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2 mins read

Body armor and tactical gear are becoming increasingly popular among leftist progressives of color, gun rights advocate says

In the wake of racially motivated shootings like in Buffalo, New York, body armor has been argued t…

Pocharapon Neammanee   


Business Insider Latest Story Image
2 mins read

Body armor and tactical gear are becoming increasingly popular among leftist progressives of color, gun rights advocate says

In the wake of racially motivated shootings like in Buffalo, New York, body armor has been argued t…

Pocharapon Neammanee   


Business Insider Latest Story Image
3 mins read

Sabrina Ionescu has admired James Harden's game since she was 11 — but she wouldn't call the superstar her NBA comp

The WNBA star, who shot alongside Harden for Bodyarmor's latest ad, told Insider she sees at least …

Meredith Cash   


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1 min read

Kobe Bryant's estate is set to collect $400 million from Coca-Cola's purchase of BodyArmor, report says

The late basketball superstar invested $6 million in the sports-drinks maker in 2014, and the wager…

Theron Mohamed   


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3 mins read

WNBA star Sabrina Ionescu talks about her budding friendship with Naomi Osaka and their new star-studded ad for BODYARMOR

The WNBA star joins James Harden, Naomi Osaka, Mookie Betts, Baker Mayfield, Trae Young, Christian …

Meredith Cash   


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8 mins read

James Harden talks quarantine workouts, the possible return of the NBA, Michael Jordan, and BodyArmor

James Harden has treated the NBA suspension like the regular season, working out, eating healthy, a…

Scott Davis   


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2 mins read

Olivia Dunne made $500,000 from a single NIL deal. Here's how she became the highest-paid female college athlete.

The gymnast is one of the highest-paid NCAA athletes through brand deals and has started a fund to …

Margaret Fleming   


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2 mins read

Sabrina Ionescu was a 'huge fan' of Naomi Osaka before the pair of superstars formed a friendship

The WNBA star told Insider she and Osaka are "always supporting each other and just rooting for eac…

Meredith Cash   


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2 mins read

Mike Trout superstitiously switches up his sports drink flavor to get hot at the plate

MLB superstar Mike Trout told Insider he is very superstitious, and one of his superstitions includ…

Jackson Thompson   


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3 mins read

Diana Taurasi is still competitive at 39 and vying for an Olympic gold medal record with her BFF

"When you get to five [Olympic games], the motivation is larger than getting to the Olympics or win…

Meredith Cash   


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6 mins read

Kyler Murray talks about his viral mid-play smile, his 'big brother' Larry Fitzgerald, and what skill he'd steal from Derrick Henry

Kyler Murray is already having a stellar 2020 and with the Cardinals 5-2 and looking like NFC conte…

Tyler Lauletta   


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1 min read

What Naomi Osaka eats to fuel up for the Olympics, from avocado toast to salmon rice bowls

Olympic star Naomi Osaka told Insider she eats healthy fats and carbs for breakfast and rehydrates …

Rachel Hosie   


Katherine Tangalakis-Lippert   


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1 min read

Insider Retail: Chick-fil-A drive thrus - Barbie's comeback - Sneaker industry diversity

In this week's Insider Retail, we're looking at some major drive thru problems, an iconic doll's co…

INSIDER   


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9 mins read

Rich white-collar suspects are spending millions to turn their luxury homes into jails with 24/7 guards — and one has already escaped

White-collar suspects are paying for bespoke house arrest, designing their own luxurious version of…

Jack Newsham   


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2 mins read

James Harden says the Nets don't talk about their brutal playoff loss because they weren't at 'full strength'

James Harden isn't worried about the Nets' playoff loss to the Bucks because Brooklyn didn't have i…

Scott Davis   


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2 mins read

Coca-Cola is investing in a Gatorade competitor, and it should scare Pepsi and Dr. Pepper

The deal should also worry Keurig Dr. Pepper, albeit for slightly different reasons. As CNBC's Laur…

Kate Taylor   


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5 mins read

NBA Rookie of the Year favorite Ja Morant talks a wild first year, life in the bubble, and the uncertainty of next season

Ja Morant nearly led the Grizzlies to the playoffs and thinks they have a chance to build on a surp…

Scott Davis   


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1 min read

Kobe Bryant's $6 million investment in a sports drink is reportedly now worth $200 million

Bryant is a notoriously thorough investor. Billionaire investor Chris Sacca said he once helped Bry…

Scott Davis   


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2 mins read

Diana Taurasi says Team USA vs Team WNBA in this year's WNBA All-Star Game is 'really a crapshoot'

"That All-Star team is loaded!" Diana Taurasi told Insider. "Neither team will have any practice, s…

Meredith Cash