6 am. Outside south Kolkata's Asoka theatre, fans raised slogans in support of Shah Rukh and decorated the film's giant poster with garlands. They also struck SRK's famous open arm pose for the cameras. Some fans even brought posters of the actor and arranged marigold petals to form their message, "Love SRK". One fan performed a 'puja' at the theatre, putting a 'tilak' on the star's face on the poster. "This movie will perform even better than 'Pathaan'," said one fan. "I didn't sleep last night," added another. In Jaipur, some eager viewers turned up at a theatre in white T-shirts with the poster of "Jawan" printed on them. They played the song "Zinda Banda" on their speakers and danced to their hearts content. "It is a 'paisa vasool' movie. It is a total entertainer and has everything we want from a SRK movie -- drama, emotions and action." Another fan, Musharaf, said audiences will not feel that they have "wasted" their time on the film. In Srinagar, too, some eager morning viewers, dressed in "Jawan" T-shirts, spoke of their excitement. In Noida's Waves theatre, the audience erupted in whistles and cheers every time Shah Rukh made an appearance. The many pan-India scenes were a throwback to a pre-OTT era and evidence that mainstream cinema is alive and thriving with a string of successes, including "Pathaan" and "Gadar 2" and now perhaps "Jawan". In Mumbai, fans queued up in large numbers at the Gaiety Galaxy in Bandra and were seen frantically dancing to drum beats inside a theatre, recalling celebrations seen during festive season. Fans were also seen forming a human pyramid outside a theatre at a 6 am show. There were similar scenes inside a cinema hall in Chennai where fans broke into whistles as the film unspooled in front of them. At Bengaluru's Urvashi Cinema, a huge gathering was seen for the first show of the film. A young woman, who came to watch with her friend, told PTI, "We are very excited. We came here to dance on the movie. I'm a very big Shah Rukh Khan fan, I love him." And in Hyderabad, hundreds of SRK fans gathered at the Devi Theatre, placed large cutouts of the superstar, threw confetti and danced their hearts out before the first show early on Thursday. Many donned SRK's looks from the movie. At Liberty cinema in Delhi's Karol Bagh, some clicked selfies against the film's with its poster. The scene at the single theatre was akin to that of Holi celebrations with many fans donning white and playing with colours as they danced to the film's track outside the theatre. There were also many videos posted on X showing fans dancing near the giant screen when the song "Zinda Banda" came on. "Jawan" is described by makers as a high-octane thriller outlining "the emotional journey of a man who is set to rectify the wrongs in the society". It also stars <keyword id="6354625" type="General" weightage="20" keywordseo="vijay-sethupathi" source="Orion">Vijay Sethupathi</keyword> and <keyword id="16829" type="General" weightage="50" keywordseo="nayanthara" source="Orion">Nayanthara</keyword>. Trade predictions Trade experts are betting big on "Jawan" as they believe the movie will outperform "Pathaan", which had the reported earnings of Rs 1,050 crore. They pegged the opening day figure to be somewhere around Rs 65-70 crore. The film already got a thumbs up from fans as over 7.5 lakh tickets were booked in advance on online ticket booking platform BookMyShow by Tuesday evening. The movie is headed to beat the opening-day figure of Rs 57 crore notched up by 'Pathaan' and touch Rs 70 crore, according to the trade media. Across languages, 'Jawan' is likely to cross Rs 104 crore with Rs 20 crore from the Tamil markets and another Rs 14 crore from the Telugu-speaking universe. It will be interesting to see how much the film collects from the global Tamil audience, which has powered the huge success of Rajanikanth's 'Jailer'. The optimism of the trade media is hinged on the unprecedented advance bookings for 'Jawan'. According to BoxOfficeIndia.com, the figure for these bookings adds up to Rs 55 crore for the weekend, slightly more than what 'Pathaan' made, namely, Rs 54 crore. SRK, therefore, now holds the record of attracting two Rs 25 crore-plus advance bookings in one year. The three major multiplex chains in the country -- PVR, Inox and Cinepolis -- had reported they sold 2.35 million advance tickets within the first three days of the bookings being opened. (With text inputs from PTI and IANS)

SRK's 'Jawan' gets off the mark in style; trade experts predict Rs 100 crore plus on day 1

