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6 mins read
Brands like White Claw and Truly changed the way Americans drink. But a crowded market and changing consumer behavior may have officially ended the hard seltzer craze.
While hard seltzer sales may have boomed in 2020 during the pandemic, that momentum has ended in 20…
Avery Hartmans
1 min read
I made Priyanka Chopra Jonas' boozy popsicle cocktail, and it's the perfect brunch addition
Priyanka Chopra Jonas' BON V!V Spiked Seltzer cocktail's was easy to make at home.BON V!V/Samantha …
Samantha Grindell
1 min read
Travis Scott launches new tequila-inspired hard seltzer brand Cacti with Anheuser-Busch
The seltzer will be brewed in Los Angeles and will be available in lime, pineapple, and strawberry …
Tim Levin
2 mins read
Americans are drinking more alcohol in 2020, and a love of hard seltzer is fueling the rise
Americans have been drinking 14% more often since the start of the pandemic, another study found.
Isabella Jibilian
2 mins read
AB InBev exec reveals how the company plans to dominate the seltzer market and what the brewing giant really thinks about White Claw
According to Blood, by rolling out options under the banners of new and longtime AB InBev brands, t…
Cadie Thompson,Áine Cain
1 min read
Hard-seltzer sales are booming in the US - and UBS says these 5 beer companies are best positioned to profit from the trend
Even though the spiked-seltzer market leader is privately held, King's analysis shows that hard sel…
Carmen Reinicke
2 mins read
The Midwest has established itself as the epicenter of White Claw fever
Sanjiv Gajiwala, senior vice president of marketing at White Claw, told Business Insider in August …
Bethany Biron
4 mins read
Anheuser-Busch InBev's marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes performance
AB InBev is also rethinking how it works with advertising agencies. Last month, the company launche…
Tanya Dua
5 mins read
6 delicious, low-calorie alcoholic drinks
You can still drink alcohol even if you're trying to lose weight but stick to the lowest-calorie op…
Erin Heger,Kailey Proctor
3 mins read
Walmart wants you to buy more alcohol from its stores, so it's adding more high-end options like Veuve Clicquot and Buffalo Trace
In one recent experiment, Walmart bought a single barrel of Buffalo Trace bourbon for one of its st…
Hayley Peterson
3 mins read
Natural Light is coming out with its own hard seltzer to compete with 'bro' favorite White Claw
Anheuser-Busch, the parent company of Natural Light, rolled out Natural Light Seltzer on Monday in …
Bethany Biron
6 mins read
'Claw is the law': Why American 'bros' suddenly can't get enough of White Claw hard seltzer
According to Nielsen, hard seltzer sales increased by 66.2% in the past year, driven largely by gro…