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Body armor and tactical gear are becoming increasingly popular among leftist progressives of color, gun rights advocate says
In the wake of racially motivated shootings like in Buffalo, New York, body armor has been argued t…
Pocharapon Neammanee
Body armor and tactical gear are becoming increasingly popular among leftist progressives of color, gun rights advocate says
In the wake of racially motivated shootings like in Buffalo, New York, body armor has been argued t…
Pocharapon Neammanee
Sabrina Ionescu has admired James Harden's game since she was 11 — but she wouldn't call the superstar her NBA comp
The WNBA star, who shot alongside Harden for Bodyarmor's latest ad, told Insider she sees at least …
Meredith Cash
Kobe Bryant's estate is set to collect $400 million from Coca-Cola's purchase of BodyArmor, report says
The late basketball superstar invested $6 million in the sports-drinks maker in 2014, and the wager…
Theron Mohamed
WNBA star Sabrina Ionescu talks about her budding friendship with Naomi Osaka and their new star-studded ad for BODYARMOR
The WNBA star joins James Harden, Naomi Osaka, Mookie Betts, Baker Mayfield, Trae Young, Christian …
Meredith Cash
James Harden talks quarantine workouts, the possible return of the NBA, Michael Jordan, and BodyArmor
James Harden has treated the NBA suspension like the regular season, working out, eating healthy, a…
Scott Davis
Olivia Dunne made $500,000 from a single NIL deal. Here's how she became the highest-paid female college athlete.
The gymnast is one of the highest-paid NCAA athletes through brand deals and has started a fund to …
Margaret Fleming
Sabrina Ionescu was a 'huge fan' of Naomi Osaka before the pair of superstars formed a friendship
The WNBA star told Insider she and Osaka are "always supporting each other and just rooting for eac…
Meredith Cash
Mike Trout superstitiously switches up his sports drink flavor to get hot at the plate
MLB superstar Mike Trout told Insider he is very superstitious, and one of his superstitions includ…
Jackson Thompson
Diana Taurasi is still competitive at 39 and vying for an Olympic gold medal record with her BFF
"When you get to five [Olympic games], the motivation is larger than getting to the Olympics or win…
Meredith Cash
Kyler Murray talks about his viral mid-play smile, his 'big brother' Larry Fitzgerald, and what skill he'd steal from Derrick Henry
Kyler Murray is already having a stellar 2020 and with the Cardinals 5-2 and looking like NFC conte…
Tyler Lauletta
What Naomi Osaka eats to fuel up for the Olympics, from avocado toast to salmon rice bowls
Olympic star Naomi Osaka told Insider she eats healthy fats and carbs for breakfast and rehydrates …
Rachel Hosie
A momfluencer reviewed a $499,000 armored SUV that can withstand explosions and pepper-spray or tase anyone who comes near her kids, showcasing the apocalyptic anxiety of prepper parents
Parents on social media face pressure to take extreme measures to protect their kids, like driving …
Katherine Tangalakis-Lippert
Insider Retail: Chick-fil-A drive thrus - Barbie's comeback - Sneaker industry diversity
In this week's Insider Retail, we're looking at some major drive thru problems, an iconic doll's co…
INSIDER
Rich white-collar suspects are spending millions to turn their luxury homes into jails with 24/7 guards — and one has already escaped
White-collar suspects are paying for bespoke house arrest, designing their own luxurious version of…
Jack Newsham
James Harden says the Nets don't talk about their brutal playoff loss because they weren't at 'full strength'
James Harden isn't worried about the Nets' playoff loss to the Bucks because Brooklyn didn't have i…
Scott Davis
Coca-Cola is investing in a Gatorade competitor, and it should scare Pepsi and Dr. Pepper
The deal should also worry Keurig Dr. Pepper, albeit for slightly different reasons. As CNBC's Laur…
Kate Taylor
NBA Rookie of the Year favorite Ja Morant talks a wild first year, life in the bubble, and the uncertainty of next season
Ja Morant nearly led the Grizzlies to the playoffs and thinks they have a chance to build on a surp…
Scott Davis
Kobe Bryant's $6 million investment in a sports drink is reportedly now worth $200 million
Bryant is a notoriously thorough investor. Billionaire investor Chris Sacca said he once helped Bry…
Scott Davis
Diana Taurasi says Team USA vs Team WNBA in this year's WNBA All-Star Game is 'really a crapshoot'
"That All-Star team is loaded!" Diana Taurasi told Insider. "Neither team will have any practice, s…