<ul><li>Despite releasing mid-week on a non-holiday, <keyword id="12756474" type="General" weightage="100" keywordseo="pathaan" source="Orion">Pathaan</keyword> grossed ₹106 crore in worldwide box office collections on its first day. </li><li>Pathaan is the best opening that an SRK movie has ever seen, says YRF. </li><li>YRF added new shows at midnight to meet the unprecedented demand, said trade analyst Taran Adarsh. </li><li>SRK shared that Pathaan led to the reopening of 25 single screens in India. </li></ul>Over the last few years, many Indian movies have set new box office collection records like ₹1,000 crore earnings and more. But Shah Rukh Khan’s <keyword id="10335079" type="General" weightage="20" keywordseo="Pathaan-movie" source="Orion">Pathaan movie</keyword> set another spectacular record – of collecting ₹100 crore on the opening day. It’s the best-ever opening for an SRK film, said Yash Raj Films (YRF). Despite releasing mid-week on a non-holiday, the film <a href="https://twitter.com/yrf/status/1618607980173459456?s=20&amp;t=pOuBNaJF5iRWdWmxhWvLew">grossed </a>₹106 crore in worldwide box office collections on its first day itself, the highest ever for a Hindi film. Moreover, the film's worldwide collection on day two reached ₹219.6 crore, the makers announced on Thursday. “The theatrical business is here to stay, provided we make films that entice people to come to the cinemas to witness a never seen before experience that entertains them thoroughly,” said Akshaye Widhani, CEO of Yash Raj Films. YRF also shared that the film minted ₹55 crore nett in India, which is the highest collection for a Hindi film. Overall, the film’s first-day collection stood at ₹57 crore, with ₹2 crore attributed to dubbed versions. The film's nett day two collection (domestic market) stood at ₹70.5 crore - with ₹68 crore amassed in Hindi, and dubbed formats bringing in additional ₹2.5 crore. It's the first Hindi film to breach the ₹70 crore nett collection on a single day. The film, which was released on January 25, 2023 in Hindi, Tamil and Telugu, is a spy thriller. Along with Khan, it stars Deepika Padukone and John Abraham in pivotal roles and is directed by Siddharth Anand. Needless to say, it’s a record for all the other top actors as well. <cmsannotation type="cmsannotation" annotationid="New midnight shows added" comment="subhead2" text="New midnight shows added">New midnight shows added</cmsannotation> Pathaan has been shattering records even before its release - with an <a href="https://twitter.com/taran_adarsh/status/1617554191739940864">advance booking </a>at national chains (PVR, INOX, and Cinepoli) of 3.9 lakh tickets for the opening day itself, reported trade analyst Taran Adarsh. Khan, who has made a comeback to the silver screens after four years, too <a href="https://twitter.com/iamsrk/status/1617866805850279936?s=20&amp;t=rPpOTtCUnMEr8Zjl8DlM5Q">shared </a>that Pathaan led to the reopening of as many as 25 single screens across India. Ever since its release, social media has been flooded with videos of excited fans rejoicing in theatres, and YRF <a href="https://twitter.com/taran_adarsh/status/1618231468630900737?s=20&amp;t=pOuBNaJF5iRWdWmxhWvLew">added new shows at midnight</a> to meet the unprecedented demand, reported Adarsh. The film, which falls under Anand’s YRF spy universe, has also recorded the widest Hindi release of all time in India. It’s also the third YRF Film to cross ₹50 crore in net box office collections on the first day. The other two films were Hrithik Roshan starrer War (₹53.35 crore) and Aamir Khan starrer Thugs of Hindostan (₹52.25 crore). For Pathaan, multiplex chain INOX Cinemas also <a href="https://twitter.com/INOXMovies/status/1618647917891579904">observed </a>a housefull show in Kashmir after 32 years. According to YRF, "Pathaan" has broken some 21 box office records. “Pathaan is the fourth film of our YRF Spy Universe and we are thrilled that we have been able to elevate the cinematic experience of audiences with each film from this franchise. We humbly share this moment with all the stake-holders of the film who have given their blood, sweat and tears to give people a movie-going experience like never before,” shared Widhani. In 2022, the Indian film industry recorded a gross box-office collection of ₹10,637 crore, according to a GroupM-Ormax Media report. But the majority of collections came from non-Hindi films. The report stated that Hindi and Hollywood movies underperformed in 2022 and 32% of Hindi box office collections actually came from dubbed versions of South films like K.G.F: Chapter 2, RRR, Kantara, etc. (With inputs from PTI) SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/adani-enterprises-tata-motors-bajaj-finance-among-stocks-in-focus/articleshow/97363686.cms">Sensex, Nifty50 likely to open on a positive note amid positive global cues: Adani Enterprises, Tata Motors, Bajaj Finance among stocks in focus</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/avatar-2-surpasses-avengers-infinity-war-to-become-the-fifth-biggest-grosser-ever/articleshow/97365926.cms">Avatar 2 surpasses Avengers: Infinity War to become the fifth-biggest grosser ever</a>

SRK’s Pathaan sets a new record — over ₹200 crore collections in two days

<ul><li><keyword id="7104341" type="UNKNOWN" weightage="20" keywordseo="avengers-endgame">Avengers Endgame</keyword> is creating history in India by being allowed to screen in movie halls around the clock.</li><li>Midnight screenings may be a common phenomenon around the world, but Indian laws don’t allow for theatres to offer show timings beyond 12:00am.</li><li>Ticket prices in India have also skyrocketed, the highest being ₹2400 in one of Delhi’s PVR cinemas.</li></ul>The buzz around Avengers Endgame is causing booking portals to crash and with the demand being that high, multiplex chains have been <a href="https://www.bollywoodhungama.com/news/bollywood/breaking-cinema-halls-remain-open-24x7-across-india-avengers-endgame/">allowed</a> to screen the movie around the lock in India. 
 
 <div type="image" title="2400_edited" msid="69042188" hostid="261" caption="&amp;lt;p&amp;gt;Prices soar to &amp;#8377;2,400 ($34) in India at Delhi&amp;#39;s PVR Ambience outlet&amp;lt;/p&amp;gt;"></div>





 Even ticket prices know no limits <a href="https://www.bollywoodlife.com/news-gossip/avengers-endgame-costliest-ticket-in-india-sold-for-rs-2400/">reaching</a> ₹2,400 in PVR halls, one of India’s leading multiplex chains, for which the average ticket price is normally ₹215. Although it should be noted that Avengers End Game is only that expensive in the ‘Director's Cut’ outlet of PVR Ambience in Gurgaon, Delhi. In Mumbai, prices reportedly reached ₹1,765 at Inox Insignia. The newest installment of the Avengers is also <a href="https://www.hindustantimes.com/hollywood/avengers-endgame-sells-1-million-advance-tickets-in-india-breaks-records-of-hindi-films/story-cofJBotvZVnYikyFF2Zp5K.html">breaking</a> records at India's Box Office with one million tickets for the movie pre-booked. BookMyShow app reportedly broke down just after sales hit 18 tickets per second on the platform. Shows at 3 in the morning Movie screenings after midnight might be common in other countries, but in India very few films cross the threshold for their shows to list beyond midnight because the laws don’t allow it. The only exception that has ever been made before Avengers Endgame was for Thackeray, that screened at 4:15am on the day of its release. This made the Marvel Universe film the first movie in India to ever be shown in theatres after midnight — for more than one show. Show timings for Avengers Endgame on BookMyShow in Delhi aren’t beyond midnight but movie halls in Mumbai — PVR Market city in Kurla and INOX in Laserplex Nariman Point — have opened bookings for 2:30am and 3:00am shows. Cinepolis, expecting the the hype around Avengers Endgame, is <a href="https://bestmediainfo.com/2019/04/to-promote-avengers-endgame-cinepolis-to-host-india-s-first-movie-marathon-screening-of-popular-marvel-films/">hosting</a> India’s first movie marathon of the Marvel movies that will last 20 hours to cover nine movies ending with the screening of Avengers Endgame. The final installment of the Avengers has the widest release of any US film. So, Avengers Endgame isn’t just creating waves in India but around the world as well. In China, the premier of the movie brought in over $107 million in ticket sales leading industry analysts to speculate that the Marvel could earn up to $285 million during the opening weekend. See also: <a href="https://www.businessinsider.in/avengers-endgame-torrent-download-available-online/articleshow/69038668.cms">The most awaited Marvel movie couldn't escape being a victim of piracy</a> <a href="https://www.businessinsider.in/avengers-endgame-already-broke-the-record-for-the-biggest-box-office-opening-in-china-of-all-time/articleshow/69029596.cms">'Avengers: Endgame' already broke the record for the biggest box-office opening in China of all time</a> <a href="https://www.businessinsider.in/The-worlds-biggest-game-is-teaming-up-with-Marvels-Avengers-once-again-in-a-new-event-expected-to-launch-this-week/articleshow/68996008.cms">The world's biggest game is teaming up with Marvel's Avengers once again in a new event expected to launch this week</a>

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